Africaid
- Company typePrivate
- Founded2005
- HeadquartersDurban, N/A, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
Africaid firmographics
Firmographics- Name
- Africaid
- Legal name
- The Africaid Trust
- Website
- https://whizzkidsunited.org
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Africaid industry classification
Industry- Product category
- Youth Development and Adolescent Health Services
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Gender Equality & Women’s Empowerment (BPAGABAF)
- akta.pro secondary industry
- Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs) (MPAKALAJ)
Keywords
Where Africaid is headquartered
LocationHeadquarters
- HQ city
- Durban, N/A
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Africaid business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Donations and Charitable Contributions: Individual and corporate donations received through PayPal and direct giving. Includes skill, time, and financial donations from supporters globally.
- Social Enterprise Operations: Conference venue hire (up to 50 people), accommodation services (en-suite rooms at Little Afrika Hotel), and catering services. Game Changers Academy Ltd generates revenue through football development with partnership to AD Merida FC, Spain. Yellow Yellow Adventure tours provide experiential tourism revenue.
- Affiliated Retail (Amazon Smile): Amazon Smile program where a portion of purchases is donated to WhizzKids United at no cost to the shopper.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Africaid product offering
Product offeringCore offering
Africaid (trading as WhizzKids United) is a South African non-profit trust that uses football as a behaviour-change methodology to deliver sexual and reproductive health education, HIV prevention/treatment support, gender equality programming, and youth empowerment to young people in South Africa and Ghana. Its core service portfolio includes the WKU Health Academy youth-friendly SRHR clinics, the On the Ball life skills curriculum, Girls On the Ball, Creating a Level Playing Field (gender equality across 55 districts in Northern Ghana), Psychosocial Support Groups, and Education and Empowerment Programmes. Self-funded social enterprises (conference venue, Little Afrika Hotel, Yellow Yellow Adventure, The Third Half, and Game Changers Academy Ltd) generate revenue that is reinvested back into these programmes.
Product overview
Africaid's WhizzKids United (WKU) is a community-based NGO operating since 2005 that uses football as a tool to drive positive youth outcomes. The organization offers a portfolio of integrated programmes including Health Academies (youth-friendly SRHR clinics), the On the Ball life skills curriculum, Girls On the Ball empowerment, Creating a Level Playing Field gender equality programme, Psychosocial Support Groups, and Education & Empowerment Programmes. The portfolio is structured around a 'football for good' model combined with a social enterprise approach that generates profits to reinvest into high-impact programmes. Social enterprise activities include conference venue hire, accommodation services (Little Afrika Hotel), adventure tourism (Yellow Yellow Adventure), and The Third Half travel programme.
Differentiator
Problem solved
Functional benefit
Products and services
- Health Academy
- On the Ball Life Skills Curriculum
- WKU Conference Venue & Accommodation (social enterprise cluster)
Quantifiable outcome
- Over 1,000 HIV positive youth receiving life-saving antiretroviral treatment
- +4 more outcomes
Companies that use Africaid
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Africaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Africaid partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered major, minor and core.
- FIFA Football for HopemajorFIFA Football for Hope supports WKU as part of the global Football for Hope movement. WKU participated in the 5-aside football for hope festival. FIFA Foundation backing provides credibility and connection to global football community.
- Common GoalmajorCommon Goal is a football sustainability initiative. WKU is listed as a supported organization, providing funding and visibility through the football community network.
- UNAIDS South AfricamajorPartnership with UNAIDS for HIV/AIDS awareness, prevention, and treatment programs targeting youth in South Africa.
- Charlize Theron Outreach ProjectminorCharitable support from the Charlize Theron Africa Outreach Project for youth programs in South Africa.
- Street Football World NetworkmajorWKU is part of the Street Football network connecting organizations using football for social change globally.
- Edendale Hospital and KwaZulu Natal Department of HealthcoreIn April 2021, WKU handed over the Health Academy to Edendale Hospital and KZN Department of Health for integration into mainstream health services, ensuring long-term sustainability.
- WEE NorthcorePartnership with WEE North for the Creating a Level Playing Field project supporting gender equality in line with SDG 5 across Northern Ghana.
- AD Merida FC (Spain)corePartnership for Game Changers Academy Ltd established in 2023, providing professional football development pathway for young people in Northern Ghana with WKU as corporate social investment.
- World Football SummitmajorPartnership for the Use Your Head Challenge fundraiser and prize sponsorship, connecting WKU to global football business community.
- Yellow Yellow AdventureminorAdventure tourism partnership offering Wild West tuk-tuk tours through Ghana, Togo, and Benin as a fundraising and experiential engagement opportunity for supporters.
- The Third HalfminorSocial enterprise combining sport, travel, and UN Global Goals for leadership journeys and service learning experiences.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Africaid competitors and assessment
Company assessmentDirect peers
- mothers2mothers: African NGO employing and mentoring HIV-positive women as community health workers to deliver SRHR, PMTCT, and early childhood development services. Overlaps with WKU's HIV-positive youth psychosocial support and SRHR delivery across African geographies.
- Kick4Life: Lesotho-based charity using football to engage youth on HIV/AIDS and SRHR, with health-service and life-skills offerings. Directly comparable programmatic focus on football and sexual health in Southern Africa.
- Grassroot Soccer: International non-profit using soccer to mobilize youth against HIV/AIDS in Southern and Eastern Africa. Directly comparable to WhizzKids United's Health Academy and On the Ball curriculum model.
- Play Soccer: International non-profit using soccer to deliver health, education and social development programs in disadvantaged communities across Africa and the Americas - direct sport-for-good operational analogue.
- Mathare Youth Sports Association (MYSA): Kenya-based sports-for-development NGO linking youth through football with health, education, and leadership programs. Closely comparable sport-as-methodology model for African youth development.
- LoveLife: South Africa's largest youth sexual and reproductive health NGO. Comparable adolescent SRHR focus, KwaZulu-Natal geographic base, and youth-targeted operating model.
- streetfootballworld: Global network organization supporting football-for-good programs, with which WhizzKids United has a formal Major partnership. Highly comparable network model and youth development mission.
Broad incumbents
- Beyond Sport: Global organization mobilizing resources and partnerships for the sport for social change movement. Shares WKU's sport-for-development thesis and provides funding/visibility to peer football programs.
- Right to Play: Large international organization using sport and play to educate and empower children across Africa, Asia and the Middle East. Operates a broader portfolio but overlaps meaningfully in sports-for-development delivery model.
Others
- Sonke Gender Justice: South African NGO working across Africa to advance gender equality, prevent gender-based violence, and promote SRHR. Operates in the same thematic space as WKU's Creating a Level Playing Field program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Africaid social profiles
Digital presenceAfricaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Africaid leadership team
Management profileNumber of profiles
Africaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Africaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Africaid
What does Africaid do?
Africaid (trading as WhizzKids United) is a South African non-profit trust that uses football as a behaviour-change methodology to deliver sexual and reproductive health education, HIV prevention/treatment support, gender equality programming, and youth empowerment to young people in South Africa and Ghana. Its core service portfolio includes the WKU Health Academy youth-friendly SRHR clinics, the On the Ball life skills curriculum, Girls On the Ball, Creating a Level Playing Field (gender equality across 55 districts in Northern Ghana), Psychosocial Support Groups, and Education and Empowerment Programmes. Self-funded social enterprises (conference venue, Little Afrika Hotel, Yellow Yellow Adventure, The Third Half, and Game Changers Academy Ltd) generate revenue that is reinvested back into these programmes.
Is Africaid a public or private company?
Africaid is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Africaid founded?
Africaid was founded in 2005. It employs 11 to 50 people.
Where is Africaid based?
Africaid is headquartered in Durban, N/A, South Africa, in the Africa region.
How does Africaid make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are social Enterprise Operations and affiliated Retail (Amazon Smile).
Who are Africaid's main competitors?
Direct peers on record are mothers2mothers, Kick4Life, Grassroot Soccer, Play Soccer, Mathare Youth Sports Association (MYSA), LoveLife and streetfootballworld. Broad incumbents are Beyond Sport and Right to Play. Sonke Gender Justice is listed as an others.
Does Africaid have an API?
No public API is recorded for Africaid.
What industry is Africaid in?
Africaid's product category is Youth Development and Adolescent Health Services. Its primary akta.pro industry code is BPAGABAF, Gender Equality & Women’s Empowerment, with a secondary code of MPAKALAJ, Cause, Community & CSR-Linked Sports Partnerships (Foundations, Youth Programs). Its NAICS code is 62411 and its SIC code is 8300.