ANWA Trust

What ANWA Trust does

ANWA Trust (legally AATM NIRBHAR WOMEN'S ASSOCIATION TRUST), doing business as ANWA or Aatm Nirbhar Women's Association, is a non-profit community organization founded on March 8, 2018 in Mathura, Uttar Pradesh, by Pawani Khandelwal (Founder) and Tanya Agrawal (Co-Founder, Director - User Engagement & Growth). It is positioned as Mathura's first and only active association of business women and serves aspiring and existing women entrepreneurs in the Brij region, with a stated mission to connect aspiring female entrepreneurs to business opportunities and help existing businesswomen capitalize on their resources.

The organization operates a platform-plus-programs architecture comprising ten distinct offerings: a Business Incubation Program, Business Pathshaala (educational workshops on digital marketing, product photography, and brand building), Networking Meets, Social Charcha (expert-panel discussion forums), the annual ANWA Business Women's Awards, ANWA Active (wellness and fitness initiative), Dhunak (flagship exhibition carnival), the ANWA Ambassadors Program, a 10-week Mentorship Program, and a New Business Registration service that includes a cake-delivery welcome. Technical infrastructure is minimal: a Wix-hosted website, Razorpay for PCI-DSS compliant payment processing, WhatsApp community channels, and standard presence on Instagram, Facebook, and LinkedIn. There is no proprietary software, mobile app, or API; the platform is fundamentally human-led, event-driven, and community-mediated.

Revenue is generated through four streams: recurring membership contributions, corporate and institutional sponsorships, individual and organizational donations, and event passes for workshops and exhibitions. The organization explicitly disclaims refunds ("we don't offer any refunds"), reflecting a non-commercial posture. ANWA operates with 8 employees from its headquarters at 101, Shyama A1, Shri Radha Valley, Mathura - 281004, with revenue, headcount, and unit economics entirely undisclosed publicly.

Name

ANWA Trust

Legal name

AATM NIRBHAR WOMEN'S ASSOCIATION TRUST

Website

https://anwa.in

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ANWA Trust (Aatm Nirbhar Women's Association) is a Mathura-based non-profit founded in 2018 that runs a community and programs ecosystem for women entrepreneurs in India's Brij region, offering education, networking, exhibitions, awards, mentorship, and incubation services to SMB women-led businesses.

Ownership category

akta.pro rank

Headquarters

HQ city

Mathura

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Membership Contributions: Revenue generated through membership fees from women entrepreneurs joining the ANWA community. The organization operates as a non-profit with membership as a primary income source.
2. Sponsorships: Corporate and institutional sponsorships supporting ANWA's programs and events for women entrepreneurs.
3. Donations: Charitable donations from individuals and organizations supporting women entrepreneurship and empowerment in the Brij region.
4. Event Passes: Revenue from event passes for workshops, exhibitions, and programs such as Dhunak carnival and Business Women's Awards.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

ANWA Trust is a non-profit organization that supports women entrepreneurs in the Brij region (Mathura, Uttar Pradesh, India) through a portfolio of programs including business incubation, business education (Business Pathshaala), networking meets, mentorship, recognition through Business Women's Awards, and assistance with new business registration. Its core deliverable is community-based, programmatic enablement of aspiring and existing women-led businesses rather than any single product or commercial service.

Product overview

ANWA (Aatm Nirbhar Women's Association) is a non-profit organization that functions as a holistic ecosystem for women entrepreneurs in Brij (Mathura region). It operates as a platform-plus-programs architecture, with the core offerings including the Business Incubation Program, Business Pathshaala educational sessions, Networking Meets, Social Charcha discussion forums, ANWA Business Women's Awards, ANWA Active wellness initiatives, Dhunak carnival exhibitions, the ANWA Ambassadors Program, Mentorship Program, and New Business Registration services. The organization was founded on Women's Day 2018 and connects aspiring female entrepreneurs to business opportunities while helping existing businesswomen capitalize on their resources.

Differentiator

Problem solved

Functional benefit

Brands

• Business Pathshaala: Educative and informative sessions for women entrepreneurs focusing on digital marketing, business portfolio making, and skill development.
• Social Charcha
• Networking Meets
• ANWA Business Women's Awards
• Dhunak
• ANWA Active
• ANWA Ambassadors Program

Products and services

• Business Incubation
• Business Pathshaala
• Networking Meets
• Social Charcha
• Business Women's Awards
• ANWA Active
• Dhunak
• ANWA Ambassadors Program
• Mentorship Program
• New Business Registration Assistance

Quantifiable outcome

• 70% business growth for members after joining ANWA
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered minor and core.

• WeActminorGTM or Marketing PartnerPartner organization supporting ANWA's initiatives for women entrepreneurs.
• SHEROEScoreStrategic or Co-development PartnerMajor women-focused platform partnership for ecosystem development and women entrepreneur support.
• GTT TrainingsminorStrategic or Co-development PartnerTraining partner providing skill development programs for women entrepreneurs.
• WomennovatorcoreStrategic or Co-development PartnerInnovation and startup platform partnership supporting women entrepreneurs.
• Mahila MoneyminorChannel Partner/ Reseller/ DistributorFinancial services partner for women-focused money management and funding support.
• IIC GLA UniversityminorStrategic or Co-development PartnerInstitutional Innovation Council partnership with GLA University for startup ecosystem development.
• SDTT Khajani InstituteminorStrategic or Co-development PartnerSocial development trust partnership for training and capacity building.
• Bloom ExhibitionminorChannel Partner/ Reseller/ DistributorExhibition partner for providing display and showcase opportunities for women entrepreneurs.
• Aura ExhibitionsminorChannel Partner/ Reseller/ DistributorExhibition partner for event and showcase platforms.
• Aariana WellnessminorGTM or Marketing PartnerWellness partner for ANWA Active program activities.
• Brij VasundharaminorStrategic or Co-development PartnerLocal regional partner for Brij region ecosystem development.
• KadambminorStrategic or Co-development PartnerRegional partner organization for community building in Mathura.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• TiE (The Indus Entrepreneurs): Global non-profit supporting entrepreneurship through mentoring, networking, and education. Comparable to ANWA in mission (entrepreneur empowerment via community) but operates multi-city India and global chapter networks.
• SEWA (Self Employed Women's Association): India's largest and oldest membership-based organization of self-employed and informal-sector women workers, founded 1972. SEWA is a directly comparable model to ANWA — both are membership-driven women's collectives providing training, financial inclusion, and entrepreneurship support — but at vastly greater national scale.
• FICCI Ladies Organisation (FLO): Pan-India business women's organisation under FICCI, focused on women entrepreneurship, leadership, and networking across 17 chapters. Comparable to ANWA in mission (advancing women in business) but operating as a nationwide trade-association platform rather than a city-level grassroots non-profit.

Emerging players

• SHEROES: A core strategic partner of ANWA, SHEROES is a digital community platform for women covering jobs, entrepreneurship, and mentorship. Comparable in ecosystem role (women-entrepreneur enablement) but operates digitally at scale versus ANWA's local-event-driven model.
• Womennovator: An innovation and startup platform focused on women founders, also an ANWA core partner. Operates a more national, cohort-based incubation model overlapping with ANWA's Business Incubation Program.
• Mahila Money: A financial services platform designed for Indian women, an ANWA channel partner. Comparable in empowering women-entrepreneur financial capability, but specialized in fintech/distribution versus ANWA's broad community-association role.

Peers

• Mann Deshi Foundation: Maharashtra-based non-profit providing rural women entrepreneurs with business training, microfinance, and skill development. Comparable to ANWA in serving Tier-2/3 women-entrepreneur segments with a mix of training, mentorship, and financial access.

Others

• Catalyst for Women Entrepreneurs: Non-profit supporting women entrepreneurs through research, advisory, and partnerships. Thematically comparable to ANWA's mission of advancing women entrepreneurship, though operating primarily at policy and research level in a Western context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/anwa.india
• LinkedInlinkedin.com/company/anwa-trust
• Instagraminstagram.com/anwa_india

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANWA Trust