Angel on my Shoulder

What Angel on my Shoulder does

Angel On My Shoulder is a South Orange County, California-based care management and patient advocacy service founded in 2006 by Carol Freeborn, RN, BSN, and Certified Case Manager, and incorporated in 2011 as a California woman-owned corporation. The company serves seniors and adults with complex medical needs, along with their families, throughout Southern California, providing support navigating healthcare systems, coordinating multiple providers, and offering clinical advocacy during care transitions. The company is privately held by its founder and operates without disclosed external investors.

The company's offering spans four interconnected service lines: Care Management & Coordination, Patient Advocacy & Medical Navigation, Memory Care (specialized Alzheimer's and dementia support), and Aging In Place. Services are delivered by a small RN-led clinical team — including a Family Nurse Practitioner with 49 years of experience and a Clinical Nurse Specialist in Gerontology with 35 years of experience — through in-person assessments, ongoing case management, and direct coordination with healthcare providers. The company does not operate a software platform; the operational backbone consists of case management workflows delivered by clinical professionals, with no proprietary technology stack, app, or API disclosed.

Revenue is generated through professional service engagements with individual clients and families on a fee-for-service basis. Specific pricing is not publicly disclosed; the company offers free confidential consultations as the top-of-funnel entry point and relies on referrals from healthcare providers, the Orange County Alzheimer's Association, and elder care attorneys as core demand channels. The company has supported hundreds of clients since founding, operates regionally within Southern California, and is sold via an RN-led sales motion emphasizing direct phone outreach rather than digital self-serve channels.

Name

Angel on my Shoulder

Legal name

Angel On My Shoulder

Website

https://angeloms.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Angel On My Shoulder is a South Orange County, California-based care management and patient advocacy service founded in 2006, providing RN-led care coordination, patient advocacy, memory care, and aging-in-place support to seniors and families throughout Southern California.

Ownership category

akta.pro rank

Product category

Geriatric Care Management and Patient Advocacy Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industry

Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• Senior care management
• Patient advocacy services
• Memory care support
• Aging in place
• Geriatric care coordination

Headquarters

HQ city

Orange County

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Care Management and Patient Advocacy Services: Professional services revenue generated through care management and patient advocacy services for seniors and families. Services include care coordination, medical navigation, memory care support, and aging in place guidance. Revenue is generated through professional service engagements rather than product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Angel On My Shoulder is a professional care management and patient advocacy service delivering RN-led care coordination, medical navigation, memory care, and aging-in-place support for seniors and adults with complex medical needs across Southern California. Services are purchased directly by individuals and families following a free confidential consultation, with engagement centered on assessment, individualized care planning, provider coordination, and ongoing advocacy through healthcare transitions.

Product overview

Angel On My Shoulder is a unified care management and patient advocacy service providing coordinated support for seniors and adults with complex medical needs. The company offers four interconnected service lines: Care Management & Coordination (core coordination across healthcare providers), Patient Advocacy & Medical Navigation (guidance through medical decisions), Memory Care (specialized dementia and Alzheimer's support), and Aging In Place (enabling seniors to remain safely at home). These services work together to help families navigate care decisions, coordinate providers, and move forward with clarity and confidence throughout Southern California.

Differentiator

Problem solved

Functional benefit

Products and services

• Care Management & Coordination Professional coordination of healthcare providers, appointments, and care plans, including comprehensive medical and psychosocial assessment, individualized care planning, aligned communication across providers, and ongoing support to ensure care plans are implemented and effectively followed for seniors and adults with complex medical needs.
• Patient Advocacy & Medical Navigation Experienced nurse-led guidance through complex medical decisions, provider communication, and healthcare systems, including conducting assessments, advocating during medical visits, communicating with physicians, helping families understand diagnoses and treatment options, and ensuring care plans are clearly understood and followed.
• Memory Care Compassionate guidance and support for families living with Alzheimer's disease and other dementias, including personalized care plans, helping families understand memory loss and changing behaviors, coordinating care providers, recommending appropriate levels of care, screening and overseeing professional caregivers, and supporting family caregivers through education.
• Aging In Place Helping older adults remain safe, independent, and comfortable in their own homes through home safety reviews, fall prevention strategies, building support networks, coordinating healthcare services, and planning for future care needs while preserving quality of life.

Quantifiable outcome

• According to The American Journal of Managed Care, professional case management decreases hospital admissions by 38% and reduces costs by more than $18,000 per patient

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Direct peers

• BrightStar Care: Franchised home health and care management provider combining skilled nursing, personal care, and medical staffing for seniors. Comparable in offering RN-led care coordination and advocacy for complex medical needs, but with a national franchise footprint and broader service mix.
• A Place for Mom: Senior advisory and referral network helping families navigate care options including assisted living, memory care, and in-home services. Comparable in serving the same "families of aging adults" customer segment with personalized guidance, though A Place for Mom is a referral marketplace rather than a hands-on care management provider.
• CarePatrol: Senior care advisory franchise helping families identify appropriate care levels including in-home care, assisted living, and memory care. Comparable in the family-facing advisory and care coordination role, though CarePatrol focuses on placement rather than ongoing clinical case management.
• Home Care Assistance: National in-home care and care management provider offering coordinated senior care, advocacy, and aging-in-place services. Directly comparable to Angel on My Shoulder's care management, patient advocacy, and aging-in-place service lines, though operating at significantly larger scale across multiple geographies.

Broad incumbents

• ComForCare: National franchised provider of in-home care, personal care, and dementia care services for seniors. Comparable in offering dementia and aging-in-place support with RN oversight, though primarily franchise-driven and broader in scope than a single-region care management practice.
• Senior Helpers: Franchise provider of in-home senior care including Alzheimer's and dementia care, personal care, and chronic disease support. Comparable in addressing the same senior care continuum — especially memory care and aging in place — though delivered through a scaled franchise model.
• Right at Home: International home care franchise providing personal care, companionship, and skilled nursing for seniors and disabled adults. Comparable in serving older adults wishing to age in place with RN-supervised care, though structured as a franchise system with broader geographic reach.
• Home Instead: Largest senior home care franchise network globally, providing personal care, companionship, and increasingly care coordination for older adults. Overlaps significantly with Angel on My Shoulder's in-home care and aging-in-place services but operates at vastly larger scale through a franchise model.
• Visiting Angels: National franchised in-home senior care provider offering personal care, companionship, and dementia support. Comparable in serving aging adults who want to remain at home, though focused on direct home care rather than the clinical case management and advocacy niche.

Others

• Aging Life Care Association: Professional association representing geriatric care managers and aging life care professionals. Not a competitor but a relevant ecosystem participant — its membership base consists of practitioners offering services directly comparable to Angel on My Shoulder's care management and patient advocacy offerings, and it serves as a referral and credentialing body for the category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/angeloms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angel on my Shoulder