Wolfson Group

What Wolfson Group does

Wolfson Group is a privately-held nutritional and fitness company headquartered in Glasgow, United Kingdom. Founded in 2006 by Scottish entrepreneur Scott Dingwall, the company operates a multi-brand portfolio that spans direct-to-consumer nutritional supplements and physical fitness studios. Its supplement brands, CrazyBulk (muscle-building) and PhenQ (weight management), together generate approximately £12.5 million in annual turnover and are sold globally through DTC e-commerce channels. In 2024, the company extended into fitness services by acquiring the CaveFit intellectual property and onboarding its team, growing headcount to 36 employees.

The business is structured as a platform-plus-sub-brands holding, with Wolfson Group providing centralized operations and expansion strategy while each brand retains its own market positioning. Revenue is generated primarily through one-time online purchases of supplement SKUs (CrazyBulk, PhenQ), supplemented by newly launched CaveFit studio memberships in Glasgow with planned locations in Edinburgh, Belfast, Manchester, and potentially Dubai. The customer base consists of fitness and wellness consumers seeking nutritional support for muscle building and weight management, segmented horizontally rather than by enterprise.

In November 2024, Dingwall completed a buyback of the company from The Original Fit Factory, returning to active leadership after selling the business in 2022. The current strategy combines continued supplement e-commerce growth with a brick-and-mortar studio rollout, targeting projected revenues of at least £16 million in the upcoming period. Note: a separate firmographics block and a Steven B. Wolfson leadership entry describe a different "Wolfson Group" entity (an NYC-based family office founded in 1992); this analysis is grounded in the UK operational company supported by the majority of the input data.

Name

Wolfson Group

Legal name

Wolfson Group

Website

https://wolfsongroupinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Wolfson Group is a Glasgow-based nutritional and fitness company operating consumer supplement brands CrazyBulk and PhenQ alongside the CaveFit studio concept, serving fitness enthusiasts globally through e-commerce and UK physical studios.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Nutritional Supplement Sales: Wolfson Group generates revenue through direct-to-consumer sales of nutritional and fitness supplement brands including CrazyBulk and PhenQ, generating approximately £12.5 million in annual turnover.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Wolfson Group operates direct-to-consumer nutritional supplement brands CrazyBulk (muscle-building supplements) and PhenQ (weight management supplements), and has expanded into fitness studios through the CaveFit brand acquired via IP purchase. The company is headquartered in Glasgow and sells its brands online while opening physical CaveFit studio locations.

Product overview

Wolfson Group is a nutritional and fitness company operating a multi-brand portfolio consisting of CrazyBulk and PhenQ (nutritional supplement brands generating approximately £12.5 million in annual turnover), and CaveFit (a fitness studio concept acquired via IP purchase). The company operates under a platform-plus-sub-brands architecture, with the group entity providing centralized operations and expansion strategy while each brand maintains its own market positioning in the fitness and nutrition sectors.

Differentiator

Problem solved

Functional benefit

Brands

• CrazyBulk: Nutritional supplement brand operated by Wolfson Group.
• PhenQ
• CaveFit

Products and services

• CrazyBulk
• PhenQ
• CaveFit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Myprotein: THG-owned global DTC sports nutrition and supplement brand. Directly comparable to CrazyBulk as a multi-product, e-commerce-first supplement brand competing for the same fitness-consumer audience.
• Bulk Powders: UK-based DTC sports nutrition brand selling protein, creatine, and bodybuilding supplements online. Closely comparable product mix, target customer, and DTC distribution model to CrazyBulk and PhenQ.
• Protein Works: UK-headquartered DTC supplement brand with broad sports nutrition and weight-management lines. Direct competitor in the same channel and category as PhenQ and CrazyBulk.
• PureGym: Low-cost, multi-site fitness club operator with extensive UK presence and international expansion. Most directly comparable to the CaveFit studio concept in terms of pay-as-you-go fitness membership model and rapid site rollout.

Emerging players

• Gymshark: DTC fitness apparel and lifestyle brand built around gym/fitness community identity. Adjacent rather than directly competitive — comparable as a fitness-lifestyle brand builder serving the same consumer persona as CaveFit and the supplement brands.

Broad incumbents

• Optimum Nutrition: Globally recognised sports nutrition brand (part of Glanbia) with strong protein and supplement lines. Direct category overlap with CrazyBulk in bodybuilding/fitness supplements, though distributed more through retail and gym channels than pure DTC.
• Fitness First: Established premium fitness club chain operating across multiple geographies. Comparable to CaveFit in the membership-based fitness studio category, though positioned at a higher price point and broader format.
• Holland & Barrett: UK-based high-street health and supplement retailer with a large own-brand portfolio including weight management and sports nutrition. Overlaps with both PhenQ (weight management) and CrazyBulk (sports nutrition) at the category level.
• GNC: Long-established global supplement retailer with omnichannel distribution. Competes broadly in the same nutritional supplement category as Wolfson Group's brands but with a wider portfolio and retail footprint.
• The Vitamin Shoppe: US specialty retailer of vitamins, minerals, and sports supplements. Comparable category and DTC-adjacent positioning to Wolfson Group's supplement brands, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments11 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wolfson Group