AnonyMind

What AnonyMind does

AnonyMind (legal entity: Imatta Limited, registered in England and Wales) is a Manchester-based digital mental-health platform founded in 2019 that delivers online video therapy, self-help content, and — via its Leon House facility — residential treatment. The core service is free gambling-addiction therapy, funded by referral and channel-partner relationships with major gambling operators including William Hill, Flutter, 888, Microgaming, Kindred, Unibet, Buzz Bingo, 32Red, and Quinnbet. The platform also offers self-pay therapy at £149 per 50-minute session covering addiction, depression, anxiety, trauma, relationships, and grief, and provides B2B managed mental-health services to police federations (Cheshire Police Federation), armed forces (RAF Benevolent Fund), universities (Swansea, Anglia Ruskin), and corporate employers.

The technology stack centers on a web-based video therapy platform supported by Twilio (video) and Sendgrid (email), with a clinician-facing sub-brand called clinix that provides calendar management, automated PHQ-9 and GAD-7 questionnaire collection, outcome reporting, charting, and integrated payments. Content assets include Dr Jamie Barsky's 'Tools to Support Change' nine-part video series and a multilingual self-help toolbox spanning 11 languages, with localized site versions for the UK, Sweden, and the Netherlands.

Commercially, AnonyMind combines three revenue streams: partner-funded free gambling treatment (freemium/managed-services), self-pay individual therapy (pay-as-you-go unit pricing), and B2B contracts with institutions (managed services). The business employs 9 staff, operates the 30-bedroom Leon House residential clinic, and claims 70+ clinicians on the platform, 3,000+ hours of treatment delivered, and a clinical recovery rate above 90%. No external funding rounds, revenue figures, or institutional ownership have been disclosed.

Name

AnonyMind

Legal name

Imatta

Website

https://anonymind.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AnonyMind is a Manchester-based digital mental-health platform founded in 2019 that provides free gambling-addiction therapy (funded by gambling-operator partnerships), self-pay online therapy at £149/session, and B2B mental-health services to police, universities, and employers, supported by a 30-bed residential clinic.

Ownership category

akta.pro rank

Product category

Digital Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Social Services (8300)

akta.pro primary industry

Substance Use Disorder (SUD) & Addiction Teletherapy Platforms (HLALAEAD)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Online therapy services
• Gambling addiction treatment
• Mental health platform
• Video counselling
• Psychological treatment

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Free Gambling Addiction Treatment (Partner-Funded): Gambling addiction treatment services are provided free to individuals. The service is funded through partnerships with gambling operators and other organizations that refer clients, including William Hill, Flutter, 888, and other gaming companies.
2. Self-Pay Online Therapy: Self-pay treatment service using a team of highly qualified therapists at £149 per 50-minute session. This covers a range of mental health issues including addiction, depression, anxiety, trauma, relationships, and grief.
3. B2B Partnership Services: Provision of fully-managed mental health therapy services to private healthcare organisations, insurers, and employers. Services include digital mental health tools and self-help resources for employee wellbeing programmes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AnonyMind provides online therapy and mental health treatment services via a digital platform delivering 24/7 access to over 70 qualified psychologists through video calls in 11 languages. The service is free for gambling addiction support, funded by partnerships with gambling operators, and self-pay at £149 per 50-minute session for other mental health conditions including addiction, depression, anxiety, trauma, relationships, and grief. The company also offers a residential treatment clinic (Leon House) in Manchester and B2B managed mental health services for police forces, universities, and corporate employers.

Product overview

AnonyMind is a unified mental health treatment platform offering online therapy services. The core offering consists of the AnonyMind Online Therapy Platform providing 24/7 access to over 70 psychologists via video calls. Supporting this is the clinix platform for therapists, the Leon House Residential Clinic for in-person treatment, and a Self-Help Toolbox featuring Dr Jamie Barsky's 'Tools to Support Change' video series. The platform serves individuals struggling with gambling addiction, PTSD, and broader mental health issues.

Differentiator

Problem solved

Functional benefit

Brands

• clinix: The complete treatment platform for therapists, allowing them to deliver fast, efficient, and compliant treatment from their web browser.

Products and services

• AnonyMind Online Therapy Platform A digital mental health treatment platform providing 24/7 access to over 70 qualified psychologists via video calls in 11 languages. Offers personalised treatment for gambling addiction (free), and self-pay sessions at £149 per 50 minutes for addiction, depression, anxiety, trauma, relationships, and grief. For individuals seeking confidential mental health support and for B2B partner organizations.
• clinix Therapist Treatment Platform A complete web-based treatment platform for therapists enabling fast, efficient, and compliant treatment delivery. Includes online calendar scheduling, automated PHQ and GAD-7 questionnaire collection, patient registration, automated notifications, outcome reporting, appointment notes, charting, and automated payment solutions. For psychologists and clinicians delivering treatment through AnonyMind.
• Leon House Residential Clinic A purpose-built 30 en-suite bedroom residential treatment facility in Manchester for psychological disorders and addictions. Provides specialist care from doctors, psychiatrists, and counsellors in complete privacy, with flexible meeting room and retreat rental options. For individuals requiring in-person residential treatment.
• Self-Help Toolbox A catalogue of videos and articles designed to support recovery from gambling addiction and PTSD, including personal recovery stories, clinician interviews, and Dr Jamie Barsky's 'Tools to Support Change' video series. For individuals seeking self-directed recovery support.
• Tools to Support Change Video Series A 9-part video series by Lead Clinician Dr Jamie Barsky designed to support individuals in making changes needed to overcome gambling problems, covering topics from preparing for change to building a new future. For individuals seeking structured self-help content for gambling addiction recovery.

Quantifiable outcome

• Over 90% clinical recovery rate
• +3 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

15 partnerships are on record, tiered core.

• Cheshire Police FederationcoreStrategic or Co-development PartnerPartnership providing mental health and gambling addiction treatment services to police officers and federation members.
• Andy Reid FoundationcoreStrategic or Co-development PartnerCharitable foundation partnership for mental health support initiatives.
• RAF Benevolent FundcoreStrategic or Co-development PartnerPartnership providing mental health support services to RAF personnel and their families.
• Gordon MoodycoreStrategic or Co-development PartnerPartnership with gambling addiction treatment charity for referral and treatment services.
• Swansea UniversitycoreStrategic or Co-development PartnerUniversity partnership providing on-demand mental health and wellbeing treatment online, scalable to meet student population needs 24/7.
• Anglia Ruskin UniversitycoreStrategic or Co-development PartnerUniversity partnership providing mental health and wellbeing support to students experiencing high demand for counselling services.
• William HillcoreChannel Partner/ Reseller/ DistributorMajor gambling operator partnership funding free treatment services for individuals struggling with gambling addiction.
• FluttercoreChannel Partner/ Reseller/ DistributorLeading gambling operator partnership funding free gambling addiction treatment services.
• 888coreChannel Partner/ Reseller/ DistributorGambling operator partnership providing funding for free gambling addiction treatment.
• MicrogamingcoreChannel Partner/ Reseller/ DistributorGaming software company partnership for gambling addiction treatment funding.
• KindredcoreChannel Partner/ Reseller/ DistributorGambling operator partnership funding free treatment for gambling addiction.
• UnibetcoreChannel Partner/ Reseller/ DistributorGambling operator partnership providing treatment funding for affected customers.
• Buzz BingocoreChannel Partner/ Reseller/ DistributorGambling operator partnership for gambling addiction treatment services.
• 32RedcoreChannel Partner/ Reseller/ DistributorOnline casino partnership funding free gambling addiction treatment.
• QuinnbetcoreChannel Partner/ Reseller/ DistributorGambling operator partnership for treatment referral and funding.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Priory Group: Large UK private mental health and addiction treatment provider operating inpatient and outpatient services nationwide. Comparable to AnonyMind's residential and outpatient addiction offering but at materially greater scale and breadth.
• BetterHelp: Global subscription-based online therapy platform with a large clinician network. Comparable to AnonyMind's self-pay video therapy offering, but operates at much greater scale and lower per-session price point.
• Headspace Health: Global digital mental health platform combining content, coaching, and therapy, with a significant B2B employer channel. Comparable to AnonyMind's blended self-pay therapy and B2B wellbeing offering, though at vastly greater scale.

Direct peers

• Delamere Health: UK private addiction treatment provider offering residential rehab, online therapy, and family support. Comparable to AnonyMind's combined online + residential addiction service model in the UK.
• Gordon Moody: UK charity dedicated to gambling addiction treatment, offering residential and online therapy. AnonyMind is an existing partner of Gordon Moody, and the two are most directly comparable in mission and target population within the UK gambling treatment niche.
• Togetherall: UK-based digital mental health service offering peer support and therapist access, with strong university and employer distribution. Comparable to AnonyMind's university channel and self-pay digital therapy in the UK.
• GamCare: The UK's leading provider of information, advice, and treatment for gambling harm, including online counselling and a national helpline. Directly comparable to AnonyMind as a UK gambling addiction treatment provider, with broader national brand recognition.

Emerging players

• Spill: UK-based workplace mental health platform providing therapy and EAP-style services to employers. Comparable to AnonyMind's B2B employer and EAP channel, with overlapping target buyers in UK mid-market companies.
• Oakwood Health: UK-based private mental health provider offering online therapy and corporate wellbeing services. Comparable to AnonyMind in service mix (online therapy plus B2B employer/EAP channel) and UK mid-market positioning.

Regional players

• National Problem Gambling Clinic: NHS-funded specialist gambling treatment clinic based in London. Comparable to AnonyMind's clinical gambling addiction treatment offering, with the advantage of NHS funding and brand trust but limited geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/anonymind

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnonyMind