Anni's Army Foundation
Anni's Army Foundation is a Rockford, Michigan-based 501(c)(3) nonprofit founded in 2021 that funds medulloblastoma research, provides direct financial assistance to families of pediatric brain cancer patients through four Michigan hospital partners, and awards memorial scholarships.
- Company typePrivate
- Founded2021
- HeadquartersRockford, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Anni's Army Foundation does
Anni's Army Foundation is a 501(c)(3) nonprofit organization founded in 2021 and headquartered in Rockford, Michigan. The foundation was established by Mark and Lynn Meier following their daughter Annika's June 2021 diagnosis with medulloblastoma, and operates three core programs: direct financial assistance to families of pediatric brain cancer patients (Anni's Gift), research grants for medulloblastoma and pediatric cancer (notably $85,000 cumulative funding to Dr. Michael Taylor's Preventative Pathway for Medulloblastoma team since 2023), and the Annika Meier Memorial Scholarship for Rockford High School seniors. Since inception, the foundation reports $187,737 in total programmatic impact, including 35 Anni's Gift recipient families and 2 scholarships awarded.
The foundation generates no commercial revenue; all operating funds come from tax-deductible donations collected via the website, mail, Venmo, and PayPal, plus event-based fundraising through the annual Ram Out Pediatric Cancer football game with Rockford Rams Football, Project Night Lights hospital visits, golf outings, and brand collaborations (e.g., a May 2026 Chaco x Rockford Footwear Depot limited-edition sandal with 100% of net proceeds benefiting the foundation). Distribution of impact occurs through four partnered Michigan children's hospitals: Helen DeVos Children's Hospital, Corewell Health East/Beaumont Children's, Children's Hospital of Michigan, and C.S. Mott Children's Hospital.
Governance rests with a seven-member Board of Directors led by founders Mark Meier (President) and Lynn Meier (Vice President/Treasurer), supported by a small operational team. The foundation operates entirely on community-driven go-to-market motion with no proprietary technology, software products, or AI capabilities. Annika Meier passed away on May 5, 2026, after a nearly five-year battle with the disease; the foundation continues to operate in her memory.
Anni's Army Foundation firmographics
Firmographics- Name
- Anni's Army Foundation
- Legal name
- Anni's Army Foundation
- Website
- https://annisarmy.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anni's Army Foundation is a Rockford, Michigan-based 501(c)(3) nonprofit founded in 2021 that funds medulloblastoma research, provides direct financial assistance to families of pediatric brain cancer patients through four Michigan hospital partners, and awards memorial scholarships.
- Ownership category
- akta.pro rank
Anni's Army Foundation industry classification
Industry- Product category
- Pediatric Cancer Nonprofit Foundation
- NAICS
- Voluntary Health Organizations (813212), Child and Youth Services (62411)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Community Health & Prevention Program Funding (HLAJALAF)
Keywords
Where Anni's Army Foundation is headquartered
LocationHeadquarters
- HQ city
- Rockford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Anni's Army Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Operations, Marketing or Sales
Revenue model
- Donations: Tax-deductible donations from individuals, businesses, and community members. Accepts cash, check, Venmo, and credit card/PayPal. Organization is a 501(c)(3) tax-exempt entity.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Anni's Army Foundation product offering
Product offeringCore offering
Anni's Army Foundation is a 501(c)(3) nonprofit foundation that raises charitable donations to fund medulloblastoma and pediatric cancer research and to provide direct financial assistance to families of pediatric brain cancer patients. Its core programs include Anni's Gift (rent, utilities, auto payments, gift cards at partnered Michigan hospitals), annual research grants to Dr. Michael Taylor's medulloblastoma prevention team, the Annika Meier Memorial Scholarship, and community fundraising events such as the Ram Out Pediatric Cancer football game.
Product overview
Anni's Army Foundation operates as a nonprofit organization offering a portfolio of programs supporting pediatric cancer patients and families. The core offerings include: Research Funding (supporting medulloblastoma and pediatric cancer research), Anni's Gift (direct financial assistance to families at partner hospitals), and the Annika Meier Memorial Scholarship (education awards for Rockford High School seniors). Additional community engagement programs include the annual Ram Out Pediatric Cancer football game and Project Night Lights hospital visits. These programs work together to raise funds for research, provide direct family support, and build community awareness around pediatric brain cancer.
Differentiator
Problem solved
Functional benefit
Brands
- Anni's Gift: Financial assistance program for pediatric brain cancer patients and their families at partnered Michigan hospitals. Provides rent assistance, utility bill payments, auto loans, car insurance, gift cards for gas and groceries, and other financial support.
- Anni's Army Foundation Research Program
- Annika Meier Memorial Scholarship
Products and services
- Anni's Gift Direct financial assistance program for pediatric brain cancer patients and their families at partnered Michigan children's hospitals. Anni's Gift covers rent, utilities, auto payments, car insurance, gift cards for gas and groceries, and funeral costs. To date, 35 families have been assisted through the program.
- Medulloblastoma Research Funding Program Restricted research grant program funding medulloblastoma and pediatric cancer research, with multi-year support directed to Dr. Michael Taylor's Preventative Pathway for Medulloblastoma team at Texas Children's Hospital (channeled through The Carson Leslie Foundation). The program funds early detection protocols and non-invasive treatment research.
- Annika Meier Memorial Scholarship Scholarship program awarding two non-renewable $1,500 scholarships annually to Rockford High School seniors with a minimum 3.0 GPA who demonstrate diligence, kindness, perseverance, and empathy. Operated in partnership with the Rockford Education Foundation.
- Ram Out Pediatric Cancer Event Annual community fundraising football game hosted with Rockford Rams Football to raise funds for medulloblastoma research and pediatric cancer family support. Features corporate sponsorships, volunteer opportunities, and proceeds directed to Helen DeVos Children's Hospital's AYA Cancer Program.
Quantifiable outcome
- 35 families helped through Anni's Gift program with financial support totaling over $25,519 in PORT/AYA support
- +2 more outcomes
Companies that use Anni's Army Foundation
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles4 records
Anni's Army Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anni's Army Foundation partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Rockford Education FoundationcorePartnership to create the Anni's Army Foundation Annika Meier Honorary Scholarship for Rockford High School seniors. The scholarship recognizes students who demonstrate resilience, compassion, and commitment to caring for others.
- Helen DeVos Children's Hospital - AYA Cancer ProgramcoreOngoing partnership providing donations to the Adolescent and Young Adult (AYA) cancer program. Proceeds from Ram Out Pediatric Cancer games are donated to this program which supports patients ages 15-39.
- C.S. Mott Children's HospitalcoreFourth hospital to join the Anni's Gift program, providing financial assistance to pediatric brain cancer patients and their families in the Ann Arbor area.
- Children's Hospital of MichigancoreThird hospital to join Anni's Gift program, expanding financial assistance services to pediatric brain cancer families in the Detroit area.
- Corewell Health East/Beaumont Children'scorePartnership to expand Anni's Gift program to Royal Oak, Michigan. Second hospital in the program after Helen DeVos Children's Hospital.
- Rockford Rams FootballcoreAnnual Ram Out Pediatric Cancer football games raising funds for medulloblastoma research and pediatric cancer patients. Partnership includes the 3rd annual game scheduled for October 2026.
- Dr. Michael Taylor / Texas Children's HospitalcoreFunding Dr. Michael Taylor's Preventative Pathway for Medulloblastoma research team. Total commitment of $85,000 as of 2025 for early detection and prevention research.
- The Carson Leslie FoundationminorLarger donation partnership through which Anni's Army Foundation's research funding is channeled to Dr. Michael Taylor's medulloblastoma research.
- Chaco / Rockford Footwear DepotminorMay 2026 collaboration to launch Chaco sandal with 100% of net proceeds supporting Anni's Army Foundation. Limited-run product collaboration honoring Annika.
- WinAlpineminorWinAlpine racing bibs include Anni's Army Foundation branding. Anni raced with WinAlpine JDT before her diagnosis.
- Van Andel ArenaminorVolunteer concessions partnership where a portion of food/beverage sales and tips are donated to the Foundation.
- A-Ga-Ming Golf ResortminorHosted golf outing raising over $15,000 for Anni's Army Foundation.
- Hackers Charity Golf ClassicminorSelected as 2022 beneficiary for the Hackers Charity Golf Classic.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Anni's Army Foundation competitors and assessment
Company assessmentDirect peers
- Pediatric Brain Tumor Foundation: Largest nonprofit dedicated to pediatric brain tumor research and family support in the U.S.; comparable to Anni's Army in disease focus (brain tumors) and dual research-plus-family-support model, though at much larger national scale.
- National Pediatric Cancer Foundation: Nonprofit funding pediatric cancer research and supporting families through treatment — directly overlapping with Anni's Army's research funding and Anni's Gift family financial assistance programs.
- Alex's Lemonade Stand Foundation: National pediatric cancer nonprofit that funds research and provides family support through direct financial assistance — directly comparable to Anni's Army's combination of research grants (e.g., Dr. Taylor) and family aid (Anni's Gift).
- Rally Foundation for Childhood Cancer Research: Pediatric cancer research grantmaker and family-advocacy nonprofit; comparable to Anni's Army in funding early-stage research and engaging community supporters through events.
- ChadTough Foundation: Michigan-based nonprofit founded in honor of Chad Carr that funds pediatric brain tumor (DIPG) research and supports affected families — nearly identical mission, geography, and program structure to Anni's Army Foundation.
- CureSearch for Children's Cancer: National pediatric cancer research and family support nonprofit; comparable to Anni's Army in mission scope and grantmaking approach, with broader national reach.
- The Carson Leslie Foundation: Pediatric brain cancer nonprofit that channels research funding into medulloblastoma and DIPG studies; Anni's Army already partners with this organization to route Dr. Taylor's research funding, making them a direct operational peer.
- American Childhood Cancer Organization: National advocacy and support organization for children with cancer and their families; comparable to Anni's Army in family-support mission, though heavier on advocacy and information resources.
Others
- Will2Walk Foundation: Nonprofit focused on paralysis and mobility; Anni's Army board member Dawn MacLean has served 13 years on its board. Included as an ecosystem / governance peer rather than a direct mission peer.
Broad incumbents
- St. Jude Children's Research Hospital: Largest pediatric cancer research and treatment institution in the U.S., operating both a research hospital and a global fundraising apparatus; a broad incumbent that sets the benchmark for what large-scale pediatric cancer nonprofits can achieve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Anni's Army Foundation social profiles
Digital presenceAnni's Army Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anni's Army Foundation leadership team
Management profileNumber of profiles
Profiles7 records
Anni's Army Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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Anni's Army Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anni's Army Foundation
What does Anni's Army Foundation do?
Anni's Army Foundation is a 501(c)(3) nonprofit foundation that raises charitable donations to fund medulloblastoma and pediatric cancer research and to provide direct financial assistance to families of pediatric brain cancer patients. Its core programs include Anni's Gift (rent, utilities, auto payments, gift cards at partnered Michigan hospitals), annual research grants to Dr. Michael Taylor's medulloblastoma prevention team, the Annika Meier Memorial Scholarship, and community fundraising events such as the Ram Out Pediatric Cancer football game.
Is Anni's Army Foundation a public or private company?
Anni's Army Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Anni's Army Foundation founded?
Anni's Army Foundation was founded in 2021. It employs 1 to 10 people.
Where is Anni's Army Foundation based?
Anni's Army Foundation is headquartered in Rockford, United States, in the North America region.
How does Anni's Army Foundation make money?
One revenue line is on record: donations.
Who are Anni's Army Foundation's main competitors?
Direct peers on record are Pediatric Brain Tumor Foundation, National Pediatric Cancer Foundation, Alex's Lemonade Stand Foundation, Rally Foundation for Childhood Cancer Research, ChadTough Foundation, CureSearch for Children's Cancer, The Carson Leslie Foundation and American Childhood Cancer Organization. Will2Walk Foundation is listed as an others. St. Jude Children's Research Hospital is listed as a broad incumbent.
Does Anni's Army Foundation have an API?
No public API is recorded for Anni's Army Foundation.
What industry is Anni's Army Foundation in?
Anni's Army Foundation's product category is Pediatric Cancer Nonprofit Foundation. Its primary akta.pro industry code is HLAJALAF, Community Health & Prevention Program Funding. Its NAICS code is 813212 and its SIC code is 8300.