ANDERSON FAMILY FITNESS INC.

What ANDERSON FAMILY FITNESS INC. does

Anderson Family Fitness Inc. is a privately held, family-owned fitness club operating a single ~20,000 sq ft facility at 2626 Gaynon Dr, Anderson, California. The business traces its roots to a family-owned gym established in the 1980s and was rebranded to its current identity in 2014 following an ownership change and facility renovation. The club serves individual consumers and families in the Anderson, CA area with a broad fitness offering that includes free-weight and nautilus rooms, three cardio rooms, two group fitness studios, more than 15 scheduled group classes (e.g., Power Lifting, Spin & Bootcamp, Yoga, Zumba, Silver Motion for 65+, Forever Fit for women 40+), a Kids Club, indoor/outdoor basketball, racquetball courts, tanning beds, saunas, and personal training. The technology footprint is purely physical — no app, no API, no AI/ML capabilities, and no proprietary digital platform.

The company monetizes through a direct-to-consumer, subscription-based membership model sold on-site and via its website. Tiered annual memberships (Adult $250/12 mo, Teen $200, Child $150) and monthly "Unlimited" bundles ($65 single / $110 couple) are complemented by recurring add-on revenue from tanning, locker rental, and towel service, plus ancillary pro shop sales of apparel and supplements. Memberships carry no sign-up or annual maintenance fees, and a complimentary personal training session is included with every membership. The customer base is entirely retail consumer — families, individual fitness enthusiasts across age groups, and active seniors — with no enterprise or B2B contracts and no named institutional accounts. Marketing is local and low-cost: a company website, Google Business Profile, social sharing buttons, and earned community recognition (two-time Business of the Year, Best Customer Service, Distinguished Service awards over the past decade).

Name

ANDERSON FAMILY FITNESS INC.

Legal name

Anderson Family Fitness Inc.

Website

https://andersonfamilyfitness.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Anderson Family Fitness Inc. is a privately held, family-owned fitness club operating a single ~20,000 sq ft facility in Anderson, California, offering gym access, 15+ group classes, Kids Club, tanning, and amenities to individual consumers, families, and active seniors via subscription memberships.

Ownership category

akta.pro rank

Product category

Health & Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYHSADABAI

Senior/Low-Impact Group Fitness

Home & Personal Services/Fitness, Wellness & Personal Training/Group Fitness & Bootcamps

SECONDARYHSADAAAN

Small-Group Personal Training (Semi-Private)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADACAK

Kids & Family Yoga

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Group fitness classes
• Gym memberships
• Family fitness club
• Personal training
• Fitness amenities

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Gym Membership Subscriptions: Monthly/annual recurring membership fees for gym access. Membership tiers include Adult ($250 for 12 months with promo: buy 10 months get 2 free), Teens 12-17 ($200), Children 11 and under ($150).
2. Tanning Services: Add-on tanning services for members and non-members. Single-3 months $90, Single-12 months $200 for members; Non-member pricing: Single-1 month $60, Single-3 month $150.
3. Locker Rentals: Locker rental revenue from small and large lockers. Small: $20 (3 months), $48 (12 months). Large: $35 (3 months), $75 (12 months).
4. Towel Service: Towel service add-on: Single $100/year, Couple $150/year, Family $200/year.
5. Unlimited Membership Package: Premium bundled membership including full gym access, unlimited tanning, towel service, and locker rental. Single $65/month, Couple $110/month.
6. Pro Shop Sales: On-site pro shop selling apparel and supplements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Anderson Family Fitness is a family-owned fitness club that sells recurring gym memberships and group fitness classes out of a nearly 20,000 sq ft facility in Anderson, California. Its core offering includes unlimited access to free-weight, nautilus, and cardio equipment rooms; a broad schedule of group fitness classes (strength, cardio, dance, yoga, senior-focused, and specialty classes); amenities such as Kids Club childcare, tanning beds, sauna, indoor/outdoor basketball, and racquetball courts; and a free personal training session bundled with every membership.

Product overview

Anderson Family Fitness is a family-owned fitness club offering a comprehensive suite of fitness services centered around group fitness classes, gym facilities, and member amenities. The core offerings include strength training classes (Power Lifting, Power Sculpt, STRONG, AFF Strong, KB Strength & Flow), cardio and toning classes (Spin & Bootcamp, Toned Up Cardio, B.P.M. Step Fuzion), mind-body classes (Yoga, A.M. Yoga), dance fitness (Zumba, Zumba Toning, Dancer's Pilates), senior-focused fitness (Silver Motion, Forever Fit), and specialized targeted classes (Butts & Guts, Body Works, Morning Muscle). These are supported by gym facilities including free-weight and nautilus rooms, cardio rooms, group fitness rooms, Kids Club, tanning beds, sauna, basketball and racquetball courts, plus personal training services and a pro shop. The nearly 20,000 sq ft facility provides a family-oriented fitness environment with membership tiers including add-ons for tanning, locker rental, and towel service.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Annual Membership Annual gym membership for adults priced at $250 for 12 months under the 'Buy 10 months get 2 months free' promotion, granting access to all standard gym facilities.
• Teen Membership (12-17 years) Annual gym membership for teenagers ages 12-17 priced at $200, providing access to gym facilities and group classes.
• Child Membership (11 and under) Annual gym membership for children age 11 and under priced at $150, providing access to age-appropriate gym facilities.
• Unlimited Single Membership Monthly unlimited bundled membership for individuals priced at $65/month, including full gym access, unlimited tanning, towel service, locker rental, and a free guest pass on Fridays (over 18).
• Unlimited Couple Membership Monthly unlimited bundled membership for couples priced at $110/month, including full gym access, unlimited tanning, towel service, locker rental, and a free guest pass on Fridays (over 18).
• Tanning Services Stand-up or lay-down tanning bed service offered as a membership add-on or to non-members, with member pricing at Single-3 months $90 and Single-12 months $200, and non-member pricing at Single-1 month $60 and Single-3 month $150.
• Locker Rentals Small locker rentals priced at $20 for 3 months or $48 for 12 months, and large locker rentals priced at $35 for 3 months or $75 for 12 months.
• Towel Service Annual towel service add-on priced at $100/year for Single, $150/year for Couple, and $200/year for Family members.
• Power Lifting Class Premier power lifting program designed to help members build strength and achieve peak performance, offered as a scheduled group class at the facility.
• Spin & Bootcamp Class High-intensity spin and bootcamp classes designed to boost endurance and burn calories through energizing routines.
• Yoga Class Rejuvenating yoga sessions focused on mind and body wellness, helping members find balance and tranquility.
• Personal Training Personal training delivered by highly certified trainers in fitness and nutrition; one free session is included with every membership and additional sessions can be purchased.
• Kids Club On-site childcare service that allows parents to work out while their children are supervised.
• Pro Shop On-site retail shop selling fitness apparel and dietary supplements to members and walk-in customers.

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IRG MarketingminorOthersIRG Marketing is the website design partner responsible for Anderson Family Fitness website development and design.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Emerging players

• F45 Training: Boutique functional-training franchise with standardized group class programming and a tech-enabled member experience; competing for the same adult group-fitness member dollars.
• Orangetheory Fitness: Boutique group-fitness franchise built around coached HIIT and strength classes plus heart-rate technology; relevant as both a competitive threat and a digital-app standard-setter.

Broad incumbents

• Planet Fitness: Largest low-cost fitness operator; competes head-to-head with Anderson Family Fitness's 'no sign-up fee, affordable pricing' positioning through its $10-$25/month tiers.
• Gold's Gym: Globally recognized fitness brand emphasizing strength training, group classes, and personal training services; comparable mix of free weights, cardio, and instructional programming.
• 24 Hour Fitness: Large multi-club fitness operator founded and headquartered in California with broad membership tiers, group classes, family programming, and personal training. Overlaps directly with Anderson Family Fitness's service mix at broader scale.
• Crunch Fitness: Mid-market national fitness chain with diverse group class programming (Zumba, yoga, HIIT, strength) and multi-tier memberships, directly comparable breadth of class offerings.
• Life Time Fitness: Premium full-service fitness operator offering extensive group classes, kids programs, family amenities, and personal training; aspirational comparable for Anderson Family Fitness's family-friendly positioning.

Regional players

• Chuze Fitness: California-based mid-market fitness chain focused on neighborhood clubs with group classes, childcare, tanning, and affordable membership tiers. Highly comparable operating model and price point to Anderson Family Fitness.
• In-Shape Health Clubs (Esporta Fitness): California-headquartered fitness chain operating family-friendly full-service clubs with diverse group classes, kids clubs, pools, and multi-tier memberships. Closest geographic and operational analog to Anderson Family Fitness's community-club model.

Direct peers

• YMCA: Community-focused non-profit fitness operator with multi-generational programming (youth sports, family memberships, senior classes), Kid's Club equivalents, and broad group class schedules directly comparable to Anderson's mission and member mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anderson-family-fitness-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANDERSON FAMILY FITNESS INC.