American Medical Extended Reality Association (AMXRA)

What American Medical Extended Reality Association (AMXRA) does

The American Medical Extended Reality Association (AMXRA) is a 501c3 non-profit professional society founded in 2022 and headquartered in Boston, MA, that serves as the stated premier medical society for the field of medical extended reality (XR). AMXRA operates a community membership platform (hosted on Mighty Networks) that provides private forums, monthly virtual meetups, and access to conferences, alongside educational content series including AMXRA Grand Rounds and the AMXRA Member Q&A Series distributed on YouTube. The society's flagship scientific asset is the Journal of Medical Extended Reality (JMedXR), a peer-reviewed journal published in partnership with Liebert Pub and positioned as the de facto journal of record for medical XR research across virtual, augmented, and mixed reality applications in therapeutics, simulation, and medical education. Corresponding authors who are AMXRA members receive a 50% discount on article processing charges.

AMXRA serves individual medical XR researchers, clinicians, students, and trainees — not enterprise customers — and monetizes through four streams: annual and monthly membership dues (including a discounted student/trainee tier), JMedXR article processing charges, conference and event fees (with member discounts), and tax-deductible charitable donations processed via Stripe. Distribution is entirely digital and self-serve via amxra.org, with global geo-scope and no regional restrictions. GTM is community-led, relying on Twitter, LinkedIn, YouTube content, JMedXR publishing, conference participation, and member referrals to recruit new members. AMXRA has nine employees, no disclosed funding rounds or outside investors, and reports no named enterprise customers, partnerships, or awards; revenue is not publicly disclosed.

Name

American Medical Extended Reality Association (AMXRA)

Legal name

American Medical Extended Reality Association

Website

https://amxra.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AMXRA is a 501c3 non-profit professional society founded in 2022 that operates as the premier membership community for medical extended reality, serving individual XR researchers, clinicians, and trainees via a Mighty Networks platform, the JMedXR peer-reviewed journal, and educational video series.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual and monthly membership fees providing access to community platform, virtual meetups, conferences, and member discounts. Includes standard and student/trainee pricing tiers.
2. Journal Article Processing Charges (APC): Publishing fees for Journal of Medical Extended Reality (JMedXR) articles. AMXRA members receive 50% discount on APCs.
3. Conference and Event Fees: Revenue from MXR conferences and events with exclusive member discounts available.
4. Donations: Charitable contributions as a 501c3 non-profit organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AMXRA operates as a 501c3 non-profit professional medical society providing a membership-based community platform for medical extended reality (XR) practitioners. It offers individual memberships with access to private forums, virtual meetups, and conferences, and publishes the peer-reviewed Journal of Medical Extended Reality (JMedXR) via Liebert Pub, complemented by educational video series such as AMXRA Grand Rounds and the Member Q&A Series.

Product overview

AMXRA is a professional medical society organized as a 501c3 non-profit organization serving as the premier community for Medical Extended Reality. The organization operates the AMXRA Community Platform as its core membership offering, providing access to forums, virtual meetups, and conferences. The portfolio also includes the Journal of Medical Extended Reality (JMedXR) as the official peer-reviewed publication covering XR technologies in healthcare, alongside educational content initiatives such as AMXRA Grand Rounds and the AMXRA Member Q&A Series featuring expert interviews.

Differentiator

Problem solved

Functional benefit

Brands

• Journal of Medical Extended Reality (JMedXR): The official journal of AMXRA, serving as the de facto journal of record for Medical Extended Reality (MXR), focusing on the role of extended reality (XR) technologies including VR, AR, and MR in healthcare, therapeutics, simulation, and medical education.

Products and services

• AMXRA Community Platform Membership

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• FundamentalVR: Haptic VR platform for surgical training and medical education. Comparable through its intersection with medical XR in surgical simulation and education, a core theme of JMedXR.
• AppliedVR: Develops FDA-cleared VR therapeutics for chronic pain and other conditions. Comparable as a medical XR company that intersects AMXRA's therapeutic XR focus area and contributes to the same research ecosystem.
• Osso VR: VR-based surgical training platform used by surgeons and residents. Comparable as a medical XR company targeting surgical simulation and education — one of AMXRA's stated focus areas.
• Surgical Theater: VR platform for surgical planning and patient engagement. Comparable as a medical XR company operating in the surgical planning/visualization space aligned with AMXRA's journal scope.
• SimX: VR medical simulation and training platform used in clinical education. Comparable as a contributor to the medical XR simulation community that AMXRA's society serves.

Direct peers

• XRHealth: Operates a VR therapeutics platform for clinical use and has built a clinical community/network around medical XR. Closest direct comparable as a medical XR-focused organization combining clinical practice, research, and community engagement.
• Society for Simulation in Healthcare: Professional society advancing healthcare simulation, including VR-based simulation. Closely comparable as an existing professional society serving a related medical simulation community that increasingly includes XR-based methods.

Broad incumbents

• Penumbra (REAL Immersive System): Medical device company whose REAL Immersive System delivers VR rehabilitation therapy. Comparable as an established medical XR commercial player whose clinical research overlaps JMedXR's scope.
• IEEE Engineering in Medicine and Biology Society: Established international scientific society publishing journals and hosting conferences at the intersection of engineering and medicine. Comparable as a mature professional society model that publishes research and runs conferences, similar to AMXRA's structure.
• XR Association: Industry trade association representing the broader XR ecosystem (not healthcare-specific). Comparable as a peer professional/industry association model, though broader in scope than AMXRA's medical focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/theAMXRA
• YouTubeyoutube.com/@theAMXRA
• LinkedInlinkedin.com/company/amxra

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Medical Extended Reality Association (AMXRA)