Hering Kids
Hering Kids is a Brazilian children's apparel e-commerce retailer based in Ubá, Minas Gerais, serving parents and families through a Tiendanube-hosted online storefront that is currently temporarily out of service.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hering Kids does
Hering Kids is a Brazil-based children's apparel retail operation headquartered in Ubá, Minas Gerais, operating under the doing-business-as name "Hering kids." The company's commercial activity is centered on an online storefront hosted on the Tiendanube (Loja Virtual Nuvem) cloud commerce platform, selling children's products to parents and families in Brazil's Southeast region. It is classified as a privately held company with no public ticker or exchange listing, and is described as serving general retail consumers in the children's clothing vertical with a horizontal segmentation approach.
The operation is documented as having approximately 224 employees, though this figure sits in tension with the narrow digital footprint recorded — a single e-commerce storefront with no products, pricing, integrations, or partnerships enumerated in available sources. No management team, ownership structure, investors, or parent company relationships are disclosed, and there are no certifications, trademarks, patents, or awards documented. The company has no app, no API, no disclosed technology stack beyond the commodity Tiendanube SaaS platform, and no recorded strategic actions beyond the launch and subsequent pause of its online channel.
The business model is a direct-to-consumer e-commerce retail model targeting individual parents and families, with no documented pricing structure, marketing channels, or revenue mechanics. Critically, the online storefront is currently displaying a "temporarily out of service" message, with the owner invited to reactivate it via the Tiendanube admin panel. This indicates an operational pause, and the source data classifies the company's operating status as closed, though the temporary framing of the outage leaves the door open to resumption. No evidence of funding, M&A activity, geographic expansion, or product development is present in the available data.
Hering Kids firmographics
Firmographics- Name
- Hering Kids
- Website
- https://heringkidsuba.lojavirtualnuvem.com.br
- Company type
- Private
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Hering Kids is a Brazilian children's apparel e-commerce retailer based in Ubá, Minas Gerais, serving parents and families through a Tiendanube-hosted online storefront that is currently temporarily out of service.
- Ownership category
- akta.pro rank
Hering Kids industry classification
Industry- Product category
- Children's Apparel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Kids & Baby Specialty Department Stores (CRAGAGAD)
Keywords
Hering Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Distribution channels1 record
Hering Kids product offering
Product offeringCore offering
Hering Kids operates an online retail storefront selling children's apparel and related products to Brazilian families. The store is hosted on the Tiendanube (Loja Virtual Nuvem) cloud commerce platform and is based in Ubá, Minas Gerais, Brazil. As of the source date, the storefront displays a message indicating it is temporarily out of service and pending reactivation through the Tiendanube admin panel.
Differentiator
Problem solved
Functional benefit
Companies that use Hering Kids
Customer profileSegments1 record
Ideal customer profiles1 record
Hering Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hering Kids competitors and assessment
Company assessmentBroad incumbents
- Dafiti: Dafiti is a major Brazilian online fashion retailer (part of Global Fashion Group) with a sizable kids' apparel assortment. Comparable to Hering Kids as a digital-first apparel retailer competing for the same online Brazilian kidswear demand.
- C&A Brasil: C&A Brasil is a major Brazilian fashion retailer with a dedicated children's apparel category operated through stores and online. Comparable as a broad-line kids' apparel seller competing for the same Brazilian family-shopper wallet.
- Riachuelo: Riachuelo is one of Brazil's largest department store chains with a meaningful kids' apparel offering across physical stores and e-commerce. It competes with Hering Kids for the same parent-driven child apparel segment, but at much larger scale and broader assortment.
- Zattini: Zattini is one of Brazil's largest online fashion platforms, carrying an extensive children's apparel category alongside other categories. Comparable to Hering Kids as a multichannel-style consumer of e-commerce kidswear share in Brazil.
- Lojas Renner: Lojas Renner is Brazil's largest apparel-focused multichannel retailer with a dedicated kids' line and significant e-commerce presence. It targets the same parent-and-family customer base as Hering Kids, with materially greater scale and assortment breadth.
- Marisa Lojas: Marisa Lojas is a long-standing Brazilian apparel and accessories retailer with a children's line sold through physical stores and e-commerce. Comparable to Hering Kids as a broad-line Brazilian apparel retailer serving parents and families, but with substantially larger scale.
Direct peers
- Hering: Hering is the largest Brazilian basics apparel brand and the apparent namesake brand family behind 'Hering Kids.' Both sell kids' apparel to Brazilian consumers under the same brand umbrella, making the company's brand affiliation and assortment positioning directly comparable.
- Marisol: Marisol is a Brazilian textile and apparel manufacturer/brand with a strong focus on children's wear, including the 'Marisol' and 'Lilica & Tigor' brands. It is directly comparable to Hering Kids as a kidswear-specialized brand selling to Brazilian families.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights4 records
Customer concentration
Hering Kids social profiles
Digital presenceHering Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hering Kids leadership team
Management profileNumber of profiles
Hering Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hering Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hering Kids
What does Hering Kids do?
Hering Kids operates an online retail storefront selling children's apparel and related products to Brazilian families. The store is hosted on the Tiendanube (Loja Virtual Nuvem) cloud commerce platform and is based in Ubá, Minas Gerais, Brazil. As of the source date, the storefront displays a message indicating it is temporarily out of service and pending reactivation through the Tiendanube admin panel.
Is Hering Kids a public or private company?
Hering Kids is a private company. It is classified as unknown and is currently closed.
When was Hering Kids founded?
Hering Kids was founded in -1. It employs 101 to 250 people.
Who are Hering Kids's main competitors?
Broad incumbents on record are Dafiti, C&A Brasil, Riachuelo, Zattini, Lojas Renner and Marisa Lojas. Direct peers are Hering and Marisol.
Does Hering Kids have an API?
No public API is recorded for Hering Kids.
What industry is Hering Kids in?
Hering Kids's product category is Children's Apparel Retail. Its primary akta.pro industry code is CRAGAGAD, Kids & Baby Specialty Department Stores. Its NAICS code is 45811 and its SIC code is 5600.