Don't Call Me Jennyfer

What Don't Call Me Jennyfer does

Don't Call Me Jennyfer (legally operating as Jennyfer) is a French ready-to-wear fashion brand founded in 1986 that targets adolescent and young women with affordable, trend-focused apparel, accessories, and footwear. The company sells jeans, tops, sweatshirts, dresses, skirts, joggers, shorts, bags, belts, and shoes at price points ranging from €7.99 to €35.99, with sizes spanning junior sizes 30 to 42 and S to XXS. Jennyfer operates as a subsidiary of Groupe Beaumanoir, which acquired the brand in 2020 as part of a rescue operation following Jennyfer's prior ownership under the collapsing Vivarte conglomerate; Beaumanoir has a documented track record of stabilizing distressed French fashion brands including Caroll, Naf Naf, Sarenza, Quiksilver, Billabong, and Roxy.

The brand runs a dual-channel distribution model comprising approximately 40 physical store locations across France — including standalone Jennyfer stores and shop-in-shop corners within Vib's multi-brand stores — and a direct-to-consumer e-commerce platform (jennyfer.com) built on Salesforce Commerce Cloud (formerly Demandware). The technology stack supports an integrated omnichannel experience including e-reservation for in-store fitting, store-locator functionality, free in-store returns, and the cross-brand CLUB VIB'S loyalty program shared across the Beaumanoir portfolio. Customer engagement is reinforced through active social media presence on Instagram, TikTok, YouTube, and Pinterest, supplemented by email newsletters and installment payment options (3x/4x without fees). Cookie-based tracking and a customer data platform support individualized shopping experiences and targeted advertising.

Jennyfer generates revenue through one-time retail sales of fashion merchandise via its physical and digital channels. Value-added services include e-gift cards, free delivery for CLUB VIB'S loyalty members on orders over €29, a 10% first-order discount for new account creation, and omnichannel fulfillment options including free returns within 30 days. The company employs between 1,001 and 5,000 people and is headquartered in Clichy, France, with operations concentrated domestically across all 96 French departments.

Name

Don't Call Me Jennyfer

Legal name

Jennyfer

Website

https://jennyfer.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Don't Call Me Jennyfer is a French ready-to-wear fashion retailer that sells affordable trend-focused apparel, accessories, and footwear for teens and young women through approximately 40 stores across France and a direct-to-consumer e-commerce platform, operating as a subsidiary of Groupe Beaumanoir.

Ownership category

akta.pro rank

Product category

Women's Apparel Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Teen/Youth Apparel (13–18) (CRAAAHAD)

Keywords

• Women's fashion retail
• Teen apparel
• Affordable clothing
• Denim jeans
• Fashion accessories

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Clothing Sales: Direct retail sales of apparel and accessories through physical stores and e-commerce platform. Revenue generated from one-time product purchases at price points ranging from approximately €7 to €36.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jennyfer is a French ready-to-wear fashion brand that designs, sources, and sells trendy, affordable apparel, footwear, and accessories targeted at teen and young adult women in sizes 30-42. Its core product range spans jeans, joggers, pants, shorts, dresses, skirts, T-shirts, shirts, sweaters, belts, handbags, and sneakers, sold through approximately 40 standalone stores and shop-in-shop corners within Vib's multi-brand locations across France, plus a direct-to-consumer e-commerce site. The brand runs the CLUB VIB'S loyalty program and offers e-gift cards, e-reservation for in-store fitting, free returns within 30 days, and interest-free installment payment options.

Product overview

Jennyfer is a French ready-to-wear fashion brand for teens and young women, operating under Groupe Beaumanoir. The core product offering includes clothing (jeans, joggers, pants, shorts, dresses, skirts, T-shirts, shirts, sweaters), accessories (belts, bags), and footwear, sold through approximately 40 physical store locations in France and an e-commerce platform. The brand operates a loyalty program (CLUB VIB'S) and offers services including e-reservation for in-store fitting, e-gift cards, and installment payment options (3x/4x without fees). Jennyfer positions itself in the affordable fashion segment with sizes ranging from 30 to 42.

Differentiator

Problem solved

Functional benefit

Products and services

• Jennyfer Clothing (Vêtements)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Groupe BeaumanoircoreStrategic or Co-development PartnerJennyfer is owned and operated by Groupe Beaumanoir, a French retail group that acquired Jennyfer as part of its strategy to rescue and stabilize distressed fashion retailers. Beaumanoir has successfully revived multiple brands including Caroll, Naf Naf, Sarenza, and surf brands Quiksilver, Billabong, and Roxy. Jennyfer benefits from the group's retail expertise, distribution network, and operational infrastructure.
• CLUB VIB'ScoreGTM or Marketing PartnerJennyfer participates in the CLUB VIB'S loyalty program, which is shared across Groupe Beaumanoir brands. Members receive free delivery on orders over €29, exclusive offers, and special promotions. This cross-brand loyalty program drives customer retention and cross-selling across the Beaumanoir portfolio.
• Vib'scoreChannel Partner/ Reseller/ DistributorJennyfer products are sold through Vib's multi-brand retail locations, where Jennyfer operates dedicated shop-in-shop corners. This distribution partnership leverages Vib's store network to expand Jennyfer's physical retail presence across France.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Zara (Inditex): Zara is the flagship fast-fashion brand of Inditex with a dense French store network and leading online platform. It competes with Jennyfer on trend-led, affordable womenswear, though typically at slightly higher price points and a broader demographic.
• H&M: H&M is a global fast-fashion incumbent with extensive French store coverage and a strong e-commerce presence targeting the same value-seeking teen/young-adult segment. It competes on price, trend speed, and assortment breadth.
• Primark: Primark is a European value-fashion retailer with ultra-low price points on trend apparel and accessories. It directly pressures Jennyfer's affordable positioning in the teen/young-women segment across French high-street locations.
• New Yorker: New Yorker is a European multi-category fashion retailer specializing in affordable, trend-led apparel for young consumers with a strong store presence in France. Comparable on value-fashion positioning, target demographic, and physical retail format.

Direct peers

• Caroll: Caroll is a French womenswear brand within the Beaumanoir portfolio that addresses a slightly more adult customer but operates the same specialty-store, mid-market model. Comparable on distribution model and parent-co synergies, with overlapping operational infrastructure.
• Promod: Promod is a French fashion brand offering affordable, trend-driven women's clothing with a multichannel footprint in France and select international markets. It targets a similar young-women customer with comparable price points and store format.
• Naf Naf: Naf Naf is another French fashion retailer for young women that is also owned and stabilized by Groupe Beaumanoir after its own distressed period. It overlaps Jennyfer on customer demographic, store format, and category mix, often co-located in French shopping centres.
• Pimkie: Pimkie is a French womenswear retailer historically targeting young women with trend-led, affordable fashion across physical stores and e-commerce. It competes head-to-head with Jennyfer on assortment, pricing, and target demographic in France.
• Cache Cache: Cache Cache is a French affordable fashion brand for young women, also part of the Groupe Beaumanoir portfolio. It directly competes with Jennyfer for the same teen/young-adult customer in French shopping centres and online, with similar price points and category mix.

Emerging players

• Shein: Shein is an ultra-fast-fashion pure-play e-commerce operator with extreme price competition and rapid trend cycles. It targets the same young-women demographic as Jennyfer and has disrupted French teen apparel purchasing behaviour online.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/jennyfer
• Instagraminstagram.com/jennyfer
• TikToktiktok.com/@jennyfer
• Pinterestfr.pinterest.com/jennyfer_dcmj
• Xx.com/dcmjennyfer
• Facebookfacebook.com/brand.jennyfer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Don't Call Me Jennyfer