Amnesty International Nederland

What Amnesty International Nederland does

Amnesty International Nederland is the Dutch national section of Amnesty International, a non-profit human rights advocacy organization founded globally in 1961 and active in the Netherlands since 1968. The organization documents human rights violations globally and mobilizes Dutch citizens through petitions, protest email campaigns, letter-writing actions, donations, and volunteer activities. Its primary constituents are individual members and supporters across the Netherlands, with particular depth in the student and educational segments — the organization maintains 12 student groups across Dutch universities and engages 72,000+ students annually through its Write for Rights school campaign.

The core product portfolio consists of free educational packages for primary, secondary, vocational, and higher education (BRAVE, Profiel X, KinderrechtenReis, Demonstratierecht, Recht om te vluchten, GRTZ!), annual advocacy campaigns (Write for Rights, specific case petitions), and community/youth engagement programs (Student Groups, Student Action Network). The underlying technology stack is standard digital infrastructure for non-profits: a website (amnesty.nl) for donations, petitions, and educational resource delivery, email newsletter systems, and digital direct-debit processing for recurring donations. There is no proprietary AI or technology platform; the organization's value is delivered through human-curated research, content, and community organizing.

The revenue model is diversified across multiple donation channels: membership subscriptions at €10/year (with higher tiers welcomed), one-time and recurring donations (starting at €2/month via digital direct debit), legacy bequests, annual door-to-door collection weeks, and a strategic partnership with the Dutch Postcode Lottery (Nederlandse Postcode Loterij). All services are offered free to the public, consistent with the organization's ANBI (public benefit) and CBF Erkend Goed Doel (recognized charity) certifications. Go-to-market is community-led, converting supporters through digital channels, schools, and local volunteer groups rather than commercial sales motions.

Name

Amnesty International Nederland

Legal name

Amnesty International Nederland

Website

https://amnesty.nl

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Amnesty International Nederland is the Dutch national section of Amnesty International, a non-profit that documents human rights violations globally and mobilizes Dutch citizens through petitions, campaigns, donations, and educational programs in schools and universities.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200), International Affairs (9721)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industry

Immigrant & Refugee Rights Advocacy (BPAGAFAG)

Keywords

• Human rights advocacy
• Membership organization
• Educational programs
• Petition campaigns
• Charitable fundraising

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership subscriptions: Annual membership fees starting at €10 per year, providing recurring revenue. Higher contributions are welcome.
2. Donations and charitable contributions: One-time and recurring donations from supporters. The organization mentions various donation amounts (€2, €5, €10, €30) for specific campaigns.
3. Postcode Loterij partnership: Partnership with the Dutch Postcode Lottery for fundraising support.
4. Legacy bequests: Bequests and legacy giving (nalaten) as a form of long-term financial support.
5. Collection campaigns: Annual door-to-door collection weeks where volunteers collect donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Amnesty International Nederland is the Dutch national section of the global human rights organization Amnesty International. It runs human rights research, advocacy, and mass-mobilization campaigns (petitions, protest emails, letter-writing actions), delivers a portfolio of free educational programs for primary, secondary, vocational, and university audiences, and maintains 12 student groups across Dutch cities. Operations are funded by member fees starting at €10 per year, individual donations, legacy bequests, and a partnership with the Postcode Loterij.

Product overview

Amnesty International Nederland operates as a human rights advocacy organization with a diverse portfolio of educational programs and campaigning tools rather than a technology platform. The core offerings include educational packages for schools (BRAVE, Profiel X, KinderrechtenReis, Demonstratierecht, Recht om te vluchten), action programs (GRTZ! greeting card writing, Write for Rights), and youth engagement initiatives (Student Groups, Student Action Network). These programs are designed for different educational levels from primary school to university and focus on human rights education, awareness raising, and direct action for people whose rights are violated. The organization also provides downloadable information booklets on various human rights topics. All products are offered free of charge as part of the organization's mission to educate and mobilize the public on human rights issues.

Differentiator

Problem solved

Functional benefit

Brands

• Write for Rights: Write for Rights is Amnesty's annual global letter-writing campaign held around December 10, where people write letters and cards to support human rights defenders.
• GRTZ!
• BRAVE
• KinderrechtenReis
• Profiel X

Quantifiable outcome

• Bernardo Caal Xol from Guatemala was released early in March 2022 after worldwide Write for Rights campaign
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ANBI (Algemeen Nut Beogende Instelling)coreOthersAmnesty International Nederland holds ANBI status, which is a legal designation for public benefit organizations in the Netherlands. This status provides tax advantages for donors and confirms the organization's charitable purpose.
• CBF (Centraal Bureau Fondsenwerving)coreOthersAmnesty International Nederland has received the CBF Erkend Goed Doel certification, which is awarded to charities that meet strict standards for responsible fundraising, transparency, and governance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UNICEF Nederland: Dutch national committee of UNICEF, focused on children's rights. Comparable donor-base model, school programs, and partnership-driven fundraising in the Netherlands.
• Artsen zonder Grenzen / MSF Netherlands: Dutch national section of Médecins Sans Frontières. Comparable donor-funded model, ANBI status, and campaigning approach to highlight humanitarian issues.
• Human Rights Watch: Global independent human rights research and advocacy organization. Comparable mission and research-based advocacy methodology, with much broader international scope and global donor base.
• Cordaid: Dutch international development and humanitarian organization with comparable donor base, ANBI status, and focus on justice/human rights themes.

Direct peers

• Plan International Nederland: Dutch national section of Plan International, focused on children's rights. Comparable donor-funded model, educational programs in Dutch schools, and ANBI status.
• Amnesty International (global/Secretariat): The global federation of which Amnesty International Nederland is a national section. Directly comparable mission, brand, and campaign methodology, with operational coordination on global research and advocacy.
• Oxfam Novib: Dutch national affiliate of Oxfam International, focused on poverty, inequality, and human rights. Comparable membership/donor model, ANBI status, and educational programs in the Netherlands.
• Greenpeace Nederland: Dutch national section of Greenpeace, a large advocacy NGO funded by donations and partnerships. Comparable membership/donor model, ANBI status, and campaigning infrastructure in the Netherlands.
• VluchtelingenWerk Nederland: Dutch Council for Refugees, a major Dutch human rights/migrant advocacy non-profit. Comparable donor-funded model, ANBI status, and focus on refugee rights advocacy in the Netherlands.

Regional players

• Ligue des droits de l'Homme (France): Major French human rights NGO with comparable membership-based advocacy model. Operates in a different European market but serves as a regional comparable for national human rights advocacy structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/amnesty
• Facebookfacebook.com/amnesty.nl
• Instagraminstagram.com/amnesty
• TikToktiktok.com/@aisutrecht
• LinkedInlinkedin.com/company/amnestynl

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International Nederland