Indo Count Industries

What Indo Count Industries does

Indo Count Industries Limited is an Indian home textile manufacturer and exporter headquartered in Mumbai and listed on the NSE under ticker ICIL. The company designs, manufactures, and distributes bed linen, fashion bedding, utility bedding, and institutional bedding across a portfolio of proprietary brands (Pure Earth, Boutique Living, Heirlooms of India, The Pure Collection, Atlas, Linen Closet, Simply Put), acquired brands (Wamsutta, W by Wamsutta), and licensed brands (Tommy Hilfiger utility bedding, Iconix's Jack + Emma and Rho, Jasper Conran). Indo Count operates manufacturing facilities in Kolhapur, Kagal, and Bhilad in India, supplemented by US operations acquired through Fluvitex USA (81% stake) and Modern Home Textiles (100% stake), plus a planned greenfield facility in North Carolina.

The business operates a vertically integrated B2B model, selling primarily to major US retailers (Walmart, JCPenney, GAP, Target, Costco) through direct enterprise sales, with the US market representing 70-75% of revenue. Additional revenue streams include licensing and royalty income from branded arrangements, owned-brand distribution through US retail channels following the Wamsutta acquisition, and a recently launched direct-to-consumer channel for the Wamsutta brand. Manufacturing scale is substantial: 13 million pillow units annually and a market position supplying one in every five sheets sold in the US.

Revenue model is anchored in hardware/product sales across bed linen, fashion bedding, and utility bedding categories, supplemented by licensing royalties and brand-led DTC. Pricing is contract-negotiated with enterprise retail accounts and not publicly disclosed. The company is pursuing a multi-year digital transformation with Accenture, capacity expansion (24,000 additional spindles), upstream partnerships for sustainable cotton (GIZ AVANI, Partech Seeds), and ESG-driven customer alignment (Walmart Project Gigaton). It holds certifications including GOTS, GRS, BCI, US Cotton Trust Protocol, ISO 9001, STEP, Higg Index, CDP (score B), SBTi commitment, and UNGC signatory status.

Name

Indo Count Industries

Legal name

Indo Count Industries Limited

Website

https://indocount.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Indo Count Industries is an Indian listed home textile manufacturer and exporter that designs and produces bed linen, fashion bedding, and utility bedding for major US retailers, supplying roughly one in five sheets sold in the US. It serves enterprise retail accounts including Walmart, Target, Costco, JCPenney, and GAP through vertically integrated manufacturing in India and the US.

Ownership category

akta.pro rank

Product category

Home Textiles (Bedding and Bed Linen Manufacturing)

NAICS

Apparel Manufacturing (315), Mattress Manufacturing (337910), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Contract / Private Label Cut & Sew Manufacturing (OEM/ODM) (IMAOAEAM)

akta.pro secondary industries

Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN), Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• Home textile manufacturing
• Bed linen exports
• Fashion bedding products
• Utility bedding supply
• Branded bedding portfolio

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Bed Linen and Fashion Bedding Exports: Core export revenue stream from manufacturing and exporting bed linen and fashion bedding products to major global retailers, primarily serving the US market.
2. Utility Bedding: Growing segment focused on utility bedding products, including partnerships with brands such as Tommy Hilfiger for utility bedding collections.
3. Licensing and Royalty Income: Revenue from licensing branded product lines (e.g., Iconix International brands including Jack + Emma, Rho). Royalty income derived from allowing third parties to manufacture and sell products under licensed brand names.
4. US Brand Portfolio Revenue: Revenue from owned US brands acquired through M&A including Wamsutta, Fluvitex USA, and Modern Home Textiles, sold through major US retail channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Indo Count Industries manufactures and exports bed linen, fashion bedding, utility bedding, and institutional bedding products primarily for major US and global retailers. The company sells its own proprietary brands (Pure Earth, Boutique Living, Heirlooms of India, The Pure Collection, Atlas, Linen Closet, Simply Put) and acquired US brands (Wamsutta, W by Wamsutta), and also produces licensed branded products for partners such as Tommy Hilfiger, Iconix International, and Jasper Conran.

Product overview

Indo Count Industries is a home textile manufacturer offering a diversified portfolio of bedding products across multiple brands. The company operates a platform-plus-modules architecture with core product categories (bed sheets, fashion bedding, utility bedding, institutional bedding) supported by seven proprietary brands (Pure Earth, Boutique Living, Heirlooms of India, The Pure Collection, Atlas, Linen Closet, Simply Put) and three acquired/premium brands (Wamsutta). The product portfolio spans from value-oriented offerings to premium segments, with manufacturing capabilities for 13 million pillows and 1.5 million quilts annually in the US following strategic acquisitions of Fluvitex USA (81% stake) and Modern Home Textiles Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Pure Earth: Organic cotton bedding collection using plant-based dyes from fully traceable agricultural resources
• Boutique Living
• Heirlooms of India
• The Pure Collection
• Atlas
• Linen Closet
• Simply Put
• W by Wamsutta
• Wamsutta
• Whole Comfort

Products and services

• Bed Sheets Core bed sheet product category featuring various sheet collections across Indo Count's proprietary and licensed brands, sold primarily to major US retailers.
• Fashion Bedding Trend-forward bedding designs intended for style-conscious consumers, sold through retail accounts and licensed brand channels.
• Utility Bedding Functional bedding products including pillows and utility bedding items, expanded through acquisitions of Fluvitex USA and Modern Home Textiles and including the Whole Comfort sub-brand and Tommy Hilfiger utility bedding partnership.
• Institutional Bedding Bedding products designed for hospitality and institutional customers requiring durable, standardized specifications.
• Pure Earth Proprietary sustainable bedding brand using plant-based dyes from fully traceable agricultural resources, featuring organic cotton sheets.
• Boutique Living Proprietary premium home textile brand offering fashion-forward bedding designs.
• The Pure Collection Proprietary premium bedding collection focused on pure, natural materials.
• Atlas Proprietary home textile brand offering quality bed linens.
• Linen Closet Proprietary bed linen brand featuring quality fabrics and designs.
• Simply Put Proprietary value-oriented home textile brand.
• Heirlooms of India Proprietary heritage-inspired home textile collection reflecting Indian craftsmanship and traditional designs.
• Wamsutta Acquired US premium national home fashion brand, relaunched with direct-to-consumer strategy following acquisition from Beyond, Inc. for $10.25 million in April 2024.
• Whole Comfort Utility bedding sub-brand offering comfort-focused products under Indo Count's utility bedding product line.
• Layers Value-driven home textiles brand launched by Indo Count Industries in October 2020.

Quantifiable outcome

• One out of every five sheets sold in the US market comes from Indo Count's production
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• GIZcoreStrategic or Co-development PartnerPartnership with GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) on the AVANI organic cotton project. AVANI is a GIZ-supported initiative focused on promoting sustainable and organic cotton cultivation and sourcing in India, aligning with Indo Count's sustainability objectives and raw material sourcing strategy.
• Partech SeedscoreStrategic or Co-development PartnerCotton seed research collaboration with Partech Seeds focused on developing improved cotton seed varieties for sustainable textile production. This partnership supports Indo Count's upstream supply chain and sustainable raw material sourcing capabilities.
• WalmartcoreStrategic or Co-development PartnerPartner in Project Gigaton, Walmart's sustainability initiative aimed at avoiding one billion metric tons of greenhouse gas emissions from the global value chain by 2030. Indo Count's participation demonstrates its commitment to sustainability and alignment with major retail customer ESG requirements.
• Iconix InternationalcoreOEM/ Whitelabel/ Licensing PartnerLicensing agreement for branded home textile products including brands such as Jack + Emma and Rho. Iconix grants Indo Count the rights to manufacture and sell home textile products under these licensed brand names, creating a royalty-based revenue stream and access to branded product markets.
• Jasper ConranminorOEM/ Whitelabel/ Licensing PartnerPartnership with British designer Jasper Conran for branded home textile products. Indo Count manufactures and distributes bedding and home textile products under the Jasper Conran brand, leveraging the designer's brand equity in the premium home textiles market.
• Tommy HilfigercoreOEM/ Whitelabel/ Licensing PartnerUtility Bedding partnership with Tommy Hilfiger, a PVH brand. Indo Count produces utility bedding products under the Tommy Hilfiger brand, combining the brand's fashion recognition with Indo Count's manufacturing expertise in the utility bedding category.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Trident Group: Indian integrated home textile manufacturer producing bed linen, towels, and yarn with significant US and European retail accounts. Closely comparable to Indo Count on product mix, OEM orientation, and export-driven revenue model.
• Standard Textile: US-based vertically integrated manufacturer of bed linen and institutional textiles, with manufacturing across multiple countries and strong hospitality/institutional channel presence — closely overlapping with Indo Count's institutional bedding and OEM retail lines.
• WestPoint Home: Long-established US home textile manufacturer of bed sheets, comforters, and bedding sold through major US mass and department-store channels. Comparable product mix, retail customer base, and private-label bed linen business.
• Himatsingka Seide: Indian home textile group with bed linen, drapery, and upholstery manufacturing serving global retailers and hospitality channels. Comparable scale, product breadth, and US/Europe export focus make it a direct competitor in the same customer set.
• Welspun India: Largest Indian home textile exporter and Indo Count's closest direct competitor, manufacturing bed linen, towels, and rugs for global retailers including Walmart and Target. Operates the same vertically integrated OEM model with comparable US-customer exposure, making it the natural benchmark.
• GHCL Limited: Indian textile and chemicals company that previously owned a large home textiles business acquired by Indo Count for Rs 576 crore in 2021. Highly comparable manufacturing footprint, customer base, and product categories.
• Springs Global: US-headquartered home textile manufacturer supplying bed linen and bedding to North American retailers. A direct competitor with comparable product portfolio and overlapping retail customer base in the US market.
• American Textile Company: US bedding and home textile supplier of mattress protectors, pillows, and bedding accessories to major US retailers. Comparable in product category (utility bedding), retail customer base, and US distribution focus, with overlap to Indo Count's Fluvitex/Modern Home lines.

Emerging players

• Alok Industries: Indian textile conglomerate with home textile and apparel manufacturing operations following its 2020 Reliance-led resolution. Comparable in scale of manufacturing capacity and India-origin export model, with partial overlap in retailer supply.
• Portico (Creative Garments): Indian home textile brand and manufacturer of bed linen, towels, and furnishing products sold through domestic and international retail channels. Comparable product mix and manufacturing base, though primarily a brand rather than pure OEM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/indocount
• Facebookfacebook.com/Indo-Count-Industries-Ltd-101513532218834
• LinkedInlinkedin.com/company/439230

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indo Count Industries