Amity University Online
Amity University Online is India's only UGC-entitled online university and the digital arm of Amity Education Group, delivering 80+ undergraduate, postgraduate, and certification programs to 250,000+ learners globally via an AI-powered learning platform.
- Company typePrivate
- Founded-
- HeadquartersNoida, India
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Amity University Online does
Amity University Online is the online learning division of the Amity Education Group, headquartered in Noida, India, and positioned as India's only UGC-entitled online university. Operating with 287 employees, the institution delivers 80+ undergraduate, postgraduate, and certification programs to a claimed 250,000+ learner network across 30+ countries. Core degree offerings span BBA, BCA, B.Com, and BA at the undergraduate level and MBA (14 specializations), MCA (6 specializations), M.Com, M.Sc Data Science, and MA at the postgraduate level, supplemented by combined degree pathways (BBA+MBA, B.Com+MBA, BCA+MCA). The product portfolio is built on an AI-powered immersive learning platform combining recorded lectures, live classes, and an interactive learning management system, with UGC recognition providing online degrees that are formally equivalent to on-campus credentials.
The platform extends into two major certification ecosystems: professional analytics certifications co-developed with KPMG (covering data analytics, business analytics, HR analytics, financial analytics, financial modelling, and database management) and a dedicated School of AI sub-brand offering domain-specific AI certifications across Healthcare, Manufacturing, Education, Finance, BFSI, Executive Strategy, HR, and Marketing, plus Agentic AI. Industry partnerships with HCLTech (enterprise technology programs), Paytm (FinTech specializations), RICS (Construction Project Management MBA), Medvarsity (Healthcare Management MBA), and TCS iON (technology infrastructure) embed corporate credentials into degree curriculum and a separate Study Abroad program extends the offering to international learners.
Revenue is generated through B2C tuition (degree programs priced at $3,000-$7,500 per program across 24-54 month durations, billed annually) and professional certifications (priced at $200-$1,200 per course). Distribution is direct-to-consumer through amityonline.com, supported by inside sales via toll-free phone lines, WhatsApp Business, and dedicated student support. The primary go-to-market lever is merit-based scholarships up to 45% on first-semester fees to drive top-of-funnel acquisition, with career services and 450+ hiring partners supporting completion and placement. The customer base is broad-based, targeting working professionals seeking career advancement and recent graduates seeking flexible, recognized credentials.
Amity University Online firmographics
Firmographics- Name
- Amity University Online
- Legal name
- Amity University Online
- Website
- https://amityonline.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Amity University Online is India's only UGC-entitled online university and the digital arm of Amity Education Group, delivering 80+ undergraduate, postgraduate, and certification programs to 250,000+ learners globally via an AI-powered learning platform.
- Ownership category
- akta.pro rank
Amity University Online industry classification
Industry- Product category
- Online Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)
- akta.pro secondary industries
- Online Divisions of Traditional Universities (Hybrid/Extension) (EDAHALAB), Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE), Project, Process & Quality Certification Prep (PMP, PRINCE2, Lean Six Sigma, ITIL) (EDANAIAE)
Keywords
Where Amity University Online is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Amity University Online business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Degree Program Tuition: Revenue from undergraduate and postgraduate degree programs including MBA, BBA, BCA, MCA, M.Com, and BA programs with tuition fees ranging from $3,000 to $7,500 per program
- Professional Certifications: Industry certifications in data analytics, AI, finance, and business analytics offered in collaboration with KPMG and other partners, with fees ranging from $200 to $1,200 per certification
- School of AI Domain Certifications: Specialized AI certifications in Healthcare, Manufacturing, Education, Finance, and Executive Strategy with premium pricing for executive-level programs
- Scholarship Revenue: Merit-based scholarships up to 45% on first semester fee, creating tiered pricing while maintaining revenue from subsequent semesters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | MBA Programs - 24 months duration |
| Subscription | Annual | BBA Programs - 36 months duration |
| Subscription | Annual | BCA Programs - 36 months duration |
| Subscription | Annual | MCA Programs - 24 months duration |
| Subscription | Annual | Combined Degree Programs - 54 months duration |
| One time/ perpetual license | Pay-as-you-go | Big Data Analytics Certification - 40 hours |
| One time/ perpetual license | Pay-as-you-go | Time Series Forecasting Certification - 16 hours |
| One time/ perpetual license | Pay-as-you-go | Database Management SQL & MongoDB - 24 hours |
| One time/ perpetual license | Pay-as-you-go | Business Analytics Professional - 50 hours |
| One time/ perpetual license | Pay-as-you-go | Financial Modelling Excel - 32 hours |
| Subscription | Annual | BA Programs (Indian Languages) - 36 months |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Amity University Online product offering
Product offeringCore offering
Amity University Online delivers UGC-entitled undergraduate and postgraduate online degree programs (BBA, BCA, B.Com, BA, MBA, MCA, M.Com, M.Sc Data Science, MA) across Management, Technology, Commerce, and Arts disciplines through an AI-powered immersive learning platform. The institution supplements degree programs with professional certification ecosystems including the School of AI (domain-specific AI certifications in Healthcare, Finance, Manufacturing, Education, and Executive Strategy) and Analytics certifications co-developed with KPMG, alongside combined degree pathways and Study Abroad international programs.
Product overview
Amity University Online is India's #1 UGC-entitled online university offering a comprehensive portfolio of undergraduate (UG) and postgraduate (PG) degree programs across Management, Technology, Commerce, and Arts & Humanities disciplines, along with an extensive range of professional certifications. The core degree offerings include BBA, BCA, B.Com, and BA at the undergraduate level, and MBA, MCA, M.Com, M.Sc Data Science, and MA programs at the postgraduate level, each with multiple specializations. These degree programs are supplemented by two major certification ecosystems: the School of AI certifications covering domain-specific AI applications (AI in Healthcare, AI in Finance, AI in Manufacturing, AI in Education, AI for Business Leaders, Agentic AI, etc.), and Analytics certifications in partnership with KPMG covering programming, data engineering, predictive analytics, business analytics, visualization tools (Tableau, Power BI), and domain-specific analytics (HR, Finance, Marketing). The platform also offers combined degree pathways (BBA+MBA, B.Com+MBA, BCA+MCA), Study Abroad programs, and Career Services with 450+ hiring partners. The overall architecture is a platform-plus-modules model where core degree programs serve as the foundation, augmented by stackable professional certifications that provide specialized, industry-recognized skills.
Differentiator
Problem solved
Functional benefit
Brands
- School of AI (SOAI): Domain-ready AI certifications and professional training programs covering areas like AI in Healthcare, Manufacturing, Education, Finance, Executive Strategy, HR, Marketing, and Agentic AI
Products and services
- Bachelor of Business Administration (BBA)
Quantifiable outcome
- 250,000+ learners trained through online programs
- +3 more outcomes
Companies that use Amity University Online
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Amity University Online technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability14 records
Feature4 records
Amity University Online partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- KPMGcoreMajor industry collaboration for professional certifications including Data Analytics, Financial Analytics, HR Analytics, Big Data Analytics, Business Analytics Professional, Database Management, Financial Modelling, and Spreadsheet Modelling programs. KPMG professionals serve as faculty contributors. Certifications carry KPMG recognition alongside Amity University credentials.
- HCLTechcoreTechnology partnership for specialized programs including BBA Data Analytics, BCA Software Engineering, MCA Cyber Security, and MCA Software Engineering. HCLTech certifications integrated into curriculum providing students with industry-recognized credentials in enterprise technology domains.
- PaytmcoreFinTech collaboration for BCA FinTech & AI and MCA FinTech & AI programs. Partnership brings digital payments and financial technology expertise into curriculum, preparing students for digital financial services careers.
- RICS (Royal Institution of Chartered Surveyors)coreProfessional body partnership for MBA in Construction Project Management program. RICS provides industry standards, professional certification, and global recognition for construction and real estate management education.
- MedvarsitycoreHealthcare education partnership for MBA in Hospital and Healthcare Management program. Medvarsity brings healthcare industry expertise and professional networks to prepare students for healthcare administration roles.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Amity University Online competitors and assessment
Company assessmentDirect peers
- Online Manipal (Manipal Academy): Online arm of Manipal Group offering UGC-entitled online UG/PG degrees (MBA, MCA, BBA, BCA) targeting similar working-professional and student segments in India with comparable pricing and program mix.
- LPU Online (Lovely Professional University): Online division of LPU offering UGC-entitled UG/PG degrees with similar positioning, scale, and pricing to Amity Online, targeting Indian working professionals and graduates.
- upGrad: India-focused online higher education and upskilling platform offering degree and certification programs in partnership with universities; directly competes with Amity Online for working professionals and fresh graduates in management, technology, and data science.
- NMIMS Global Access (Narsee Monjee): Distance and online division of NMIMS offering MBA, BBA, and certificate programs; competes directly in the Indian online professional education segment with similar audience and program mix.
- Eruditus (Emeritus): Online executive education provider partnering with top global universities for certificates, MBAs, and bootcamps; overlaps with Amity's higher-end certification and international Study Abroad offerings.
- Chandigarh University Online: Online education arm of Chandigarh University offering UGC-entitled UG/PG degrees with similar positioning and price points, competing for the same working-professional segment in North India.
- Great Learning: BYJU'S-owned online higher education platform offering degree programs (MBA, MCA, MS) and professional certifications in data, AI, and business, overlapping heavily with Amity's programs and KPMG partnership-led certifications.
Emerging players
- Simplilearn: Online professional certification provider in data, AI, cloud, and project management with shorter, more focused offerings; competes with Amity's certification sub-brands and School of AI for skill-seeker segments.
- Jaro Education: Indian online higher education provider partnering with universities for MBA, BBA, and diploma programs; targets similar working professionals with a less differentiated program portfolio than Amity Online.
Broad incumbents
- Coursera: Global online learning platform offering degrees, certificates, and short courses in partnership with universities worldwide; competes in adjacent certificate and degree spaces, particularly for international and AI upskilling demand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Amity University Online social profiles
Digital presenceAmity University Online financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amity University Online leadership team
Management profileNumber of profiles
Amity University Online subsidiaries and ownership
Company hierarchySubsidiaries1 record
Amity University Online funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amity University Online M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amity University Online
What does Amity University Online do?
Amity University Online delivers UGC-entitled undergraduate and postgraduate online degree programs (BBA, BCA, B.Com, BA, MBA, MCA, M.Com, M.Sc Data Science, MA) across Management, Technology, Commerce, and Arts disciplines through an AI-powered immersive learning platform. The institution supplements degree programs with professional certification ecosystems including the School of AI (domain-specific AI certifications in Healthcare, Finance, Manufacturing, Education, and Executive Strategy) and Analytics certifications co-developed with KPMG, alongside combined degree pathways and Study Abroad international programs.
Is Amity University Online a public or private company?
Amity University Online is a private company. It is classified as corporate owned and is currently operating.
When was Amity University Online founded?
Amity University Online was founded in -1. It employs 251 to 500 people.
Where is Amity University Online based?
Amity University Online is headquartered in Noida, India, in the Asia region.
How does Amity University Online make money?
Four revenue lines are on record. Degree Program Tuition is the primary driver. The others are professional Certifications, school of AI Domain Certifications and scholarship Revenue.
Who are Amity University Online's main competitors?
Direct peers on record are Online Manipal (Manipal Academy), LPU Online (Lovely Professional University), upGrad, NMIMS Global Access (Narsee Monjee), Eruditus (Emeritus), Chandigarh University Online and Great Learning. Emerging players are Simplilearn and Jaro Education. Coursera is listed as a broad incumbent.
Does Amity University Online have an API?
No public API is recorded for Amity University Online.
What industry is Amity University Online in?
Amity University Online's product category is Online Higher Education. Its primary akta.pro industry code is EDAHALAA, Fully Online Universities (Online-First, Degree-Granting), with a secondary code of EDAHALAB, Online Divisions of Traditional Universities (Hybrid/Extension). Its NAICS code is 6113 and its SIC code is 8200.