What AMPLIFY GIRLS does

AMPLIFY Girls is a US-headquartered nonprofit operating a network of more than 40 community-driven organizations (CDOs) across five countries in East and Southern Africa. Its stated mission is to amplify the voices of CDOs working to build adolescent girls' agency. The organization delivers work across four programmatic pillars — Tailored Partner Engagement, Evidence Generation, Systems-Level Advocacy, and a Fellowship Program — and through this network reports reaching more than 350,000 adolescent girls and young women, with cumulative funds mobilized to girl-focused partners exceeding $2.6 million.

The organization's flagship product is the Adolescent Girls Agency Portal, launched in July 2025. The Portal hosts the Adolescent Girls Agency Scale (AGAS), a psychometric instrument developed in partnership with Girls Agency Lab Consulting (Dr. Aubryn Sidle and Dr. Brenda Oulo) that delivers automated scoring and data visualization to eligible CDOs. AMPLIFY Girls is also conducting the Binti Shupavu Study, a four-year cluster randomized controlled trial with GLAMI in Tanzania designed to generate longitudinal evidence on girls' programming. The organization is led by co-CEOs Zack Fowler and Lucy Minayo (appointed June 2024) and is based in New York at 228 Park Ave S, Suite 34731.

The business model is nonprofit grant-funded: revenue comes from philanthropic donations and grants, the Portal is offered free to eligible CDOs, and no direct fee revenue is generated from adolescent girl end-users. The mix of donor, grant, and partner network revenue mechanics makes traditional for-profit customer concentration and revenue-band metrics only partially applicable to this entity.

Name

AMPLIFY GIRLS

Legal name

AMPLIFY Girls

Website

https://amplifygirls.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AMPLIFY Girls is a US-based nonprofit network of more than 40 community-driven organizations across five East and Southern African countries, supporting adolescent girls' agency through grants, a fellowship, and the 2025-launched Adolescent Girls Agency Portal.

Ownership category

akta.pro rank

Product category

Nonprofit Girls' Empowerment Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Human Rights Organizations (813311)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Empowerment (BPAGABAF)

Keywords

• Girls empowerment programs
• Nonprofit network services
• Psychometric survey tools
• Monitoring evaluation systems
• Gender advocacy programs

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Grant Funding and Donations: As a nonprofit network, AMPLIFY Girls operates primarily through grant funding and donations to support its mission of amplifying community-driven organizations working with adolescent girls.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AMPLIFY Girls is a nonprofit network that provides the Adolescent Girls Agency Portal — including the Adolescent Girls Agency Survey (AGAS), a psychometric tool for measuring girls' agency — to more than 40 community-driven organizations across five countries in East and Southern Africa, alongside tailored partner engagement, evidence generation, and systems-level advocacy services.

Product overview

AMPLIFY Girls is a network of 40 community-driven organizations across five countries in East and Southern Africa, operating as a convening and capacity-building organization rather than a traditional software company. The core product offering is the Adolescent Girls Agency Portal, an innovative online platform developed in partnership with Girls Agency Lab Consulting that houses the Adolescent Girls Agency Survey (AGAS) — a first-of-its-kind psychometric tool designed specifically by and for African organizations to measure adolescent girls' agency. The portfolio includes research programs like the Binti Shupavu Study (a four-year mixed-methods randomized controlled trial), program services such as Tailored Partner Engagement, Evidence Generation, and Systems-Level Advocacy, and the AMPLIFY Girls Fellowship Program for developing girls' leadership. The Portal is available at no cost to eligible girl-serving organizations in Africa.

Differentiator

Problem solved

Functional benefit

Brands

• Adolescent Girls Agency Portal: An online platform housing the Adolescent Girls Agency Survey (AGAS), a psychometric tool designed specifically by and for African organizations working with adolescent girls to measure agency and program impact.
• Adolescent Girls Agency Survey (AGAS)

Products and services

• Adolescent Girls Agency Portal (incl. AGAS) Online platform that hosts the AGAS psychometric instrument, enabling community-driven organizations across East and Southern Africa to measure, track, and compare girls' agency outcomes in a standardized way.
• Binti Shupavu Study Rigorous evidence-generation study using cluster-randomized controlled trial methodology to evaluate programmatic impact on adolescent girls served by AMPLIFY's partner CDOs.
• AMPLIFY Girls Fellowship Program Capacity-building fellowship program for staff and leaders of community-driven partner organizations, supporting peer learning, leadership development, and shared practice across the network.
• Tailored Partner Engagement Customized engagement, advisory, and accompaniment services provided to each community-driven organization partner based on its program context and needs.
• Systems-Level Advocacy Collective advocacy initiative through which AMPLIFY Girls and its CDO partners drive sector-level change to advance adolescent girls' agency.

Quantifiable outcome

• Higher agency scores were associated with a nearly five-fold increase in the odds of passing exams - girls with higher agency scores appear almost 5X more likely to pass their Form 2 exams and proceed to Form 3
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Girls Agency Lab ConsultingcoreStrategic or Co-development Partner · 30 July 2025Co-developed the Adolescent Girls Agency Survey (AGAS) and the Adolescent Girls Agency Portal. Dr. Aubryn Sidle and Dr. Brenda Oulo of Girls Agency Lab Consulting led the development of the first psychometric survey of adolescent girls' agency created in Africa, for African girls. This is a flagship co-development partnership.
• GLAMIcoreStrategic or Co-development PartnerLed the Binti Shupavu Study alongside AMPLIFY Girls. GLAMI (Girls Livelihood and Mentorship Initiative) is a key research partner in Tanzania.
• Network Partner Organizations (40+ CDOs)coreStrategic or Co-development Partner40+ community-driven organizations across 5 countries in East and Southern Africa that are part of the AMPLIFY Girls network. These include organizations like AfricAid, Girl Up Uganda, Komera, SEGA Girls School, and many others working on girls' empowerment.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Women Deliver: Global advocacy organization driving progress on gender equality and the health and rights of girls and women. Comparable focus on systems-level advocacy and evidence-based programming for adolescent girls.
• Malala Fund: Global nonprofit championing girls' education and empowerment, working across multiple developing regions. Comparable mission around adolescent girls' agency and education outcomes with policy advocacy component.
• Girl Effect: Global nonprofit building girls' agency through media, technology, and programs across Africa and South Asia. Directly comparable mission of measuring and amplifying adolescent girls' empowerment at scale, with significant research and evaluation infrastructure.
• Population Council: International research nonprofit conducting rigorous evidence-based research on adolescent girls' health, education, and agency. Comparable focus on psychometric measurement of empowerment outcomes and partnership with implementing organizations globally.
• Girls Not Brides: Global partnership of over 1,500 civil society organizations committed to ending child marriage and supporting girls' rights. Comparable network-of-organizations model targeting adolescent girls' agency in Africa and globally.
• AfricAid: Tanzania-based nonprofit implementing mentorship and life skills programs for adolescent girls, and an actual network partner of AMPLIFY Girls. Directly comparable mission, beneficiary population, and Tanzanian operational footprint.
• Girls Rising: Nonprofit using storytelling and media to advance girls' education and empowerment globally. Comparable focus on building adolescent girls' agency and amplifying their voices through evidence-based programming.
• Global Fund for Women: International nonprofit foundation funding women's rights organizations globally. Comparable model of resourcing and amplifying grassroots/community-driven organizations advancing gender equality.

Broad incumbents

• CARE International: Major international humanitarian organization with extensive women's empowerment and girls' education programming across Africa and globally. Operates at much larger scale but shares the gender equality and impact measurement focus.
• Plan International: Large established international NGO with significant programs in gender equality and girls' empowerment across 80+ countries. Broader portfolio but overlapping focus on adolescent girl outcomes and evidence generation.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amplify-girls

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMPLIFY GIRLS