Animalia
Animalia Health & Wellness is a privately held, AAHA-accredited veterinary hospital in Franklin, Tennessee, offering comprehensive small-animal care including wellness, surgery, dental, urgent care, and a co-located rehabilitation subsidiary for pet owners in the local market.
- Company typePrivate
- Founded2015
- HeadquartersFranklin, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Animalia does
Animalia Health & Wellness, LLC is a privately held, single-location veterinary hospital founded in 2015 and based at 1973 New Hwy 96 W in Franklin, Tennessee. The practice delivers comprehensive small-animal care spanning wellness and preventive medicine, in-house diagnostics, advanced medical care, surgical procedures with modern anesthetic monitoring, dental prophylaxis, and urgent care during business hours. It operates a co-located subsidiary, Animalia Rehab, which provides veterinary rehabilitation services such as therapy delivered by certified rehab staff. The facility is AAHA-accredited (placing it among only 12-15% of US/Canadian animal hospitals) and its staff hold Fear Free certifications that are renewed at higher levels annually.
The business is staffed by 6 veterinarians (including a CCRT-certified and a CVA-certified practitioner), 6 licensed veterinary technicians, 6+ veterinary assistants, 5 client service representatives, 4 rehabilitation staff, plus a Practice Manager (Michele Cynova), Communications Manager (Michelle King), and Medical Director (Blake Malone, DVM). Revenue is generated per-visit from professional veterinary services and from retail of pet medications and prescription foods through an on-site and online pharmacy (shop-rx); pricing is not publicly disclosed and is quote-based per service. Customer acquisition is direct-to-consumer via the practice website, phone, online booking, walk-in urgent care, and a formal New Client Referral Program, with the addressable market defined as pet owners in Franklin, TN and surrounding Williamson County communities.
Animalia firmographics
Firmographics- Name
- Animalia
- Legal name
- Animalia Health & Wellness, LLC
- Website
- https://animaliawellness.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Animalia Health & Wellness is a privately held, AAHA-accredited veterinary hospital in Franklin, Tennessee, offering comprehensive small-animal care including wellness, surgery, dental, urgent care, and a co-located rehabilitation subsidiary for pet owners in the local market.
- Ownership category
- akta.pro rank
Animalia industry classification
Industry- Product category
- Veterinary Hospital Services
- NAICS
- Veterinary Services (54194)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)
- akta.pro secondary industries
- Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK), Preventive Care & Vaccination Clinics (HLAMAAAB)
Keywords
Where Animalia is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Animalia business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Veterinary Medical Services: Revenue from comprehensive veterinary care including wellness exams, vaccinations, surgical procedures, dental cleanings, diagnostic testing, and urgent care services. Service fees are charged per visit and procedure, with pricing varying based on service complexity.
- Pet Medications and Food: Revenue from selling pet medications, preventatives, and prescription foods through on-site pharmacy and online shop (shop-rx)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard veterinary service pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Animalia product offering
Product offeringCore offering
Animalia Health & Wellness is an AAHA-accredited, full-service veterinary hospital in Franklin, Tennessee offering comprehensive pet care including wellness and preventive exams, vaccinations, diagnostic testing, advanced medical care, surgical procedures, dental prophylaxis, urgent care, and rehabilitation therapy for dogs and cats. The practice also operates an on-site and online pharmacy selling medications, preventatives, and prescription foods.
Product overview
Animalia Health & Wellness is a full-service veterinary clinic offering comprehensive pet care through multiple service categories. The practice operates a core offering of veterinary services including Wellness & Prevention (annual exams, vaccinations, parasite prevention), Testing & Diagnostics (state-of-the-art laboratory services), Advanced Care (specialized medical treatment), Surgical Procedures (routine and advanced surgeries with anesthesia monitoring), and Urgent Care. The practice also provides companion services including online pharmacy for food and medications, and online appointment scheduling. Animalia Rehab is identified as a separate but co-located entity offering veterinary rehabilitation services, with its own referral forms and policy documentation. Patient intake is supported by digital forms including medical records release, pre-visit questionnaires, and referral programs. The clinic is AAHA-accredited since 2015 and employs Fear Free certified professionals.
Differentiator
Problem solved
Functional benefit
Brands
- Animalia Rehab: Veterinary rehabilitation services offered at a separate location on the same campus as Animalia Health & Wellness
Products and services
- Wellness & Prevention Annual and booster vaccinations, parasite screening and prevention, and routine wellness examinations to maintain long-term pet health.
- Testing & Diagnostics State-of-the-art diagnostic testing including blood work, urinalysis, and other in-house laboratory tests to identify health conditions.
- Advanced Care Specialized medical care for pets with complex health needs or chronic conditions.
- Surgical Procedures Routine and advanced surgical procedures performed under anesthesia with comprehensive monitoring, pre-anesthetic blood screening, and pain management protocols.
- Urgent Care Emergency and urgent care for pets requiring immediate medical attention during business hours, including walk-ins.
- Dental Prophylaxis Professional dental cleaning under general anesthesia to remove plaque and tartar, examine oral health, and prevent periodontal disease.
- Spay/Neuter Procedures Surgical sterilization procedures recommended at 6 months of age with health and behavioral benefits.
- Veterinary Rehabilitation Services Veterinary rehabilitation and physical therapy services for pets, delivered at Animalia Rehab on the same campus and staffed by four rehabilitation therapists, with referral-based intake from primary care veterinarians.
- Online Pharmacy (shop-rx) Online pharmacy allowing pet owners to order pet medications, preventatives, and prescription foods with delivery or pickup.
Quantifiable outcome
- 85% of cats and 92% of dogs over age 3 have periodontal disease - regular dental care addresses this common condition
- +1 more outcomes
Companies that use Animalia
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Animalia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Animalia partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- American Animal Hospital Association (AAHA)coreAAHA accreditation requires meeting 900+ standards of veterinary excellence. Animalia and Animalia Rehab have maintained accreditation since 2015, differentiating them among only 12-15% of US/Canadian veterinary hospitals that achieve this recognition. AAHA standards cover surgery, patient care, emergency services, and diagnostics.
- Fear Free PetscoreFear Free certification program training staff to prevent and alleviate fear, anxiety, and stress in pets. Animalia and Animalia Rehab staff are Fear Free Certified and work to complete new levels of certification annually.
- Referring VeterinariansminorAnimalia Rehab maintains relationships with referring veterinarians. While referral is not required, they prefer completed referral forms for each patient. Communication includes initial consultation and progress reports sent to patients' primary care providers.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Animalia competitors and assessment
Company assessmentEmerging players
- Small Door Veterinary: Membership-driven veterinary care startup offering wellness, surgery, and advanced care with a tech-forward member app. Competes in the same premium positioning as Animalia and represents a model that could pressure independent practices on member stickiness.
- Modern Animal: Membership-based veterinary clinic concept with a strong digital/app experience and unlimited exam access. Directly competes for pet owners who value premium service and convenience, mirroring Animalia's positioning but with a tech and membership differentiator.
- Bond Vet: Modern, design-forward veterinary clinic chain in urban/suburban markets emphasizing a tech-enabled client experience (online booking, transparent pricing, tele-triage). Comparable companion animal general practice offering with an emphasis on digital UX that independent clinics lack.
Broad incumbents
- BluePearl Pet Hospital: Specialty and emergency veterinary hospital operator focused on surgery, internal medicine, oncology, and critical care. Comparable to Animalia Rehab and the urgent/advanced care arm at Animalia on specialty referral services, but at national scale.
- PetVet Care Centers: Multi-site companion animal hospital platform offering general practice, specialty, and emergency services. Comparable operating model and service mix to Animalia with the addition of multi-location scale for benchmarking platform-vs-independent economics.
- Banfield Pet Hospital: Mass-market veterinary chain co-located inside PetSmart stores, providing wellness exams, vaccinations, surgery, and dental care. Overlaps Animalia's core wellness/preventive services with a subscription-based Optimum Wellness Plan model at significantly larger scale.
- VCA Animal Hospitals: Largest US chain of AAHA-accredited companion animal hospitals offering the same full-service mix of wellness, surgery, dental, diagnostics, and urgent care. Directly comparable service catalog to Animalia, but operating across 1,000+ locations as a broad incumbent in the same category.
Regional players
- Animal Emergency and Specialty Center of Nashville: Regional emergency and specialty veterinary provider in the Nashville metro handling after-hours and complex cases that exceed general practice scope. Comparable to the urgent care/emergency arm at Animalia, and a destination that absorbs overflow beyond Animalia's daytime hours (closed Sundays).
- Nashville Veterinary Specialists: Specialty veterinary referral hospital in the Nashville metro area offering surgery, internal medicine, oncology, and emergency care. Overlaps with Animalia's advanced/specialty services and is the natural regional referral destination that complement or compete with Animalia Rehab.
Others
- Pet adoption and rescue partners (e.g., local Williamson County rescues): Local pet adoption/rescue organizations Animalia partners with to provide initial veterinary care and an adoption funnel. Adjacent ecosystem participants — not direct competitors — that drive a steady inflow of new clients into the practice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Animalia social profiles
Digital presenceAnimalia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Animalia leadership team
Management profileNumber of profiles
Profiles3 records
Animalia subsidiaries and ownership
Company hierarchySubsidiaries1 record
Animalia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Animalia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Animalia
What does Animalia do?
Animalia Health & Wellness is an AAHA-accredited, full-service veterinary hospital in Franklin, Tennessee offering comprehensive pet care including wellness and preventive exams, vaccinations, diagnostic testing, advanced medical care, surgical procedures, dental prophylaxis, urgent care, and rehabilitation therapy for dogs and cats. The practice also operates an on-site and online pharmacy selling medications, preventatives, and prescription foods.
Is Animalia a public or private company?
Animalia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Animalia founded?
Animalia was founded in 2015. It employs 51 to 100 people.
Where is Animalia based?
Animalia is headquartered in Franklin, United States, in the North America region.
How does Animalia make money?
Two revenue lines are on record. Veterinary Medical Services are the primary driver. The others are pet Medications and Food.
Who are Animalia's main competitors?
Emerging players on record are Small Door Veterinary, Modern Animal and Bond Vet. Broad incumbents are BluePearl Pet Hospital, PetVet Care Centers, Banfield Pet Hospital and VCA Animal Hospitals. Regional players are Animal Emergency and Specialty Center of Nashville and Nashville Veterinary Specialists. Pet adoption and rescue partners (e.g., local Williamson County rescues) is listed as an others.
Does Animalia have an API?
No public API is recorded for Animalia.
What industry is Animalia in?
Animalia's product category is Veterinary Hospital Services. Its primary akta.pro industry code is HLAMAAAA, General Practice Veterinary Clinics (Wellness & Primary Care), with a secondary code of HLAMACAK, Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers. Its NAICS code is 54194 and its SIC code is 8000.