Outer Aisle Gourmet
Outer Aisle Gourmet is a privately-held Ventura, California food company founded in 2019 that makes frozen, vegetable-based (cauliflower and broccoli) bread alternatives — sandwich slices, pizza crusts, and wraps — for keto, low-carb, paleo, and gluten-free consumers, sold direct-to-consumer via subscription and through 1,500+ grocery retail locations.
- Company typePrivate
- Founded2019
- HeadquartersVentura, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Outer Aisle Gourmet does
Outer Aisle Gourmet is a privately-held American food company founded in 2019 and headquartered in Ventura, California, that manufactures vegetable-based bread alternatives targeting consumers on ketogenic, low-carb, paleo, and gluten-free diets. The company's core technology is a clean-label frozen food formulation built around cauliflower and broccoli as the primary ingredient (comprising 63% of composition), combined with cage-free eggs, aged parmesan cheese, and nutritional yeast. The four-ingredient formulation delivers 1–3g net carbs and 9–13g of protein per serving, with two full servings of vegetables, and is certified ketogenic and gluten-free. Products are pre-formed, frozen, and designed for preparation in toasters, air fryers, or conventional ovens in under ten minutes.
The product portfolio centers on two SKUs: Cauliflower Sandwich Slices (in Original, Everything, Italian, and Jalapeño flavors) and Cauliflower/Broccoli Pizza Crusts & Wraps, with broccoli variants introduced more recently. Outer Aisle operates a dual-channel commercial model: direct-to-consumer e-commerce through a Shopify storefront (with a 15%-discount subscription offering flexible 2–8 week delivery cadence) and broad retail distribution in the freezer sections of more than 1,500 grocery locations including Whole Foods, Costco, Kroger, Sprouts, Walmart, Harris Teeter, Wegmans, and regional chains. International reach is limited to Canada, served exclusively through distribution partner Sweet & Sprouted. The company markets through content (a recipe blog), social media (Facebook, Instagram, Pinterest, Twitter), a Facebook community ("Carbslayers"), an affiliate program via Refersion, SMS marketing via Postscript, and earned media from outlets including Food Network, CNN, Forbes, The Healthy, and Kitchn.
The company is founder-led by CEO Jeanne David, employs 51–100 people, operates with no disclosed institutional investors or funding rounds, and generates revenue through one-time DTC sales, recurring subscriptions, and wholesale/retail sales. Brand equity is anchored by 10,000+ verified customer reviews averaging 4.9 stars, a 5th-place ranking on Inc. 5000's California fastest-growing companies list in 2020, and registered trademarks including "Everything But the Carbs™" and "PLANTPOWER™."
Outer Aisle Gourmet firmographics
Firmographics- Name
- Outer Aisle Gourmet
- Legal name
- Outer Aisle Gourmet, LLC
- Website
- https://outeraislegourmet.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Outer Aisle Gourmet is a privately-held Ventura, California food company founded in 2019 that makes frozen, vegetable-based (cauliflower and broccoli) bread alternatives — sandwich slices, pizza crusts, and wraps — for keto, low-carb, paleo, and gluten-free consumers, sold direct-to-consumer via subscription and through 1,500+ grocery retail locations.
- Ownership category
- akta.pro rank
Outer Aisle Gourmet industry classification
Industry- Product category
- Specialty Frozen Bread Alternatives
- NAICS
- Bakeries and Tortilla Manufacturing (3118)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused) (AFAKAAAG)
- akta.pro secondary industries
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Online Bulk & Pantry Staples Retail (CRAHAIAG)
Keywords
Where Outer Aisle Gourmet is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Outer Aisle Gourmet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct E-Commerce Sales (One-Time): One-time purchases of Sandwich Slices and Pizza Crusts sold through the company's Shopify e-commerce storefront. Products sold in multi-pack bundles (12 packs of Sandwich Slices at $99.00, 12 packs of Pizza Crusts at $99.00). Free shipping on all orders.
- Subscription / Recurring Orders: Subscription model offering 15% savings on recurring deliveries of Sandwich Slices and Pizza Crusts. Customers can schedule deliveries every 2, 4, 6, or 8 weeks. Text-to-skip functionality allows skipping individual deliveries. Cancel anytime with no penalties. This drives recurring revenue and customer LTV.
- Retail / Wholesale Distribution: Products sold through major national grocery retailers including Whole Foods, Sprouts, Costco, Kroger, Harris Teeter, Wegmans, Walmart, Fred Meyer, Fry's, Hannaford, King Soopers, QFC, and ShopRite. Sold in the freezer section of physical retail locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Sandwich Slices (12 bags) - $99.00 |
| Subscription | Multi-year contract | Pizza Crusts & Wraps (12 bags) - $99.00 |
| Subscription | Multi-year contract | All Flavor Variety Pack - $99.00 |
| Unit Pricing | Pay-as-you-go | SmartPoints Values |
Go-to-market motion1 record
Distribution channels14 records
Marketing channels9 records
Outer Aisle Gourmet product offering
Product offeringCore offering
Outer Aisle Gourmet manufactures and sells frozen, vegetable-based bread alternatives made primarily from cauliflower and broccoli, combined with cage-free eggs, aged parmesan cheese, and nutritional yeast. The core product line consists of Sandwich Slices (rounds) and Pizza Crusts/Wraps, which are low-carb, keto-friendly, gluten-free, and grain-free, designed for consumers following keto, paleo, low-carb, or gluten-free diets. The company sells directly to consumers through its Shopify e-commerce storefront (including a subscription offering with 15% savings) and distributes through major national grocery retailers including Whole Foods, Costco, Kroger, Sprouts, and Walmart.
Product overview
Outer Aisle Gourmet is a food company offering plant-based bread alternatives made primarily from cauliflower and broccoli. The core product portfolio consists of Cauliflower Sandwich Slices (in Original, Everything, Italian, and Jalapeño flavors) and Cauliflower/Broccoli Pizza Crusts & Wraps. All products are low-carb, keto-friendly, gluten-free, and grain-free, made with simple ingredients including fresh vegetables, cage-free eggs, and parmesan cheese. The company also offers subscription services for recurring deliveries and has a mobile application for customer engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Cauliflower Sandwich Slices Frozen cauliflower-based bread alternative available in Original, Everything, Italian, and Jalapeño flavors. Each round is 4 inches in diameter with 6 rounds per pack, providing 2-3g net carbs and 9-10g protein per serving, with two full servings of vegetables per serving. Designed for consumers on keto, low-carb, paleo, or gluten-free diets who want sandwich bread, burger buns, or breakfast bases.
- Cauliflower Pizza Crusts & Wraps Frozen cauliflower-based pizza crusts and wraps that are 7 inches in diameter with 2 crusts per pack. Provides 3g net carbs and 13g protein per serving, with two servings of vegetables per serving. Designed as a low-carb alternative for pizzas, wraps, quesadillas, and burritos.
- Broccoli Pizza Crusts & Wraps Frozen broccoli-based pizza crusts offering a full serving of broccoli and 7g protein per piece, providing an alternative to the cauliflower crusts for keto and grain-free consumers seeking variety.
- Recurring Delivery Subscription Service Subscription program offering 15% savings on recurring deliveries of Sandwich Slices and Pizza Crusts. Customers can schedule deliveries every 2, 4, 6, or 8 weeks, skip individual deliveries via text, and cancel anytime with no penalties. Designed to drive customer retention and recurring revenue.
Quantifiable outcome
- 5th fastest-growing private company in California by Inc. 5000 in 2020
- +5 more outcomes
Companies that use Outer Aisle Gourmet
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Outer Aisle Gourmet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outer Aisle Gourmet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sweet & SproutedcoreExclusive Canadian distribution partner for Outer Aisle products. Consumers in Canada can order Outer Aisle products directly through the Sweet & Sprouted e-commerce platform (sweetandsprouted.com). This partnership extends Outer Aisle's geographic reach beyond the USA into the Canadian market.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Outer Aisle Gourmet competitors and assessment
Company assessmentDirect peers
- Caulipower: Caulipower is the pioneer cauliflower-based pizza crust brand, sold in mainstream grocery freezer aisles. It is the closest direct competitor to Outer Aisle's core cauliflower sandwich rounds and pizza crust SKUs, targeting the same keto, low-carb, and gluten-free consumers.
- Real Good Foods: Real Good Foods produces a broad portfolio of frozen, low-carb, high-protein convenience foods including cauliflower-based pizzas and breaded items. It competes head-to-head with Outer Aisle in the natural and conventional frozen-foods channel with similar dietary positioning.
- Cali'Flour Foods: Cali'Flour Foods makes cauliflower-based pizza crusts, flatbreads, and sandwich thins targeted at keto and low-carb consumers. It is a near-identical product set to Outer Aisle's and competes in the same D2C and retail channels.
- The Greater Knead: The Greater Knead produces gluten-free, allergy-friendly baked goods including cookie dough, waffles, and pizza crusts. It serves an overlapping gluten-free and allergen-conscious consumer base through grocery and foodservice channels.
- Mikey's: Mikey's makes gluten-free English muffins, pizza crusts, and tortillas targeted at health-conscious consumers. It overlaps with Outer Aisle's pizza crust and wrap categories and competes in natural grocery freezers.
- Base Culture: Base Culture produces gluten-free, paleo, and grain-free breads and baked goods with a clean-label approach. It competes with Outer Aisle for the same paleo, gluten-free, and keto consumer segments across DTC and natural grocery.
- BFree Foods: BFree Foods specializes in gluten-free wraps, breads, and bagels with broad international distribution. It competes directly with Outer Aisle's wraps and pizza crusts in the gluten-free segment across retail and DTC channels.
- Smart Baking Company: Smart Baking Company makes keto-friendly, low-carb, gluten-free breads, muffins, and snacks (including SmartCakes) targeting diabetics and keto consumers. It is a direct competitor in the functional, low-net-carb baked-goods category.
Broad incumbents
- Simple Mills: Simple Mills is a leading natural foods brand spanning almond-flour crackers, baking mixes, cookies, and frostings. It targets overlapping health-conscious and dietary-restricted consumers but is broader than Outer Aisle and shelf-stable rather than frozen.
- Siete Foods: Siete Foods (acquired by PepsiCo) produces grain-free tortillas, chips, and other better-for-you Mexican-category foods. It competes for the same health-conscious, gluten-free, and paleo consumers as Outer Aisle, with a much broader retail footprint and marketing budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Outer Aisle Gourmet social profiles
Digital presenceOuter Aisle Gourmet compliance and trust
Trust signalCompliance2 records
Outer Aisle Gourmet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outer Aisle Gourmet leadership team
Management profileNumber of profiles
Profiles1 record
Outer Aisle Gourmet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outer Aisle Gourmet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outer Aisle Gourmet
What does Outer Aisle Gourmet do?
Outer Aisle Gourmet manufactures and sells frozen, vegetable-based bread alternatives made primarily from cauliflower and broccoli, combined with cage-free eggs, aged parmesan cheese, and nutritional yeast. The core product line consists of Sandwich Slices (rounds) and Pizza Crusts/Wraps, which are low-carb, keto-friendly, gluten-free, and grain-free, designed for consumers following keto, paleo, low-carb, or gluten-free diets. The company sells directly to consumers through its Shopify e-commerce storefront (including a subscription offering with 15% savings) and distributes through major national grocery retailers including Whole Foods, Costco, Kroger, Sprouts, and Walmart.
Is Outer Aisle Gourmet a public or private company?
Outer Aisle Gourmet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outer Aisle Gourmet founded?
Outer Aisle Gourmet was founded in 2019. It employs 51 to 100 people.
Where is Outer Aisle Gourmet based?
Outer Aisle Gourmet is headquartered in Ventura, United States, in the North America region.
How does Outer Aisle Gourmet make money?
Three revenue lines are on record. Direct E-Commerce Sales (One-Time) is the primary driver. The others are subscription / Recurring Orders and retail / Wholesale Distribution.
Who are Outer Aisle Gourmet's main competitors?
Direct peers on record are Caulipower, Real Good Foods, Cali'Flour Foods, The Greater Knead, Mikey's, Base Culture, BFree Foods and Smart Baking Company. Broad incumbents are Simple Mills and Siete Foods.
Does Outer Aisle Gourmet have an API?
No public API is recorded for Outer Aisle Gourmet.
What industry is Outer Aisle Gourmet in?
Outer Aisle Gourmet's product category is Specialty Frozen Bread Alternatives. Its primary akta.pro industry code is AFAKAAAG, Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused), with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 3118 and its SIC code is 2050.