Van Andel Arena
Van Andel Arena is an 11,000+ seat government-owned entertainment venue in Grand Rapids, Michigan, hosting 600,000+ annual attendees through concerts, sporting events, and family shows, managed by ASM Global and operated by Legends Global Grand Rapids.
- Company typePrivate
- Founded1996
- HeadquartersGrand Rapids, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Van Andel Arena does
Van Andel Arena is a privately operated, government-owned multi-purpose entertainment venue located at 130 West Fulton Street in Grand Rapids, Michigan. Opened in 1996, the 11,000+ seat arena has hosted 30 years of concerts, family shows, sporting events, and corporate functions, attracting more than 600,000 attendees annually. The facility is owned by the City of Grand Rapids and Kent County through the Grand Rapids-Kent County Convention/Arena Authority (CAA), and is managed by ASM Global under a long-term operating agreement with day-to-day operations handled by Legends Global Grand Rapids.
The venue operates as an event-driven platform with a diversified revenue model across four streams: ticket sales (via box office, AXS.com, and authorized third-party platforms), premium seating and suite rentals, food and beverage concessions (exclusively operated by Legends Global Food & Beverage, including the Consumers Credit Union Club Restaurant & Bar), and corporate sponsorships targeting brand exposure to 600,000+ annual attendees. Anchor tenants include the Grand Rapids Griffins (AHL hockey, 36+ home games/season), Grand Rapids Gold (NBA G League), and Grand Rapids Rise (Pro Volleyball Federation, 24 games/season), complemented by touring content booked through Live Nation and AEG Presents.
The underlying technology stack is a conventional venue management platform operated by ASM Global across 350+ venues worldwide, with accessibility infrastructure (sensory rooms, ADA-compliant seating, assisted listening devices) as a notable operational feature. The venue is sustained by partnerships with DK Security for event security, Staffing Inc. for custodial operations, and a roster of corporate sponsors including Acrisure (flagship) and Consumers Credit Union (naming rights). Van Andel Arena ranks #13 worldwide and #6 in North America (Billboard, 2023) for venues with 10,001-15,000 capacity, reflecting sustained demand strength in the mid-size arena category.
Van Andel Arena firmographics
Firmographics- Name
- Van Andel Arena
- Legal name
- Legends Global Grand Rapids
- Website
- https://vanandelarena.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Van Andel Arena is an 11,000+ seat government-owned entertainment venue in Grand Rapids, Michigan, hosting 600,000+ annual attendees through concerts, sporting events, and family shows, managed by ASM Global and operated by Legends Global Grand Rapids.
- Ownership category
- akta.pro rank
Van Andel Arena industry classification
Industry- Product category
- Live Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Arenas & Indoor Sports Centers (MPAKAEAB)
- akta.pro secondary industries
- Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI), Concession & Stadium / Arena Catering (THAFAIAG)
Keywords
Where Van Andel Arena is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Van Andel Arena business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Revenue from ticket sales for concerts, sporting events, family shows, and other entertainment events. Tickets sold through box office, AXS.com, and third-party platforms.
- Premium Seats & Suites: Revenue from premium seating options including suites, dens, and VIP experiences for corporate and individual customers
- Food & Beverage Concessions: Exclusive food and beverage services provided by Legends Global Food & Beverage. Includes concession stands, portable vendors, and the Consumers Credit Union Club Restaurant & Bar
- Corporate Sponsorships & Advertising: Sponsorship opportunities providing brand exposure to 600,000+ annual attendees. Includes naming rights, signage, promotional campaigns, and cross-promotional opportunities with corporate partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Event Tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Van Andel Arena product offering
Product offeringCore offering
Van Andel Arena is an 11,000+ seat multi-purpose entertainment venue in Grand Rapids, Michigan that hosts concerts, family shows, sporting events, and private functions. It operates as home venue for three professional sports teams (Grand Rapids Griffins AHL hockey, Grand Rapids Gold NBA G League, Grand Rapids Rise Pro Volleyball Federation) and runs the annual Great Lakes Invitational collegiate hockey tournament. The venue offers premium seats and suites, the Acrisure Lounge, and the Consumers Credit Union Club Restaurant & Bar, with food and beverage operated by Legends Global Food & Beverage and overall venue management by ASM Global.
Product overview
Van Andel Arena is a premier entertainment venue in Grand Rapids, Michigan offering a unified platform of live event experiences. The core product is the 11,000+ seat arena hosting concerts, family shows, and sporting events. It supports a portfolio of sub-products including home games for the Grand Rapids Griffins (hockey), Grand Rapids Gold (basketball), and Grand Rapids Rise (volleyball), plus the annual Great Lakes Invitational hockey tournament. Premium offerings include Suites, Premium Seats, and the Acrisure Lounge. Food and beverage is handled through the Consumers Credit Union Club Restaurant & Bar and Legends Global concession stands. The venue also provides accessibility services, ticketing, event booking, and advertising/sponsorship opportunities. Managed by ASM Global and operated by Legends Global Grand Rapids.
Differentiator
Problem solved
Functional benefit
Products and services
- Van Andel Arena (Main Venue)
- Grand Rapids Griffins Home Games
Quantifiable outcome
- 600,000+ annual attendees across all events
- +2 more outcomes
Companies that use Van Andel Arena
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Van Andel Arena technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Van Andel Arena partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, flagship and minor.
- ASM GlobalcoreASM Global is the world's leading producer of entertainment experiences and the venue management company that operates Van Andel Arena. They provide venue strategy, event booking, operations management, and cutting-edge technologies to maximize venue performance. ASM Global manages over 350 venues worldwide.
- Legends Global Food & BeveragecoreExclusive in-house food and beverage provider for Van Andel Arena. Legends Global Food & Beverage manages all concessions, catering, and the Consumers Credit Union Club Restaurant & Bar. They collaborate with local chefs, farmers, and artisans to create menus reflecting community character.
- AcrisureflagshipMajor corporate sponsor and community partner of Van Andel Arena. Acrisure provides community outreach programs supporting local organizations with complimentary event access. Nearly 200 community members attended events through their partnership in 2023.
- DK SecuritycoreEvent security provider for Van Andel Arena. DK Security provides uniformed security, crowd control, armed security, undercover agents, executive protection, and security consulting for all public events at the venue.
- Staffing Inc.coreCustodial and changeover staffing partner for Van Andel Arena. Staffing Inc. specializes in temporary and permanent placement for service industries, providing pre-screened, trained associates for events and venue operations.
- Live Nation EntertainmentcoreMajor concert promoter that produces and books touring shows at Van Andel Arena. Live Nation brings major touring acts including Luke Bryan, Justin Timberlake, Phish, and many others to the venue.
- AEG PresentscoreConcert promotion partner bringing shows to Van Andel Arena including Kacey Musgraves and other major acts. AEG Presents is one of the world's leading live entertainment companies.
- Consumers Credit UnionflagshipNaming rights partner for the Consumers Credit Union Club Restaurant & Bar at Van Andel Arena. Full-service restaurant and bar located on the lower level, operated by Legends Global Food & Beverage.
- Grand Rapids GriffinscorePrimary tenant - American Hockey League team affiliated with NHL's Detroit Red Wings. Home games at Van Andel Arena with 36+ home games per season.
- Grand Rapids GoldcoreNBA G League developmental team affiliated with Denver Nuggets. Home games played at Van Andel Arena.
- Grand Rapids RisecoreProfessional women's volleyball team in Pro Volleyball Federation. Playing 24 games per season at Van Andel Arena since inaugural 2024 season. Led by Coach Cathy George.
- Wheel the WorldminorAccessibility travel platform partnership through Experience Grand Rapids and Disability Advocates of Kent County, promoting accessible travel to Van Andel Arena for guests with disabilities.
- Aunt FlowminorWoman-owned business providing free, organic menstrual products to patrons. Dispensers located in women's restrooms throughout Van Andel Arena.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Van Andel Arena competitors and assessment
Company assessmentDirect peers
- Bridgestone Arena: 17,000-seat arena in Nashville, Tennessee, home to the NHL Predators and managed by ASM Global. Direct comparable: ASM Global-operated mid/large arena hosting concerts, family shows, and an NHL anchor tenant, with similar sponsorship and premium-seating revenue mix.
- Xcel Energy Center: ~18,000-seat arena in Saint Paul, Minnesota, home to the NHL Wild and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, similar concert touring program and corporate sponsorship model.
- Amalie Arena: ~19,900-seat arena in Tampa, Florida, home to the NHL Lightning and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, similar corporate sponsorship model, and comparable concert touring content strategy.
- Nationwide Arena: ~18,500-seat arena in Columbus, Ohio, home to the NHL Blue Jackets and managed by ASM Global. Direct comparable: ASM Global arena with NHL anchor tenant, comparable mid-sized Midwest market positioning and touring content strategy.
- T-Mobile Center: ~19,500-seat arena in Kansas City, Missouri, managed by ASM Global. Direct comparable: ASM Global-operated arena with similar mix of concerts, sports, and family shows; relevant for Midwest touring content competition and mid-market positioning.
- PPG Paints Arena: ~18,400-seat arena in Pittsburgh, Pennsylvania, home to the NHL Penguins and managed by ASM Global. Direct comparable: ASM Global-operated arena with NHL anchor tenant, comparable revenue model across tickets, suites, F&B, and sponsorships.
- Little Caesars Arena: ~20,000-seat arena in Detroit, Michigan, shared home of the NHL Red Wings and NBA Pistons. Direct comparable: Michigan-based arena with similar market demographics, NHL anchor tenant, and ASM-affiliated operations; relevant for proximity competition and content overlap.
- CHI Health Center: ~18,300-seat arena in Omaha, Nebraska, managed by ASM Global (formerly CenturyLink Center). Direct comparable: ASM Global-operated arena with similar concert, sports, and convention programming; comparable mid-sized Midwest market profile.
- BOK Center: ~19,000-seat arena in Tulsa, Oklahoma, managed by ASM Global. Direct comparable: ASM Global-operated arena hosting concerts, family shows, and sporting events; comparable business model with concert touring and premium seating as primary revenue drivers.
- Gainbridge Fieldhouse: ~17,900-seat arena in Indianapolis, Indiana, home to the NBA Pacers, managed by ASM Global. Direct comparable: ASM Global-operated arena with major professional sports tenant and full concert touring program; comparable revenue model with premium seating and naming-rights sponsorships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Van Andel Arena social profiles
Digital presenceVan Andel Arena compliance and trust
Trust signalCompliance1 record
Van Andel Arena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Van Andel Arena leadership team
Management profileNumber of profiles
Profiles8 records
Van Andel Arena funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Van Andel Arena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Van Andel Arena
What does Van Andel Arena do?
Van Andel Arena is an 11,000+ seat multi-purpose entertainment venue in Grand Rapids, Michigan that hosts concerts, family shows, sporting events, and private functions. It operates as home venue for three professional sports teams (Grand Rapids Griffins AHL hockey, Grand Rapids Gold NBA G League, Grand Rapids Rise Pro Volleyball Federation) and runs the annual Great Lakes Invitational collegiate hockey tournament. The venue offers premium seats and suites, the Acrisure Lounge, and the Consumers Credit Union Club Restaurant & Bar, with food and beverage operated by Legends Global Food & Beverage and overall venue management by ASM Global.
Is Van Andel Arena a public or private company?
Van Andel Arena is a private company. It is classified as state government owned and is currently operating.
When was Van Andel Arena founded?
Van Andel Arena was founded in 1996. It employs 51 to 100 people.
Where is Van Andel Arena based?
Van Andel Arena is headquartered in Grand Rapids, United States, in the North America region.
How does Van Andel Arena make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are premium Seats & Suites, food & Beverage Concessions and corporate Sponsorships & Advertising.
Who are Van Andel Arena's main competitors?
Direct peers on record are Bridgestone Arena, Xcel Energy Center, Amalie Arena, Nationwide Arena, T-Mobile Center, PPG Paints Arena, Little Caesars Arena, CHI Health Center, BOK Center and Gainbridge Fieldhouse.
Does Van Andel Arena have an API?
No public API is recorded for Van Andel Arena.
What industry is Van Andel Arena in?
Van Andel Arena's product category is Live Entertainment Venue. Its primary akta.pro industry code is MPAKAEAB, Arenas & Indoor Sports Centers, with a secondary code of THAHAAAF, Sports & Arena Event Venues (Stadiums, Arenas). Its NAICS code is 71131 and its SIC code is 7900.