Amoreco

What Amoreco does

Amoreco is a Brazilian direct-to-consumer e-commerce retailer specializing in girls' children's clothing, headquartered in Goiânia, Brazil, and operating exclusively online through its own storefront at amoreco.com.br. The platform is built on Mitienda Nuvem (Nuvemshop), a Brazilian SaaS e-commerce solution, which provides the underlying catalog, checkout, payment, and shipping functionality. The company curates a multi-brand marketplace aggregating over 15 third-party children's clothing brands — including Petit Cherie, Luluzinha, Momi, Pituchinhus, Roana, Bimbi, Anime, Cinti, Infanti, and Mon Sucré — alongside its own private label "Amoreco Atelie." The catalog is organized into five core product categories: Vestidos (dresses in casual, party, and June festival styles), Conjuntos (coordinated outfit sets), Calçados (footwear), Acessórios (accessories), and Diversos (miscellaneous items such as bodysuits and ruffled tops), with size coverage from newborn (RN) to 16. Pricing spans R$97.70 for accessories to R$887.70 for premium coordinated sets, with installment plans up to 6x without interest and a 5% PIX payment discount.

The business model is one-time retail sales of third-party branded and own-label children's apparel, with revenue generated per transaction at listed prices in Brazilian Reais. Go-to-market is purely direct-to-consumer with no physical retail or third-party marketplace distribution; marketing relies on the e-commerce storefront, email newsletter signups, Pinterest share buttons, and seasonal promotional campaigns (e.g., LIQUIDA INVERNO). The primary customer segment is Brazilian parents and guardians purchasing clothing for infant girls, toddlers, and young children across everyday, party, festival (Junina), and sleepwear occasions. Customer service is delivered exclusively via WhatsApp (5562992407867), and the company operates with 28 employees, CNPJ 27705991000164, and no disclosed external funding or parent company ownership.

Name

Amoreco

Legal name

Amoreco

Website

https://amoreco.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Amoreco is a Brazilian direct-to-consumer e-commerce retailer specializing in multi-brand girls' children's clothing (newborn to teen sizes), serving parents and guardians through its own online storefront at amoreco.com.br built on the Nuvemshop platform.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail E-commerce Sales: Direct retail sales of children's clothing and accessories through online storefront. Revenue generated from one-time product purchases at listed prices in Brazilian Reais (R$). Multiple payment options including credit cards, PIX, and installment plans. The company acts as an online retailer selling third-party branded children's clothing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Amoreco is a Brazil-based online retailer that sells branded and private-label children's clothing and accessories for girls across five categories (Acessórios, Calçados, Conjuntos, Vestidos, and Diversos). Products are sourced from third-party brands (e.g., Petit Cherie, Luluzinha, Momi, Pituchinhus, Roana, Bimbi, Anime, Cinti, Infanti, Mon Sucré) and from its own line (Amoreco Atelie), with sizes ranging from newborn (RN) to 16, and are sold via the company's own storefront at amoreco.com.br using Brazilian payment methods including PIX and installment plans.

Product overview

Amoreco is an online children's clothing e-commerce platform operating in Brazil. The offering is organized as a multi-brand marketplace with a core portfolio of five product categories: VESTIDOS (dresses in casual, party, and June festival styles), CONJUNTOS (coordinated outfit sets), CALÇADOS (footwear), ACESSÓRIOS (accessories), and DIVERSOS (miscellaneous items). The platform distributes over 15 third-party brands including Petit Cherie, Luluzinha, Momi, Pituchinhus, Roana, Bimbi, Anime, Cinti, Infanti, and Mon Sucré, alongside its own private label Amoreco Atelie. Products target girls from infant (RN) to teenage sizes, featuring licensed Disney characters, refined embellishments (crystals, pearls, embroidery), and playful prints. The business model combines Amoreco's own manufactured items with curated third-party brands, serving end consumers through the amoreco.com.br e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Vestidos (Dresses) Core product category: dresses for girls in casual, party (festa), and Junina (June festival) styles. Sizes from RN (newborn) to 16; features printed and solid color designs, pearl details, ruffles, floral details, and removable bows. Brands include Petit Cherie, Luluzinha, Momi, Bimbi, Pituchinhus, and Amoreco Atelie.
• Conjuntos (Coordinated Sets) Coordinated outfit sets including shorts, skirts, pants, dungarees (jardineira), leggings, salopetes, and short-saia (short-skirt). Sold from multiple brands for mixing and matching. Example SKUs include CONJ SHORT, CONJ SAIA, with prices ranging from R$147.70 to R$677.70.
• Calçados (Children's Footwear) Children's footwear including dress shoes with strass and glitter finishes, primarily from the Amoreco Calcados line. Example SKU SAPATO GLITTER listed at R$299.90.
• Acessórios (Children's Accessories) Children's accessories including bags and sunglasses. Brands include Luluzinha and Mon Sucré with playful designs (e.g., flower-shaped sunglasses). Example SKU BOLSA URSO at R$257.70 and OCULOS MON SUCRE at R$97.70.
• Diversos (Miscellaneous Items) Miscellaneous children's items including baby bodysuits (Body RN), pimpão (ruffled tops), and other special occasion pieces from brands such as Roana.
• Amoreco Atelie (Private-label line) Amoreco's own brand featuring handmade and custom-designed pieces including June festival dresses with floral details and removable bows, sold exclusively through amoreco.com.br.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Carter's: Largest US specialty retailer of children's apparel, with multi-brand portfolio (Carter's, OshKosh) and significant e-commerce. Comparable as a multi-brand children's apparel DTC operator, though geographic footprint and category breadth differ from Amoreco.
• Children's Place: US-based specialty children's apparel retailer with strong e-commerce presence. Comparable as a children's apparel-focused DTC operator, though operating in a different geography and not directly competing in Brazil.

Broad incumbents

• Marisa: Long-standing Brazilian apparel retailer with an active kids' category sold in physical stores and online. Competes for the same Brazilian parent shopper, though Amoreco is purely online and Marisa is omnichannel.
• Riachuelo: Major Brazilian apparel chain with an active kids' line and a strong e-commerce channel. Competes with Amoreco for parents' children's apparel spend but with significantly broader scale and a multi-category assortment.
• Zattini: Brazilian online fashion and footwear retailer with dedicated kids' assortment. Comparable as a Brazilian DTC apparel platform serving parents, though Zattini is broader in category and marketplace-oriented.
• Hering Kids: Brazilian basics apparel brand with a dedicated kids' sub-brand sold across its own e-commerce and retail. Comparable as a destination for everyday children's clothing, though broader in geography and category.
• Dafiti: Major Brazilian online fashion marketplace operated by Global Fashion Group, with a kids' category. Comparable as a Brazilian online apparel destination, though Amoreco's model is curation-led and Dafiti's is marketplace-led.
• Renner: Largest Brazilian fashion retailer with a sizable kids' assortment and a sophisticated e-commerce platform. Competes for the same parent shopper with greater scale, omnichannel presence, and marketing budget.
• C&A Brasil: Large Brazilian apparel retailer with a substantial kids' fashion line sold both in stores and online. Comparable as a competing destination for parents buying children's clothing in Brazil, though broader in assortment and customer base.

Direct peers

• Pompéia: Brazilian children's fashion brand and online retailer offering girls' and boys' apparel, footwear and accessories. Closely comparable to Amoreco's multi-brand girls' fashion e-commerce model and Brazilian direct-to-consumer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/amoreco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amoreco