Angry Birds World

What Angry Birds World does

Angry Birds World is a single-location, indoor-and-outdoor branded theme park located in the South Court area of Doha Festival City in Qatar, operated by the Leisure Company under an exclusive license from Rovio Entertainment. The venue offers over 20 Angry Birds-themed rides and attractions (including Roll Glider, Drop Tower, Trampoline Park, Laser Tag, Ropes Course, Zip-line, Slingshot, and a Go Kart), arcade and redemption games, daily live character shows, themed F&B outlets, and an official licensed merchandise retail store. The core commercial engine is a play card system: visitors purchase admission cards (Kids Card 150 QAR, Adult Card 50 QAR, Family/Ultimate Flock Pass 249–350 QAR) and then top up balances in 100–1,000 QAR tiers with escalating bonus credits, valid for 6–12 months, and usable across rides, games, retail, and F&B.

The business serves four primary customer segments: families with children aged 3+ as the dominant consumer base, school and educational groups (up to 200 students per session with pre-opening access), corporate teams seeking off-site team-building experiences, and celebration/event hosts booking structured birthday parties. Distribution is direct-to-consumer via an online booking website, on-site counter sales, a physical retail store at Doha Festival City, and dedicated phone/email sales for group bookings. The Leisure Qatar mobile app adds a location-based marketing layer via geofencing and personalized notifications through MoEngage, Firebase, and Google Play Services integrations. Additional revenue streams include gift cards (100–10,000 QAR denominations), birthday party packages with extensive add-ons, corporate/group packages, and a value-priced Funtastic Monday 69 QAR promotion targeting weekday off-peak demand. The park is ISO 9001:2015 certified and TÜV-certified to European ride safety standards (IAAPA code EN 13814).

Name

Angry Birds World

Legal name

Angry Birds World

Website

https://angrybirdsworld.qa

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Angry Birds World is a single-location, Rovio-licensed Angry Birds theme park at Doha Festival City in Qatar, offering 20+ rides, games, F&B, retail, and birthday/group packages to families, schools, and corporate clients through a play card admission system.

Ownership category

akta.pro rank

Product category

Theme Park / Family Entertainment Center

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131), Amusement Arcades (71312)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Theme park entertainment
• Family entertainment center
• Licensed brand attraction
• Indoor outdoor rides
• Birthday party packages

Headquarters

HQ city

Doha

HQ country

Qatar

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Admission Cards: Individual admission cards (Kids Card, Adult Card) and Family Card that provide park access and consumable play credits valid across rides, attractions, arcade games, redemption games, retail and F&B outlets. Individual cards valid for 6-12 months; Family cards valid for one day.
2. Top-up Credits: Play card top-up system where visitors add credit (100-1000 QAR) to their cards and receive bonus credits. Higher top-up amounts yield better bonus ratios. Credits valid for 6 months from top-up date. Bonus credits restricted to rides and attractions only.
3. Gift Cards: Gift cards sold in denominations of 100, 300, 500, 1000, 2500, 5000, and 10000 QAR. Delivered to customer address or collected from Angry Birds World Retail Store at Doha Festival City.
4. Ultimate Flock Pass: Day pass for four people with 249 QAR credit balance plus 50 QAR bonus credit. Valid for one day on date of visit. Credit usable across park for rides, attractions, arcade games, redemption games, retail and F&B.
5. Retail Merchandise: Angry Birds branded merchandise including apparel (t-shirts, long sleeve), toys (vinyl figures, plush characters), stationery (notebooks), and collectibles. Online delivery available for orders 500 QAR and above.
6. Birthday Party Packages: Celebration packages with 90-minute party time, themed decorations, e-invitations, dedicated party host, kids meals, wristbands with bonus play credits, free entry for parents. Additional add-ons include 3D cakes (400-1000 QAR), photography (300+ QAR), entertainment (magician 900 QAR, face painting, balloon twisting), and party supplies.
7. Funtastic Monday: Special Monday promotion offering unlimited rides, one meal, and one souvenir for 69 QAR. Valid only on Mondays, not during public holidays or EID breaks. One-time entry only.
8. Food & Beverage: On-site food outlets including Bird Feeder (themed food and drink), iBurger (meals), 2 guys (meals and snacks), and Stella's Café (coffee and hot drinks).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Angry Birds World is an indoor and outdoor Angry Birds-themed family entertainment park at Doha Festival City in Qatar, featuring licensed rides, attractions, arcade games, live shows, retail outlets, and food and beverage outlets. Access and in-park spending are managed through a prepaid play card credit system and supported by a mobile app. The park is the only officially licensed Angry Birds theme park in Qatar, operated by Leisure Company in partnership with Rovio Entertainment.

Product overview

Angry Birds World is a theme park destination in Qatar located at Doha Festival City, operating as a single unified offering centered around Angry Birds-themed entertainment experiences. The core product portfolio consists of admission cards (Kids Card, Adult Card, Ultimate Flock Pass/Family Card) that grant park entry and play credits, which can be enhanced through top-up products at various price points (100-1000 QAR) that offer bonus credits for additional play. The park offers over 20 rides and attractions, arcade and redemption games, live shows, and retail merchandise. Additional services include birthday party packages, school trip packages, and corporate/group packages. The company operates on a play-card system where credits are loaded onto cards for use across rides, attractions, games, retail, and F&B outlets throughout the park.

Differentiator

Problem solved

Functional benefit

Products and services

• Theme Park Admission (Play Card) Prepaid play card that grants guests access to Angry Birds World rides, attractions, and games at Doha Festival City; available in tiered options (Kids, Adult, Family) and top-up credit bundles.
• Birthday Party Packages Organized birthday party experiences for children hosted at the park, including themed activities, dedicated host, food, and play card credits.
• School and Educational Field Trips Group admission and activity packages designed for school field trips, with structured group pricing.
• Corporate and Group Bookings Tailored group event packages for corporate clients and large private groups, including private venue hire and bulk play card credits.
• Merchandise and Retail Sale of officially licensed Angry Birds branded merchandise and souvenirs through the in-park retail store.
• Food and Beverage Outlets Themed food and beverage service operated inside the park, available to guests during their visit.
• Live Shows and Entertainment

Quantifiable outcome

• Age range: Suitable for children 3 years and above; height restrictions: minimum 85cm, maximum 200cm
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

One partnership is on record.

• Doha Festival CitycoreStrategic or Co-development PartnerDoha Festival City is the mall housing Angry Birds World in its South Court/South Food Court area. The mall offers free parking for visitors, providing convenience for theme park guests. Location within the mall provides built-in foot traffic and cross-promotional opportunities.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Warner Bros. World Abu Dhabi: Indoor licensed-IP theme park on Yas Island featuring Warner Bros., DC, Looney Tunes, and Hanna-Barbera characters. Highly comparable as a global brand-licensed indoor theme park targeting GCC families with similar per-ride or pass-based pricing structures.
• LEGOLAND Dubai: Licensed family theme park operated by Merlin Entertainments at Dubai Parks and Resorts. Targets the same families-with-young-children segment with licensed brand theming, multi-attraction format, and integrated F&B and retail.
• Ferrari World Abu Dhabi: Branded indoor theme park on Yas Island anchored by a single global IP (Ferrari). Operates on admission + ride-access pricing, providing a directly comparable business model for branded theme park economics in the Gulf region.
• Magic Planet: Majid Al Futtaim's mall-based family entertainment center chain across the Middle East. Directly comparable as an indoor FEC anchored in shopping malls, combining rides, arcade games, and attractions for families and children.
• Hub Zero: Indoor gaming and entertainment venue in Dubai offering immersive attractions, VR, and arcade experiences. Comparable as an indoor FEC targeting families and youth with mixed rides/gaming/retail monetization.
• IMG Worlds of Adventure: Largest indoor theme park in the region (Dubai), operating multiple branded/licensed zones (Marvel, Cartoon Network, Lost Valley). Direct competitor for licensed-IP indoor theme park visits from the same GCC family audience, though at significantly larger scale.
• Sega Republic: Indoor theme park inside Dubai Mall featuring branded Sega gaming attractions, rides, and arcade games. Comparable as an indoor mall-anchored, branded-IP entertainment venue in the GCC.
• SeaWorld Abu Dhabi: Recently opened marine-themed indoor theme park on Yas Island. Competes for the GCC family entertainment dollar with a comparable indoor park format, branded theming, and integrated F&B/retail.
• KidZania: Global branded edutainment franchise offering role-play indoor attractions for children. Operates multiple Middle East locations (including KidZania Kuwait) and competes for the same family birthday-party, school-trip, and weekend-entertainment spend.

Others

• Snowdunes Qatar: Sister venue operated by the same Leisure Company parent, offering indoor snow park entertainment in Qatar. Peer by platform (multi-venue family entertainment under Leisure), not by direct product competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTcT9EMb-1PzNmD2ag3xRBg
• Facebookfacebook.com/AngryBirdsWorldQatar
• Instagraminstagram.com/angrybirdsworld.qatar
• TikToktiktok.com/@angrybirdsworldqatar
• LinkedInlinkedin.com/company/angry-birds-world

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angry Birds World