Geeks

What Geeks does

Geeks is a Dubai-headquartered managed IT services provider serving 500+ small and medium businesses across the United Arab Emirates and, more recently, Saudi Arabia. Founded in 2014, the company built its initial base through on-demand device repair and home tech support for individual consumers, then progressively productised business IT through IT Annual Maintenance Contracts (AMC) and tiered managed IT services (Essential, Core, Ultimate) priced at roughly AED 8,000–45,000+ per client per year. Service delivery runs on a proprietary client management platform that provides real-time ticket tracking, IT asset inventory, performance analytics, and technician documentation, with RMM tools powering 24/7 monitoring and embedded support inside Microsoft Teams and Slack.

The company's revenue model is primarily subscription-based: recurring AMC and managed services fees structured by client size, complemented by project-based revenue from IT consulting, cloud migrations, cybersecurity assessments, and infrastructure deployments. Go-to-market combines direct enterprise field sales for larger accounts, inside sales plus SEO-driven inbound for SMBs, and technology-partner referral channels through Microsoft Solution Partner status, Acronis Platinum, and Cisco relationships. Compliance is anchored by ISO 27001 and ISO 20000-1 certifications, enabling Geeks to address regulated customers in finance (e.g., DIFC), healthcare (ADHICS), and UAE PDPL contexts.

Geeks' operational footprint includes offices in Dubai and Abu Dhabi, supporting a stated 25,000+ individuals and serving customers in 15+ countries through remote delivery, with field engineers providing onsite response in the UAE. The leadership team is led by co-founder and CEO Fathi Sharif and managing partner Ala' Majaj. The company has raised approximately $3.0M in external capital across a 2016 $600K seed (Wamda), a 2018 $2.29M round (Financial Horizon Group, Oraseya Capital, Vision Ventures), and a 2019 $100K extension (Seedstars, Vision Ventures). The proprietary platform plus vendor ecosystem, rather than AI-led technology, is the primary defensibility layer.

Name

Geeks

Legal name

Geeks

Website

https://geeks.ae

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Geeks is a Dubai-based managed IT services and IT AMC provider serving 500+ SMBs across the UAE and Saudi Arabia through subscription-based managed services, IT consulting, infrastructure projects, and consumer device repair, supported by a proprietary client management platform and ISO 27001/20000-1 certifications.

Ownership category

akta.pro rank

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Managed IT Services (Subscription): Recurring monthly/annual subscription fees for fully managed IT services covering monitoring, cybersecurity, helpdesk support, cloud management, and infrastructure maintenance. Structured in three tiers (Essential, Core, Ultimate) with pricing scaled by team size and service scope.
2. IT Annual Maintenance Contracts (AMC): Annual maintenance contracts providing proactive IT support, regular maintenance, and priority response. Contracts include 24/7 monitoring, preventative maintenance, device optimization, and unlimited full support. 6-month repair warranty included for eligible devices.
3. IT Consultancy & Infrastructure Projects: One-time professional services for IT strategy, planning, cloud migration, security assessments, infrastructure design, office IT setup, and compliance consulting. Priced per project or engagement.
4. Device Repairs (Consumer): On-demand repair services for phones, tablets, laptops, and PCs. Flexible service options: in-store, on-site, or device collection. Devices picked up from customer location, repaired at service center, returned with 6-month warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Geeks provides outsourced managed IT services for UAE businesses, delivered through tiered subscription plans (Essential, Core, Ultimate) covering IT support, IT AMC, consulting, and IT projects. For consumers, the company offers device repair, home tech support, and on-demand IT help, all backed by a proprietary client dashboard, certified service management, and on-site coverage across Dubai and Abu Dhabi.

Product overview

Geeks is an IT services company that operates as a unified platform-plus-modules architecture, offering managed IT services, IT consulting, IT projects, IT AMC (Annual Maintenance Contracts), IT support services, and consumer device repair/home tech solutions. The core GEEKS Platform serves as the proprietary client dashboard providing real-time transparency, while Managed IT Services forms the primary product delivered through three pricing tiers (Essential, Core, Ultimate). Business offerings span managed services, consulting engagements, project-based infrastructure work, and annual maintenance contracts. Consumer services include device repairs and home technology solutions. The portfolio works as an integrated ecosystem where the client platform connects managed services, IT AMC, and support delivery with embedded integrations into Microsoft Teams and Slack.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services (Essential / Core / Ultimate tiers)
• IT AMC (Annual Maintenance Contract)
• IT Consulting
• IT Projects
• IT Support Services
• Device Repair Services
• Home Tech Solutions
• GEEKS Platform (Client Dashboard)

Quantifiable outcome

• Sub-30-minute average response time maintained across 100% of managed services clients
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft Solution Partner with designations in both Security and Modern Work competencies. GEEKS delivers Microsoft 365 optimization, Azure management, cloud migrations, and Microsoft security solutions. Partnership enables deep integration with M365, Teams, SharePoint, and Azure for client environments.
• AcroniscoreTechnology or IntegrationPLATINUM Service Provider — the highest partnership tier with Acronis. GEEKS delivers Acronis backup solutions, disaster recovery, and cybersecurity solutions to clients. Acronis PLATINUM status indicates advanced technical capabilities and high volume of Acronis deployments.
• CiscocoreTechnology or IntegrationCisco partner relationship for networking, security, and collaboration technology solutions. GEEKS implements Cisco networking equipment, firewalls, and collaboration tools as part of IT infrastructure projects for clients.
• DMCC (Dubai Multi Commodities Centre)minorGTM or Marketing PartnerDMCC is a major Dubai government free zone and business hub. GEEKS was featured in DMCC's Members Awards coverage recognizing leading Dubai businesses. DMCC provides a marketing and credibility platform for GEEKS among Dubai businesses.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Kyndryl: IBM-managed infrastructure services spin-off providing managed IT, cloud, and network services to enterprise customers globally with Middle East operations. Competes for the same enterprise managed services wallet share that Geeks targets at the upper end via its Ultimate tier.
• DXC Technology: Global IT services and managed services giant (HPE/CSC heritage) with established UAE delivery centers serving enterprise and government clients across the region. Overlaps on managed IT and infrastructure services but addresses larger enterprise and global accounts rather than SMB.
• Rackspace Technology: Global managed cloud, security, and IT services provider operating across multiple industries with regional presence in the Middle East. Overlaps on managed IT services and cloud management but at a substantially larger scale and with broader enterprise focus.
• Wipro: Global IT services and consulting major with full-stack managed services capabilities and significant Middle East delivery presence. Overlaps on managed IT and infrastructure modernization but competes primarily in larger enterprise and government contracts.
• Cognizant: Global IT services and digital transformation firm offering managed services, cloud, and infrastructure support with established UAE delivery centers serving enterprise clients in the region.
• Logicalis: Global IT solutions and managed services provider with Cisco-aligned hybrid IT, networking, security, and cloud offerings and presence across the Middle East. Shares the SMB-to-enterprise managed IT positioning with deep Cisco partnership parallels to Geeks.

Direct peers

• Bespoke Global Support: UAE-based managed IT, IT support, and cybersecurity services firm targeting the SMB and mid-market segment in Dubai with comparable subscription-style managed services and IT consulting offerings. Closely aligned on customer size tier and service portfolio.
• Gulf Business Machines (GBM): Abu Dhabi-headquartered IBM partner delivering IT infrastructure, managed services, cybersecurity, and cloud solutions across the UAE and broader Gulf with similar enterprise and public-sector client mix. Most direct in-region comparable given overlapping managed IT services delivery and shared Gulf SMB/enterprise focus.
• Injazat Data Systems: UAE national ICT champion providing managed services, cybersecurity, cloud, and IT infrastructure outsourcing to enterprise and government clients across the Emirates. Comparable to Geeks in core managed IT services scope and UAE-centric delivery, although typically skewing larger enterprise versus SMB focus.

Others

• Mindware: Leading Middle East IT distributor and value-added reseller providing hardware, software, and enterprise solutions across the Gulf with adjacent services. Related as an ecosystem participant (potential vendor partner and referral channel rather than direct competitor) given shared tech stack distribution and SMB reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geeks-technology
• Xx.com/geekstech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geeks