Section

Enterprise AI Training and Adoption Softwaresectionschool.com

Section (Section AI) is a US enterprise AI transformation platform founded in 2019, offering Section HQ and Section Coach along with coaching, certification, and workflow automation services to drive AI adoption and ROI at organizations of 1,000+ employees.

Company typePrivate
Founded2019
HeadquartersNew York, United States
Headcount51–100
GTM typeB2B and B2C
OfferingSoftware

What Section does

Section (legal entity Section AI, formerly Section School) is a US-based, private AI workforce-transformation company founded in 2019 that sells enterprise AI training, coaching, and adoption-measurement services to organizations of 1,000+ employees. The company offers two core SaaS products — Section HQ, a command center for Heads of AI that tracks AI usage, measures AI fitness, surfaces real-time insights, and manages transformation roadmaps, and Section Coach, a personalized AI coaching platform that delivers guided modules, workflow identification, and certification. These are complemented by professional services including AI Transformation Planning sprints, Leadership Coaching workshops, a Head of AI Bootcamp certification program, AI Strategy Support via embedded consultants, Workflow Automation delivered in 8-week engagements, and newly launched Agentic AI Workshops.

Section monetizes through four streams: enterprise professional-services engagements, recurring platform subscriptions to Section HQ and Section Coach, paid/free events (the AI Leadership Summit, AI Strategy Summit, AI ROI Conference), and consumer offerings (Courses and Memberships). Pricing is custom and quote-based for enterprise clients, with a stated minimum of organizations with 100+ employees for AI transformation services, indicating a deliberate focus on larger accounts where multi-year contract values and measurable ROI justify the service intensity.

The company targets a buyer set that includes enterprise transformation leaders, Chief AI Officers, and Heads of AI, and lists Johnson & Johnson, Nike, Unilever, Publicis, Mercer, Okta, Oura Ring, Pernod Ricard, Tapestry, Autodesk, Horizon Media, Agital, and Sidearm Sports as customers. It also pursues vertical-specific deployments in Insurance, US Mortgage/Real Estate, and Canadian Wealth Management, and operates a BSI-partnered AI Academy in Australia through its former Section School arm. The go-to-market motion is enterprise field sales backed by thought-leadership content (annual AI Proficiency Report built on 5,000+ surveyed knowledge workers) and a recurring community events calendar.

Section firmographics

Firmographics

Name: Section
Legal name: Section AI
Website: https://sectionschool.com
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 51–100 employees
Short description: Section (Section AI) is a US enterprise AI transformation platform founded in 2019, offering Section HQ and Section Coach along with coaching, certification, and workflow automation services to drive AI adoption and ROI at organizations of 1,000+ employees.
Ownership category
akta.pro rank

Section industry classification

Industry

Product category: Enterprise AI Training and Adoption Software
NAICS: Computer Training (611420), Convention and Trade Show Organizers (561920), Software Publishers (5132)
SIC: Services-Computer Programming Services (7371)
akta.pro primary industry: Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)
akta.pro secondary industries: AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

Enterprise AI training
Workforce transformation
AI coaching platform
AI adoption software
Corporate learning services

Where Section is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Section business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Enterprise Training and Transformation Services: Revenue generated through enterprise AI transformation consulting, leadership coaching, workflow automation services, and the Head of AI Bootcamp certification program. Services include AI transformation planning sprints, custom workshops for leadership activation, and embedded consultant support.
Platform Subscriptions: Section HQ and Section Coach platform access sold as subscriptions to enterprise clients. These SaaS-style platform products provide ongoing value through usage tracking, coaching modules, and workflow management tools.
Event and Conference Revenue: Revenue from events including The AI Leadership Summit, The AI Strategy Summit, and The AI ROI Conference, with both free and paid registration options.
Consumer Courses and Memberships: Individual consumer offerings including AI courses and year-round membership programs for ongoing coaching, courses, and community access.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Enterprise AI Transformation - Custom pricing based on scope

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Section product offering

Product offering

Core offering

Section sells an enterprise AI training and adoption platform consisting of Section HQ (a command center for measuring, guiding, and scaling AI adoption) and Section Coach (personalized AI coaching for employees), bundled with professional services such as AI Transformation Planning, Leadership Coaching, Workflow Automation, the Head of AI Bootcamp certification, and Agentic AI Workshops. It also offers consumer AI courses and year-round memberships, plus industry events including the AI Leadership Summit and AI ROI Conference. Customers are large enterprises (minimum 100+ employees) that have invested in AI tools but lack measurable workforce adoption and ROI.

Product overview

Section is an enterprise AI training and adoption platform that turns AI investment into measurable workforce transformation and ROI. The platform comprises two core products: Section HQ (a command center for measuring, guiding, and scaling AI adoption) and Section Coach (personalized AI coaching for employees and teams to build AI skills and identify workflows). These are complemented by strategic services including AI Transformation Planning, Leadership Coaching, Workflow Automation, Head of AI Bootcamp, and Agentic AI Workshops. For individual consumers, Section offers Courses and Memberships. The company also hosts events including The AI Leadership Summit and AI ROI Conference. Founded in 2019, Section serves enterprise clients including Johnson & Johnson, Nike, Unilever, and Publicis.

Differentiator

Problem solved

Functional benefit

Products and services

Section HQ
Section Coach
AI Transformation Planning
Leadership Coaching
AI Strategy Support
Head of AI Bootcamp
Workflow Automation
Agentic AI Workshops
AI Leadership Summit 2026
AI ROI Conference 2026
Upcoming Courses
Memberships

Quantifiable outcome

85% of employees certified as AI proficient and applying AI regularly (Horizon Media case study)
+4 more outcomes

Companies that use Section

Customer profile

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Section technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Section partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

BSI (British Standards Institution)minorStrategic or Co-development Partner · 8 July 2024Section School (the consumer education arm of Section) partnered with BSI to launch the AI Academy in Australia. This partnership brings AI crash courses to Australian professionals through BSI's training infrastructure. The collaboration aims to accelerate AI adoption and proficiency in the Australian market through BSI's established educational network.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Section competitors and assessment

Company assessment

Direct peers

Workera: Workera is an AI skills assessment and personalized learning platform for enterprise teams. It directly competes with Section Coach/Section HQ on AI proficiency measurement and workforce upskilling for large enterprises.
Coursera for Business: Coursera's enterprise arm offers curated professional and AI courses to large organizations. It competes with Section's consumer and enterprise course offerings and is a likely substitute for enterprises considering Section's training-led approach.
Udacity: Udacity offers enterprise AI and tech nanodegree programs and is repositioning around AI skills for the workforce. It is a direct alternative to Section's enterprise AI training and certification offerings.
DataCamp: DataCamp provides data and AI skills training to individuals and enterprises. It overlaps with Section on AI workflow training and enterprise team learning paths, and competes for similar L&D budgets.
Pluralsight: Pluralsight is a technology skills training platform serving enterprise L&D buyers. It competes with Section on curated tech/AI course libraries and enterprise seat-based subscriptions, and similarly focuses on measuring skill progression.
Maven: Maven runs cohort-based professional courses taught by industry practitioners, including AI and leadership tracks. It competes with Section's premium cohort-based leadership coaching and AI courses for enterprise buyers and individual professionals.
Degreed: Degreed is an enterprise learning and skill-development platform used by Fortune 500 L&D teams. It competes with Section HQ as a measurement/command-center layer over workforce learning, including AI upskilling programs.
360Learning: 360Learning provides a collaborative learning platform for enterprise L&D teams, often used to deploy AI upskilling internally. It is a peer in the corporate AI training infrastructure layer that competes for the same L&D budget as Section HQ/Coach.

Emerging players

Anthropic Academy: Anthropic (and peer foundation-model labs) are increasingly offering direct enterprise AI training, prompt engineering, and adoption programs. This is an emerging threat to Section's coaching/coaching-curriculum position if bundled with model access.

Broad incumbents

McKinsey QuantumBlack: QuantumBlack is McKinsey's AI consulting arm and a broad incumbent offering enterprise AI strategy and transformation services. It overlaps with Section's AI transformation planning and leadership coaching but is bundled with broader management consulting engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Section financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Section leadership team

Management profile

Number of profiles

Profiles4 records

Section funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Section M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Section

What does Section do?

Is Section a public or private company?

Section is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Section founded?

Section was founded in 2019. It employs 51 to 100 people.

Where is Section based?

Section is headquartered in New York, United States, in the North America region.

How does Section make money?

Four revenue lines are on record. Enterprise Training and Transformation Services are the primary driver. The others are platform Subscriptions, event and Conference Revenue and consumer Courses and Memberships.

Who are Section's main competitors?

Direct peers on record are Workera, Coursera for Business, Udacity, DataCamp, Pluralsight, Maven, Degreed and 360Learning. Anthropic Academy is listed as an emerging player. McKinsey QuantumBlack is listed as a broad incumbent.

Does Section have an API?

No public API is recorded for Section.

What industry is Section in?

Section's product category is Enterprise AI Training and Adoption Software. Its primary akta.pro industry code is BPAEANAH, Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI), with a secondary code of HDAEANAF, AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety). Its NAICS code is 611420 and its SIC code is 7371.