WattCycling

What WattCycling does

WattCycling is a structured indoor cycling training program operated within AmstelGym, a privately-held boutique fitness facility in Amsterdam Oost, Netherlands, legally registered as The Performance Experts V.O.F. (a Dutch general partnership). The program is built around Wattbike indoor cycling bikes equipped with power measurement, cadence tracking, heart rate monitoring, and Polar View real-time pedaling technique analysis, with sessions structured into HIT (high-intensity intervals), D'Huez (climbing simulation), Tri-Endurance (long-ride preparation), and Allround (combination) formats led by dedicated coaches.

The technology stack relies on third-party equipment and platforms rather than proprietary software: Wattbike hardware provides the measurement layer, the Wattbike Hub app handles personal training zone calculation from Maximum Minute Power (MMP) and Maximum Heart Rate (MHR) inputs, and Virtuagym powers class scheduling and reservations. Data from sessions integrates outward to Strava and TrainingPeaks for member-led training analysis. There are no APIs, no proprietary AI models, and no disclosed data flywheel in the available material.

Revenue is generated primarily through subscription memberships (Unlimited, Limited, Off Peak tiers priced €51–€87.50/month), Personal Coaching packages (€307.50–€875 per 4 weeks), a Startpakket trial (€69.50/month for 2 months), and ancillary pay-per-use services including Sportlab VO2 max testing at €170 per test. The offering sits inside a broader AmstelGym portfolio that includes EGYM smart strength training, HYROX race prep, group classes (Pilates, Yoga, Barre, TRX, HIIT, Bootcamp, Mobility 55+), and an on-site ArenaFysio physiotherapy partnership. The customer base is exclusively consumer/SMB members located in the Amsterdam Oost catchment (Amstelkwartier, Omval, Watergraafsmeer), with no enterprise or B2B revenue streams and no geographic expansion beyond a single site.

Name

WattCycling

Legal name

The Performance Experts V.O.F.

Website

https://amstelgym.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

WattCycling is a power-based indoor cycling training program within AmstelGym, a private Amsterdam Oost fitness facility using Wattbike equipment with Polar View pedaling analysis, serving cyclists, triathletes, and general fitness members through subscription memberships and add-on services.

Ownership category

akta.pro rank

Product category

Indoor Cycling Training

NAICS

Sports and Recreation Instruction (61162)

akta.pro industry

PRIMARYHSADABAE

Cycling/Spin Classes

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYCRAMAHAI

Bike Fit, Performance & Training Retail/Studios

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYHSADAAAG

Endurance & Running/Cycling Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Indoor cycling training
• Power-based training
• Wattbike training
• Group fitness classes
• Cycling performance coaching

Headquarters

HQ city

Amsterdam, North Holland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Gym Membership Subscriptions: WattCycling is included as part of AmstelGym's membership packages. Members with Unlimited memberships have full access to WattCycling sessions along with all other group training and gym facilities. Membership is billed monthly via direct debit.
2. Personal Coaching Packages: Personal Coaching tiers (1, 2, or 3 sessions per week) include AmstelGym membership with unlimited access to all facilities including WattCycling, plus personalized one-on-one coaching sessions billed every 4 weeks.
3. Start Package: Two-month starter package at €69.50/month that includes unlimited access to all facilities including WattCycling, introductory training session, gym orientation, and RFID wristband setup.
4. Sportlab Professional Testing: Professional VO2 max testing with gas exchange analysis at €170 per test, suitable for WattCycling users wanting precise training zones and performance data. Includes €25 deposit at booking.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

WattCycling is an indoor cycling training program delivered at AmstelGym (Amsterdam Oost) using Wattbike equipment. Sessions are structured around personal power-based training zones and offered in four formats: HIT (high-intensity intervals), D'Huez (climbing), Tri-Endurance (long-distance endurance), and Allround (combination). Members must complete an introductory training session before joining regular coached classes, and progress is tracked via Wattbike's Polar View pedaling analysis, with data export to Strava and TrainingPeaks.

Product overview

WattCycling is a training program offered by AmstelGym, a fitness center in Amsterdam Oost. The core offering includes WattCycling (power-based indoor cycling on Wattbike) as well as HYROX, EGYM, HIIT Circuit, Pilates, Barre Fusion, Bootcamp, TRX Fusion, Yoga, Flexibility & Core, and Mobility & Movement (55+). These are supplemented by Personal Training, Personal Coaching, Sportlab (VO2 max testing), and ArenaFysio (physiotherapy). Members can choose from various subscription tiers including Unlimited, Limited (2 credits/week), Off Peak, and Personal Coaching packages.

Differentiator

Problem solved

Functional benefit

Brands

• WattCycling: Indoor cycling training using Wattbike technology, featuring power-based training (wattages) for improving fitness, strength, and endurance. Training types include HIT (high-intensity intervals), D'Huez (climbing-focused), Tri-Endurance (long-distance preparation), and Allround sessions.
• HYROX
• EGYM
• Sportlab
• ArenaFysio

Products and services

• WattCycling Indoor Cycling Training Program Structured, coach-led indoor cycling training on Wattbikes for AmstelGym members, with sessions built around personal power zones and Polar View pedaling technique analysis. Designed for cyclists, triathletes, and general fitness members.
• WattCycling Introductory Training (Introductie) Required onboarding session for first-time WattCycling participants to learn Wattbike operation, fit the bike, and have personal training zones set up based on MMP, MHR, and weight before joining regular classes.
• Sportlab VO2 Max Testing Professional sports testing service offering VO2 max assessments with breath gas analysis performed on Wattbike, treadmill, or rowing ergometer, used to determine endurance capacity and personalized training zones. Priced at €170 per test.

Quantifiable outcome

• Personal training zones calculated based on MMP, MHR and weight for precise training intensity control

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• WattbikecoreTechnology or IntegrationWattbike is the equipment provider for WattCycling training. The Wattbike combines realistic cycling feel with extensive performance analysis including power measurement, cadence tracking, heart rate monitoring, and Polar View pedaling technique analysis. AmstelGym uses Wattbike equipment for all WattCycling sessions and VO2 max testing.
• ArenaFysiocoreStrategic or Co-development PartnerArenaFysio provides physiotherapy services within AmstelGym, including an inloopspreekuur (walk-in consultation) exclusively for AmstelGym members on Monday evenings and Thursday afternoons. The partnership supports WattCycling athletes with injury recovery and return-to-sport rehabilitation services through three phases: recovery, building, and return-to-sport.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CycleBar: US-based indoor cycling franchise offering structured, coach-led spin classes with performance metrics, the closest direct comparable to WattCycling's coached, metric-driven indoor cycling concept at a single-site or franchise level.
• SoulCycle: Premium indoor cycling studio brand with coached group classes and subscription-based access, comparable to WattCycling's premium, coached indoor cycling positioning within a broader studio offering.

Broad incumbents

• TrainMore: Dutch premium fitness chain offering group classes, personal training, and recovery amenities, comparable to AmstelGym in Amsterdam market positioning, subscription model, and bundled class access.
• Basic-Fit: Largest low-cost gym chain in the Netherlands and Europe with broad fitness offerings including group cycling classes, comparable to AmstelGym/WattCycling as a competing fitness membership in the same Dutch market with overlapping subscription model.

Regional players

• RoCYCLE: Dutch indoor cycling studio operating in the Netherlands, directly comparable to WattCycling in geography, target customer (Dutch cyclists/fitness enthusiasts), and subscription-based group cycling class model.

Others

• Wattbike (brand): Manufacturer of the Wattbike indoor cycle used in WattCycling sessions; not a competitor but the equipment partner whose Polar View, MMP, and wattage technology underpins WattCycling's value proposition.
• HYROX (organization): Operator of the global HYROX fitness race and official training-club program of which AmstelGym is an accredited member; comparable as an affiliated training-format ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amstelgym
• LinkedInlinkedin.com/company/wattcycling

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WattCycling