Ancestral Medicine

What Ancestral Medicine does

Ancestral Medicine is a privately held, mission-driven educational organization founded by Dr. Daniel Foor in 2005 and incorporated as Ancestral Medicine, Inc. in Washington State. The company delivers courses, practitioner trainings, in-person intensives, and a published book focused on ancestral healing, animist ethics, ritual arts, and cultural repair. Its product surface spans foundational 12-week online courses (Ancestral Lineage Healing available in English and Spanish), specialized courses such as Animism & Earth Reconnection and Tending the Wounds of Eros, year-long practitioner certification tracks (Ancestral Healing Practitioner Training now in its ninth cohort, and a new Animism & Earth Ritual Practitioner Training), and multi-day in-person intensives held globally.

The underlying technology is deliberately low-tech and human-centered: an online course delivery platform combining pre-recorded lessons, live Zoom teaching calls with breakout groups, and community forums, plus a public practitioner directory built on MiniExtensions. Payments run on PayPal and credit cards. The company does not use AI/ML, mobile apps, or proprietary software beyond a standard content website stack. Its core intellectual property is the 12-step Ancestral Lineage Healing Methodology and an integrated curriculum developed by Daniel Foor across 20+ years of practice.

Ancestral Medicine operates as a bootstrapped, direct-to-consumer education and certification business with sliding-scale pricing (supporter, standard, reduced, and past-participant tiers), payment plans, partial scholarships, and select by-donation events. Revenue streams include course tuition (one-time purchase with lifetime access), year-long practitioner training tuition, in-person intensive fees, book royalties (Inner Traditions, Audible, Simon & Schuster across 10+ languages), and facilitation of a 250+ practitioner referral network operating in 30+ languages and nations. The team consists of 8 core staff distributed across the US, Spain, Canada, Pakistan, Greece, and Morocco, supported by a wider network of certified practitioners and 60+ annual guest speakers.

Name

Ancestral Medicine

Legal name

Ancestral Medicine, Inc.

Website

https://ancestralmedicine.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holistic Wellness Education

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH)

akta.pro secondary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Ancestral healing services
• Ritual arts training
• Animist education courses
• Holistic wellness certification
• Spirituality practitioner training

Headquarters

HQ city

Union

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Online Courses: Live and on-demand courses ranging from 4 to 12 weeks, featuring recorded lessons, live teaching calls, and community forums. One-time purchase with lifetime access.
2. In-Person Intensives: Multi-day residential and non-residential intensives hosted globally in various countries. Led by Daniel Foor or certified practitioners.
3. Practitioner Training Programs: Year-long vocational training programs (Practitioner Training, Animism & Earth Ritual Training, Teacher Training) that equip professionals to guide ancestral healing services.
4. Published Book: Daniel Foor's book 'Ancestral Medicine: Rituals for Personal and Family Healing' available in 10+ languages across multiple formats (print, audiobook, ebook).
5. Practitioner Directory Sessions: Referral network connecting clients with certified practitioners for personal sessions. Practitioners set their own fees; Ancestral Medicine facilitates connections.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ancestral Medicine is an educational organization that sells online courses, multi-day in-person intensives, year-long practitioner training programs, and a published book focused on ancestral healing, animist ethics, ritual arts, and cultural reconnection. Its products target individuals seeking personal or family healing as well as holistic practitioners seeking professional certification, with global digital delivery via Zoom and a network of 250+ certified practitioners offering sessions in 30+ languages.

Product overview

Ancestral Medicine is an educational organization offering a portfolio of online courses, in-person intensives, practitioner trainings, and published resources focused on ancestral healing, animist ethics, ritual arts, and cultural change. The core offerings include the foundational 12-week Ancestral Lineage Healing course (available in English and Spanish), the recently renamed Animism & Earth Reconnection course, and specialized courses like Tending the Wounds of Eros and Initiations: A Life of Ritual. The organization provides on-demand self-paced courses and free teachings through its Vault. Professional development tracks include the year-long Ancestral Healing Practitioner Training, the new Animism & Earth Ritual Practitioner Training, and the advanced Ancestral Healing Teacher Training. In-person intensives (3-5 days) are held globally at various locations including Costa Rica, with both residential and non-residential options. The company is anchored by the published book 'Ancestral Medicine: Rituals for Personal and Family Healing' available in 10+ languages. A global network of 250+ certified practitioners is maintained through a public directory. All offerings emphasize anti-racist, decolonizing, and Earth-honoring ethics with financial accessibility options including scholarships and low-income session filters.

Differentiator

Problem solved

Functional benefit

Products and services

• Ancestral Lineage Healing (Online Course) Twelve-week live online course in English and Spanish guiding participants through ancestral learning and reconnection in support of personal, family, and cultural healing. Prerequisites for the Ancestral Healing Practitioner Training.
• Animism & Earth Reconnection Twelve-week live course exploring Earth-honoring ethics, relational spirituality, and animist ritual arts, featuring pre-recorded lessons and live teaching calls with diverse guest teachers. Previously titled 'Practical Animism'.
• Tending the Wounds of Eros Six-week live course for healing inherited trauma around sexuality, power, and intimacy using ritual and ancestral support frameworks, led by Ashley Waverley, Orson Morrison, and Catherine Dunne.
• Initiations: A Life of Ritual Twelve-week live course exploring human life as an initiatory journey via ritual arts, psychology, and rites of passage, co-led by Drs. Amber McZeal and Daniel Foor.
• The Opening Earth Four-part on-demand series from Dr. Daniel Foor offering teachings and practices for those impacted by Earth changes and humanity's choices as a species.
• On-Demand Courses Self-paced courses including Rituals for Healing Trauma, Spirit Contact for Beginners, Practices for Grieving and Heartache, and Care for the Dead and Dying, available at any time with indefinite access.
• Sanación del Linaje Ancestral Spanish-language version of the foundational Ancestral Lineage Healing course, a twelve-week program starting September 15, 2026, led by Adrián Villaseñor and Elisa Picó with sessions timed for Latin American time zones.
• Ancestral Lineage Healing Intensives (In-Person) Multi-day immersive gatherings (3-5 days) for ancestral lineage healing, held at various global locations with both residential and non-residential options. Includes intensives produced by Ancestral Medicine and those led by certified practitioners.
• Costa Rica Intensive Five-day non-residential ancestral healing intensive held at Brave Earth, Costa Rica, guided by Dr. Amber McZeal and Simon Wolff with teachings, guided practices, drumming, and ceremony.
• Ancestral Healing Practitioner Training Year-long vocational training (September-June) equipping professionals to safely guide ancestral healing services. Ninth cohort running 2026-2027, with application deadline August 1.
• Animism & Earth Ritual Practitioner Training Thirteen-month immersive vocational training in place-focused animist ritual arts, with registration reopening in early 2026.
• Ancestral Healing Teacher Training Advanced training limited to practitioners who have completed the full Ancestral Healing training, empowering participants to guide 3-5 day in-person Ancestral Lineage Healing intensives.
• Ancestral Medicine: Rituals for Personal and Family Healing (Book) Practical guide by Daniel Foor, PhD to connecting with ancestors for personal, family, and cultural healing, available in 10+ languages as hardcover, audiobook, and ebook formats.
• Practitioner Directory Sessions Referral network connecting clients with 250+ certified ancestral healing practitioners for personal sessions, available in 30+ languages and nations both in-person and online, with low-cost options and low-income client filters.

Quantifiable outcome

• 150+ multi-day ancestor-focused healing rituals guided since 2004
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Inner Traditions (Inner Traditions International)coreOthersPrimary English-language publisher for the book 'Ancestral Medicine: Rituals for Personal and Family Healing' in print and audiobook formats. Makes book available through major retail and digital channels.
• Audible (Amazon)minorOthersDistribution partner for English audiobook edition of the book.
• Simon & SchusterminorOthersSpanish audiobook publisher for 'Medicina Ancestral'.
• PressbooksminorOthersDigital publishing platform hosting the 'Ancestral Wisdom: Sacred Stories of Contact, Healing, and Care' anthology by practitioners in the network.
• Brave Earth, Costa RicaminorOthersVenue partner for in-person intensives in Costa Rica. Property hosts multi-day ancestral healing gatherings.
• Various International Venue PartnersminorOthersLocal hosts and venue partners for intensives worldwide including Stettler (Canada), Melbourne (Australia), Budapest (Hungary), Stockholm (Sweden), Dublin (Ireland), San Francisco, Barcelona (Spain), and other locations.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mindvalley: Large online personal-growth education platform offering courses on spirituality, transformation, and wellness. Comparable business model (online courses, global audience, instructor-led curricula) but at much larger scale and broader scope.
• Sounds True: Multimedia publisher and learning platform for spirituality, mindfulness, and holistic wellness with books, courses, and audio. Comparable as a spiritual-education publisher with an established global audience.
• Insight Timer: Large meditation, wellness, and spirituality app with live courses and a global teacher community. Comparable as a marketplace for spiritual teachers offering live courses, though broader and more secular in focus.

Regional players

• The Center for Sacred Studies: Organization offering trainings, ceremony, and pilgrimage rooted in indigenous spirituality. Comparable content overlap on ancestral healing and ritual arts with a smaller, more geographically concentrated footprint.

Emerging players

• Liberation Spring: Organization focused on intergenerational healing, ancestral connection, and collective liberation with courses and practitioner training. Closely comparable as a smaller-scale peer in the ancestral-healing niche.
• Pacifica: Mental wellness app offering courses, community, and therapy-adjacent tools. Comparable as a digital mental-wellness education platform but more clinical and consumer-app oriented.
• Generational Healing: Educational offerings focused on intergenerational trauma and family-systems healing. Comparable niche overlap on ancestral and family healing content delivered via courses.

Direct peers

• The Foundation for Shamanic Studies: Founded by Michael Harner, offers training in core shamanism and shamanic healing including work with ancestors and spirits. Highly comparable as a structured shamanic/ancestral healing education organization with practitioner certifications.
• School of Lost Borders: Offers wilderness-based vision quests and rites of passage training rooted in indigenous traditions. Directly comparable as an organization that trains practitioners in transformative ancestral/rites-of-passage work.
• The Four Winds Society (Dr. Alberto Villoldo): Energy medicine and shamanic training organization offering practitioner certifications in lightbody and shamanic healing. Comparable as a global online-and-retreat-based shamanic education company.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNXkTZfuCeEVMs6JJK2484A/videos?view_as=subscriber
• Facebookfacebook.com/AncestralMedicine
• Instagraminstagram.com/danielfoor
• LinkedInlinkedin.com/company/ancestral-medicine1

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ancestral Medicine