Amsa International

What Amsa International does

Amsa International is a privately held multinational contract manufacturer of technical and sporting apparel, specializing in motorcycling and cycling protective gear. The company operates from headquarters in Italy and Spain, with primary production in Sialkot, Pakistan (Wazirabad road, Raipur, Sialkot 51310), and has been in operation for approximately 15 years. Its product portfolio spans men's and women's leather jackets, textile jackets, Kevlar-reinforced jeans, leather pants, gloves, boots, and accessories (rain suits, bags, saddle bags). Technical components include MAXDURA 600D shell fabric, Cordura, waterproof/breathable detachable membranes, CE-approved shoulder/elbow/back protectors, reflective visibility systems, and Kevlar reinforcement in friction zones. The company manufactures racing, touring, and sportswear for third-party cycling and motorcycling brands, and also offers brand management services under license. Amsa monetizes through three streams: (1) B2B contract manufacturing services covering sample development, mass production, quality supervision, packing, and final-mile delivery for sporting brand clients; (2) licensing/royalty income from brand management under license; and (3) direct-to-consumer hardware sales of branded Amsa products via its e-commerce storefront at amsainternational.biz. Go-to-market is sales-led and relationship-driven for B2B clients, supplemented by an owned e-commerce site and organic social channels (Facebook, Instagram, Twitter, YouTube) for consumer reach. Pricing is not publicly disclosed and business inquiries are routed through the website's inquiry basket system.

Name

Amsa International

Legal name

AMSA International

Website

https://amsainternational.biz

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Amsa International is a privately held multinational contract manufacturer specializing in CE-certified motorcycling and cycling protective apparel, producing technical clothing for third-party sporting brands from facilities in Italy, Spain, and Pakistan, with supplementary direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Motorcycle Protective Apparel Manufacturing

NAICS

Apparel Manufacturing (315), Other Leather and Allied Product Manufacturing (316990), Footwear Manufacturing (3162)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYCRAMANAA

Motorcycle Riding Gear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAF

Riding Jackets, Pants & Suits Retail (Leather/Textile)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAE

Riding Gloves & Hand Protection Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAAAAAI

Outerwear & Cold-Weather Apparel Manufacturers

Consumer Products & Retail/Apparel, Footwear & Accessories/Apparel Brands & Manufacturing

SECONDARYCRAMAHAC

Bike Apparel, Helmets & Protective Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

Keywords

• Contract apparel manufacturing
• Motorcycle protective gear
• Technical sportswear
• Leather jacket manufacturing
• Cycling motorcycling apparel

Headquarters

HQ city

Italy

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. B2B Manufacturing Services: AMSA provides contract manufacturing services for third-party brands, producing racing, touring, and sportswear for renowned sporting brands in cycling and motorcycling. Services include mass production of models and samples, style development, resource research, manufacturing supervision, quality checks, packing, and delivery to final destination.
2. Brand Management Under License: The company offers brand management services under license for sporting brands, extending their collaborative solutions offerings.
3. Direct Product Sales: Direct-to-consumer sales of motorcycling apparel and accessories through their e-commerce website, including jackets, pants, gloves, boots, and accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AMSA International is a multinational contract manufacturer of technical and sporting clothing and accessories for the motorcycle and cycling industries. It produces CE-certified protective apparel including leather and textile jackets, pants, jeans, gloves, boots, and accessories for third-party brands, while also selling branded motorcycle gear directly to consumers through its e-commerce site. The company additionally offers brand management under license for cycling and motorcycling brands.

Product overview

AMSA International is a multinational manufacturing service providing technical and sporting clothing and accessories for the motorcycle industry. The company operates as a B2B manufacturing service with headquarters in Italy, Spain, and Pakistan. Their product portfolio consists of motorcycle protective gear organized into Men's and Women's categories, including leather jackets, textile jackets, jeans and pants, gloves, leather pants, and boots. The company also produces accessories such as rain suits, rain jackets, bags, and protective gear. All products feature CE approved protections and are designed for motorcycle riders, with a focus on combining safety, comfort, and style. The manufacturing service ranges from mass production to sample creation, with capabilities including racing, touring, and sportswear production for third-party brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Leather Jackets

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Furygan: French motorcycle apparel and protective gear manufacturer with CE-certified jackets, suits, gloves, and boots. Comparable as a European vertically integrated motorcycle apparel brand with racing heritage.
• RST: British motorcycle clothing and accessories brand with CE-approved jackets, jeans, gloves, and boots. Comparable as a focused motorcycle apparel manufacturer targeting the European rider market with textile and leather product lines.
• Dainese: Italian manufacturer of motorcycle protective apparel and safety gear with CE-certified jackets, suits, gloves, and boots. Direct comparable as a vertically integrated motorcycle apparel specialist serving both racing and touring segments globally.
• Spidi: Italian manufacturer of motorcycle technical apparel and sportswear with CE-certified protections. Comparable as an Italy-based design and manufacturing peer serving both branded sales and contract manufacturing customers.
• Richa: Belgian motorcycle apparel brand producing CE-certified jackets, pants, gloves, and boots sold across Europe. Comparable as a Europe-rooted motorcycle clothing manufacturer with broad product portfolio and dealer distribution.
• Alpinestars: Global motorcycle and motorsport apparel manufacturer with extensive CE-certified product range including leather suits, textile jackets, gloves, and boots. Comparable as a multinational brand combining in-house manufacturing with broad rider market reach.
• Rev'it!: Dutch motorcycle apparel brand offering CE-rated jackets, pants, gloves, and boots with proprietary technologies. Comparable as a design-led motorcycle apparel specialist selling primarily into the EU market through dealer and DTC channels.
• Tucano Urbano: Italian urban motorcycle apparel brand with textile jackets, gloves, and accessories. Comparable as an Italy-headquartered motorcycle apparel specialist with a strong EU dealer network and B2C orientation.
• Held: German manufacturer specializing in motorcycle gloves, protective suits, jackets, and boots. Comparable as a long-established European specialist with strong expertise in motorcycle hand protection and CE-certified gear.

Emerging players

• Klim: American technical riding gear manufacturer focused on premium motorcycle, snowmobile, and adventure apparel. Comparable as a specialist protective apparel brand with proprietary fabric technologies, though operating primarily in North American markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/amsa-internationalpk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amsa International