Name

Newfi Lending

Legal name

Nexera Holding LLC dba Newfi Lending

Website

https://newfi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Non-QM Mortgage Lending

NAICS

Real Estate Credit (522292)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH)

akta.pro secondary industries

Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Middle-Market Lending (FSANADAI), SME Term Loans & Growth Capital (FSAKAGAB)

Keywords

• Non-QM mortgages
• DSCR loans
• Self-employed mortgages
• Wholesale mortgage lending
• Investment property financing

Headquarters

HQ city

Emeryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Mortgage Origination Fees: Newfi generates revenue through mortgage origination fees on loans originated through wholesale, correspondent, and retail channels. The company specializes in non-QM products including DSCR investor term loans, second lien mortgages, self-employed loans, and jumbo loans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Newfi Lending is a multi-channel non-QM mortgage lender that originates and funds home loans for borrowers who do not fit traditional agency lending guidelines. The company specializes in DSCR loans for real estate investors, self-employed home loans using alternative documentation (bank statements, 1099, CPA letters), second mortgages, jumbo loans up to $3.5 million, and government-backed programs (FHA, VA), distributed through wholesale, correspondent, and retail channels powered by proprietary loan origination and broker portal technology.

Product overview

Newfi Lending is a multi-channel mortgage lender specializing in non-qualified mortgage (Non-QM) products for borrowers who don't fit traditional lending guidelines. The company offers a comprehensive suite of mortgage solutions across wholesale, correspondent, and retail channels. Core products include DSCR Loans for real estate investors (qualifying based on rental income rather than personal income), Self-Employed Home Loans including Bank Statement and 1099 Mortgage programs for entrepreneurs and freelancers, and traditional mortgage products (FHA, VA, Conventional, Jumbo Loans up to $3.5M). Additional offerings include Second Mortgages, 40-Year Mortgage options (both Fixed and Interest-Only), Cash-Out Refinance, and cryptocurrency-integrated products like the Sequoia DSCR program. The platform operates through Newfi Wholesale for mortgage brokers and Newfi Correspondent for lender partners, with advanced technology integrations including Prudent AI for income analysis. Founded in 2014 and affiliated with Apollo Global Management, Newfi serves self-employed borrowers, real estate investors, and consumers seeking flexible financing alternatives.

Differentiator

Problem solved

Functional benefit

Brands

• Newfi Correspondent: Correspondent lending channel serving mortgage brokers
• Newfi Wholesale

Products and services

• DSCR Loans Debt Service Coverage Ratio loans that qualify real estate investors based on expected rental income rather than personal income, with no DTI requirements, options for LLC/trust ownership, no limit on number of properties owned, and fixed or interest-only term options including 40-year terms.
• Self-Employed Home Loans Mortgage programs for self-employed borrowers, freelancers, and 1099 earners that qualify using 12-24 months of personal or business bank statements, 1099 income (with a 10% expense reduction), or CPA letters instead of W-2s and tax returns; includes Bank Statement Loans and 1099 Mortgage Loans as sub-options.
• Second Mortgages Fixed-rate second lien loans allowing homeowners to access equity without disturbing their existing first mortgage terms, available with 10, 15, 20, or 30-year terms on primary, second homes, and investment properties.
• Jumbo Loans Flexible financing for high-value homes with loan amounts up to $3.5 million, higher LTVs with no mortgage insurance, eligibility for self-employed borrowers, and DTI up to 50%.
• Non-QM Mortgages Non-Qualified Mortgage products offering alternative qualifying requirements for borrowers who don't fit traditional lending guidelines, including flexible DTI, down payment, and income documentation options, plus asset-depletion qualification paths dividing total assets by 84 months.
• 40-Year Mortgage Extended-term mortgage option including 40-Year Fixed and 40-Year Interest-Only variants that reduce monthly payments in the early years of the loan for qualifying borrowers.
• Cash-Out Refinance Refinance option allowing borrowers to access home equity by replacing their existing mortgage with a new larger mortgage, with the difference disbursed as a lump sum to the borrower.
• FHA Loans Government-backed FHA-insured loans with a 3.5% minimum down payment and more flexible credit requirements, available for 2-4 unit properties with owner-occupancy requirement and 15- or 30-year fixed terms.
• VA Loans Veteran Affairs-backed loans offering eligible veterans, active-duty service members, and surviving spouses exclusive benefits including the potential for no down payment and flexible credit requirements.
• Conventional Loans Standard fixed-rate conforming mortgage programs for well-qualified buyers, with competitive rates, flexible down payment options (3% for first-time buyers, 5% for repeat buyers), gift funds accepted, and 15- or 30-year fixed terms available.
• Interest-Only Loans Loan structure allowing borrowers to pay only interest for an initial period (typically 10 years) before resuming principal-and-interest payments, reducing early monthly payments to boost cash flow for qualifying borrowers including investors.
• Asset Depletion Loans Non-QM loan option qualifying borrowers based on assets, establishing a monthly qualifying income by dividing total eligible asset value by 84 months without requiring asset liquidation.
• Sequoia DSCR Loan Program Enhanced DSCR loan program for real estate investors featuring higher loan amounts, rural property eligibility, and cryptocurrency asset integration for reserve requirements — allowing borrowers to apply up to 25% of Bitcoin and Ethereum held at Coinbase or up to 50% of cryptocurrency mutual funds/ETFs held at Fidelity or Schwab toward reserves without liquidation.
• Hard Money Loans Short-term bridge loans for fix-and-flip projects and quick acquisitions, offered in connection with the Dunmor partnership for residential transition lending to real estate developers and investors.

Quantifiable outcome

• Bank-statement processing time reduced from approximately 72 hours to as little as 3 hours
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• DunmorcoreStrategic or Co-development Partner · 3 June 2024Newfi announced a transaction with Dunmor, a leading provider of bridge, fix and flip, and ground-up construction loans for real estate developers and investors (Residential Transition Loans). Under the terms, Newfi provides an initial financing facility to expand Dunmor's origination capacity. This partnership enables Newfi to expand into the RTL (Residential Transition Lending) sector.
• Prudent AIcoreTechnology or IntegrationNewfi integrated Prudent AI's income analysis engine into its broker portal, enabling near real-time calculations for non-QM loans. The IncomeIQ self-service portal removes manual handoffs, flags missing documents immediately during borrower sessions, and auto-populates results directly into Newfi's loan origination system, reducing bank-statement processing from 72 hours to as little as 3 hours.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deephaven Mortgage: Non-QM specialist lender focused on DSCR, bank statement, and self-employed borrower segments through wholesale and retail channels. Product portfolio closely mirrors Newfi's.
• Plaza Home Mortgage: Multi-channel mortgage lender with a significant non-QM and wholesale presence, including DSCR and self-employed loan programs that compete directly with Newfi's portfolio.
• Angel Oak Mortgage Solutions: Non-QM-focused mortgage lender offering bank statement, DSCR, and self-employed loan programs through wholesale and retail channels. Closely overlaps Newfi's product mix and target borrower profile.
• Verus Mortgage Capital: Non-QM wholesale and conduit partner offering DSCR, bank statement, and investor loan products. Highly comparable to Newfi in non-QM origination strategy and broker channel focus.
• NewRez (formerly Caliber Home Loans): Large non-depository mortgage lender with established non-QM, wholesale, and correspondent channels. Competes with Newfi across investor and self-employed products at national scale.
• Carrington Mortgage Services: Wholesale and retail non-QM lender with strong focus on self-employed, bank-statement, and investor products. One of the largest dedicated non-QM competitors to Newfi in the broker channel.

Broad incumbents

• loanDepot: Diversified mortgage lender with retail, wholesale, and correspondent channels plus non-QM offerings. Competes for both direct consumers and broker volume against Newfi.
• Rocket Mortgage: Largest U.S. retail mortgage originator with growing non-QM and investor offerings. Represents the broad incumbent threat to specialist non-QM lenders as QM market share fluctuates.
• United Wholesale Mortgage (UWM): Largest wholesale mortgage lender in the U.S. While primarily a QM lender, UWM sets the competitive floor on broker experience and pricing that Newfi must match in wholesale.

Others

• Athene Holding (Apollo-affiliated mortgage capital): Apollo-affiliated retirement services platform providing capital that flows into non-QM mortgage assets and securitization. Indirectly comparable as a related Apollo strategy and potential capital/financing source for Newfi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/newfinow
• Facebookfacebook.com/Newfi-Lending-105141298948942
• LinkedInlinkedin.com/company/newfi-lending
• Instagraminstagram.com/newfilending
• TikToktiktok.com/@newfilending

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newfi Lending