Anatomy Physiotherapy Clinic

What Anatomy Physiotherapy Clinic does

Anatomy Physiotherapy Clinic is a physiotherapist-owned and operated private practice delivering outpatient musculoskeletal rehabilitation and massage therapy across the Ottawa, Ontario region. The clinic operates four physical locations — Orléans, St. Laurent, Westboro, and Stittsville — with two additional sites in Barrhaven and Downtown Ottawa announced as coming soon. Patients access care through in-person visits scheduled via the Jane App online booking platform, by phone, or via website request, with bilingual English/French staff available across sites. Treatment is delivered one-on-one by registered physiotherapists and massage therapists using modalities that include physiotherapy, massage therapy (therapeutic, pre/postnatal, craniosacral), acupuncture, dry needling, shockwave therapy, ultrasound, custom bracing and compression, ergonomic training, vestibular therapy, pelvic health physiotherapy, cupping therapy, and visceral manipulation. Virtual care/telerehabilitation is offered through a per-therapist telehealth platform for cases where in-person visits are not possible.

The clinic generates revenue predominantly on a fee-for-service basis per appointment, with direct billing capability to major Canadian insurance providers (Sun Life, Manulife, Blue Cross) reducing friction for insured patients. A secondary revenue stream comes from continuing education: the clinic hosts Level 1 and Level 2 Dry Needling Courses for external healthcare professionals in partnership with Elevate Dry Needling. The patient base is overwhelmingly consumer/individual across segments including general MSK pain, sports injuries, post-surgical rehabilitation, motor vehicle accident recovery, pelvic health, and vestibular disorders (e.g., PPPD). Specialty positioning rests on advanced clinician credentials — multiple FCAMPT fellows, National Orthopedic Division Level 1/2 holders, vestibular and pelvic health specialists — and on a 50% planned expansion of physical footprint from four to six clinics within the Ottawa CMA.

Underlying technology is intentionally lean: scheduling and practice management are outsourced to Jane App, online presence is supported through a content-driven website, newsletter, and social channels (Facebook, Instagram, LinkedIn), and site analytics are tracked via Google Analytics and Google DoubleClick. No proprietary software, AI/ML tooling, telehealth infrastructure beyond a generic per-clinician platform, or APIs are disclosed. Marketing is multi-channel and local: SEO-optimized condition and treatment pages, a referral program, community partnerships with running and curling organizations, and patient testimonials anchor demand generation.

Name

Anatomy Physiotherapy Clinic

Legal name

Anatomy Physiotherapy

Website

https://anatomyphysioclinic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Anatomy Physiotherapy Clinic is a physiotherapist-owned, multi-location private practice in Ottawa, Ontario delivering one-on-one musculoskeletal physiotherapy, massage therapy, and specialty services (vestibular, pelvic health, dry needling, shockwave) to individual patients, with four clinics operating and two in build-out.

Ownership category

akta.pro rank

Product category

Physiotherapy & Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Other Health Practitioners (6213)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Physical Therapy (PT) Clinics (HLADAJAD)

akta.pro secondary industries

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO), Deep Tissue Massage (HSALAEAB)

Keywords

• Physiotherapy services
• Massage therapy
• Manual therapy
• Musculoskeletal rehabilitation
• Vestibular therapy

Headquarters

HQ city

Orléans

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy treatments provided at clinic locations. Patients pay per session with direct billing to insurance providers available.
2. Massage Therapy Services: Fee-for-service massage therapy including therapeutic massage, prenatal massage, and craniosacral therapy.
3. Direct Billing to Insurance: Clinic bills directly to primary insurance policy holders for most major insurance providers including Sun Life, Manulife, and Blue Cross.
4. Education/Workshop Programs: Hosting and delivering continuing education courses including Level 1 and Level 2 Dry Needling Courses for other healthcare professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Anatomy Physiotherapy Clinic operates multiple physiotherapy and massage therapy clinics across Ottawa, Ontario, delivering one-on-one, evidence-informed treatment for musculoskeletal conditions, sports injuries, vestibular disorders, pelvic health dysfunction, post-surgical rehabilitation, and motor vehicle accident injuries. The clinic supplements its clinical services with adjunct modalities such as dry needling, shockwave therapy, acupuncture, ultrasound therapy, cupping, custom bracing, ergonomic training, and virtual care, and offers continuing education dry needling courses for healthcare professionals.

Product overview

Anatomy Physiotherapy Clinic operates as a multi-location physiotherapy and massage therapy practice with a physiotherapist-owned and operated model. The clinic offers a comprehensive suite of services organized around a core physiotherapy platform supplemented by specialized treatment modules including massage therapy (with therapeutic, prenatal, and craniosacral offerings), acupuncture, dry needling (with professional training courses), shockwave therapy, custom bracing, ergonomic training, vestibular physiotherapy, pelvic health physiotherapy, cupping therapy, visceral manipulation, ultrasound therapy, and virtual care/telerehabilitation. The clinic serves patients across multiple conditions including arthritis, back pain, sports injuries, post-surgical rehabilitation, motor vehicle accident injuries, and chronic pain, with locations in Orléans, St. Laurent, Westboro, Stittsville, and upcoming locations in Barrhaven and Downtown Ottawa.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Personalized, evidence-informed physiotherapy for chronic pain, acute injuries, post-surgical rehabilitation, and sports injuries, with individualized treatment plans and direct billing to insurance providers. First appointment is generally 50-60 minutes including intake, comprehensive assessment, treatment planning, treatment, and recovery plan.
• Massage Therapy Therapeutic massage therapy including pre/postnatal and craniosacral therapy (CST) variants, addressing soft tissue mobilization, muscle tension relief, and overall wellness, with direct billing to most major insurance providers.
• Acupuncture Traditional acupuncture applying gentle pressure via needles or other tools at sites of stiffness and along distant healing pathway points affecting the glandular system, for pain and dysfunction relief.
• Dry Needling Functional dry needling treatment targeting muscle tension and pain relief, using needles to deactivate trigger points and restore muscle function.
• Shockwave Therapy Non-invasive treatment using acoustic waves for chronic tendon conditions, plantar fasciitis, and stubborn musculoskeletal injuries, delivered by trained clinic therapists.
• Custom Bracing & Compression Socks Custom-fitted orthopedic braces and compression garments (including Bauerfeind products) to support injury recovery and manage chronic conditions.
• Ergonomic Training Workplace ergonomic assessment and training to prevent work-related injuries and improve workstation setup for individual clients and employers.
• Vestibular Physiotherapy Specialized physiotherapy for balance disorders, dizziness, vertigo, and fall prevention, addressing conditions such as PPPD (persistent postural perceptual dizziness) and other vestibular dysfunctions.
• Pelvic Health Physiotherapy Specialized physiotherapy addressing pelvic health dysfunction including urinary incontinence, diastasis recti, pregnancy-related pain, and pelvic girdle pain, delivered by FCAMPT-certified pelvic health therapists.
• Cupping Therapy Therapeutic cupping treatment to address muscle tension, improve blood flow, and promote healing as an adjunct to physiotherapy treatment.
• Visceral Manipulation Manual therapy technique targeting internal organs and their surrounding tissues to address pain and dysfunction, delivered by trained therapists.
• Ultrasound Therapy Specialized physiotherapy method using mechanical energy (sound waves) to promote healing, manage pain, treat injuries, and improve ability to perform daily activities, available at Orléans and St. Laurent locations.
• Virtual Care / Telerehabilitation Telehealth service enabling patients to receive physiotherapy consultations remotely when in-person visits are not possible; each therapist is connected to a telehealth platform compatible with phones, tablets, laptops, and desktop computers with cameras.
• Dry Needling Courses (Level 1 & Level 2) Professional development courses for healthcare practitioners covering Level 1 foundations and Level 2 advanced dry needling techniques, hosted at the clinic through partnership with Elevate Dry Needling.
• Motor Vehicle Accident (MVA) Treatment Specialized physiotherapy treatment for motor vehicle accident injuries, with experienced staff handling both treatment delivery and insurance/claims paperwork documentation.

Quantifiable outcome

• Successful treatment of conditions including plantar fasciitis, chronic pain, MVA injuries, vestibular disorders (PPPD), and arm/hand problems

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Run OttawaminorStrategic or Co-development PartnerCommunity partnership with Run Ottawa organization supporting running community in Ottawa. Listed as an affiliate on the clinic's website.
• Ottawa Curling ClubminorStrategic or Co-development PartnerCommunity partnership with Ottawa Curling Club. Listed as an affiliate on the clinic's website.
• Jane AppcoreTechnology or IntegrationOnline appointment booking platform used by all clinic locations. Patients can book appointments at Orléans, St. Laurent, Westboro, and Stittsville through the Jane App platform.
• University of OttawaminorStrategic or Co-development PartnerAcademic partnership - several therapists are alumni (Bachelor's/Master's programs). Student training partnerships referenced in team member profiles.
• Western UniversityminorStrategic or Co-development PartnerAcademic partnership - several therapists obtained their Master of Physical Therapy from Western University (University of Western Ontario).
• 9runrun.caminorStrategic or Co-development PartnerCommunity partnership with running organization. Listed as an affiliate on the clinic's website.
• Elevate Dry NeedlingminorStrategic or Co-development PartnerDry needling education provider - clinic hosts Level 1 and Level 2 Dry Needling Courses through this partner.
• BauerfeindminorChannel Partner/ Reseller/ DistributorMedical equipment supplier - clinic offers custom bracing and compression products from Bauerfeind.
• Pain HerominorChannel Partner/ Reseller/ DistributorListed as an affiliate partner providing pain management resources.
• Physiotherapy Association of CanadaminorStrategic or Co-development PartnerProfessional association membership displayed as affiliate - supports professional standards and continuing education.
• Balance and Dizziness Disorders AssociationminorStrategic or Co-development PartnerVestibular disorders support organization - clinic provides vestibular physiotherapy services.
• Vestibular Disorders AssociationminorStrategic or Co-development PartnerNational vestibular disorders resource - clinic specializes in vestibular physiotherapy.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lifemark Health Group: Canada's largest network of physiotherapy, rehabilitation, and wellness clinics with hundreds of multi-disciplinary locations nationwide. Closest national-level comparable in multi-site physiotherapy and ancillary services (massage, vestibular, pelvic health), and the most directly relevant benchmark for Anatomy's multi-location Ottawa buildout.
• CBI Health Group: One of Canada's largest community healthcare providers operating a national network of physiotherapy, rehabilitation, and occupational therapy clinics with similar multi-modality service mix (PT, massage, specialty programs). Direct peer on clinic footprint, payer relationships, and B2B contract work.
• pt Health: National Canadian physiotherapy clinic chain (now operating within Lifemark) with multi-location outpatient PT and rehabilitation services across provinces. Comparable on multi-site clinic operating model, employer/insurer direct billing, and broad service catalog.
• U.S. Physical Therapy: US-listed operator of hundreds of outpatient physical therapy clinics across multiple states with mixed partnership-ownership model. Comparable on multi-site PT expansion playbook and payer-mix sensitivity despite different geographic footprint.
• Athletico Physical Therapy: US-based outpatient orthopedic and sports physical therapy chain with a strong emphasis on manual therapy, dry needling, and sport-specialty credentials. Highly comparable on Advanced credential-driven case mix and sports medicine focus.
• ATI Physical Therapy: Large US-based outpatient physical therapy clinic chain with hundreds of locations offering PT, sports therapy, vestibular, and workers' comp services. Closest US benchmark on multi-state/multi-clinic PT operating model with specialty service mix and insurance-driven revenue.
• Back in Motion Rehabilitation: Multi-site Canadian physiotherapy and rehabilitation group with multiple clinic locations emphasizing orthopedic, sports, and manual therapy. Strong analog on practitioner-owned multi-clinic model, orthopedic specialization, and direct-billing operations.

Broad incumbents

• Cleveland Clinic Canada: Canadian operation of a major US health system offering rehabilitation, sports medicine, and wellness services at scale. Not a direct PT competitor but a relevant broader incumbent on premium sports-medicine positioning in the Canadian market.

Emerging players

• Therapia: Canadian in-home and virtual physiotherapy platform connecting patients with licensed physiotherapists. Relevant partial-overlap peer because Anatomy's virtual care service competes with home/tele PT delivery models rather than clinic-based care.

Regional players

• PhysioMira Physiotherapy & Sports Injury Clinic: Multi-location physiotherapy and sports injury clinic group operating in Canadian regional markets with comparable service mix including manual therapy, acupuncture, and pelvic health. Useful regional benchmark outside Ontario for clinic economics comparison.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Anatomy-Physiotherapy-Clinic-351991932114882
• LinkedInlinkedin.com/company/anatomy-physiotherapy-clinic
• Instagraminstagram.com/anatomyphysiotherapyclinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anatomy Physiotherapy Clinic