What Wynter does

Wynter is an on-demand B2B market research platform founded in January 2021 by Peep Laja and headquartered in Austin, TX (Delaware-incorporated). The platform delivers message testing, ICP surveys, brand tracking, landing and pricing page tests, preference tests, customer interviews, user testing, and an always-on ICP Pulse module, with results returned in under 48 hours. Wynter's core technical asset is a proprietary panel of 80,000+ B2B professionals verified through LinkedIn and corporate email, with core depth in SaaS, Financial Services, IT Services, Professional Services, and Retail/ecommerce across the United States, Canada, United Kingdom, and European Union. AI/ML is applied to response categorization, insight surfacing, summary generation, and audience matching, functioning as a feature layer rather than a foundational technology.

Wynter operates a self-serve, pay-per-test pricing model with no annual contract and no minimum spend, accessible via the web app at app.wynter.io. A demo-led direct sales motion is layered on top for enterprise prospects, staffed by VP of Sales Shane Stearns. The company serves B2B marketing leaders — primarily CMOs, Marketing VPs, and Product Marketing leaders — at 1,872 B2B SaaS companies, with named customers spanning enterprise (HubSpot, Shopify, Veeam, Rippling, Miro, Paddle, Cognism, Clari), mid-market (Appcues, Lattice, Copy.ai, UserGems), and startup (Databook, Zenhub, Lunar.dev) tiers. Documented customer outcomes include a 73% visit-to-signup conversion lift (Appcues), 40%+ demo conversion lift (Cognism), and 10x inbound lead growth (Databook).

Wynter is privately held and appears bootstrapped, with no disclosed funding rounds or institutional investors in the source material. The team is distributed (Austin, Tallinn, Athens, Milwaukee) and under 20 identified staff. Beyond the core platform, Wynter has built an event and content ecosystem — the Spryng annual conference, Wynter Games virtual events, Wynter Workshops, the 'How to Win' podcast, 'Do You Even Resonate?' video show, B2B Messaging Course, and 'Beyond the Product' community — generating brand authority, lead flow, and sponsorship revenue (sponsors include Klue, Knak, UserEvidence, Directive, Takeoff).

Name

Wynter

Legal name

Wynter, Inc.

Website

https://wynter.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Wynter is an on-demand B2B market research platform offering self-serve message testing, ICP surveys, brand tracking, preference tests, and customer interviews to 1,872 B2B SaaS companies, using a proprietary panel of 80,000+ LinkedIn-verified B2B professionals to deliver results in under 48 hours.

Ownership category

akta.pro rank

Product category

Market Research Platform

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• B2B market research
• Message testing
• ICP research
• Brand tracking
• Customer surveys

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Pay-per-test / subscription credits: No annual contract required. Customers pay per test or via subscription credits. Self-serve model with no minimum spend. Test types include Message Tests, Landing Page Tests, Pricing Page Tests, Preference Tests, Surveys, Brand Tracking, and Interviews, each priced per use.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels15 records

Core offering

Wynter operates a self-serve, on-demand B2B market research platform that lets marketing teams test messaging, run ICP surveys, track brand health, and book buyer interviews. Customers build audiences from a proprietary network of 80,000+ LinkedIn-verified B2B professionals, upload test materials, and receive quantitative scores plus qualitative verbatim responses in under 48 hours. The platform uses AI/ML to categorize responses, surface insights, and generate summary decks, with pay-per-test pricing and no annual contract or minimum spend.

Product overview

Wynter is an on-demand B2B market research platform offering self-serve messaging testing, surveys, and customer interview services with results delivered in under 48 hours. The platform provides access to a proprietary network of 80,000+ LinkedIn-verified B2B professionals across SaaS, financial services, IT services, professional services, and retail/ecommerce. The core product portfolio includes B2B Message Testing, B2B Market Research Surveys, B2B Brand Tracking, Landing Page Testing, Preference Testing, Pricing Page Tests, Customer Interviews, and B2B User Testing. Supporting offerings include the Wynter Research Playbook (methodology guide), Wynter Workshops, B2B Messaging Course, and event series including Spryng Conference and Wynter Games. Content initiatives include the 'Do You Even Resonate' show and 'How to Win with Peep Laja' podcast. The platform serves 1,872 B2B SaaS companies and targets buyer roles including CTOs, CIOs, CMOs, Marketing VPs, CISOs, Product Marketing, and SW Engineering Managers across the United States, Canada, United Kingdom, and European Union.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Message Testing Structured test that exposes website pages, ads, or sales copy to verified B2B buyers in the customer's target market and scores the messaging across five dimensions (clarity, relevance, value, differentiation, brand), returning quantitative scores and qualitative verbatim quotes in under 48 hours.
• B2B Market Research Surveys (Buyer Intelligence / ICP Surveys) Survey tool that lets B2B companies collect pain points, desired gains, jobs-to-be-done, buying processes, competitive perception, and brand awareness from verified B2B professionals targeted by industry, company size, role, and region, with results delivered in 12-48 hours.
• B2B Brand Tracking Ongoing measurement of brand awareness, preference, perception, and share of voice among target customers over time, including aided and unaided recall testing, typically run on a semi-annual or annual cadence.
• Landing Page Testing Tests high-purchase-intent landing pages and campaign-specific pages with verified ICP audiences to measure messaging effectiveness and conversion potential before paid-traffic scaling.
• Preference Testing Side-by-side comparison of up to three variations (value propositions, headlines, or designs) against ICP audiences to identify which option resonates most and to surface why in qualitative feedback.
• Pricing Page Tests Tests whether target customers understand the pricing page, perceive value appropriately, and whether the pricing copy effectively communicates worth to the ICP.
• Customer Interviews Connects B2B companies with their target B2B professionals for 30- or 60-minute live interviews, with packages of 5, 10, or 20 meetings bookable within a week for qualitative buyer feedback.
• B2B User Testing Video-based user testing where prospects browse and evaluate a company's website to identify sources of friction in navigation, signup funnels, and product onboarding, producing qualitative insights from verified B2B professionals.

Quantifiable outcome

• 73% improvement in visit-to-signup conversion rate
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature9 records

Partnerships

One partnership is on record.

• OneScreen.aiminorStrategic or Co-development Partner · 5 November 2025Wynter partnered with OneScreen.ai to conduct a joint survey on out-of-home (OOH) advertising in B2B marketing. The study revealed that nearly half of B2B companies leverage OOH advertising for growth, despite perceptions it is unmeasurable and costly. Wynter provided the B2B audience and research platform; OneScreen.ai provided the OOH advertising expertise and co-published the findings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toluna: Toluna is a consumer panel and survey technology provider that has expanded into B2B research. It competes with Wynter for survey delivery and panel access, particularly for cross-market research studies.
• Qualtrics: Qualtrics is an enterprise experience management platform that includes survey research, brand tracking, and customer experience measurement. Its brand XM and research products compete broadly with Wynter's survey and brand tracking offerings from a much larger enterprise incumbent position.
• Dynata: Dynata is a global market research data and panel provider serving enterprise research buyers. It overlaps with Wynter in providing B2B panel access and survey programming but operates as a broader incumbent with legacy enterprise relationships.
• Cint: Cint operates an exchange-based panel marketplace connecting researchers with millions of panelists worldwide. Like Dynata, it serves as a broader incumbent in the market research panel space that Wynter's B2B-focused panel competes against.

Emerging players

• dscout: dscout is a research platform for diary studies, in-context interviews, and qualitative research projects. It overlaps with Wynter's customer interview and qualitative research products, though dscout typically serves product/research teams rather than marketers.
• Sprig: Sprig is a user insights platform combining in-product surveys, concept testing, and message testing with a participant panel. It overlaps with Wynter's preference and message testing products, particularly for product-led growth teams.
• Maze: Maze is a user research platform for product teams offering concept testing, message testing, and prototype feedback. It overlaps with Wynter's preference testing and message testing capabilities, though Maze focuses more on product rather than B2B marketing research.

Direct peers

• Respondent.io: Respondent is a marketplace connecting researchers with vetted B2B and professional participants for interviews and surveys. It directly overlaps Wynter's participant marketplace model and 1:1 customer interview product.
• Prolific: Prolific is a participant recruitment platform offering access to verified, diverse research participants. It competes with Wynter on audience access for academic and commercial research, though Prolific is more B2C/general while Wynter focuses on B2B professionals.
• UserTesting: UserTesting is a self-serve platform that recruits target audiences to complete video-based tests on websites, prototypes, and messages. Wynter's B2B User Testing offering competes head-to-head with UserTesting, with Wynter's positioning differentiated by its B2B-only, LinkedIn-verified panel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/wynter_com
• YouTubeyoutube.com/channel/UCkmzha28jlUETA_urE-Zp1g
• LinkedInlinkedin.com/company/wynter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wynter