Amnesty International Indonesia

What Amnesty International Indonesia does

Amnesty International Indonesia is the Jakarta Pusat-based Indonesian chapter of the global Amnesty International human rights movement, locally registered as Perkumpulan Masyarakat Indonesia Untuk Amnesti Internasional and part of the worldwide network of 60+ member organizations operating in 150+ countries. The chapter conducts human-rights research, runs advocacy campaigns, and delivers education programs addressing freedom of expression, environmental rights, labor rights, indigenous and Papuan rights, LGBTQIA+ rights, and government accountability in Indonesia. Its work centers on mobilizing Indonesian citizens through petition campaigns, rapid response actions (Aksi Tanggap), grassroots chapters (Grup Aksi & Chapter), and recurring calls to action such as "Gabung jadi Supporter" (Become a Supporter), with named leaders including Executive Director Usman Hamid and Deputy Director Wirya Adiwena.

The chapter's product surface is delivered through a digital advocacy stack built around the amnesty.id website, the NationBuilder supporter-relationship and petition-delivery platform (act.amnesty.id and amnestyindo.nationbuilder.com), email outreach to government officials, and social media channels (Facebook, Instagram, Twitter/X, YouTube). Core programmatic outputs include the Amnestypedia human-rights reference database, the annual human-rights report (most recently "Laporan tahunan amnesty 2025/26: Humanity must win"), digital campaigns such as #ALLOUT and #PilihHAM, rapid-response petitions, press releases, and in-person education programs including the 2024 RightsCamp in Bandung. Technology here functions as an engagement and mobilization layer rather than a commercial product surface.

The organization is structured as a non-profit entity funded primarily through donations and supporter contributions, with no publicly disclosed revenue, no commercial pricing, and no external investment or shareholders. The Indonesian chapter operates within the governance and coordination of the global Amnesty International movement, which is itself served by Amnesty International Limited (registered in England and Wales). The chapter's offices are located at HDI Hive Menteng, Jl. Probolinggo No.18, Gondangdia, Menteng, Jakarta Pusat, with a headcount of 51–100 employees.

Name

Amnesty International Indonesia

Legal name

Perkumpulan Masyarakat Indonesia Untuk Amnesti Internasional

Website

https://amnesty.id

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

51–100 employees

Short description

Amnesty International Indonesia is the Jakarta-based Indonesian chapter of the global Amnesty International human rights movement, conducting research, advocacy campaigns, and human rights education while mobilizing supporters via digital petitions, rapid response actions, and grassroots action groups.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Supporter Contributions: Amnesty International Indonesia operates as a nonprofit human rights organization, primarily funded through donations from supporters and members. The organization encourages public support through 'Gabung jadi Supporter' (Become a Supporter) campaigns, volunteer recruitment, and donation appeals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Amnesty International Indonesia is a non-profit human rights advocacy organization that conducts research, runs campaigns, delivers human rights education programs, and mobilizes supporters through online petitions, letter-writing actions, and community-based action groups. Its digital offerings include the Amnestypedia educational reference database, an online petition platform enabling supporters to send letters to government officials, and rapid-response action alerts addressing specific human rights cases in Indonesia.

Product overview

Amnesty International Indonesia operates as a human rights advocacy organization rather than a technology product company. The organization offers a portfolio of human rights programs including campaigns (Kampanye), research (Riset), human rights education (Edukasi HAM), and action groups (Grup Aksi & Chapter). Digital offerings include the #ALLOUT campaign with email outreach tools, Amnestypedia educational reference database, a news portal (Kabar Terbaru) with press releases and statements, and rapid response actions (Aksi Tanggap) with petition capabilities. The organization uses the NationBuilder platform for supporter management and petition distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Kampanye (Campaigns)

Quantifiable outcome

• Successfully influenced Indonesian presidential debates to include human rights as a major topic in the 2024 election cycle through #PilihHAM campaign
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Global Amnesty International MovementflagshipStrategic or Co-development PartnerAmnesty International Indonesia is part of the global Amnesty International movement comprising 60+ member organizations operating in 150+ countries. The movement coordinates on research, campaigns, advocacy strategies, and shares resources for human rights protection worldwide.
• Koalisi Rakyat untuk Keadilan Perikanan (KIARA)coreStrategic or Co-development PartnerCivil society coalition partner in the #KamiBersamaPadangHalaban campaign against forced eviction of fishing communities, bringing together over 100 organizations including fishermen's unions, environmental groups, and human rights organizations.
• Wahana Lingkungan Hidup Indonesia (WALHI)coreStrategic or Co-development PartnerEnvironmental justice coalition partner working on issues including deforestation, land rights, and environmental human rights defenders. WALHI coordinates with Amnesty on campaigns like Padang Halaban land rights case.
• Lembaga Bantuan Hukum (LBH) AssociationscoreImplementation/ SI/ Consulting PartnerPartnership with LBH Bandung, LBH Medan, LBH Makassar, LBH Bali, LBH Kalimantan Barat for legal support to human rights defenders and victims. LBH provides legal counsel while Amnesty conducts advocacy.
• Komisi untuk Orang Hilang dan Korban Tindak Kekerasan (KontraS)coreStrategic or Co-development PartnerLong-standing coalition partner for accountability for enforced disappearances and past human rights violations in Indonesia, including cases from 1965-1966 and activist disappearances during 1997-1998.
• Yayasan Srikandi LestariminorStrategic or Co-development PartnerPartner organization in the fishermen's rights case, providing support documentation for environmental rights defenders facing prosecution in Langkat, Sumatera Utara.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yayasan Lembaga Bantuan Hukum Indonesia (YLBHI): Indonesian umbrella for legal aid foundations providing human rights legal assistance; a domestic NGO comparable in mission to AI Indonesia's legal defense partnerships and adjacent in operations.
• Imparsial: Indonesian human rights monitoring and advocacy organization; comparable as a domestic NGO focused on civil and political rights, security sector reform, and accountability for past abuses - direct issue overlap with AI Indonesia.
• Amnesty International Malaysia: Sister chapter of the same global Amnesty movement operating in a neighboring Southeast Asian country; directly comparable as a peer national Amnesty chapter with identical operating model, technology stack, campaign mechanics, and donor base.
• Wahana Lingkungan Hidup Indonesia (WALHI): Indonesia's largest environmental advocacy organization and a confirmed core coalition partner of AI Indonesia on environmental rights, deforestation, and land rights cases; comparable as a domestic advocacy NGO operating in Indonesia on overlapping human rights and environmental issues.
• Komisi untuk Orang Hilang dan Korban Tindak Kekerasan (KontraS): Indonesian human rights commission focused on enforced disappearances and victims of political violence; directly comparable as a domestic Indonesian human rights advocacy NGO and confirmed long-standing coalition partner of AI Indonesia.
• Koalisi Rakyat untuk Keadilan Perikanan (KIARA): Indonesian civil society coalition for fisheries justice; confirmed coalition partner of AI Indonesia on the #KamiBersamaPadangHalaban campaign and comparable as a domestic advocacy NGO addressing overlapping human rights and environmental issues in Indonesia.
• SETARA Institute: Indonesian institute for democracy and peace promoting religious freedom and tolerance; comparable as a domestic human rights and civil liberties NGO operating in Indonesia on overlapping freedom-of-expression and anti-discrimination issues.
• Lembaga Bantuan Hukum (LBH) Jakarta: Indonesian legal aid foundation providing legal counsel to victims of human rights abuses; comparable as a domestic NGO delivering human rights services in Indonesia and a confirmed implementation partner of AI Indonesia.

Regional players

• Greenpeace Indonesia: Indonesian chapter of a global environmental advocacy organization; comparable as a global-brand NGO chapter using campaigns, supporter mobilization, and direct advocacy on overlapping environmental human rights issues in Indonesia.

Broad incumbents

• Human Rights Watch (Asia Division): Global human rights organization with significant Indonesia coverage; comparable as a peer international human rights advocacy organization conducting research, publishing reports, and pressuring the Indonesian government on overlapping issues.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/@amnestyindo
• YouTubeyoutube.com/c/amnestyinternationalindonesia
• Facebookfacebook.com/amnestyindonesia
• Instagraminstagram.com/amnestyindonesia
• LinkedInlinkedin.com/company/amnestyindonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Amnesty International Indonesia