Amnesty International France

What Amnesty International France does

Amnesty International France is the French national section of the international Amnesty International movement and operates as an independent, non-governmental human rights organization. Legally constituted as an Association Loi 1901 and recognized as being of public utility (reconnue d'utilité publique) by decree published in the Journal Officiel on November 18, 1987, the entity is headquartered in Paris and operates with a staff band of 251–500 employees as part of a global movement reporting more than 10 million members and supporters worldwide. Its functional mission is the investigation, public alerting, and mobilization-driven advocacy around human rights violations, organized around three operational pillars: Enquêter (field investigation and evidence collection), Alerter (media and public dissemination), and Agir (mobilization of activists and the broader public to pressure decision-makers).

The organization's product surface is anchored in digital activism infrastructure. Core products include an online petition platform, the long-running annual Write for Rights ("Changez leur histoire") campaign, SMS-based Action Urgente alerts (1–2 messages per month), the monthly Action du Mois postal letter-writing campaign, and an "Agir en ligne" suite of digital actions. Subscription media products comprise the monthly La Chronique magazine (€3/month), the weekly L'Hebdo email newsletter, and the WE MADE IT documentary podcast series. Supporting revenue and engagement products include the Boutique Amnesty e-commerce solidarity store (powered by Rgoods), the L'Amnestienne solidarity race, the Amnesty Film Festival, and Education aux droits humains training programs delivered via Dokéos. Underlying technology consists of a web platform with content management, donation processing (Iraiser), CRM (Salesforce), analytics (Google Analytics), forms (Typeform/Framaform), training (Dokéos), e-commerce (Rgoods), hosting (Infomaniak), and UX/UI design (Les-Tilleuls.coop), with GDPR and French Loi Informatique et Libertés compliance and a designated DPO.

The business model is a diversified nonprofit funding stack combining individual donations (monthly at €8/10/15 or one-time at €80/100/250, with a 66% French tax deduction materially reducing effective cost), membership dues, La Chronique magazine subscriptions, merchandise sales through the boutique, legacies and life insurance gifts, and corporate sponsorship ("mécénat"). Go-to-market is community-led: the organization recruits members, processes donations, and coordinates activist networks through the website, local activist groups across France, events, and direct engagement channels including email and social (Facebook, Mastodon). The La Fondation Amnesty International France, an associated foundation under the umbrella of Fondation Université Paris Cité, provides an additional institutional fundraising vehicle.

Name

Amnesty International France

Legal name

Amnesty International France

Website

https://amnesty.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Amnesty International France is the French national section of the global Amnesty International human rights movement, operating as an Association Loi 1901 with public-utility status since 1987 and serving individual supporters, members, and donors through digital advocacy, subscription media, and event-based fundraising.

Ownership category

akta.pro rank

Product category

Human Rights Nonprofit Advocacy

NAICS

Human Rights Organizations (813311), Other Social Advocacy Organizations (813319), Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL), International & Local Implementing NGOs (HLAJAKAD), Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Human rights advocacy
• Nonprofit campaigns
• Petition mobilization
• Human rights education
• Civil liberties protection

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from supporters, with options for one-time or recurring monthly donations. Tax reduction of 66% under French law makes donations more accessible to French taxpayers.
2. Membership fees: Becoming a member involves paying dues, with membership card sent to members.
3. Magazine La Chronique subscription: Monthly magazine covering human rights topics, available for 3 euros per month.
4. Merchandise sales: Solidarity shop selling branded merchandise (boutique.amnesty.fr).
5. Legacies and life insurance donations: Support through bequests and life insurance policies.
6. Corporate sponsorship/mecenas: Corporate partnerships for major donors supporting the organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Amnesty International France is a nonprofit human rights organization that investigates, alerts, and mobilizes action against human rights violations globally. It offers individual supporters multiple engagement pathways including signing petitions, donating, subscribing to La Chronique magazine, participating in campaigns (Changez leur histoire, Action Urgente SMS alerts, Action du Mois letter-writing), and accessing educational programs on human rights.

Product overview

Amnesty International France is a human rights NGO offering a suite of advocacy and engagement products organized around three core pillars — investigation, alerting, and action — to mobilize the public and protect human rights worldwide. Its digital product portfolio includes petition signing and campaign platforms, subscription media products (La Chronique magazine at €3/month and the weekly L'Hebdo newsletter), the WE MADE IT podcast series, the annual Changez leur histoire (Write for Rights) campaign, SMS-based Action Urgente alerts, and monthly letter-writing Action du Mois campaigns. Supporting products include an e-commerce solidarity store (Boutique Amnesty), event-based fundraising programs (L'Amnestienne race, Amnesty Film Festival), and human rights education and training programs (Education aux droits humains). The organization also provides an online personal space ('Mon espace') for members and supporters to track their engagement.

Differentiator

Problem solved

Functional benefit

Brands

• La Chronique: The organization's magazine dedicated to human rights
• L'Amnestienne
• WE MADE IT
• La Fondation Amnesty International France

Products and services

• La Chronique Magazine

Quantifiable outcome

• More than 100 people have been freed, pardoned, or had sentences reduced through the Changez leur histoire (Write for Rights) campaign

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Five partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationCRM platform for managing relationships with members, donors, subscribers, petitioners, and purchasers. Processes membership data, donation tracking, and supporter engagement.
• IraisercoreTechnology or IntegrationOnline donation management platform for processing and tracking donations.
• RgoodscoreTechnology or IntegrationE-commerce platform powering the online solidarity boutique (boutique.amnesty.fr).
• InfomaniakcoreTechnology or IntegrationWebsite hosting provider. Servers located in Switzerland (411 rue de Picardie, 60170 Ribecourt-Dreslincourt).
• Fondation Université Paris CitécoreStrategic or Co-development PartnerData collected for the Foundation Amnesty International France under the aegis of Fondation Université de Paris is processed by Amnesty International France. In November 2024, the foundation joined Fondation Université Paris Nanterre.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Emerging players

• SOS Racisme: French anti-discrimination advocacy organization with substantial overlap on Amnesty's discrimination and equality portfolios. Smaller in scale but competes for the same anti-discrimination supporter segment.

Direct peers

• Human Rights Watch: One of the world's largest independent human rights organizations with a similarly research-driven advocacy model and global remit. Directly competes for major-donor and grant funding in the same value proposition.
• Reporters Without Borders (RSF): Paris-based international NGO focused on press freedom and protecting journalists. Comparable in scale, French-headquartered status, mission-driven fundraising, and engagement-driven digital campaigns.
• Greenpeace France: Large French advocacy NGO with a comparable multi-channel donation and activist mobilization model. Differs in single-issue focus (environment) but competes for the same recurring donor and member pool.
• FIDH (International Federation for Human Rights): Paris-headquartered international human rights federation with a comparable advocacy, litigation, and mobilization model. Direct peer in geography, mission, and operating model.
• Ligue des droits de l'Homme (LDH): Long-standing French human rights association with overlapping mission on civil liberties, discrimination, and rule of law. Direct competitor for French human rights donors and members.
• ACAT France (Action by Christians for the Abolition of Torture): French human rights NGO focused on torture abolition, death penalty, and prisoner rights—directly overlapping Amnesty's core campaigns. Comparable member-based advocacy and recurring donation model.
• Amnesty International (UK/Global): The international parent movement of Amnesty International France, operating the same human rights advocacy, research, and campaign model globally. Most directly comparable as the umbrella organization sharing methodology, brand, and donor base.

Broad incumbents

• Action contre la Faim: Major French humanitarian advocacy NGO with sophisticated donation CRM, recurring giving programs, and corporate partnerships. Comparable scale and fundraising sophistication in an adjacent mission.
• Médecins Sans Frontières (MSF): Larger French humanitarian and advocacy organization with overlapping donor base, fundraising infrastructure, and field-research capabilities. Operates in adjacent rather than identical mission space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/amnestyfr
• Facebookfacebook.com/amnestyfr
• LinkedInlinkedin.com/company/amnesty-international-france

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International France