Cali'flour Foods
Cali'flour Foods is a private, DTC food company founded in 2016 in Chico, California, by Amy Lacey, offering cauliflower-based food products to health-conscious and gluten-free consumers via its own e-commerce storefront with a Subscribe & Save subscription model.
- Company typePrivate
- Founded2016
- HeadquartersChico, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cali'flour Foods does
Cali'flour Foods is a private, direct-to-consumer food company founded in 2016 by Amy Lacey and headquartered in Chico, California. Per firmographic data, the company provides cauliflower-based food products that enable consumers to enjoy familiar formats (such as pizza crusts and related items) within gluten-free, low-carb, or vegetable-forward dietary frameworks. The company employs 11–50 people, sells primarily through its own e-commerce storefront at califlourfoods.com, and operates a Subscribe & Save subscription program offering 20% recurring discounts on monthly orders, supported by free shipping over $50 and a 30-day guarantee.
In 2019 the company raised a funding round from CircleUp and Sunrise Strategic Partners to scale operations. Subsequent public-facing signals indicate the customer base has been transitioned into the Livyond (Soursop Nutrition) ecosystem, which markets soursop-based cellular wellness supplements (Cell + Immunity Gummies, Soursop Surge Shake with a GLP-1 support blend) and a skincare line (Vitamin C Brightening Serum, Hyaluronic Restoration Cream, Purifying Cleanser, Firming Cream). This suggests either an acquisition, brand migration, or distribution partnership in which the cauliflower brand has been absorbed into a broader soursop-and-skincare wellness portfolio.
Go-to-market is digitally native: DTC e-commerce as the primary sales channel, augmented by an email newsletter, affiliate/referral program, and organic social presence across Facebook, Instagram, Pinterest, TikTok, and YouTube, with a content marketing hub ('The Journal') covering ingredient science, skin science, and recipes. Pricing is anchored on subscription economics with a 20% loyalty discount and accessibility features (WCAG 2.1 AA via the Accessibly App) baked into the storefront.
Cali'flour Foods firmographics
Firmographics- Name
- Cali'flour Foods
- Website
- https://califlourfoods.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cali'flour Foods is a private, DTC food company founded in 2016 in Chico, California, by Amy Lacey, offering cauliflower-based food products to health-conscious and gluten-free consumers via its own e-commerce storefront with a Subscribe & Save subscription model.
- Ownership category
- akta.pro rank
Cali'flour Foods industry classification
Industry- Product category
- Cauliflower-based foods
- NAICS
- Food Manufacturing (311), Cookie, Cracker, and Pasta Manufacturing (31182)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
- akta.pro secondary industry
- Rice Cakes & Grain Snack Manufacturing (AFAKAIAK)
Keywords
Where Cali'flour Foods is headquartered
LocationHeadquarters
- HQ city
- Chico
- HQ country
- United States
- HQ region
- North America
Markets served
Cali'flour Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save - 20% recurring discount |
Distribution channels1 record
Marketing channels8 records
Cali'flour Foods product offering
Product offeringCore offering
Cali'flour Foods is a provider of cauliflower-based food products designed to allow consumers to enjoy favorite comfort foods (such as pizza, pastas, and tortillas) through vegetable-based, lower-carb and gluten-free alternatives. The company manufactures and distributes cauliflower-based product lines targeting health-conscious and dietary-restricted consumers.
Product overview
This source is a welcome page for Cali'flour Foods on the Livyond (Soursop Nutrition) website. The page primarily describes the benefits of the soursop (Graviola) plant and its properties, and welcomes the Cali'flour Foods family to Livyond. The page does not contain specific product information about Cali'flour Foods' own products, pricing, or services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 15x more Vitamin C than oranges
- +3 more outcomes
Companies that use Cali'flour Foods
Customer profileSegments1 record
Ideal customer profiles1 record
Cali'flour Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cali'flour Foods partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Cali'flour Foods competitors and assessment
Company assessmentDirect peers
- From the Ground Up: Vegetable-based (cauliflower, sweet potato, butternut squash) cracker brand. Direct overlap in the cauliflower-snack subcategory.
- Simple Mills: Better-capitalized alternative-flour cracker, cookie, and baking-mix brand (almond flour, cassava, sunflower). Same alt-ingredient, clean-label positioning with broader distribution.
- Outer Aisle: Direct-to-consumer and retail brand offering cauliflower-based pizza crusts, sandwich thins, and savory plant-based baked goods. Highly comparable product mix and alt-ingredient positioning.
- Real Good Foods: Public CPG company specializing in cauliflower- and protein-based pizzas, bowls, and breakfast foods. Closest direct competitor to Cali'flour Foods in the cauliflower-pizza-crust category with overlapping retail and DTC channels.
- Siete Foods: Grain-free tortilla, chip, and Mexican-food brand using cassava and avocado oil. Comparable alt-ingredient, health-forward positioning with significant retail and DTC scale.
- Real Food From the Ground Up (Cauliflower Cookies): Cauliflower-based crackers and cookies brand targeting health-conscious consumers. Direct competitor in the cauliflower-baked-snack niche.
Broad incumbents
- Bob's Red Mill: Large alternative-grain flour, baking, and snack brand. Comparable alt-ingredient positioning but operates at much greater scale across mainstream grocery.
- Trader Joe's Private Label: Retailer that has launched its own cauliflower pizza crust and cauliflower-based snack SKUs. Significant private-label competitive threat in the same product categories.
- Quest Nutrition: Large low-carb, protein-focused CPG brand with overlapping consumer base (low-carb/keto). Competes for the same shopper basket rather than exact SKUs.
Emerging players
- Outstanding Foods: Plant-based cheese puffs and snacks. Adjacent alt-ingredient snack competitor targeting similar health-conscious consumers through retail and DTC.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Cali'flour Foods social profiles
Digital presenceCali'flour Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cali'flour Foods leadership team
Management profileNumber of profiles
Profiles1 record
Cali'flour Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cali'flour Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cali'flour Foods
What does Cali'flour Foods do?
Cali'flour Foods is a provider of cauliflower-based food products designed to allow consumers to enjoy favorite comfort foods (such as pizza, pastas, and tortillas) through vegetable-based, lower-carb and gluten-free alternatives. The company manufactures and distributes cauliflower-based product lines targeting health-conscious and dietary-restricted consumers.
Is Cali'flour Foods a public or private company?
Cali'flour Foods is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cali'flour Foods founded?
Cali'flour Foods was founded in 2016. It employs 11 to 50 people.
Where is Cali'flour Foods based?
Cali'flour Foods is headquartered in Chico, United States, in the North America region.
Who are Cali'flour Foods's main competitors?
Direct peers on record are From the Ground Up, Simple Mills, Outer Aisle, Real Good Foods, Siete Foods and Real Food From the Ground Up (Cauliflower Cookies). Broad incumbents are Bob's Red Mill, Trader Joe's Private Label and Quest Nutrition. Outstanding Foods is listed as an emerging player.
Does Cali'flour Foods have an API?
No public API is recorded for Cali'flour Foods.
What industry is Cali'flour Foods in?
Cali'flour Foods's product category is Cauliflower-based foods. Its primary akta.pro industry code is CRADACAI, Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust), with a secondary code of AFAKAIAK, Rice Cakes & Grain Snack Manufacturing. Its NAICS code is 311 and its SIC code is 2050.