Amnesty International Polska

What Amnesty International Polska does

Amnesty International Polska (legal entity: Stowarzyszenie Amnesty International) is the Polish national section of the global Amnesty International human rights movement, headquartered at Sapieżyńska 10a, 00-215 Warszawa. The organization is a registered non-profit association (Stowarzyszenie) holding Polish Organizacja Pożytku Publicznego (OPP) status, which enables it to receive 1.5% personal income tax allocations. Its mission is to document and campaign against human rights violations, covering discrimination, the death penalty, refugee and migrant rights, imprisonment, women's rights, LGBTI rights, sexual and reproductive rights, judicial independence, torture, assembly rights, and freedom of expression.

The organization's product surface is a portfolio of advocacy programs built on a WordPress-based website (amnesty.org.pl) integrated with PayU SA for one-time and recurring card donations, plus Polecenie Zapłaty (SEPA direct debit) via Pekao S.A. and the Krajowa Izba Rozliczeniowa clearing house. Core programs include the Platforma Petycji (petition platform), Amnesty Alert (urgent action SMS/email system), the Activist Network (Sieć Aktywistyczna), the Educator Network (Sieć Edukatorów), the Letter Writing Marathon (Maraton Pisania Listów), and a membership program (Członkostwo). Content is supplemented by research reports (Raporty i Badania) on global human rights situations.

Revenue is generated entirely from voluntary contributions across four streams: monthly recurring donations via direct debit, one-time donations through PayU, annual membership fees, and the 1.5% tax allocation. GTM is hybrid: a community-led digital model (petitions, school groups, activist networks) combined with a direct-to-consumer field and telefundraising operation (F2F in Warsaw public spaces and telemarketing via professional fundraising agencies). The organization is GDPR-compliant and operates without disclosed headcount or financial figures.

Name

Amnesty International Polska

Legal name

Stowarzyszenie Amnesty International

Website

https://amnesty.org.pl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amnesty International Polska is the Polish national section of the global Amnesty International human rights movement, operating as a registered non-profit association in Warsaw. It mobilizes individual supporters, schools, and activist networks through petitions, urgent action alerts, and the annual Letter Writing Marathon.

Ownership category

akta.pro rank

Product category

Human Rights Advocacy

NAICS

Human Rights Organizations (813311), Social Advocacy Organizations (8133)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Gender Equality & Women’s Rights Advocacy (BPAGAFAD), Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

Keywords

• Human rights advocacy
• Non-profit organization
• Civil society campaigns
• Membership programs
• Grassroots activism

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Monthly Donations via Direct Debit: Regular monthly financial support collected through Polecenie Zapłaty (SEPA direct debit). Donations are initiated on the 5th of each month, with retry attempts on the 15th and 25th. This provides financial stability for long-term planning.
2. One-time Donations: One-time financial contributions processed through PayU SA payment operator, supporting statutory activities of the organization.
3. Membership Fees: Annual membership fees from members who join the organization through the membership portal.
4. 1.5% Tax Donation: Polish public benefit organizations can receive 1.5% of personal income tax. As an Organizacja Pożytku Publicznego (OPP), Amnesty International Polska receives these donations during annual tax settlements.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Amnesty International Polska is a non-governmental organization that operates human rights advocacy programs, enabling individuals to support global and local human rights campaigns through petition signing, urgent-action alerts (Amnesty Alert), letter-writing campaigns (Maraton Pisania Listów), financial donations, membership enrollment, and volunteer activism through its activist and educator networks. It also publishes human rights research and reports on issues including discrimination, the death penalty, refugee rights, and freedom of expression.

Product overview

Amnesty International Polska is a non-governmental organization dedicated to human rights protection. Its digital platform consists of multiple interconnected offerings: a petition platform for signing human rights appeals, an Amnesty Alert system for urgent actions, activist and educator networks for grassroots organizing, a Letter Writing Marathon annual campaign, membership programs, and donation mechanisms (one-time and recurring via direct debit). The organization also produces human rights research reports and conducts face-to-face and telemarketing fundraising activities. The ecosystem is unified by its mission to defend human rights while generating funding through various engagement channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Platforma Petycji (Petition Platform)

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PayU SAcoreTechnology or IntegrationPayment service provider (operator płatności) processing online donations. Located at ul. Grunwaldzka 182, 60-166 Poznań. Handles credit/debit card transactions and traditional bank transfers for Amnesty International Polska.
• Pekao S.A.coreTechnology or IntegrationBank overseeing the processing of Polecenie Zapłaty (SEPA direct debit) transactions between donors and Amnesty International Polska.
• Krajowa Izba RozliczeniowacoreTechnology or IntegrationNational Clearing House (KIR) responsible for proper processing and settlement of direct debit payments between bank accounts.
• Professional Telefundraising AgenciesminorChannel Partner/ Reseller/ DistributorExternal professional fundraising agencies conducting phone outreach to supporters on behalf of Amnesty International Polska. Representatives are trained on Amnesty values and current campaigns.

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Amnesty International (global): The global Amnesty International movement of which the Polish section is a part. Operates the same human rights advocacy model and provides shared research, brand, and content that the Polish section localizes.
• Fundacja ClientEarth Prawnicy dla Ziemi: International environmental law organization active in Poland. Comparable as a mission-driven advocacy nonprofit using legal and policy mechanisms, with operations in the Polish market and similar stakeholder engagement model.
• Human Rights Watch: Global human rights research and advocacy organization with presence across multiple regions. Comparable as a peer global human rights advocacy NGO competing for international donor attention and operating similar research-driven advocacy.

Direct peers

• Fundacja im. Stefana Batorego: Major Polish civil society foundation supporting democratic governance, rule of law, and civic engagement. Comparable as a Warsaw-based nonprofit operating in overlapping advocacy verticals (democracy, rule of law, civil society).
• Helsińska Fundacja Praw Człowieka: Leading Polish human rights NGO based in Warsaw, focused on civil liberties, rule of law, and anti-discrimination advocacy. Highly comparable as a domestic Polish human rights advocacy organization competing for the same donor base and policy influence.
• Federacja na rzecz Kobiet i Planowania Rodziny: Polish NGO advocating for women's reproductive rights and sexual health — overlapping with Amnesty's women's rights and reproductive rights campaign areas. Comparable as a Warsaw-based advocacy nonprofit.
• Fundacja Dajemy Dzieciom Siłę: Polish NGO focused on child rights protection. Comparable as a large Polish nonprofit using similar mass fundraising channels (F2F, telemarketing, recurring donations) and operating Polish school-based engagement programs.
• Stowarzyszenie Lambda Warszawa: Polish LGBTI rights advocacy organization. Operates in one of Amnesty's explicit campaign areas (prawa osób LGBTI) and competes for the same Polish donor and activist pools.
• Polska Akcja Humanitarna: Polish humanitarian aid and humanitarian rights organization with established mass donor fundraising program. Comparable business model (individual donations, F2F, recurring giving) and Polish national footprint.

Regional players

• Greenpeace Polska: Polish section of the global environmental advocacy organization. Directly comparable in operational structure (Polish section of a global NGO, individual recurring donation model, mass mobilization campaigns) though mission is environmental.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AmnestyPL
• YouTubeyoutube.com/user/aipoland
• Facebookfacebook.com/amnestypolska
• Instagraminstagram.com/amnesty_international_polska
• LinkedInlinkedin.com/company/amnesty-international-polska

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amnesty International Polska