milk + honey

What milk + honey does

milk + honey is a privately held multi-location spa, salon, and medical spa (medSPA) operator founded in 2006 and headquartered in Austin, Texas. The company runs ten physical locations across five U.S. metros — Austin (five sites), Houston, Fort Worth, Los Angeles (two sites), and a pre-opening Chicago site — and serves individual consumer and corporate wellness clients through day-spa, hair-salon, and medical-aesthetic services. Services span massage, facials, body treatments, hair styling and color, injectables (including PRF EZGEL and SKINVIVE by Juvederm), laser treatments, IV therapy, and retail of a proprietary clean-beauty product line. Service pricing ranges from roughly $25 for express services to $1,000+ for premium injectable and medSPA packages.

Name

milk + honey

Legal name

milk + honey

Website

https://milkandhoneyspa.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

milk + honey operates ten spa, salon, and medSPA locations across Austin, Houston, Fort Worth, Los Angeles, and Chicago, serving individual consumers and corporate clients with massage, facial, hair, and medical-aesthetic services plus a proprietary clean-beauty product line and recurring wellness memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Spa Treatments: Revenue from massage, facials, HydraFacials, body wraps, waxing, nail services (manicures, pedicures), and lash/brow treatments. Services priced individually ranging from $25 to $340 per treatment.
2. MedSPA Services: Medical aesthetics services including injectables (Botox, Dysport, Xeomin, fillers), laser treatments (BBL, Moxi), chemical peels, microneedling, Gold Infusion microinfusion, hair restoration (PRP), and dermaplaning. Higher price point services ranging from $135 to $1,000+.
3. Salon Services: Hair services including cuts, color, styling, smoothing treatments, and extensions offered through the separate SALON by milk + honey brand.
4. Wellness Membership Program: Monthly subscription program with three tiers (Essential, Lux, Ultimate) offering: monthly wellness bank deposits, 10-20% service discounts, points earning on purchases, birthday rewards, anniversary gifts, and for Ultimate members - complimentary monthly gifts and highest medSPA savings. Minimum 3-month initial term.
5. Product Sales: Clean beauty products sold through milkandhoney.com including skincare, bath products, and their proprietary product line featuring natural ingredients, superfoods, and antioxidants. Products are free from harsh chemicals, parabens, and synthetic fragrances.
6. Gift Certificates: Gift certificates never expire, can be purchased for any amount, and used on any spa, salon, or medSPA treatment, service, spa package, or products at any location.
7. Spa Packages: Pre-booked treatment packages combining multiple services (e.g., Signature Package: massage + facial + manicure + pedicure starting at $460; Ultimate Package: most luxurious package including lunch starting at $760).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

milk + honey operates 10 owned spa, salon, and medSPA locations across five U.S. markets, delivering massages, facials, HydraFacials, body treatments, natural nail therapy, waxing, lash and brow services, salon hair services, and medical aesthetics (injectables, laser treatments, chemical peels, microneedling, Gold Infusion, PRP hair restoration). Revenue is supported by a three-tier Wellness Membership subscription, spa packages, gift certificates, and a proprietary clean beauty product line sold online.

Product overview

milk + honey is a multi-location spa, salon, and medSpa company operating across Austin, Houston, Fort Worth, Los Angeles, and Chicago. The company operates three distinct service divisions: (1) Spa Services offering massage therapy (Signature, Deep Tissue, Sports, Lux CBD, Hot Stone, Prenatal), facials (Signature, HydraFacial, VI Peel), body treatments, nail therapy, waxing, and lash/brow services; (2) MedSpa (medSPA by milk + honey) providing medical aesthetic treatments including injectables (Botox, Dysport, Xeomin, Juvederm, Restylane, Sculptra, Kybella), laser treatments (BBL Photofacial, Moxi), microneedling (with and without PRF), Gold Infusion microinfusion, chemical peels, PRP hair restoration, and new offerings like PRF EZGEL and SKINVIVE; and (3) SALON by milk + honey offering haircuts, color, styling, smoothing, and extensions. The company also retails Clean Beauty products including their No. 9 Deodorant and operates a Premium Wellness Membership program with tiered benefits. Services are bookable through their Zenoti-powered booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Therapeutic and relaxation massage services including Signature (Swedish), Deep Tissue, Sports, Lux CBD, Hot Stone, Prenatal, and Ultimate options, available in 60-120 minute durations for individual consumers seeking stress relief, muscle relaxation, and recovery.
• Facial Treatments Customized facial services including the Signature Facial (multi-step cleansing, masques, extractions, toning, moisture) and HydraFacial MD (hydradermabrasion, extraction, antioxidant delivery) tailored to individual skin types for radiance and skin health.
• Natural Nail Therapy Manicures and pedicures offered without acrylic or dip powder, including Polish Change, Buff + Go, Signature, Lux, Ultimate, and Healthy Gel Manicure options, plus pedicures ranging from $50 to $105.
• Body Wraps 85-minute body wraps including Signature, Exfoliating, and Lux CBD variants focused on skin relaxation, exfoliation, hydration, and detoxification.
• Waxing and Tinting Hair removal services including facial and body waxing plus lash and brow tinting, performed by trained estheticians to deliver smooth skin lasting up to 8 weeks.
• Lash Extensions and Brow Services Semi-permanent eyelash extensions (Flare, Classic, Hybrid, Volume) using Borboleta Lashes with surgical-quality adhesive, plus brow lamination and brow tinting for fuller, more defined brows.
• Injectables and Fillers Non-surgical aesthetic injectables including Botox, Dysport, Xeomin, Juvederm, Restylane, Revanesse, Sculptra, Kybella, plus newly added PRF EZGEL and SKINVIVE by Juvederm, performed by licensed medical providers.
• Laser Skin Treatments BBL Photofacial using Broadband Light to address pigmentation, redness, and vascular concerns, combined with Moxi non-ablative fractional laser for skin tone, texture, and early signs of aging.
• Microneedling SkinPen microneedling using the FDA-approved device to trigger collagen production, plus an advanced PRF SkinPen variant that adds platelet-rich fibrin regenerative serum for deeper skin renewal.
• Gold Infusion Microinfusion Microinfusion facial using the AQUAGOLD Fine Touch device with 24K gold-plated hollow needles to deliver customized serums beneath the skin, offered in Glow ($500+), Refine ($800+), and Renew/PRF ($1,000+) tiers.
• VI Chemical Peels Medical-grade chemical peels from the VI Peel portfolio combining TCA, Retinoic acid, Salicylic acid, Phenol, and L-Ascorbic acid to address acne, aging, and hyperpigmentation with minimal downtime.
• PRP Hair Restoration PRP (platelet-rich plasma) therapy where blood is drawn, processed for PRP, and injected into the scalp to trigger natural hair growth and improve follicle blood supply.
• Spa Packages Pre-booked treatment bundles including Signature Package ($460), Ultimate Package ($760 with lunch), Lux Package ($650), Couples Package ($390), Retreat ($330), and Signature Series (3 services, $421 Monday-Thursday).
• Wellness Membership Monthly subscription program with three tiers (Essential, Lux, Ultimate) offering up to 20% service discounts, monthly Wellness Bank deposits, points earning, monthly guest passes, exclusive birthday/anniversary rewards, and complimentary gifts worth over $300 annually for Ultimate members. Minimum 3-month initial term with optional family plan.
• SALON by milk + honey Hair salon services including precision haircuts, vibrant color, styling, keratin smoothing, and extensions offered at select locations under the SALON by milk + honey sub-brand.
• Clean Beauty Product Line Direct-to-consumer clean beauty products including skincare, bath, body care, and deodorant items formulated with natural ingredients, superfoods, and antioxidants and free from parabens, harsh chemicals, and synthetic fragrances.
• Summer Seasonal Treatments Limited-time summer seasonal services including Summer Essential Facial ($165+), Summer Cooling Facial + Dermaplaning ($225+), and Summer Cooling Massage + Body Wrap ($245+), plus Summer Wednesdays 30% off second service promotion and complimentary K18 treatment with color services $185+.

Quantifiable outcome

• Up to 8 weeks of smooth skin after waxing (removes hair at root)
• +5 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Alissa Bayer (Founder)coreOthersFounder and visionary leader of milk + honey spa brand. Established the company's mission to provide exceptional care in a welcoming, tranquil space where self-care journey is fully supported.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Skin Laundry: VC-backed facial and medSPA chain offering standardized laser and facial treatments. Closely comparable on the medSPA service mix, technology stack, and membership-driven recurring revenue model.
• The Now Massage: Boutique massage studio concept with a growing footprint in major US metros. Comparable premium-but-approachable positioning and walk-in-friendly service model targeting a similar urban wellness consumer.
• Heyday Skincare: VC-backed facial-focused skincare studio chain. Directly comparable on facial treatments, licensed esthetician staffing model, and urban millennial/Gen-X target customer in major US metros.
• Restore Hyper Wellness: Multi-location retail wellness concept offering cryotherapy, IV drip, and recovery services. Comparable multi-modality wellness retail model and recurring membership economics targeting the same health-conscious urban consumer.
• LaserAway: Largest US medSPA chain specializing in laser hair removal, injectables, and body contouring. Direct competitor on the medSPA service line and premium urban female demographic.

Direct peers

• Burke Williams Spa: Premium urban day-spa operator with locations in California and Chicago. Competes head-to-head on the high-end spa experience with massage, facials, body treatments, and wellness memberships.
• Woodhouse Spas: Upscale US day-spa chain operating company-owned and franchised full-service spas in similar urban markets. Directly competes on premium positioning and full-service massage, facial, and body treatments.
• European Wax Center: Publicly traded (EWCZ) specialty waxing and skincare services chain with 900+ franchise locations. Comparable service-only retail model targeting similar female consumer with membership pricing and recurring visits.
• Hand & Stone Massage and Facial Spa: Largest US massage-and-facial membership chain with 600+ franchised locations. Directly comparable multi-location spa model with recurring membership revenue and expanding facial services.
• Massage Envy: Pioneering US membership-based massage and skincare chain with over 1,100 franchised locations. Closest comparable business model combining membership economics, massage, and skincare services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/milkandhoneyspa
• Xx.com/milkandhoneyspa
• Facebookfacebook.com/milkandhoneyspa
• LinkedInlinkedin.com/company/milk---honey-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about milk + honey