Lenz Marketing

What Lenz Marketing does

Lenz Marketing is a privately held, full-service marketing agency founded in 1992 and headquartered in Decatur, Georgia. The firm specializes in healthcare marketing for multi-site organizations, integrating services across four pillars — brand strategy, advertising, digital marketing, and public relations — with documented HIPAA compliance expertise. Its client base is anchored by named healthcare systems and specialty practices including Children's Healthcare of Atlanta, Wellstar Health System, Hamilton Health Care System, SouthCoast Health, Atlanta Allergy & Asthma, and University Cancer & Blood Center, supplemented by select non-profit (Atlanta Science Festival) and municipal (City of Brookhaven) accounts across Georgia and the broader Southeast US.

The firm operates a partnership-plus-project engagement model: extended multi-year consulting relationships provide strategic direction and ongoing service delivery, while defined deliverables such as website development, rebranding, and campaign execution are delivered on a project basis. Pricing is custom and quote-based with no publicly disclosed rate cards. Technology assets include a custom website hosting environment with isolated per-client servers and custom application development capability (e.g., the Pollen Count and Mold Reporting App built for Atlanta Allergy & Asthma), plus owned media including The Weekly Check-Up healthcare podcast distributed on 95.5 WSB Atlanta, 102.5 The Bone Tampa, and major podcast platforms.

The go-to-market is sales-led and consultative, relying on direct outreach, consultation appointments, community event sponsorship (Amplify Decatur Music Festival, Decatur Book Festival, Brookhaven Cherry Blossom Festival), and referral networks within the regional healthcare ecosystem. The firm employs approximately 18 people across strategy, media, creative, engineering, and account management functions, led by President and CEO Mike Killeen (with the firm since 2002, partner since 2014). The company is independently owned with no disclosed external investment and recently relocated in October 2025 to 545 North McDonough Street on Decatur Square, alongside a refreshed brand identity.

Name

Lenz Marketing

Legal name

Lenz Marketing

Website

https://lenzmarketing.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Lenz Marketing is a privately held, full-service healthcare marketing agency founded in 1992 and based in Decatur, Georgia. It serves multi-site healthcare systems, specialty practices, and select non-profits across the Southeast US with HIPAA-compliant brand strategy, advertising, digital marketing, and public relations.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• Healthcare marketing
• Brand strategy
• Digital marketing
• Public relations
• Advertising services

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agency Services - Partnership Engagements: Lenz provides comprehensive marketing services under extended partnership arrangements with healthcare organizations, including consultation, strategic direction, and ongoing service delivery across brand strategy, advertising, digital marketing, and public relations.
2. Agency Services - Project Engagements: Lenz delivers defined project deliverables such as website development, rebranding, campaign development, and event branding with engagement ending upon project completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Lenz Marketing is a full-service marketing agency that delivers integrated brand strategy, advertising, digital marketing, and public relations services under long-term partnership engagements and defined-scope projects. The firm specializes in HIPAA-compliant healthcare marketing for multi-site hospitals, health systems, and medical practices, while also serving non-profits and municipal clients across the U.S. Southeast. The agency owns The Weekly Check-Up healthcare podcast and develops custom web applications such as the Pollen Count and Mold Reporting App for clients.

Product overview

Lenz Marketing is a full-service marketing agency specializing in healthcare marketing with over 30 years of experience. The company integrates marketing services across four primary areas: Brand Strategy, Advertising, Digital Marketing, and Public Relations. Lenz offers both long-term partnership engagements with strategic consultation and project-based deliverables such as website development. The company's product portfolio includes its flagship thought leadership media product, The Weekly Check-Up Podcast (a healthcare podcast distributed across Spotify, Apple Podcasts, and Google Podcasts), and custom web applications such as the Pollen Count and Mold Reporting App developed for Atlanta Allergy & Asthma. Services include HIPAA-compliant marketing solutions tailored for multi-site healthcare organizations, website design and development, and creative services.

Differentiator

Problem solved

Functional benefit

Brands

• Amplify My Community: A non-profit organization founded by Lenz President and CEO Mike Killeen that leverages music to fight poverty and homelessness through concert fundraising events.

Products and services

• Brand Strategy Strategic brand consulting and identity development service for healthcare organizations, non-profits, and municipal clients, delivered as part of Lenz's integrated marketing offering.
• Advertising Paid advertising services spanning digital, TV, and out-of-home placements for healthcare systems and other clients, including campaign development and media buying.
• Digital Marketing Digital marketing services including website design and development, SEO, paid media, social media management, and lead generation for healthcare and community clients.
• Public Relations Public relations and media relations services including earned media strategy, press outreach, and media placement for healthcare systems and other clients.
• The Weekly Check-Up Podcast A healthcare thought leadership podcast produced and owned by Lenz Marketing, originally airing on 95.5 WSB Atlanta and 102.5 The Bone Tampa, now distributed via major podcast platforms. Hosted by Dr. Bruce Feinberg, it covers healthcare topics and positions Lenz as a healthcare industry thought leader.

Quantifiable outcome

• Generated over 1,800 media hits for clients in 2019
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered major, core and minor.

• Decatur WatchFest26majorStrategic or Co-development Partner · 1 January 2024Lenz created the name, logo, and visual identity for Decatur WatchFest26, a 34-day viewing party for the 2026 FIFA World Cup. CEO Mike Killeen serves on the WatchFest26 marketing committee. Lenz assisted the City of Decatur in preparing for the event since its inception.
• Atlanta Science FestivalcoreStrategic or Co-development Partner · 1 January 2023Lenz has served as agency of record for the Atlanta Science Festival since 2016, providing comprehensive marketing campaigns including managing digital properties, developing lead artwork, and PR and advertising strategy. The festival draws 150 events and 47,000+ attendees annually across metro Atlanta.
• Amplify My CommunitycoreStrategic or Co-development Partner · 1 January 2011Amplify My Community is a nonprofit organization founded by Lenz President and CEO Mike Killeen in 2011 that leverages music to fight poverty and homelessness. Lenz provides full marketing services including branding, advertising, public relations, social media, and website support. Lenz VP Christine Mahin serves as festival director, and both Mike and Christine serve as co-board chairs. The organization has raised over $575,000 for local nonprofits since inception.
• Little Shop of Stories / Decatur Children's Book FestivalminorGTM or Marketing PartnerLenz partnered with Little Shop of Stories to help launch the Decatur Children's Book Festival (now Little Shop of Stories Children's Book Festival), providing marketing support for the inaugural event in May 2024.
• City of BrookhavenminorGTM or Marketing PartnerLenz partnered with the City of Brookhaven to support the annual Brookhaven Cherry Blossom Festival and launch their 'Better Together' campaign, providing brand and marketing strategy, advertising, social media, and design services.
• Eddie's AtticcoreStrategic or Co-development PartnerEddie's Attic is a long-standing Decatur music venue that partners with Lenz on the Amplify Decatur Music Festival. The festival is produced in partnership with Eddie's Attic and held on the Decatur Square.
• Brick Store PubminorGTM or Marketing PartnerLenz has a long-standing relationship with Brick Store Pub (a neighboring Decatur restaurant), providing visual identity and merchandise designs for their Beer Garden concept and other branding needs over two decades.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Healthcare-focused digital marketing and advertising agency serving hospitals, health systems, and medical practices. Directly comparable to Lenz in vertical specialization and full-service agency model.
• Geonetric: Healthcare marketing agency specializing in digital strategy, website development, and content for hospitals and health systems. Comparable in healthcare vertical focus and integrated digital/brand service offering.
• Coffey Communications: Healthcare marketing and patient engagement agency offering branding, websites, content, and advertising for hospitals and health systems. Comparable vertical specialization and mid-sized agency profile.
• Practice Builders: Marketing agency focused on healthcare practices and medical groups, providing website design, SEO, and patient acquisition. Comparable healthcare vertical focus though more concentrated on individual/group practices than enterprise systems.
• Core Health (Core Creative): Healthcare-focused creative agency serving large health systems with branding, advertising, and digital services. Comparable full-service healthcare marketing focus with enterprise-tier client roster.

Emerging players

• Jarrard Phillips Cate & Hancock: Healthcare communications and marketing firm focused on change management, M&A, and strategic positioning for health systems. Overlapping client base (regional health systems) and healthcare vertical focus.
• Freckled Ink: Southeast-based branding and marketing agency serving B2B and consumer clients. Comparable regional positioning and integrated agency offering, but less healthcare specialization.

Broad incumbents

• Wieden+Kennedy: Large independent creative agency with healthcare and consumer accounts. Represents the upper-tier competition Lenz faces when regional healthcare clients consolidate agency spend at scale.

Regional players

• Matchstic: Atlanta-based branding agency offering brand strategy, identity design, and naming services. Comparable regional Southeast positioning and mid-sized full-service agency profile, though less healthcare-vertical focused.
• Definition Branding & Marketing: Atlanta-based brand strategy and marketing agency offering branding, advertising, digital, and PR. Direct comparable in geography and full-service model, with overlapping healthcare and non-profit client mix.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lenzmarketing
• Facebookfacebook.com/lenzmarketing
• LinkedInlinkedin.com/company/lenz-inc-
• Instagraminstagram.com/lenzmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lenz Marketing