Online Manipal

What Online Manipal does

Online Manipal is the digital higher-education arm of the Manipal Group, operating an online learning platform that delivers UGC-entitled undergraduate, postgraduate, and certificate programs from three affiliated universities: Manipal Academy of Higher Education (MAHE), Manipal University Jaipur (MUJ), and Sikkim Manipal University (SMU). Founded in 2020 and headquartered in Bangalore with 101-250 employees, the platform has served 180,000+ learners across 60+ countries and 2,000+ Indian towns and cities, offering MBA, MCA, BBA, BCA, BCom, BA, MA, MSc, MCom, and PGCP programs with specializations in Data Science, Cybersecurity, AI/ML, Cloud Computing, Digital Marketing, and Finance.

The platform is built on a proprietary Learning Management System (LMS) that delivers live classes via Microsoft Teams, recorded video lectures, discussion forums, quizzes, and Safe Exam Browser-proctored online examinations; an AI-powered placement portal provides mock interviews with instant feedback. Integrations include Coursera (10,000+ courses at INR 3,999 vs. INR 13,999 standard) and India's Academic Bank of Credits (ABC) framework.

The business model is B2C tuition-driven: program fees range from INR 75,000 to INR 2,92,000 paid via semester, annual, or upfront structures with no-cost EMI options and scholarships up to 30%. Ancillary revenue streams include Coursera add-on subscriptions, application fees, and examination/re-sit fees. Go-to-market combines direct-to-consumer website enrollment, inside sales via admission counselors (phone/WhatsApp/chat), and product-led growth through content marketing and weekly industry webinars. Target segments span working professionals, fresh graduates, career switchers, and international students, with placement assistance provided through 500+ hiring partners including EY, Goldman Sachs, Accenture, and LTIMindtree.

Name

Online Manipal

Website

https://onlinemanipal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Online Manipal is the Manipal Group's online education platform, offering UGC-entitled undergraduate, postgraduate, and certificate programs from MAHE, MUJ, and SMU universities to 180,000+ working professionals, graduates, career switchers, and international students across 60+ countries.

Ownership category

akta.pro rank

Product category

Online Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

MOOC & Open Course Platforms (EDAFAIAA)

Keywords

• Online degree programs
• Higher education
• Distance learning
• Professional certification
• Online universities

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tuition/Program Fees: Revenue generated from tuition fees for online degree programs (MBA, MCA, BBA, BCA, BCom, BA, MA, MSc, MCom) and certification programs (PGCP). Fees vary by program and university, ranging from INR 75,000 to INR 2,92,000 for full programs. Payment options include semester-wise, annual, or full program upfront payment with discounts. No-cost EMI options available through partnered banks.
2. Coursera Access Add-on: Optional paid access to Coursera platform offering 10,000+ courses from global universities. Offered at INR 3,999 for one year validity (compared to standard INR 13,999). Non-refundable once activated.
3. Scholarships and Concessions: While scholarships (up to 20-30%) reduce revenue per student, they serve as marketing incentives to drive enrollment. Fee concessions for upfront payment (5-15%) provide cash flow benefits.
4. Application Fees: Non-refundable application fees charged during admission process (approximately INR 500 for some programs).
5. Examination and Re-sit Fees: Fees charged for term-end examinations and re-sit applications when students need to reappear for papers they failed.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels12 records

Core offering

Online Manipal is an online education platform that delivers UGC-entitled undergraduate, postgraduate, and certificate programs (MBA, MCA, BBA, BCA, BCom, BA, MA, MSc, MCom, PGCP) from three Manipal Group universities (MAHE, MUJ, SMU). Programs are delivered through a proprietary Learning Management System with live classes, recorded lectures, proctored examinations, an AI-powered placement portal, and value-added Coursera access for working professionals and recent graduates.

Product overview

Online Manipal is an online learning platform by the Manipal Group offering UGC-entitled online degree and certification programs from three Manipal universities: Manipal Academy of Higher Education (MAHE, NAAC A++), Manipal University Jaipur (MUJ, NAAC A+), and Sikkim Manipal University (SMU, NAAC A+). The portfolio comprises undergraduate programs (BBA/BBA Honors, BCA, BCom, BA) and postgraduate programs (MBA, MCA, MSc, MA, MCom) across business, technology, and humanities disciplines. Specialized tracks include Data Science, Cybersecurity, Cloud Computing, AI & ML, Digital Marketing, Healthcare Management, FinTech, and Business Analytics. The platform delivers through a proprietary Learning Management System with live classes via Microsoft Teams, recorded lectures, discussion forums, and proctored examinations. Value-added services include Coursera access (10,000+ courses), AI-powered placement portal, 100% placement assistance with 500+ hiring partners, and campus immersion experiences. Certificate programs (PGCP) in Business Analytics, Data Science, and Logistics & Supply Chain provide accelerated upskilling pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Online MBA Master of Business Administration degree offered online for 24 months by Manipal universities (MAHE, MUJ, SMU). Specializations include Analytics & Data Science, HR Management, Finance, Digital Marketing, Healthcare Management, Pharmaceutical Management, IT & FinTech, and others. UGC-entitled degree at par with on-campus programs.
• Online MCA Master of Computer Applications degree offered online for 24 months by Manipal universities (MAHE, MUJ, SMU). Specializations include Cybersecurity, AI & ML, Full Stack Development, AI & Data Science, and Cloud Computing.
• Online BBA / BBA Honors Bachelor of Business Administration (Honors) degree offered online for 36-48 months by MAHE, MUJ, and SMU. Specializations include Marketing Management, Healthcare Management, Business Analytics, Financial Technology, HR Management, Entrepreneurship, Finance & Accounting, Data Analytics, Retail & Ecommerce, and Digital Marketing.
• Online BCA Bachelor of Computer Applications degree from Manipal University Jaipur over 36 months (6 semesters). Specializations include Cybersecurity, Data Science & Analytics, and Cloud Computing, covering C, C++, Java, Python, web development, databases, machine learning, and cloud computing.
• Online BCom / BCom Professional Bachelor of Commerce programs (including ACCA-accredited BCom Professional from MAHE and general BCom from MUJ/SMU) over 36 months with industry-relevant curriculum and ACCA exam exemption benefits.
• Online BA Bachelor of Arts degree from Sikkim Manipal University over 36 months for students seeking arts and humanities education with flexible online learning.
• Online MSc in Data Science Master of Science in Data Science with IoA (Institute of Analytics) accreditation over 24 months, covering big data analytics, statistical analysis, machine learning, and data visualization.
• Online MSc in Business Analytics Master of Science in Business Analytics over 24 months focusing on analytics for business decisions, business intelligence, and data-driven decision making.
• Online MSc in Mathematics Master of Science in Mathematics from Manipal University Jaipur over 24 months covering advanced mathematical concepts and applications.
• Online MA Programs Master of Arts degrees in Economics, Journalism & Mass Communication, English, Political Science, and Sociology offered by Manipal universities over 24 months with flexible online delivery.
• Online MCom Master of Commerce degree offered by Manipal University Jaipur and Sikkim Manipal University over 24 months for graduates seeking advanced commerce education.
• PGCP in Business Analytics Postgraduate Certificate Program in Business Analytics. 12-month intensive certification covering business analytics, data visualization, and predictive modeling. Includes IoA accreditation and Coursera access.
• PGCP in Logistics and Supply Chain Management Postgraduate Certificate Program in Logistics and Supply Chain Management. 12-month certification covering supply chain optimization, logistics operations, and inventory management.
• PGCP in Data Science Postgraduate Certificate Program in Data Science. 12-month intensive program covering data science methodologies, machine learning, and big data analytics with IoA accreditation.
• 100% Placement Assistance Comprehensive placement support including job-ready skills development, interview preparation, resume building, placement drives with leading organizations, and access to 500+ hiring partners. 25,000+ learners offered placement assistance with 20,000+ opportunities created.

Quantifiable outcome

• 93% of students report positive ROI from their online degree
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• CourseracoreTechnology or IntegrationExclusive partnership providing students access to 10,000+ courses and professional certifications from top global universities including University of California, Irvine, University of Minnesota, University of Sydney, University of Washington, University of Colorado System, California Institute of the Arts, and companies like Amazon Web Services. Available at INR 3,999 for one year (vs standard INR 13,999).
• Manipal Academy of Higher Education (MAHE)coreStrategic or Co-development PartnerMAHE is a core partner university offering online degree programs. NAAC A++ accredited, UGC-approved, ranked 3rd amongst universities (NIRF 2025), with Institution of Eminence status. Offers MBA, BBA, MCA programs online.
• Manipal University Jaipur (MUJ)coreStrategic or Co-development PartnerMUJ is a core partner university offering online degree programs. Rajasthan's 1st NAAC A+ accredited university, ranked 58 amongst India's top universities (2025). Offers MBA, MCA, BBA, BCA, BCom, MA, MSc, MCom programs online.
• Sikkim Manipal University (SMU)coreStrategic or Co-development PartnerSMU is a core partner university offering online degree programs. Part of the Manipal Group, offering MBA, MCA, BBA, BCom, BA programs online.
• EYminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• Goldman SachsminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• LTIMindtreeminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• AccentureminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• Manipal HospitalsminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities in healthcare sector.
• SBI SecuritiesminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities in financial services.
• HDFC ErgominorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities in insurance sector.
• LenskartminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• TeamLease ServicesminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• SutherlandminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• NoBrokerminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.
• QuessminorGTM or Marketing PartnerHiring partner for Online Manipal graduates - provides placement and employment opportunities.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Simplilearn: Simplilearn provides online professional certification and bootcamp programs in technology, data science, project management, and digital marketing. Competes with Online Manipal's PGCP and specialized certification offerings for working professionals seeking career advancement.
• upGrad: upGrad is a leading Indian online higher education platform offering UGC-entitled degree programs from partner universities, MBA, MCA, and certification courses with placement support. Direct competitor to Online Manipal in the working professional segment with comparable degree offerings and pricing.
• Eruditus: Eruditus partners with top global universities to offer online executive education and degree programs, particularly in MBA and senior leadership programs. Directly competes with Online Manipal's premium MBA offerings and shares similar university partnership model.
• NIIT University / NIIT Online: NIIT has historically been a major Indian education provider and has expanded into online professional training and university programs. Competes with Online Manipal in technology and management education with similar target segments in India.
• Chandigarh University Online (CU Online): Chandigarh University Online offers UGC-entitled online UG and PG degree programs across management, technology, commerce, and humanities. Direct competitor with similar program catalog and pricing targeting Indian working professionals.
• Great Learning: Great Learning offers online professional certificate and degree programs in India and internationally, with strong placement support and partnerships with top universities. Directly competes with Online Manipal in MBA, data science, and technology certification programs targeting working professionals.
• Emeritus: Emeritus (now part of Eruditus) offers online certificate, diploma, and degree programs in partnership with leading universities globally. Competes with Online Manipal in management and technology programs targeting working professionals seeking credentials from recognized institutions.
• Amity University Online: Amity Online offers UGC-entitled online degree and certification programs from Amity University, directly competing with Online Manipal's MBA, MCA, BBA, and BCom offerings with similar pricing tiers and Indian working professional targeting.
• LPU Online / Lovely Professional University Distance Education: LPU Online offers UGC-entitled online degree programs from Lovely Professional University covering MBA, MCA, BBA, BCA, and other disciplines. Competes directly with Online Manipal on program variety, pricing, and Indian working professional segment.

Emerging players

• Coursera: Coursera is a global online learning platform offering degree programs from top universities and a vast catalog of professional certificates. Both partner and partial competitor to Online Manipal, which bundles Coursera access as an add-on, but also overlaps in the broader online learning market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6EgEsVbor7Tpz3xARIhLzQ
• Facebookfacebook.com/onlinemanipal
• LinkedInlinkedin.com/company/onlinemanipal
• Instagraminstagram.com/onlinemanipal
• Xx.com/online_manipal

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Online Manipal