Amplify My Community

What Amplify My Community does

Amplify My Community is an IRS-approved 501(c)(3) nonprofit organization founded in 2010 and headquartered in Decatur, Georgia. It produces live music concerts and festivals — most prominently the annual Amplify Decatur Music Festival on the Decatur Square — to raise unrestricted funds for local nonprofit beneficiaries focused on poverty and homelessness. Its portfolio includes the Amplify Decatur Music Festival, Amplify Athens, Amplify Pisgah, a Facebook Live Streaming Series at Waller's Coffee Shop, a Vs. Series cover-night program at Eddie's Attic, and Three Perfect Songs events.

The organization does not develop proprietary technology. Its operational stack consists of consumer platforms used for distribution and audience engagement: Facebook Live for virtual concerts, Eventbrite and Ticketfly for ticketing, Instagram and email newsletters for marketing, and a WordPress-based website for content. Event production is executed through partnerships with music venues (Eddie's Attic, The Foundry, Pisgah Brewing, Avon Theater) and a network of corporate sponsors and individual donors who underwrite operational costs.

Revenue mechanics are unusual for a charitable entity: 100% of concert net proceeds flow to beneficiary organizations such as Decatur Cooperative Ministry, Family Connection-Communities in Schools of Athens, and Pisgah Legal Services. Amplify's own operating revenue consists of corporate sponsorships (presenting sponsor Lenz Marketing, Decatur Package Store, Leafmore Group and others), individual donations, and proceeds from ancillary events such as the annual Pappy Van Winkle rare whiskey auction. Ticket prices for club shows start around $10 and festival VIP passes reach $275. Since 2011, Amplify has produced 140+ concerts across 10+ cities in the Southeast U.S. and directed more than $645,000 to community-based nonprofits.

Name

Amplify My Community

Legal name

Amplify My Community

Website

https://amplifymycommunity.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Amplify My Community is a Decatur, Georgia-based 501(c)(3) nonprofit that produces live music concerts and festivals across the Southeast U.S. to raise unrestricted funds for local nonprofits fighting poverty and homelessness, having directed over $645,000 to community-based beneficiaries since 2011.

Ownership category

akta.pro rank

Product category

Nonprofit Event Fundraising / Live Music Event Production

NAICS

Civic and Social Organizations (813410), Arts, Entertainment, and Recreation (71), Grantmaking and Giving Services (81321)

SIC

Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Cultural Festivals & Events Organizations (BPAGAHAG)

Keywords

• Live music events
• Nonprofit fundraising
• Charity concerts
• Music festivals
• Community events

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Concert Ticket Sales: The primary revenue stream comes from selling tickets to live music events and festivals. Ticket prices range from $10-$275 depending on the event type, with VIP and general admission options available.
2. Corporate Sponsorships: Local businesses and corporations sponsor Amplify events, providing financial support in exchange for brand visibility at concerts and festivals. Major sponsors include Lenz (marketing agency), Decatur Package Store, Leafmore Group, and others.
3. Special Events and Auctions: The organization runs special fundraising events such as the annual Pappy Van Winkle rare whiskey auction at Decatur Package Store, where 100% of proceeds benefit Amplify.
4. Individual Donations: Amplify accepts direct contributions from individuals who wish to support the organization's mission of leveraging music to fight poverty. The organization is an IRS approved 501(c)(3) nonprofit.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Amplify My Community is a 501(c)(3) nonprofit that produces live music concerts and festivals in the Southeast U.S. to raise unrestricted funds for local nonprofits fighting poverty and homelessness. The organization books artists, secures venues, and manages all event logistics so that 100% of net concert proceeds can be directed to beneficiary organizations such as Decatur Cooperative Ministry and Family Connection-Communities in Schools of Athens.

Product overview

Amplify My Community operates a portfolio of music event series designed to raise funds for local nonprofits fighting poverty and homelessness. The core offerings include the Amplify Decatur Music Festival (annual outdoor festival on the Decatur Square), Amplify Athens (concert series in Athens, GA), and Amplify Pisgah (concert in Asheville, NC). Supporting event formats include the Streaming Series (virtual concerts on Facebook Live), the Vs. Series (artist tribute cover nights), and Three Perfect Songs events. All proceeds from these events are directed to beneficiary nonprofits including Decatur Cooperative Ministry, Family Connection-Communities in Schools of Athens, and Pisgah Legal Services. The organization does not offer a technology product; its offerings are entirely event-based fundraising programs.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify Decatur Music Festival: Annual outdoor music festival held in Decatur, Georgia featuring Americana and roots rock artists. The flagship event of Amplify My Community, celebrating its tenth anniversary in 2026.
• Streaming Series
• Vs. Series

Products and services

• Amplify Decatur Music Festival Annual outdoor music festival held on the Decatur Square featuring nationally recognized Americana, roots rock, and folk artists. Presented by Lenz and produced in partnership with Eddie's Attic and Avon Theater; all proceeds directed to local nonprofits fighting homelessness and poverty.
• Amplify Athens Concert series held at The Foundry in Athens, Georgia, benefiting Family Connection-Communities in Schools of Athens. Features performances by Shawn Mullins and other regional artists.
• Amplify Pisgah Concert event held at Pisgah Brewing Company in Black Mountain, North Carolina, benefiting Pisgah Legal Services.
• Streaming Series Live-streamed virtual concert series broadcast on Facebook Live from Waller's Coffee Shop in Decatur, Georgia, featuring local and regional musicians performing every other Thursday evening.
• Vs. Series Cover night tribute shows at Eddie's Attic featuring local and regional artists performing songs of specific artists or themes, including 'Johnny Cash Vs. Loretta Lynn,' 'Jason Isbell Vs. Drive By Truckers,' and 'The People Vs. The Oppressors.'
• Three Perfect Songs Cover night event where artists select and perform three songs of their choosing, held at Eddie's Attic.

Quantifiable outcome

• $645,000+ raised and donated to community nonprofits since 2011
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• Eddie's AtticcoreStrategic or Co-development PartnerSoutheast's premier music listening room in Decatur, GA. Produces concerts in partnership with Amplify, hosting multi-night stands during festival periods. Eddie's Attic provides the venue while Amplify handles production and beneficiaries receive proceeds.
• Lenz MarketingflagshipGTM or Marketing PartnerDecatur-based marketing agency and presenting sponsor of the Amplify Decatur Music Festival since inception. Provides integrated marketing support including brand strategy, advertising, PR, and web development for Amplify.
• Waller's Coffee ShopcoreStrategic or Co-development PartnerDecatur, GA coffee shop that hosts Amplify's streaming concert series every other Thursday. Provides physical venue for Facebook Live broadcasts.
• Decatur Package StorecoreGTM or Marketing PartnerDecatur's oldest package store and major sponsor. Hosts annual Pappy Van Winkle rare whiskey auction with 100% of proceeds donated to Amplify. Long-standing supporter since organization's founding.
• Leafmore GroupcoreGTM or Marketing PartnerDecatur-based builder/contractor company. Major sponsor of Amplify events including the Decatur Music Festival.
• Pisgah Brewing CompanyminorStrategic or Co-development PartnerBlack Mountain, NC brewery that hosts Amplify Pisgah concerts. Provides outdoor venue for events benefiting Pisgah Legal Services.
• The Foundry (Athens, GA)coreStrategic or Co-development PartnerAthens music venue hosting Amplify Athens concerts. Shawn Mullins has performed annually at The Foundry for Amplify since 2013.
• Three Taverns BreweryminorGTM or Marketing PartnerCraft brewery and beer sponsor for Amplify Decatur Music Festival.
• Creature Comforts Brewing Co.minorGTM or Marketing PartnerCraft brewery and beer sponsor for Amplify Decatur Music Festival.
• Savannah Distributing Co.minorGTM or Marketing PartnerBeverage distribution sponsor for Amplify events.
• WABE 90.1 FMminorGTM or Marketing PartnerAtlanta public radio station and sponsor/media partner for Amplify events.
• Oakhurst Realty PartnersminorGTM or Marketing PartnerReal estate company and sponsor of Amplify Decatur.
• Natalie Gregory & Co.minorGTM or Marketing PartnerReal estate firm and sponsor of Amplify events.
• Brick Store PubminorGTM or Marketing PartnerDecatur craft beer bar and sponsor of 2025 Amplify Decatur Music Festival.
• Visit Decatur GeorgiaminorGTM or Marketing PartnerDecatur tourism organization and festival sponsor.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Music for Relief: Nonprofit founded by the band Linkin Park that organizes benefit concerts and music-driven campaigns to support disaster recovery and environmental causes. Closely matches Amplify's benefit-concert-for-charity fundraising model and artist-driven identity.
• Musicians on Call: Nonprofit that brings live and recorded music to hospital patients and underserved communities. Shares Amplify's use of music as a fundraising and beneficiary-delivery vehicle for charitable impact, though delivered as in-facility programming rather than ticketed concerts.
• Music Heals International: Nonprofit that connects live music performances with fundraising for health- and community-related causes. Mirrors Amplify's event-driven, music-to-charity donation model and targets similarly music-engaged donor audiences.
• Playing for Change Foundation: International nonprofit that produces music events, recordings, and concerts to fund music schools and social programs. Operates the same model as Amplify—leveraging live music to raise money for community-based charitable causes—and is the closest direct analog in the music-for-impact nonprofit space.

Broad incumbents

• Global Citizen: Large-scale advocacy and event organization producing global concerts and festivals (Global Citizen Festival) to drive donations and policy commitments toward poverty-related causes. Same charity-concert DNA as Amplify but operating at much larger scale and international scope.
• A2IM (American Association of Independent Music): Trade association for independent music, supporting artists and labels through advocacy, events, and programs. Adjacent industry player with overlapping Americana/roots community and event programming, but operates as a membership association rather than a charity fundraiser.

Emerging players

• DoSomething.org: Youth-focused nonprofit driving social impact campaigns and volunteer mobilization. Comparable in mission (leveraging cultural engagement for community benefit) and donor/audience demographic, though not specifically music-driven.
• Notes for Education (formerly Notes for NOTES): Nonprofit building recording studios inside Boys & Girls Clubs and other youth-serving facilities. Shares Amplify's music-meets-social-impact framing, though operates as a facility/program provider rather than a concert-driven fundraiser.
• Yellow Bird Project: Small nonprofit that partners with indie musicians to produce charity t-shirts and events supporting grassroots nonprofits. Highly analogous to Amplify in fusing indie/roots music culture with local nonprofit beneficiaries at a similar small-scale operational level.
• Sweet Relief Musicians Fund: Nonprofit providing financial assistance to musicians in need. Sits in the music-nonprofit space with overlapping artist networks and donor communities, but focuses on musician welfare rather than community poverty beneficiaries like Amplify does.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amplifymycommunity
• Instagraminstagram.com/amplifymycommunity
• LinkedInlinkedin.com/company/amplify-my-community-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amplify My Community