Amnesty International Deutschland

What Amnesty International Deutschland does

Amnesty International Deutschland e.V. is the German national section of Amnesty International, the global human rights movement founded in London in 1961 by Peter Benenson. The organization operates as a registered nonprofit association (eingetragener Verein) headquartered at Sonnenallee 221 C, 12059 Berlin, and functions as a membership-based advocacy body rather than a technology company. Its work centers on research-driven human rights documentation, country-level reporting, and the coordination of campaigns across thematic priorities including prisoners of conscience, torture, the death penalty, freedom of expression and assembly, refugee rights, LGBTQ+ rights, and discrimination against minorities.

The operational platform is a multi-channel digital and grassroots ecosystem. The core is amnesty.de, which functions as the central hub for current campaigns (e.g., Iran protests, Israel/Palestine, EU-Israel Association Agreement suspension, Fußball-WM 2026 human rights campaign, Protect the Protest, Briefmarathon) and houses petition tools, Urgent Actions, country reports, blog content, and an annual Amnesty Report. Supplementary properties include the Amnesty Shop (shop.amnesty.de) for merchandise, a dedicated Webshop for local activist groups (webshop-gruppen.amnesty.de) to order campaign and educational materials, the donation platform (helfen.amnesty.de), and the monthly Amnesty Journal magazine. Specialized sub-brands include Queeramnesty (LGBTI rights, active since 1995 as Aktionsgruppe Homosexualität and renamed in 2011) and Amnesty-Jugend (youth engagement). The proprietary technology layer is minimal; capabilities are predominantly content-driven and rely on standard web, e-commerce, and email infrastructure rather than custom software development.

Amnesty International Deutschland is funded primarily through annual membership fees (€84 standard, €42 reduced for students, low-income earners, and unemployed), one-time and recurring donations (including memorial, corporate, and testamentary bequests), and merchandise revenue. Per its 2025 transparency declaration, no single donor provides more than 10% of the annual budget, indicating a diversified supporter base. The organization holds 100% of Amnesty Service gGmbH (share capital €25,000), a wholly-owned subsidiary supporting special tasks for human rights work, and is structurally connected to the legally independent Förderstiftung Menschenrechte foundation through board appointment rights (three of five Kuratorium members appointed by Amnesty's Vorstand).

Name

Amnesty International Deutschland

Legal name

Amnesty International Deutschland e.V.

Website

https://amnesty.de

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

101–250 employees

Short description

Amnesty International Deutschland e.V. is the German section of the global Amnesty International human rights movement, operating as a Berlin-based nonprofit association that funds human rights research, advocacy, and grassroots campaigning through membership fees, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy Services

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), International Affairs (9721)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Refugee, IDP & Migration Humanitarian Assistance (BPAGAAAH), International & Local Implementing NGOs (HLAJAKAD)

Keywords

• Human rights advocacy
• Nonprofit organization
• Membership programs
• Human rights education
• Donation-based fundraising

Headquarters

HQ city

Berlin, Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual membership fees provide recurring revenue. Standard membership requires a minimum annual contribution of €84, with reduced rates of €42 for students, low-income earners, and unemployed individuals.
2. Donations: One-time and recurring donations from supporters, including general donations, memorial donations, testamentary bequests, corporate donations, and large donations.
3. Merchandise Sales: The Amnesty Shop sells branded merchandise including clothing, accessories, educational materials, and campaign items. The webshop for groups provides action materials for local groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Amnesty International Deutschland is a registered nonprofit human rights organization that conducts research, advocacy, and grassroots mobilization on human rights issues. It funds this work through annual membership fees, donations, and the sale of branded merchandise and educational materials, while engaging members and supporters via local groups, petitions, Urgent Actions, the Briefmarathon letter-writing campaign, the Amnesty Journal magazine, and human rights education programs.

Product overview

Amnesty International Deutschland operates a multi-platform digital ecosystem for human rights advocacy. The core platform is the amnesty.de website, which serves as the central hub providing information about human rights campaigns, current news, country reports, and activism opportunities. The organization offers petition and Urgent Action platforms enabling supporters to take immediate action for individuals at risk. Supplementary channels include the Amnesty Shop (shop.amnesty.de) for merchandise sales and the Webshop Gruppen (webshop-gruppen.amnesty.de) for ordering action materials and educational resources by local activist groups. Content offerings include the Amnesty Journal magazine, country reports, and annual activity reports. Engagement programs encompass the Briefmarathon letter-writing campaign, school education materials (Briefmarathon an Schulen), and human rights education programs. Thematic subgroups like Queeramnesty (LGBTQIA+ rights) and Amnesty-Jugend (youth program) operate as specialized sub-brands. The organization maintains newsletter subscriptions and petition platforms as its primary supporter engagement tools.

Differentiator

Problem solved

Functional benefit

Brands

• Queeramnesty: Themengruppe within Amnesty International Deutschland dedicated to LGBTI human rights worldwide, operating since 1995 as 'Aktionsgruppe Homosexualität' and renamed in 2011.
• Amnesty Shop
• Amnesty-Jugend

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Amnesty Service gGmbHcoreStrategic or Co-development PartnerAmnesty International Deutschland e.V. holds 100% of the share capital (€25,000) of Amnesty Service gGmbH, making it the sole owner. This subsidiary supports special tasks for the human rights work.
• Förderstiftung MenschenrechtecoreStrategic or Co-development PartnerA foundation that carries out special tasks for human rights work. The Vorstand of Amnesty International Deutschland e.V. appoints three of the five members of the Kuratorium (supervisory board) of the Förderstiftung Menschenrechte.
• Initiative Transparente ZivilgesellschaftminorOthersAmnesty International Deutschland supports and follows the voluntary self-commitment of the Initiative Transparente Zivilgesellschaft, providing transparency about funding sources, resource utilization, and decision-makers.
• PHINEO gAGminorStrategic or Co-development PartnerFormer employer organization of new Geschäftsleiterin Wiebke Gülcibuk. PHINEO is an independent analysis organization for charitable effectiveness.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Deutsches Rotes Kreuz (DRK): Germany's largest humanitarian and social-services organization; broader scope (emergency response, blood donation, social welfare) but overlaps with Amnesty on refugee rights, advocacy for vulnerable populations, and donation-funded operating model.
• Caritas Deutschland: Germany's largest Catholic welfare organization; broader social-services scope but comparable on donation/membership-funded operating model, advocacy for refugees and disadvantaged groups, and Berlin/Freiburg national presence.

Direct peers

• terre des hommes Deutschland: German affiliate of an international children's rights and development NGO; comparable on member/donation-driven funding, project-based advocacy for vulnerable populations, and educational programming in German schools.
• Greenpeace Deutschland: Germany's largest environmental advocacy NGO; directly comparable as a Hamburg/Berlin-headquartered mass-membership advocacy organization with local groups, petition-driven campaigns, urgent actions, and donor-funded grassroots activism.
• Save the Children Deutschland: German section of Save the Children; comparable as a major Berlin-headquartered international NGO with mass-membership/donation model, advocacy on children's rights, and grassroots engagement.
• Brot für die Welt: German development and human rights advocacy organization affiliated with Protestant churches; comparable as a Berlin/Stuttgart-based advocacy NGO with donation-driven funding, policy campaigning, and member-engagement programs on justice and refugee issues.
• Transparency International Deutschland: German chapter of the global anti-corruption movement; comparable as a Berlin-based nonprofit advocacy NGO funded by memberships, donations, and grants, with transparency-reporting practices aligned with those used by Amnesty Deutschland.
• SOS-Kinderdörfer weltweit: German affiliate of SOS Children's Villages; comparable as a donation- and sponsorship-funded NGO with advocacy for children's rights, mass-market fundraising, and member/supporter engagement across Germany.
• Human Rights Watch: One of the world's leading human rights research and advocacy organizations. Directly comparable to Amnesty International Deutschland in mission (civil liberties, prisoners of conscience, torture, freedom of expression), member-driven funding model, and country-report-driven advocacy methodology.
• Ärzte ohne Grenzen / Médecins Sans Frontières Germany: German section of MSF; comparable as a Berlin-based international NGO section funded via individual donations and memberships, executing humanitarian advocacy (refugee rights, medical-humanitarian concerns) that overlaps directly with Amnesty's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/amnesty
• Facebookfacebook.com/amnesty
• Instagraminstagram.com/amnestydeutschland
• LinkedInlinkedin.com/company/amnesty-international-german-section

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International Deutschland