What Lashkaraa does

Lashkaraa is a US-domiciled, direct-to-consumer e-commerce retailer of Indian ethnic apparel, founded in 2013 and led by CEO and Founder Sumeer Kaur. The company targets the South Asian diaspora, primarily women but also men, children, and families, across the United States, Canada, the United Kingdom, Australia, the Middle East, and an extended footprint of 50+ countries served through Shopify Markets with multi-currency checkout. Its product portfolio spans salwar kameez (in Anarkali, Churidar, Gharara, Palazzo, Pant, Punjabi, Sharara, and Straight variants), sarees, lehengas (bridal, bridesmaid, cocktail, engagement, mehendi, party wear), men's sherwanis, kurtas, and ethnic jackets, plus kidswear and Indian jewelry accessories. Sub-brands include New Arrivals (767 SKUs), Ready to Ship (89 SKUs, 2-3 day US warehouse fulfillment, standard XS-3XL), Plus Sizes (437+ SKUs), Sale (up to 70% off), and Celebrity Closet collections inspired by Bollywood figures such as Vidya Balan, Janhvi Kapoor, and Amyra Dastur.

The business is built on a Shopify-powered storefront at laskaraa.com and a native iOS app (App ID 6740537642), with payment processing through Visa, Mastercard, American Express, PayPal, Shop Pay, Apple Pay, Google Pay, and Venmo. Marketing is multi-channel: Instagram, email newsletter, lookbooks, and a content/blog layer, with earned media in Vogue India, Elle India, Times of India, Hindustan Times, and Economic Times. The Lashkaraa Loyalty program adds a retention layer on top of the primarily one-time-purchase transaction model, with unit pricing from $89 to over $565 and free US shipping above $249.

Commercially, Lashkaraa operates a pure D2C model with no wholesale, marketplace, or B2B channels disclosed. It is privately held with no parent company, no subsidiaries, no funding rounds, and no disclosed revenue, which is consistent with a bootstrapped small business at the 11-50 employee scale stated in the input. The strategic emphasis is on solving diaspora pain points that Indian retailers historically could not address internationally: US-warehouse fulfillment speed, US-standardized sizing up to 3XL, plus-size depth, and curated occasion-based assortment.

Name

Lashkaraa

Legal name

Lashkaraa

Website

https://lashkaraa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Lashkaraa is a US-domiciled, Shopify-powered direct-to-consumer e-commerce retailer of Indian ethnic apparel, serving South Asian diaspora shoppers across 50+ countries with salwar kameez, sarees, lehengas, menswear, kidswear, and jewelry, including a US-warehouse Ready to Ship program and plus-size offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct-to-consumer online retail of Indian ethnic fashion apparel including salwar kameez, sarees, lehengas, sherwanis, and accessories. One-time purchase model with products ranging from $89 to $565+. Seasonal sales offering up to 70% off. Free shipping on orders above $249 USD.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Lashkaraa is a D2C e-commerce retailer of Indian ethnic fashion apparel, selling Salwar Kameez, Sarees, Lehengas, Sherwanis, Kurtas, ethnic Jackets, Kidswear, and Indian Jewelry directly to consumers via its Shopify-powered lashkaraa.com website and iOS mobile app. Products are priced from $89 to $565+, with sales up to 70% off, free shipping on orders over $249, and international fulfillment from a US warehouse to South Asian diaspora markets across the US, Canada, UK, Australia, and the Middle East.

Product overview

Lashkaraa is an online e-commerce retailer specializing in Indian ethnic fashion wear, operating as a Shopify-powered platform offering products for women, men, and children. The core product portfolio centers on traditional South Asian attire including Salwar Kameez (available in Anarkali, Churidar, Gharara, Palazzo, Pant, Punjabi, Sharara, and Straight variants), Sarees (in Lehenga, Party Wear, and Wedding styles), and Lehengas (in Bridal, Bridesmaid, Cocktail, Engagement, Mehendi, and Party Wear categories). Men's offerings include Sherwanis (Classic, Indowestern, Achkan), Kurtas (Kurta Pajama, Long, Short), and ethnic Jackets (Nehru, Bandhgala, Jodhpuri). Additional offerings include Kidswear and Indian Jewelry accessories. The brand operates sub-brands including New Arrivals (weekly updated latest trends), Ready to Ship (2-3 day expedited shipping), Plus Sizes (XS-3XL extended sizing), Sale (up to 70% off), Celebrity Closet (Bollywood-inspired designs), and a Loyalty Program. Products are shipped internationally with free shipping on orders above $249 USD, and a native iOS mobile application is available.

Differentiator

Problem solved

Functional benefit

Brands

• Lashkaraa Couture: Designer couture collection under the Lashkaraa brand, featuring premium ethnic wear.

Products and services

• Salwar Kameez Traditional South Asian three-piece attire consisting of a tunic (kameez), trousers (salwar), and scarf (dupatta), available in multiple styles including Anarkali, Churidar, Gharara, Palazzo, Pant, Punjabi, Sharara, and Straight cuts. Targeted at South Asian women shopping for weddings, festivals, and occasions.
• Sarees Traditional Indian drape garment offered in various styles including Lehenga Sarees, Party Wear, and Wedding Sarees, featuring diverse fabrics and embroidery, targeted at South Asian women for weddings and formal events.
• Lehengas Three-piece ensemble consisting of a skirt (lehenga), blouse (choli), and scarf (dupatta), available in Bridal, Bridesmaid, Cocktail, Engagement, Mehendi Ceremony, and Party Wear categories for South Asian women shopping for weddings and celebrations.
• Sherwanis Men's traditional long coat garment available in Classic, Indowestern, and Achkan styles, typically worn for weddings and formal occasions, targeted at South Asian men shopping for groom wear and ceremonial attire.
• Kurtas Men's tunic-style garment available in Kurta Pajama Sets, Long Kurta Sets, and Short Kurta Sets for various occasions, targeted at South Asian men for weddings, festivals, and casual ethnic wear.
• Jackets Men's ethnic formal jackets including Nehru Jacket Sets, Bandhgala Jacket Sets, and Jodhpuri Jacket Sets for wedding and ceremonial wear, targeted at South Asian men seeking groom or wedding guest attire.
• Kidswear Children's ethnic wear collection featuring miniature versions of adult styles for boys and girls, targeted at South Asian families shopping for weddings, festivals, and special occasions.
• Indian Jewelry

Quantifiable outcome

• 767 new arrival products
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• W for Woman: Indian ethnic and fusion wear brand for women offering kurtas, suits, and Indo-western styles. Comparable product mix targeting women shoppers seeking occasion-based ethnic wear; primarily domestic distribution with growing international ambitions.
• Utsav Fashion: India-based D2C retailer specializing in Indian ethnic wear (sarees, lehengas, salwar suits, sherwanis) for the global Indian diaspora. Most direct competitor — same product categories, similar occasion-based merchandising, and overlapping target customer across USA, UK, Canada, and Middle East.
• Ethnix by Raymond: Raymond Group's ethnic wear brand retailing kurta sets, sherwanis, and Indo-western menswear through branded stores and online. Comparable in men's ethnic categories (sherwanis, kurtas, jackets) and shares diaspora-relevant occasion-wear positioning.
• Global Desi: AND Brands-owned Indian ethnic and fusion wear retailer targeting young women with kurtas, tunics, and Indo-western styles. Comparable in women's ethnic wear positioning and occasion-based merchandising; primarily India retail with growing e-commerce.
• Craftsvilla: India-based marketplace for ethnic fashion, crafts, and traditional wear serving both domestic and diaspora customers. Competes in overlapping categories (sarees, lehengas, salwar suits) with a similar cross-border shipping model and diaspora focus.
• Biba: Leading Indian ethnic wear brand for women offering salwar kameez, kurtas, and suits through both retail stores and online channels. Comparable product depth in women's ethnic wear with broader physical retail footprint; partial international presence targeting the diaspora.

Emerging players

• Limeroad: Indian social-commerce-enabled fashion platform offering ethnic wear alongside contemporary fashion. Overlaps in sarees, kurtis, and lehenga categories; less diaspora-focused but operates with similar small-team e-commerce model and curated marketplace approach.
• Voonik: India-based online fashion marketplace with a strong ethnic wear vertical (sarees, kurtis, lehengas) targeting value-conscious shoppers. Comparable in product categories but competes primarily on price rather than premium or diaspora-specific positioning.

Broad incumbents

• Nykaa Fashion: FSN E-Commerce's fashion platform (sister to Nykaa beauty) offering Indian and Indo-western wear alongside mainstream fashion. Backed by public-market capital; broader assortment than Lashkaraa but overlaps in ethnic wear categories for women.
• Myntra: Flipkart/Walmart-owned fashion marketplace with a substantial Indian ethnic wear vertical alongside mainstream fashion. Massive scale, well-funded, and offers comparable product categories (sarees, lehengas, kurtas) but operates as a broad fashion platform rather than an ethnic-specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Lashkaraa
• Xx.com/Lashkaraa
• Facebookfacebook.com/lashkaraa
• LinkedInlinkedin.com/company/lashkaraa-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lashkaraa