Angus Media
Angus Media is the integrated marketing services division of the American Angus Association, providing custom marketing, publications, and multimedia content to 22,000+ purebred Angus breeders and commercial cattlemen across the U.S. and Canada.
- Company typePrivate
- Founded-
- HeadquartersSaint Joseph, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Angus Media does
Angus Media is the integrated marketing services division of the American Angus Association, operating as a program and brand under the nation's largest beef breed organization rather than as an independent corporate entity. The organization serves the Association's 22,000+ members across the United States and Canada, primarily purebred Angus breeders and commercial cattlemen, with a service portfolio spanning website creation, professional sale book design, digital and corporate advertising, sale day planning tools, and two flagship publications—Angus Journal for breeders and Angus Beef Bulletin for commercial producers. Its content distribution extends to Angus TV on YouTube, The Angus Conversation podcast, and a TikTok channel (@angus.media), with the PastureToPublish platform serving as the digital publishing backbone for sale book flip-books, annual reports, and breeder media kits.
The underlying technology is modest and services-oriented rather than platform-native: custom-built breeder websites, a digital flip-book publishing platform (PastureToPublish), and standard content media channels. There is no disclosed AI/ML capability, proprietary data flywheel, or software product—Angus Media is fundamentally a consultative marketing agency embedded within a breed association, leveraging the Association's member directory, regional managers, and event calendar (including the Roll of Victory shows, National Junior Angus Show, and the annual Marketing Summit) as demand-generation infrastructure.
Commercially, Angus Media generates revenue through three streams: recurring annual subscriptions for its print and digital publications, custom-quoted marketing services (website, sale book design, advertising packages) typically delivered via multi-year contracts with breeders, and corporate advertising sold into the Association's broader beef supply chain audience. Pricing is not publicly disclosed and is negotiated per breeder. As a program of a private membership organization rather than a standalone company, Angus Media has no independent investors, no disclosed financials, and its economics are consolidated within the American Angus Association's broader portfolio, which includes Certified Angus Beef, Angus Genetics Inc. (AGI), AHIR, AngusLink, and the Angus Foundation.
Angus Media firmographics
Firmographics- Name
- Angus Media
- Legal name
- American Angus Association
- Website
- https://angusmedia.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Angus Media is the integrated marketing services division of the American Angus Association, providing custom marketing, publications, and multimedia content to 22,000+ purebred Angus breeders and commercial cattlemen across the U.S. and Canada.
- Ownership category
- akta.pro rank
Angus Media industry classification
Industry- Product category
- Agricultural Marketing Services
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)
- akta.pro secondary industries
- Email Marketing + Newsletter Publishing Suites (MPACAIAE), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where Angus Media is headquartered
LocationHeadquarters
- HQ city
- Saint Joseph
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Angus Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Publication Subscriptions: Angus Journal and Angus Beef Bulletin subscriptions for breeders and commercial cattlemen. Both breeder-specific and commercial subscription tiers are available.
- Marketing Services: Website creation, sale book design, corporate advertising, and audience reach services for cattle breeders. Pricing appears to be quote-based and customized to individual needs.
- Corporate Advertising: Advertising opportunities targeting the Angus breeder community and beef supply chain participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Breeder Subscriptions |
| Subscription | Annual | Commercial Subscriptions |
| Other | Multi-year contract | Custom Marketing Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Angus Media product offering
Product offeringCore offering
Angus Media provides integrated marketing services and media publications for Angus cattle breeders and the beef industry. Core offerings include website creation, sale book design, digital and print advertising, and the flagship publications Angus Journal and Angus Beef Bulletin, plus the Pasture to Publish digital flip-book platform.
Product overview
Angus Media is an integrated marketing services division of the American Angus Association serving cattle breeders with a suite of marketing tools and publications. The portfolio consists of service offerings (website creation, sale book design, digital/advertising services, corporate advertising, and sale day tools), media publications (Angus Journal, Angus Beef Bulletin, Angus Bull Book, Angus at Work), and multimedia channels (Angus TV on YouTube, The Angus Conversation podcast). Services are delivered through the Pasture to Publish platform for digital publications and include subscription options for breeders and commercial cattlemen. The organization also hosts an annual Marketing Summit for breeder education.
Differentiator
Problem solved
Functional benefit
Brands
- Angus Journal: The flagship publication of the American Angus Association featuring stories about the people, programs and latest news in the Angus breed.
- Angus Beef Bulletin
- Angus TV
- The Angus Conversation
Products and services
- Create Your Website
Companies that use Angus Media
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Angus Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Angus Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PastureToPublishcorePastureToPublish is the digital platform used by Angus Media for sale book distribution, flip-book viewing, and breeder media kit hosting. It serves as the technology backbone for the organization's print and digital publishing services.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Angus Media competitors and assessment
Company assessmentEmerging players
- LiveAuctions.tv: Digital livestock auction streaming service providing real-time sale broadcasting to remote buyers; overlaps with Angus Media's sale day support and audience-reach offerings.
- DV Auction: Livestock auction marketing and broadcasting platform increasingly used by Angus breeders for online sale-day reach; an emerging alternative to Angus Media's sale book and audience-reach services.
Broad incumbents
- American Quarter Horse Association: Larger breed-association running an analogous integrated media and marketing-services model for Quarter Horse owners; demonstrates the scaled version of Angus Media's playbook.
- BEEF Magazine: Established B2B beef industry publication covering commercial cattlemen across all breeds; competes for advertising dollars and reader attention against Angus Beef Bulletin at a broader industry level.
Direct peers
- American Hereford Association: Direct peer operating the same breed-association + media + marketing-services model for Hereford cattle breeders, including Hereford World publication and breeder marketing services.
- American Simmental Association: Direct peer providing breed-association media, publications, and breeder marketing services to Simmental producers, structurally identical to Angus Media.
- American Gelbvieh Association: Direct peer breed association offering Gelbvieh publications, marketing support, and member services to its breeder base, comparable in scale and model to Angus Media.
- Red Angus Association of America: Direct peer running the analogous marketing-services and member-publication program for Red Angus breeders, with comparable subscription and breeder-services offerings.
Regional players
- Working Ranch Magazine: U.S. ranching publication serving commercial cattlemen, competing for advertising share and reader attention alongside Angus Beef Bulletin in the broader commercial-producer segment.
Others
- The Cattle Site: Global beef cattle news and market data portal; thematically adjacent to Angus Media's news and information function but operating at a wider industry level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Angus Media social profiles
Digital presenceAngus Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Angus Media leadership team
Management profileNumber of profiles
Profiles1 record
Angus Media subsidiaries and ownership
Company hierarchySubsidiaries8 records
Angus Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Angus Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Angus Media
What does Angus Media do?
Angus Media provides integrated marketing services and media publications for Angus cattle breeders and the beef industry. Core offerings include website creation, sale book design, digital and print advertising, and the flagship publications Angus Journal and Angus Beef Bulletin, plus the Pasture to Publish digital flip-book platform.
Is Angus Media a public or private company?
Angus Media is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Angus Media founded?
Angus Media was founded in -1. It employs 11 to 50 people.
Where is Angus Media based?
Angus Media is headquartered in Saint Joseph, United States, in the North America region.
How does Angus Media make money?
Three revenue lines are on record. Publication Subscriptions are the primary driver. The others are marketing Services and corporate Advertising.
Who are Angus Media's main competitors?
Emerging players on record are LiveAuctions.tv and DV Auction. Broad incumbents are American Quarter Horse Association and BEEF Magazine. Direct peers are American Hereford Association, American Simmental Association, American Gelbvieh Association and Red Angus Association of America. Working Ranch Magazine is listed as a regional player. The Cattle Site is listed as an others.
Does Angus Media have an API?
No public API is recorded for Angus Media.
What industry is Angus Media in?
Angus Media's product category is Agricultural Marketing Services. Its primary akta.pro industry code is MPAJADAD, Consumer News & Digital Newsrooms (Web/App-First), with a secondary code of MPACAIAE, Email Marketing + Newsletter Publishing Suites. Its NAICS code is 5131 and its SIC code is 2721.