Business 2 Community
Business 2 Community is a privately held online news platform serving SMB owners, marketers, and investors with business, marketing, and crypto content across 40+ country-specific sites, monetized via advertising and affiliate referrals through its parent Clickout Media.
- Company typePrivate
- Founded2011
- HeadquartersPhiladelphia, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Business 2 Community does
Business 2 Community (legal entity: Business2Community Ltd.) is a privately held online news and content publication platform founded in 2011 and owned by Malta-based holding company Clickout Media. It serves a global audience of small and medium business owners, marketing professionals, and individual investors through a WordPress-based responsive website that distributes articles across 40+ localized country versions spanning North America, Europe, LATAM, the Middle East, and Asia Pacific. The platform reports 500K+ monthly readers, 1,000+ articles, and 150,000+ research hours invested, sourced from a vetted contributor network of over 20,000 writers curated from millions of applicants and subject to a stated fact-checking and editorial-independence policy.
The core product is the editorial website itself, organized into thematic channels covering Business News, Marketing (with B2B, Digital, and Online sub-categories), Small Business, and emergent verticals such as cryptocurrency and AI. Supporting features include an email newsletter signup and a Telegram community channel (t.me/b2cgroupofficial); no mobile app, public API, SDK, or proprietary software product is offered.
Business 2 Community monetizes through display advertising and affiliate referral fees embedded in content (notably within crypto and trading-platform reviews), with sponsored product features as a secondary stream. The company does not charge readers directly and operates with no public subscription pricing. Its GTM motion is community-led, relying on SEO-driven organic discovery of contributor-authored content and social channels (Twitter, Facebook, LinkedIn) for distribution. The business is a non-venture-backed, cash-flow-oriented content property within Clickout Media's broader portfolio of finance-vertical affiliate sites (TradingPlatforms.com, Buyshares.co.uk, Learnbonds.com, StockApps.com, InsideBitcoins.com).
Business 2 Community firmographics
Firmographics- Name
- Business 2 Community
- Legal name
- Business2Community Ltd.
- Website
- https://business2community.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Business 2 Community is a privately held online news platform serving SMB owners, marketers, and investors with business, marketing, and crypto content across 40+ country-specific sites, monetized via advertising and affiliate referrals through its parent Clickout Media.
- Ownership category
- akta.pro rank
Business 2 Community industry classification
Industry- Product category
- Online Business News and Media
- NAICS
- Periodical Publishers (51312), Broadcasting and Content Providers (516)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Business, Financial & Trade News Publishers (MPAJADAC)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where Business 2 Community is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Business 2 Community business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Advertising Revenue: The company earns revenue through advertisements placed on the website and sponsored product features embedded in content
- Affiliate Marketing: Some pages include affiliate links to software the company recommends, where they receive a commission if users sign up. The company is open to new advertising partnerships including placements within trading platform reviews or other content.
- Sponsored Content: Some content published may be accompanied by sponsored product features. The company states these sponsorships do not affect content integrity or writer independence.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Business 2 Community product offering
Product offeringCore offering
Business 2 Community runs an independent online news and content publication where vetted expert contributors publish articles on business, marketing, and artificial intelligence topics. The platform distributes free editorial content to more than 500,000 monthly readers across 40+ country-specific editions and generates revenue through display advertising and affiliate marketing links embedded in articles.
Product overview
Business2Community operates as a unified content publication platform consisting of the main news website and multiple thematic content channels. The core platform (business2community.com) serves as the primary publication hub, supplemented by specialized content channels for Business News, Marketing (including B2B, Digital, and Online Marketing sub-categories), and Small Business topics. An optional email newsletter service delivers content to subscribers. The platform does not offer distinct software products, modules, or add-on services beyond its content offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Business2Community.com main content platform Flagship online news and article publication covering business, marketing, and artificial intelligence topics, accessed free of charge by more than 500,000 monthly readers and monetized through advertising and affiliate links.
- Country-specific editions (40+ localized versions) Network of more than 40 country-specific editions delivering localized business, marketing, and AI editorial coverage to international readers.
- Email newsletter Email-based distribution of curated business, marketing, and AI editorial content to opted-in readers as an alternative engagement channel to the website.
Quantifiable outcome
- 500K+ monthly readers
- +2 more outcomes
Companies that use Business 2 Community
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Business 2 Community technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Business 2 Community partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent company and minor.
- Clickout Mediaparent companyClickout Media is the parent company of Business2Community Ltd. The company operates Business2Community along with sister sites including TradingPlatforms.com, Buyshares.co.uk, Learnbonds.com, StockApps.com, and InsideBitcoins.com.
- TwitterminorBusiness2Community content has been cited by Twitter as part of their B2B content marketing resources.
- MicrosoftminorBusiness2Community insights have been referenced by Microsoft in their resources about omnichannel customer experiences for manufacturers.
- AdobeminorBusiness2Community content has been cited by Adobe in their AI-related marketing resources.
- ShopifyminorBusiness2Community has been referenced by Shopify in their customer testimonials and marketing materials.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Business 2 Community competitors and assessment
Company assessmentDirect peers
- Small Business Trends: A digital publication dedicated to small business news, technology adoption, and growth strategy — directly comparable to Business 2 Community's Small Business channel and primary SMB audience.
- Social Media Today: An online publication covering social media, digital marketing, and content strategy, with a contributor-driven editorial model and B2B audience — closely matching Business 2 Community's marketing-content positioning and SEO-led discovery.
- MarTech.org: A marketing technology publication covering martech stacks, AI in marketing, and B2B marketing operations — strong overlap with B2C's small-business and marketing-technology content verticals.
- Marketing Week: A trade publication covering marketing strategy, digital marketing, and B2B marketing best practices — directly overlapping with B2C's marketing channels and SMB-marketer audience segment.
- Search Engine Land: A specialized digital marketing and SEO news publication serving marketing professionals and SMBs — comparable topical focus, audience (B2B marketers), and SEO-led content distribution model.
Broad incumbents
- Forbes: A long-established business, finance, and entrepreneurship news publisher with a large contributor network (Forbes Council). Operates a similar community-of-contributors monetization model as Business 2 Community but at global scale with a contributor-paid tier.
- TechCrunch: A major technology and startup news publisher covering AI, venture, and SMB-tech ecosystems — overlapping Business 2 Community's AI and small-business technology coverage at much larger editorial scale.
- AdAge: An established advertising and marketing-industry news outlet covering brand marketing, agencies, and digital ad trends — overlapping B2C's marketing-content and brand-recognition peer set at incumbent scale.
- Business Insider: A major global business and financial news publisher covering markets, tech, strategy, and small business — directly comparable to Business 2 Community's business-news focus but at significantly larger scale and brand authority.
Emerging players
- ClickZ: A digital marketing news and insights publication covering e-commerce, SEO, and digital advertising — closely comparable topical coverage and SMB/marketer audience to Business 2 Community's digital marketing sub-channel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Business 2 Community social profiles
Digital presenceBusiness 2 Community financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business 2 Community leadership team
Management profileNumber of profiles
Business 2 Community funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business 2 Community M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business 2 Community
What does Business 2 Community do?
Business 2 Community runs an independent online news and content publication where vetted expert contributors publish articles on business, marketing, and artificial intelligence topics. The platform distributes free editorial content to more than 500,000 monthly readers across 40+ country-specific editions and generates revenue through display advertising and affiliate marketing links embedded in articles.
Is Business 2 Community a public or private company?
Business 2 Community is a private company. It is classified as corporate owned and is currently operating.
When was Business 2 Community founded?
Business 2 Community was founded in 2011. It employs 11 to 50 people.
Where is Business 2 Community based?
Business 2 Community is headquartered in Philadelphia, United States, in the North America region.
How does Business 2 Community make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are affiliate Marketing and sponsored Content.
Who are Business 2 Community's main competitors?
Direct peers on record are Small Business Trends, Social Media Today, MarTech.org, Marketing Week and Search Engine Land. Broad incumbents are Forbes, TechCrunch, AdAge and Business Insider. ClickZ is listed as an emerging player.
Does Business 2 Community have an API?
No public API is recorded for Business 2 Community.
What industry is Business 2 Community in?
Business 2 Community's product category is Online Business News and Media. Its primary akta.pro industry code is MPAJADAC, Business, Financial & Trade News Publishers, with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 51312 and its SIC code is 2741.