Section
Section (Section AI) is a US enterprise AI transformation platform founded in 2019, offering Section HQ and Section Coach along with coaching, certification, and workflow automation services to drive AI adoption and ROI at organizations of 1,000+ employees.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingSoftware
What Section does
Section (legal entity Section AI, formerly Section School) is a US-based, private AI workforce-transformation company founded in 2019 that sells enterprise AI training, coaching, and adoption-measurement services to organizations of 1,000+ employees. The company offers two core SaaS products — Section HQ, a command center for Heads of AI that tracks AI usage, measures AI fitness, surfaces real-time insights, and manages transformation roadmaps, and Section Coach, a personalized AI coaching platform that delivers guided modules, workflow identification, and certification. These are complemented by professional services including AI Transformation Planning sprints, Leadership Coaching workshops, a Head of AI Bootcamp certification program, AI Strategy Support via embedded consultants, Workflow Automation delivered in 8-week engagements, and newly launched Agentic AI Workshops.
Section monetizes through four streams: enterprise professional-services engagements, recurring platform subscriptions to Section HQ and Section Coach, paid/free events (the AI Leadership Summit, AI Strategy Summit, AI ROI Conference), and consumer offerings (Courses and Memberships). Pricing is custom and quote-based for enterprise clients, with a stated minimum of organizations with 100+ employees for AI transformation services, indicating a deliberate focus on larger accounts where multi-year contract values and measurable ROI justify the service intensity.
The company targets a buyer set that includes enterprise transformation leaders, Chief AI Officers, and Heads of AI, and lists Johnson & Johnson, Nike, Unilever, Publicis, Mercer, Okta, Oura Ring, Pernod Ricard, Tapestry, Autodesk, Horizon Media, Agital, and Sidearm Sports as customers. It also pursues vertical-specific deployments in Insurance, US Mortgage/Real Estate, and Canadian Wealth Management, and operates a BSI-partnered AI Academy in Australia through its former Section School arm. The go-to-market motion is enterprise field sales backed by thought-leadership content (annual AI Proficiency Report built on 5,000+ surveyed knowledge workers) and a recurring community events calendar.
Section firmographics
Firmographics- Name
- Section
- Legal name
- Section AI
- Website
- https://sectionschool.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Section (Section AI) is a US enterprise AI transformation platform founded in 2019, offering Section HQ and Section Coach along with coaching, certification, and workflow automation services to drive AI adoption and ROI at organizations of 1,000+ employees.
- Ownership category
- akta.pro rank
Section industry classification
Industry- Product category
- Enterprise AI Training and Adoption Software
- NAICS
- Computer Training (611420), Convention and Trade Show Organizers (561920), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
- akta.pro secondary industries
- AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Section is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Section business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Enterprise Training and Transformation Services: Revenue generated through enterprise AI transformation consulting, leadership coaching, workflow automation services, and the Head of AI Bootcamp certification program. Services include AI transformation planning sprints, custom workshops for leadership activation, and embedded consultant support.
- Platform Subscriptions: Section HQ and Section Coach platform access sold as subscriptions to enterprise clients. These SaaS-style platform products provide ongoing value through usage tracking, coaching modules, and workflow management tools.
- Event and Conference Revenue: Revenue from events including The AI Leadership Summit, The AI Strategy Summit, and The AI ROI Conference, with both free and paid registration options.
- Consumer Courses and Memberships: Individual consumer offerings including AI courses and year-round membership programs for ongoing coaching, courses, and community access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise AI Transformation - Custom pricing based on scope |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Section product offering
Product offeringCore offering
Section sells an enterprise AI training and adoption platform consisting of Section HQ (a command center for measuring, guiding, and scaling AI adoption) and Section Coach (personalized AI coaching for employees), bundled with professional services such as AI Transformation Planning, Leadership Coaching, Workflow Automation, the Head of AI Bootcamp certification, and Agentic AI Workshops. It also offers consumer AI courses and year-round memberships, plus industry events including the AI Leadership Summit and AI ROI Conference. Customers are large enterprises (minimum 100+ employees) that have invested in AI tools but lack measurable workforce adoption and ROI.
Product overview
Section is an enterprise AI training and adoption platform that turns AI investment into measurable workforce transformation and ROI. The platform comprises two core products: Section HQ (a command center for measuring, guiding, and scaling AI adoption) and Section Coach (personalized AI coaching for employees and teams to build AI skills and identify workflows). These are complemented by strategic services including AI Transformation Planning, Leadership Coaching, Workflow Automation, Head of AI Bootcamp, and Agentic AI Workshops. For individual consumers, Section offers Courses and Memberships. The company also hosts events including The AI Leadership Summit and AI ROI Conference. Founded in 2019, Section serves enterprise clients including Johnson & Johnson, Nike, Unilever, and Publicis.
Differentiator
Problem solved
Functional benefit
Products and services
- Section HQ
- Section Coach
- AI Transformation Planning
- Leadership Coaching
- AI Strategy Support
- Head of AI Bootcamp
- Workflow Automation
- Agentic AI Workshops
- AI Leadership Summit 2026
- AI ROI Conference 2026
- Upcoming Courses
- Memberships
Quantifiable outcome
- 85% of employees certified as AI proficient and applying AI regularly (Horizon Media case study)
- +4 more outcomes
Companies that use Section
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
Section technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Section partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BSI (British Standards Institution)minorSection School (the consumer education arm of Section) partnered with BSI to launch the AI Academy in Australia. This partnership brings AI crash courses to Australian professionals through BSI's training infrastructure. The collaboration aims to accelerate AI adoption and proficiency in the Australian market through BSI's established educational network.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Section competitors and assessment
Company assessmentDirect peers
- Workera: Workera is an AI skills assessment and personalized learning platform for enterprise teams. It directly competes with Section Coach/Section HQ on AI proficiency measurement and workforce upskilling for large enterprises.
- Coursera for Business: Coursera's enterprise arm offers curated professional and AI courses to large organizations. It competes with Section's consumer and enterprise course offerings and is a likely substitute for enterprises considering Section's training-led approach.
- Udacity: Udacity offers enterprise AI and tech nanodegree programs and is repositioning around AI skills for the workforce. It is a direct alternative to Section's enterprise AI training and certification offerings.
- DataCamp: DataCamp provides data and AI skills training to individuals and enterprises. It overlaps with Section on AI workflow training and enterprise team learning paths, and competes for similar L&D budgets.
- Pluralsight: Pluralsight is a technology skills training platform serving enterprise L&D buyers. It competes with Section on curated tech/AI course libraries and enterprise seat-based subscriptions, and similarly focuses on measuring skill progression.
- Maven: Maven runs cohort-based professional courses taught by industry practitioners, including AI and leadership tracks. It competes with Section's premium cohort-based leadership coaching and AI courses for enterprise buyers and individual professionals.
- Degreed: Degreed is an enterprise learning and skill-development platform used by Fortune 500 L&D teams. It competes with Section HQ as a measurement/command-center layer over workforce learning, including AI upskilling programs.
- 360Learning: 360Learning provides a collaborative learning platform for enterprise L&D teams, often used to deploy AI upskilling internally. It is a peer in the corporate AI training infrastructure layer that competes for the same L&D budget as Section HQ/Coach.
Emerging players
- Anthropic Academy: Anthropic (and peer foundation-model labs) are increasingly offering direct enterprise AI training, prompt engineering, and adoption programs. This is an emerging threat to Section's coaching/coaching-curriculum position if bundled with model access.
Broad incumbents
- McKinsey QuantumBlack: QuantumBlack is McKinsey's AI consulting arm and a broad incumbent offering enterprise AI strategy and transformation services. It overlaps with Section's AI transformation planning and leadership coaching but is bundled with broader management consulting engagements.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Section social profiles
Digital presenceSection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Section leadership team
Management profileNumber of profiles
Profiles4 records
Section funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Section M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Section
What does Section do?
Section sells an enterprise AI training and adoption platform consisting of Section HQ (a command center for measuring, guiding, and scaling AI adoption) and Section Coach (personalized AI coaching for employees), bundled with professional services such as AI Transformation Planning, Leadership Coaching, Workflow Automation, the Head of AI Bootcamp certification, and Agentic AI Workshops. It also offers consumer AI courses and year-round memberships, plus industry events including the AI Leadership Summit and AI ROI Conference. Customers are large enterprises (minimum 100+ employees) that have invested in AI tools but lack measurable workforce adoption and ROI.
Is Section a public or private company?
Section is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Section founded?
Section was founded in 2019. It employs 51 to 100 people.
Where is Section based?
Section is headquartered in New York, United States, in the North America region.
How does Section make money?
Four revenue lines are on record. Enterprise Training and Transformation Services are the primary driver. The others are platform Subscriptions, event and Conference Revenue and consumer Courses and Memberships.
Who are Section's main competitors?
Direct peers on record are Workera, Coursera for Business, Udacity, DataCamp, Pluralsight, Maven, Degreed and 360Learning. Anthropic Academy is listed as an emerging player. McKinsey QuantumBlack is listed as a broad incumbent.
Does Section have an API?
No public API is recorded for Section.
What industry is Section in?
Section's product category is Enterprise AI Training and Adoption Software. Its primary akta.pro industry code is BPAEANAH, Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 611420 and its SIC code is 7371.