Triton Insurance Group
Triton Insurance Group is a privately held independent insurance agency founded in 1993 that brokers personal and commercial policies—auto, home, flood, umbrella, business, and specialty lines—on behalf of hundreds of carriers for individuals and businesses across Florida, Tennessee, and Kentucky.
- Company typePrivate
- Founded1993
- HeadquartersFort Lauderdale, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Triton Insurance Group does
Triton Insurance Group is a privately held independent insurance agency founded in 1993 by William Michaud and headquartered in Margate, Florida. The company brokers personal and commercial insurance products—including auto, homeowners, boat, motorcycle, flood, umbrella, business owners policies, workers' compensation, and equine coverage—on behalf of hundreds of insurance carriers, enabling cross-carrier quote comparison for clients. Triton operates seven physical branch offices across South and Central Florida (Miami, Tampa, Margate, Miramar), Middle Tennessee (Franklin, Cookeville), and South Central Kentucky (Bowling Green), with distribution driven by licensed insurance agents delivering in-person and phone-based consultations supported by the tritonagency.com website for quote requests and content marketing.
The agency's revenue model is commission-based: as an independent agent, Triton earns carrier commissions on policies bound, with pricing set individually per customer based on coverage needs, risk profile, and carrier selection rather than published tiers. GTM is sales-led and agent-driven, emphasizing personalized service, annual policy reviews, bundling advice, and advocacy through claims—differentiated from direct-to-consumer online channels by access to multiple carriers and licensed-agent guidance. The technology stack is conventional agency operations tooling: a WordPress-based website with quote-request forms, blog content marketing (hurricane preparedness, insurance education, state-specific guidance), Google Reviews and testimonials as social proof, and Google Analytics for web tracking. There are no disclosed proprietary AI, ML, or underwriting technology assets; the lone adjacent innovation is a pilot of Flo by Moen water-monitoring devices with Frontline Insurance as a risk-prevention program.
Triton has been progressively expanding its geographic and carrier footprint: earning Progressive Platinum Home Advantage status in 2018, adding The Hanover Insurance Company as an appointed carrier in July 2024, opening additional Florida branches, establishing a Tennessee regional HQ in Franklin, and—most recently in June 2026—announcing new branches in Cookeville, Tennessee and Bowling Green, Kentucky, marking its first entry into a third state. The agency is privately held with no disclosed institutional investors, parent company, or external funding rounds, and operates with an 11–50 employee band serving a base of nearly 20,000 clients.
Triton Insurance Group firmographics
Firmographics- Name
- Triton Insurance Group
- Legal name
- Triton Insurance Group
- Website
- https://tritonagency.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Triton Insurance Group is a privately held independent insurance agency founded in 1993 that brokers personal and commercial policies—auto, home, flood, umbrella, business, and specialty lines—on behalf of hundreds of carriers for individuals and businesses across Florida, Tennessee, and Kentucky.
- Ownership category
- akta.pro rank
Where Triton Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Triton Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commission Revenue: Triton Insurance Group operates as an independent insurance agency earning commissions from multiple insurance carriers. They represent 'the Nation's top Independent insurers and dozens of other carriers' and work with hundreds of carriers to provide unbiased advice based on what is best for clients in both policy features and pricing. Revenue is generated through commissions on insurance policies sold including home, auto, boat, motorcycle, flood, umbrella, business, and workers compensation insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Triton Insurance Group product offering
Product offeringCore offering
Triton Insurance Group is an independent insurance agency that represents hundreds of carriers to source and place personal and commercial insurance policies for individuals and businesses. Licensed agents deliver personal lines (auto, homeowners, boat, motorcycle, flood, umbrella) and commercial lines (business owners policies, workers compensation, professional liability, commercial auto) through branch offices in Florida, Tennessee, and Kentucky. Revenue is generated via carrier commissions on policies bound.
Product overview
Triton Insurance Group is an independent insurance agency offering a portfolio of personal and commercial insurance products. The core offering consists of personal lines (Auto, Homeowners, Boat, Motorcycle, Flood, Umbrella) and commercial lines (Business Insurance, Workers Compensation). Additional specialized products include Equine Insurance. The agency acts as a broker representing multiple insurance carriers, providing customers with multiple quotes and policy comparisons across carriers. Products include Property Insurance, Liability Insurance, Business Auto Insurance, Professional Liability/E&O, Employment Practices Liability, Directors & Officers Liability, Key Employee Insurance, and Umbrella policies. Flood Insurance is offered through both NFIP and private company options. The agency operates across Florida, Tennessee, and Kentucky with multiple branch locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Personal vehicle insurance covering liability, collision, comprehensive, and related risks for individual policyholders; sourced from multiple carriers via licensed agents.
- Homeowners Insurance Coverage for residential properties protecting against property damage, liability, loss of personal belongings, and additional living expenses; includes multi-peril policies for homes, condos, and renters.
- Boat Insurance Insurance coverage for boats and watercraft protecting against damages, liability, and related risks on waterways.
- Motorcycle Insurance Insurance coverage for motorcycles, including classic, custom, and Harley Davidson models, covering liability, collision, and related risks.
- Flood Insurance Coverage for flood damage offered through both the National Flood Insurance Program (NFIP) and private company flood options, since flood coverage is typically excluded from standard homeowners policies.
- Umbrella Insurance Personal umbrella liability policies providing additional coverage beyond the limits of underlying auto and homeowners policies, protecting against major claims and lawsuits.
- Business Insurance Comprehensive business coverage including Property Insurance, Liability Insurance, Business Auto Insurance, Workers' Compensation, Professional Liability/E&O, Employment Practices Liability, Directors & Officers Liability, and Umbrella policies; Business Owners Policies package multiple coverages including business property, liability, and loss of business income.
- Workers Compensation Insurance Workers' comp coverage providing medical care and a portion of lost wages to employees injured on the job, including employers' liability coverage; required in Florida for businesses with more than a specified number of employees.
- Equine Insurance Specialized insurance coverage for horse owners, covering veterinary expenses, mortality, and other equine-related risks.
Quantifiable outcome
- Nearly 20,000 clients served
- +1 more outcomes
Companies that use Triton Insurance Group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Triton Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Triton Insurance Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Progressive InsurancecoreLong-standing partnership since the beginning. Progressive honored Triton with Platinum Home Advantage status in 2018, recognizing them as an elite class of agents that can offer Platinum Home and Auto policy bundles with special product, pricing, and policy terms not available to most agents or Progressive online.
- AllstatecoreMajor national insurance carrier partner represented by Triton for auto, home, and other insurance products.
- Liberty MutualcoreNational insurance carrier partner represented by Triton for various insurance products.
- NationwidecoreNational insurance carrier partner represented by Triton for various insurance products.
- TravelerscoreMajor national insurance carrier partner represented by Triton for property and casualty insurance products.
- ChubbcorePremium insurance carrier partner represented by Triton for high-value property and casualty coverage.
- The HartfordcoreNational insurance carrier partner represented by Triton for business and personal insurance products.
- The Hanover Insurance CompanycoreLeading provider of property and casualty insurance products that appointed Triton Insurance Group as an agency in July 2024, marking a significant milestone and expanding their portfolio of offerings.
- AAAcoreMotor club and insurance provider partner represented by Triton.
- Berkshire HathawaycoreInsurance conglomerate partner represented by Triton through their various insurance subsidiaries.
- AIGcoreGlobal insurance carrier partner represented by Triton for various insurance products.
- Frontline Insurance CompanyminorHomeowners insurance carrier that partnered with Triton on a pilot program for water monitoring devices (Flo by Moen), demonstrating innovation in risk prevention.
- MarkelcoreSpecialty insurance carrier partner represented by Triton for specialty coverage.
- SafecocorePersonal insurance carrier partner represented by Triton, part of Liberty Mutual.
- HagertycoreClassic car and boat insurance specialist partner represented by Triton.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Triton Insurance Group competitors and assessment
Company assessmentDirect peers
- Heffernan Insurance Brokers: Mid-sized independent insurance brokerage offering personal, commercial, and employee benefits lines through multiple carrier partnerships. Comparable in business model and scale, with a similar multi-state footprint.
- Foundation Risk Partners: Fast-growing independent insurance agency and brokerage consolidator with strong Southeast U.S. presence, including Florida. Closely mirrors Triton's model of acquiring and operating regional multi-carrier agencies serving personal and commercial clients.
- Insurance Office of America: Large independent insurance agency headquartered in Florida offering personal and commercial lines through multiple carrier partnerships. Most comparable to Triton given shared Florida roots, independent brokerage model, and product breadth.
- IMA Financial Group: Independent insurance brokerage providing commercial and personal lines through carrier partnerships across multiple states. Operates a similar independent agency model with comparable size and product breadth.
- RJL Insurance Services: Regional independent insurance agency offering personal and commercial coverage in the Southeast U.S. Closely comparable in size, multi-carrier brokerage model, and product mix to Triton Insurance Group.
Broad incumbents
- Brown & Brown Insurance: National insurance brokerage and agency operating an independent-agent model across personal and commercial lines. Comparable in business model (multi-carrier, commission-based) though dramatically larger in scale and geographic reach.
- Hub International: Major North American insurance brokerage placing personal and commercial coverage through multiple carriers. Comparable independent brokerage model, though operating at much larger scale across many states and product lines.
- Acrisure: Tech-enabled insurance brokerage and financial services firm aggregating independent agencies across the U.S. Operates the same multi-carrier independent-agent model as Triton and has actively consolidated regional Southeast agencies.
Emerging players
- Burns & Wilcox: Specialty insurance wholesale brokerage and underwriting manager representing multiple carriers across personal and commercial lines. Adjacent comparable to Triton given shared multi-carrier distribution role.
- RPS (Risk Placement Services): Specialty wholesale insurance brokerage placing complex and non-standard risks through multiple carriers. Comparable in multi-carrier placement role, though focused on harder-to-place commercial and specialty lines rather than standardized personal lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Triton Insurance Group social profiles
Digital presenceTriton Insurance Group compliance and trust
Trust signalCompliance1 record
Triton Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Triton Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Triton Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Triton Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Triton Insurance Group
What does Triton Insurance Group do?
Triton Insurance Group is an independent insurance agency that represents hundreds of carriers to source and place personal and commercial insurance policies for individuals and businesses. Licensed agents deliver personal lines (auto, homeowners, boat, motorcycle, flood, umbrella) and commercial lines (business owners policies, workers compensation, professional liability, commercial auto) through branch offices in Florida, Tennessee, and Kentucky. Revenue is generated via carrier commissions on policies bound.
Is Triton Insurance Group a public or private company?
Triton Insurance Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Triton Insurance Group founded?
Triton Insurance Group was founded in 1993. It employs 11 to 50 people.
Where is Triton Insurance Group based?
Triton Insurance Group is headquartered in Fort Lauderdale, United States, in the North America region.
How does Triton Insurance Group make money?
One revenue line is on record: insurance Commission Revenue.
Who are Triton Insurance Group's main competitors?
Direct peers on record are Heffernan Insurance Brokers, Foundation Risk Partners, Insurance Office of America, IMA Financial Group and RJL Insurance Services. Broad incumbents are Brown & Brown Insurance, Hub International and Acrisure. Emerging players are Burns & Wilcox and RPS (Risk Placement Services).
Does Triton Insurance Group have an API?
No public API is recorded for Triton Insurance Group.