Asociación para la Niñez y su Ambiente - ANIA

What Asociación para la Niñez y su Ambiente - ANIA does

Asociación para la Niñez y su Ambiente (ANIA) is a Peruvian non-profit association founded in 1995 and headquartered in Miraflores, Lima. Its core offering is the proprietary TiNi (Metodología TiNi) educational framework, which positions Mother Earth as the teacher through the implementation of biodiverse "TiNi spaces" in schools, communities, and protected natural areas. Through these spaces, children and youth are taught "Nature Intelligence" principles intended to develop empathy for life — the capacity to feel, think, and act as part of nature.

ANIA operates a diversified revenue model with four streams: (1) tax-deductible individual donations processed via IZIPAY on its Wix-hosted website (preset tiers of PEN 20, 50, 100, 200, and 1,000, plus custom amounts); (2) direct-to-consumer e-commerce sales of books, guides, kits, plush toys, and stories featuring proprietary characters (Ania and Kin, Meshi), priced at PEN 10–130; (3) Carbono por Educación, a corporate carbon offset program that channels emissions compensation into environmental education projects; and (4) Bono SAVE, an annual corporate voucher that finances the establishment and maintenance of TiNi spaces, valued based on location and square meters per child. The organization also runs the institutional Á rboles Madre initiative, which has driven the recognition of over 200 heritage trees as natural monuments through partnerships with Serfor and Minam.

ANIA serves a hybrid customer base: individual donors and parents (consumer), formal and non-formal educational institutions (institutional), and corporate partners seeking ESG/CSR vehicles (enterprise). Distribution is primarily via its own e-commerce site, with planned physical retail book distribution and direct sales for corporate programs. The organization is small (11–50 employees) and does not disclose revenue, funding rounds, or financial statements. Headcount signals, revenue signals, and headcount growth trends are not available in the input, so quantitative growth cannot be triangulated; qualitative signals point to programmatic expansion (new products, government institutionalization, corporate product launches) rather than rapid scale.

Name

Asociación para la Niñez y su Ambiente - ANIA

Legal name

Asociación para la Niñez y su Ambiente - ANIA

Website

https://aniaorg.pe

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

ANIA is a Peruvian non-profit founded in 1995 that delivers the proprietary TiNi environmental education methodology to children, schools, and corporate partners through biodiverse learning spaces, educational products, donations, and carbon offset / Bono SAVE programs.

Ownership category

akta.pro rank

Product category

Environmental Education Services

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Forestry (800)

akta.pro industry

PRIMARYEDAGAJAN

OER Quality Review, Alignment & Certification (rubrics/standards)

Education/Educational Publishing & Learning Content/Open Educational Resources (OER) & Open Textbooks

SECONDARYBPAIAMAK

Environmental Permitting & Impact Assessment (EIA/NEPA)

Business & Public Services/Public Sector & Government Administration/Environmental Protection & Natural Resources Administration

SECONDARYEUAHAAAH

Stakeholder Engagement, Indigenous/Tribal Consultation & Social Impact (SIA)

Energy, Utilities & Environment/Environmental Compliance, Monitoring & Consulting/Environmental Impact Assessment (EIA) & Permitting

Keywords

• Environmental education programs
• Carbon offset services
• Educational publishing
• Nature-based learning
• Non-profit association

Headquarters

HQ city

Miraflores

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations: Individual donations accepted through the website with preset amounts (20, 50, 100, 200, 1000 PEN) or custom amounts. Donations are tax-deductible in Peru.
2. Product Sales: Sale of educational products including books, guides, kits, stories, and plush toys featuring ANIA characters (Ania and Kin). Products are priced in Peruvian Soles and sold through the organization's e-commerce platform.
3. Carbono por Educación (Carbon for Education): Carbon offset program where companies compensate their emissions through educational projects. Companies acquire carbon credits that fund environmental education initiatives.
4. Bono SAVE (Environmental Services in Values and Education): A voucher system that values and recognizes environmental services provided by nature in terms of education and values. Companies acquire SAVE bonds to establish and maintain TiNi spaces in neighborhoods, communities, and protected natural areas. Valid for one year and designed to complement maintenance costs of the spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

ANIA operates the proprietary TiNi educational methodology, deploying biodiverse learning spaces (TiNi spaces) in formal and non-formal education to teach Nature Intelligence (Inteligencia de la Naturaleza). It monetizes this through three channels: (1) direct e-commerce sales of educational kits, story books, guides, plush toys, and published books; (2) tax-deductible individual donations; and (3) corporate programs including Bono SAVE (environmental services voucher for funding TiNi space maintenance) and Carbono por Educación (carbon offset program linking corporate emissions compensation to educational projects).

Product overview

ANIA operates as a non-profit organization that has been driving environmental regeneration since 1995 by connecting children and youth with Mother Earth through the TiNi methodology. The product portfolio consists of educational materials and programs organized into several categories: (1) TiNi Kits — institutional educational kits and ecohogar kits that enable implementation of the biodiverse TiNi spaces; (2) Children's Stories (Cuentos) — narrative books featuring Ania and Kin characters that teach nature conservation themes; (3) Guides (Guías) — practical instructional materials covering topics from creating TiNi spaces and learning plant language to the Bono SAVE environmental services mechanism; (4) Books — published works including "El eslabón perdido para un mundo sostenible" and "Plantas útiles del Bosque Seco"; (5) Collectible Products — plush toys and collectible dolls of the Ania and Kin characters; (6) Services — Bono SAVE (environmental services payments) and Carbono por Educación (carbon offset with education) programs that enable companies to support the TiNi methodology while offsetting environmental impact. The TiNi methodology serves as the unifying framework across all products, integrating Mother Earth as teacher through biodiverse spaces where children develop Nature Intelligence and empathy for life.

Differentiator

Problem solved

Functional benefit

Brands

• TiNi: Methodology that integrates Mother Earth as a teacher in formal and non-formal education, through the implementation of biodiverse spaces where children learn Nature's Intelligence principles and develop empathy for life.
• Bono SAVE
• Árboles Madre
• Carbono por Educación

Products and services

• Metodología TiNi Proprietary methodology that integrates Mother Earth as a teacher in formal and non-formal education by implementing biodiverse spaces (TiNi spaces) where children learn the principles of Nature Intelligence (Inteligencia de la Naturaleza - IN) and develop the capacity to feel, think, and act as part of nature. Targeted at educational institutions, educators, and partners across Peru.
• Bono SAVE (Servicios Ambientales en Valores y Educación)
• Carbono por Educación Carbon offset program that enables companies to compensate their emissions while funding ANIA's environmental education initiatives. Carbon credits acquired by companies are channeled into TiNi educational projects.
• Kit TiNi para Instituciones Educativas
• Kit de 12 Muñecos Coleccionables "El mundo de Ania y Kin" A set of 12 collectible dolls featuring characters from the Ania and Kin universe, designed to teach children about nature and environmental values through play.
• Kit Ecohogar A set of essential tools for transforming a home into a more sustainable and conscious space, helping families take their first steps toward a sustainable lifestyle.
• Kit Cambio Climático A climate change kit that bundles the story "Todo está cambiando", the "Creando mi Ecohogar" guide, and an Ecohogar kit with magnetic board, sticker sheet, and a digital instruction manual.
• Kit Ecohogar (Guía + Kit combinado) Combined package including the "Creando mi ecohogar" guide and the Ecohogar kit for families seeking to adopt sustainable practices at home.
• Peluches de Ania y Kin Plush toys featuring the Ania and Kin characters, designed to help children connect emotionally with nature conservation.
• Cuento: El gran tesoro de la naturaleza A children's story book that teaches the importance of nature conservation through an engaging narrative about discovering nature's treasures. Priced 30 PEN per story book.
• Cuento: TiNi, un lugar mágico A story introducing children to the TiNi concept — a magical biodiverse space where they learn from Mother Earth.
• Cuento: El jardín y yo A children's story about the relationship between a child and their garden, fostering connection with nature and environmental awareness.
• Cuento: Un refugio especial A story about a special refuge, teaching children about wildlife protection and habitat conservation.
• Guía de Flora y Fauna de Lima y Callao A field guide to identify local plant and animal species in Lima and Callao, supporting environmental education in urban areas. Priced 10-20 PEN per guide.
• Guía: Creando una TiNi A step-by-step guide for creating a TiNi biodiverse learning space, including tips for choosing appropriate plants and maintaining a healthy learning environment.
• Guía: Aprendiendo el lenguaje de las plantas A guide teaching how to interpret plant signals for optimal growth, including proper light, water, nutrients, and pest management.
• Guía: Creando mi ecohogar A guide teaching the importance of caring for the planet from home, following the Ania and Kin characters on a learning journey about sustainable household practices.
• Guía Bono SAVE: Servicios Ambientales en Valores y Educación A guide explaining the Bono SAVE mechanism for channeling resources toward the sustainability of green and natural areas used as pedagogical and recreational resources for children and youth. Priced 15 PEN.
• Libro "El eslabón perdido para un mundo sostenible" Book by Joaquín Leguía revealing how fostering values and attitudes favorable to life from an early age is vital for addressing climate change and advancing sustainable development. Priced 35-130 PEN.
• Libro "Plantas útiles del Bosque Seco" Book by biologist and Peruvian ethnobotanist Tina Lerner Martínez, featuring color photographs and information on 84 useful plant species of the dry forest for field identification.

Quantifiable outcome

• 200+ heritage trees recognized at national level through institutional collaboration with Serfor and Minam
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Servicio Forestal y de Fauna Silvestre (Serfor)coreStrategic or Co-development Partner · 1 January 2021Collaboration with Peru's forest and wildlife service to institutionalize the heritage trees initiative as part of the Bicentenario 2021 objectives. Currently more than 200 heritage trees are recognized nationally.
• Ministerio del Ambiente (Minam)coreStrategic or Co-development Partner · 1 January 2021Partnership to institutionalize the heritage trees initiative at the national level through government channels.
• Sociedad Peruana de Derecho AmbientalcoreStrategic or Co-development Partner · 1 January 2015Collaborated to develop the legal framework for declaring heritage trees as natural monuments in Peru. This partnership led to the first tree being declared a natural monument in Peru in 2015 (a 150-year-old molle serrano in Moquegua).
• Christian Riveros (Serfor Tacna-Moquegua)coreStrategic or Co-development Partner · 1 January 2015Technical collaboration with Serfor official to declare the first heritage tree as a natural monument in Peru.
• Valmi Herrera (Municipalidad de Mariscal Nieto)coreStrategic or Co-development Partner · 1 January 2015Environmental specialist collaboration for the declaration of the first heritage tree as natural monument in Moquegua district.
• Bosques Sin Fronteras (Spain)minorStrategic or Co-development Partner · 1 January 2011Inspired by their 'Árboles Leyendas Vivas' initiative from Spain, ANIA developed its own heritage trees program in Peru.
• Rainforest Concern - UKminorStrategic or Co-development PartnerCollaboration on the 'Conservation and restoration of tropical dry forests of Peru' project, which supported the publication of 'Plantas útiles del Bosque Seco' book.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Ashoka: Global organization supporting social entrepreneurs and innovative non-profit models. Relevant ecosystem peer for ANIA as it operates in the social innovation space and could provide funding, mentorship, or peer networks for scaling environmental education programs.

Emerging players

• Pachama: Tech-enabled carbon credit marketplace connecting companies with verified nature-based offset projects. Comparable because ANIA's 'Carbono por Educación' competes in the same corporate carbon offset category, though Pachama operates as a technology platform rather than a non-profit educator.
• Cool Effect: Carbon offset marketplace focused on community-verified emission reduction projects. Comparable as an alternative channel for corporate carbon offset programs that ANIA's 'Carbono por Educación' competes against.

Regional players

• EcoLogic Development Fund: Non-profit supporting community-based environmental conservation and sustainable livelihoods in Latin America. Comparable as a regional environmental non-profit combining ecosystem stewardship with community engagement and education.
• Fundación Jocotoco: Ecuador-based environmental non-profit focused on habitat conservation and environmental education. Comparable as a Latin American non-profit combining biodiversity conservation with educational programming in schools and communities.
• Sociedad Peruana de Derecho Ambiental (SPDA): Peruvian environmental law organization that partnered with ANIA to develop the heritage tree natural monument legal framework. Comparable as a Peru-based non-profit working at the intersection of environmental conservation and policy advocacy.

Broad incumbents

• The Nature Conservancy (Latin America): Global environmental non-profit operating in Latin America on forest conservation and ecosystem restoration. Comparable as a larger-scale environmental organization using nature-based solutions, but with vastly greater resources and corporate partnerships.
• World Wildlife Fund (WWF) Peru: Large international conservation NGO with significant Peru operations. Comparable as a major environmental non-profit working on conservation and education in the same geography, though with substantially greater resources and broader program scope.

Direct peers

• Bosques Sin Fronteras: Spanish organization whose 'Árboles Leyendas Vivas' (Legendary Living Trees) initiative inspired ANIA's Árbeles Madre program. Operates a comparable heritage tree recognition and conservation model with educational outreach.
• Rainforest Concern: UK-based charity that collaborates directly with ANIA on tropical dry forest conservation projects in Peru (publishing 'Plantas útiles del Bosque Seco'). Operates a similar non-profit model focused on Latin American forest conservation with educational components.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfGjennUovr-fum12j45kCw
• Facebookfacebook.com/aniaorg
• LinkedInlinkedin.com/company/aniaorg
• Instagraminstagram.com/ania_org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación para la Niñez y su Ambiente - ANIA