Arbre et Paysage 32
Arbre et Paysage 32 is a French non-profit association founded in 1990, headquartered in Auch (Gers), that promotes non-forest trees, hedgerows, and agroforestry through consulting, training, awareness events, and applied research for farmers, local authorities, educators, and citizens.
- Company typePrivate
- Founded1990
- HeadquartersAuch, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Arbre et Paysage 32 does
Arbre et Paysage 32 is a French non-profit association (association loi 1901) founded in 1990 at the initiative of farmers, headquartered at 771 route de Pessan, 32000 Auch (Gers, Occitanie). It operates with a multidisciplinary permanent team of approximately 13 employees and a network of public and associative partners. Its stated mission is to promote the place of "non-forest" trees (arbre de pays, haie champêtre, agroforesterie) in agricultural and rural landscapes through consulting, training, awareness campaigns, and applied research.
The portfolio is organized around five activity lines: (i) planting and vegetation management consulting (hedgerow planting, natural regeneration, maintenance, soil fertility); (ii) training in agroecology and agroforestry (including the "Apprentis du Vivant" program for agricultural students, "Passage à l'arbre," and "Viticulture Grandeur Nature"); (iii) expertise and advisory services for project holders; (iv) public awareness through the annual Paysages In Marciac festival (since 2008, 18th edition in 2026 with 70+ speakers and 600+ visitors per edition), the Sève Qui Peut citizen festival in Auch, traveling exhibitions (6 available), 31 catalog books, and 20 free downloadable booklets; and (v) applied research through the Chartrier Ferrière experimental station (managed since 2020 with the Département de la Corrèze, Andros, and the Muséum d'Histoire Naturelle), focused on arid-adaptation of fruit trees and vines, mycorrhization, and soil fertility restoration. The organization also coordinates the national Groupe National Trognes with Maison Botanique and the Office Français de la Biodiversité.
Revenue is generated through a hybrid of €30/year individual memberships (providing quarterly activities, webinars, exhibition access, 5% shop discount, free poster), one-time product sales of books (€12.80-€130) and poster sets (€15/lot of 4) via an online boutique with free shipping over €50, paid training and formation services, project-based consulting, and co-financing from regional, departmental, national, and EU public partners plus philanthropic foundations (Fondation de France, Fondation Léa Nature, Fonds pour l'Arbre). The go-to-market combines direct field sales with a community-led model anchored in territorial partnerships across Occitanie and, increasingly, a national coordination remit through the Groupe National Trognes.
Arbre et Paysage 32 firmographics
Firmographics- Name
- Arbre et Paysage 32
- Legal name
- Arbre et Paysage 32
- Website
- https://ap32.fr
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arbre et Paysage 32 is a French non-profit association founded in 1990, headquartered in Auch (Gers), that promotes non-forest trees, hedgerows, and agroforestry through consulting, training, awareness events, and applied research for farmers, local authorities, educators, and citizens.
- Ownership category
- akta.pro rank
Arbre et Paysage 32 industry classification
Industry- Product category
- Agroforestry and Environmental Consulting
- NAICS
- Support Activities for Forestry (1153), Soil Preparation, Planting, and Cultivating (115112), Forest Nurseries and Gathering of Forest Products (113210)
- SIC
- Forestry (800), Agricultural Services (700)
- akta.pro primary industry
- Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE)
- akta.pro secondary industries
- Agroforestry & Perennial Cropping Systems (EUABABAD), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL), Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Payments for Ecosystem Services (PES) Program Development & Administration (AFAMAMAF)
Keywords
Where Arbre et Paysage 32 is headquartered
LocationHeadquarters
- HQ city
- Auch
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Arbre et Paysage 32 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Membership Dues: Annual membership at 30€ per year, providing access to quarterly activities, webinars, free exhibitions, 5% shop discount, and a free poster. Membership strengthens actions on the ground and credibility with local actors and funders.
- Book and Product Sales: Online boutique selling books on trees, agroforestry, and environment (prices ranging from 12.80€ to 130€), posters (15€ for lot of 4), with free shipping from 50€
- Training and Formation Services: Training in agroecology and agroforestry, online and on-site, including catalog courses, Apprentices du Vivant, Passage à l'arbre, and Viticulture Grandeur Nature programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership with member benefits |
| One time/ perpetual license | Pay-as-you-go | Book prices vary by title |
| Unit Pricing | Pay-as-you-go | Poster sets |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Arbre et Paysage 32 product offering
Product offeringCore offering
Arbre et Paysage 32 provides consulting, training, and awareness services dedicated to non-forest trees, country hedgerows, and agroforestry systems. Its core deliverables are technical support for planting and natural regeneration, catalog-based training in agroecology, an annual membership program, an experimental research station, and an online boutique selling books and posters on trees and ecology.
Product overview
Arbre et Paysage 32 is a non-profit association (association loi 1901) founded in 1990 by farmers, offering a portfolio of services focused on trees, hedgerows, and agroforestry. The organization's offerings center on: a membership program (Adhésion) at €30/year providing access to discounts and exclusive activities; an online boutique selling books and posters on trees and ecology; training programs in agroecology and agroforestry; technical consulting and expertise; awareness activities including the annual 'Paysages In Marciac' festival and 'Sève Qui Peut' citizen festival; traveling exhibitions available for loan; an experimental research station at Chartrier Ferrière focused on drought adaptation; and coordination of the national pollard tree (trognes) network. The association is primarily a service-based organization rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- Adhésion (Annual Membership) Annual membership at €30/year providing individuals with a free poster, a 5% discount on the online boutique, free access to exhibitions, access to a series of 9 exclusive webinars, and a free quarterly activity (e.g., hedge pruning and green pruning workshops, grafting, discovery walks, seed collection).
- Conseil – Expertise (Consulting and Technical Expertise) Year-round technical support and consulting for project holders on trees, hedgerows, maintenance, landscaping, and agronomy. Includes accompaniment from initial diagnosis through planting and natural regeneration project setup and implementation, for farmers, local authorities, and project managers.
- Formation (Agroecology and Agroforestry Training) Catalog training programs in agroecology and agroforestry offered online and on-site, including the specialized programs Apprentis du Vivant, Passage à l'arbre, and Viticulture Grandeur Nature, aimed at agricultural professionals, students, and viticulture practitioners.
- Sensibilisation (Awareness Programs and Festivals) Educational and awareness programs including the annual Paysages In Marciac festival (18th edition in 2026, with 5 days of events, 70 speakers, 600+ visitors, and 30,000+ YouTube views), the Sève Qui Peut citizen festival, traveling exhibitions, school animations, conferences, and discovery walks.
- Station expérimentale Chartrier Ferrière (Experimental Research Station) Experimental research station focused on adaptation of fruit trees and vines to aridity, soil fertility restoration through mycorrhizal techniques, and production of mycorrhized seedlings (pistachiers, almonds, service trees, fruit trees). Managed in partnership with Département de la Corrèze, Andros, and Muséum d'Histoire Naturelle.
- Livres (Books) Curated catalog of 31 books on trees, agroforestry, biodiversity, soil science, and environmental topics, including works by Francis Hallé, Marc-André Selosse, Marcel Bouché, and Jean-Pierre Thibault. Prices range from €12.80 to €130 (e.g., La Flore Photo) with free shipping on orders over €50.
- Lot de 4 posters de Florence Gendre et David Dellas Set of 4 posters (40x60cm) featuring tree illustrations: black-and-white drawings of alder and oak pollard by David Dellas, and color illustrations of mulberry and willow pollard by Florence Gendre. Sold as a lot for €15.
- Livrets (Downloadable Educational Booklets) Collection of 20 free downloadable PDF booklets covering hedgerows, agroforestry, old trees, soil health, biodiversity, pollinators, and regional landscape guides. Available at no cost from the association's website.
- Expositions (Loanable Exhibitions) Set of 6 loanable exhibitions available to members (free with €30 annual membership) and territorial partners: Vieux arbres et biodiversité (20 banners), L'arbre champêtre première matière (16 banners), Jo la Genette (13 banners), Dessins botaniques (62 banners), Arbres en campagne (18 banners), and Agroforesterie en tous lieux (16 framed drawings).
Quantifiable outcome
- 5 days of events, 70 speakers, 600+ visitors, 30,000+ YouTube views annually at Paysages In Marciac festival
- +1 more outcomes
Companies that use Arbre et Paysage 32
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Arbre et Paysage 32 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Arbre et Paysage 32 partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Office Français de la Biodiversité (OFB)coreOFB supports the National Trognes Group coordinated by Arbre et Paysage 32, which aims to promote knowledge and rehabilitation of pollarded trees (trognes) in France
- Département de la CorrèzecorePartner in the Chartrier Ferrière experimental station management since 2020, focused on research for fruit tree and vine adaptation to aridity and soil fertility restoration
- AndrosminorPartner in the Chartrier Ferrière experimental station project
- Muséum d'Histoire NaturelleminorPartner in the Chartrier Ferrière experimental station project
- Région OccitaniecoreRegional council of Occitanie, one of the main institutional partners providing funding and support for territorial actions
- Département du GerscoreDepartmental council of Gers, the main territorial collectivity where the association is based and operates
- Agence de l'eau Adour-GaronneminorWater agency supporting water resource and river ecosystem projects related to trees and riparian areas
- DREAL OccitanieminorRegional directory of environment, planning and housing supporting territorial environmental actions
- Réseau Haies OccitaniecoreRegional hedgerow network (AFAC Agroforesteries) promoting hedgerow planting and management in Occitanie
- Réseau Haies FrancecoreNational hedgerow network (AFAC Agroforesteries) coordinating hedgerow and agroforestry initiatives across France
- Ecole Française d'AgroforesteriecoreFrench school of agroforestry providing education and training in agroforestry practices
- CAUE du GersminorCouncil of Architecture, Urbanism and Environment of Gers, partner in landscape and planning initiatives
- Centre National d'AgroécologieminorNational center for agroecology (Carbone Fertile), supporting research and implementation of agroecological practices
- Fédération des Chasseurs du GersminorHunting federation of Gers, partner in territorial biodiversity and landscape management
- Maison BotaniquecoreCo-coordinator of the Groupe National Trognes with Arbre et Paysage 32, dedicated to promoting knowledge and rehabilitation of pollarded trees
- Des Enfants et des ArbresminorAssociation connecting children and trees, partner in awareness and education initiatives
- Ville d'AuchcoreCity of Auch, main partner for Sève Qui Peut festival and various local initiatives
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Arbre et Paysage 32 competitors and assessment
Company assessmentDirect peers
- Solagro: French non-profit engineering office working on agroecology, energy-climate and biodiversity in agriculture. Comparable advisory/training/prospective-analysis profile serving farmers and territorial actors, with a national footprint.
- Réseau Haies France: National hedgerow network affiliated with AFAC-Agroforesteries. AP32 is explicitly partnered with this network and operates the same hedgerow-planting-and-management technical assistance model in its territory.
- Maison Botanique: Co-coordinator of the Groupe National Trognes with AP32, dedicated to knowledge and rehabilitation of pollarded trees. Comparable French non-profit with parallel educational mission centered on hedgerows and traditional tree practices.
- Centre National d'Agroécologie (Carbone Fertile): Identified as AP32's national partner. French non-profit focused on agroecology research and implementation — closely comparable scope (advisory, training, publications) to AP32's profile.
- AFAC-Agroforesteries: French national federation for agroforestry, of which AP32's partners (Réseau Haies France, various local networks) are members. Direct peer as the umbrella coordinating body for tree/hedgerow associations across France, serving the same farmer/territorial authority customer base.
- Agroof: French R&D cooperative specialized in agroforestry research and training. Operates in the same technology/training niche as AP32 with explicit focus on Mediterranean/arid adaptation and on-station experimental work parallel to Chartrier Ferrière.
Emerging players
- Ver de Terre Production: French agroecology-focused training and content company; comparable in its training-and-content portfolio (online courses, books, events) targeting farmers and engaged citizens, though broader than trees.
- Scopela: French consultancy specialized in agroforestry project support for farmers and territorial authorities — directly overlapping with AP32's consulting/training business line in Occitanie and beyond.
Others
- Office Français de la Biodiversité (OFB): Public funder and partner of AP32 (since 2022 on the National Trognes Group). Adjacent enabling entity — the policy/funding body whose priorities shape the demand AP32 serves; not a competitor but a strategic upstream stakeholder.
Broad incumbents
- Pur Projet: Larger, more commercial scale-up player in agroforestry and carbon project development. Comparable technology/methodology base but operates across international supply chains with corporate buyers, vs. AP32's regional non-profit positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Arbre et Paysage 32 social profiles
Digital presenceArbre et Paysage 32 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arbre et Paysage 32 leadership team
Management profileNumber of profiles
Profiles4 records
Arbre et Paysage 32 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arbre et Paysage 32 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arbre et Paysage 32
What does Arbre et Paysage 32 do?
Arbre et Paysage 32 provides consulting, training, and awareness services dedicated to non-forest trees, country hedgerows, and agroforestry systems. Its core deliverables are technical support for planting and natural regeneration, catalog-based training in agroecology, an annual membership program, an experimental research station, and an online boutique selling books and posters on trees and ecology.
Is Arbre et Paysage 32 a public or private company?
Arbre et Paysage 32 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Arbre et Paysage 32 founded?
Arbre et Paysage 32 was founded in 1990. It employs 11 to 50 people.
Where is Arbre et Paysage 32 based?
Arbre et Paysage 32 is headquartered in Auch, France, in the Europe region.
How does Arbre et Paysage 32 make money?
Three revenue lines are on record. Membership Dues are the primary driver. The others are book and Product Sales and training and Formation Services.
Who are Arbre et Paysage 32's main competitors?
Direct peers on record are Solagro, Réseau Haies France, Maison Botanique, Centre National d'Agroécologie (Carbone Fertile), AFAC-Agroforesteries and Agroof. Emerging players are Ver de Terre Production and Scopela. Office Français de la Biodiversité (OFB) is listed as an others. Pur Projet is listed as a broad incumbent.
Does Arbre et Paysage 32 have an API?
No public API is recorded for Arbre et Paysage 32.
What industry is Arbre et Paysage 32 in?
Arbre et Paysage 32's product category is Agroforestry and Environmental Consulting. Its primary akta.pro industry code is AFAMACAE, Tree Planting & Establishment Services (Manual/Mechanized), with a secondary code of EUABABAD, Agroforestry & Perennial Cropping Systems. Its NAICS code is 1153 and its SIC code is 800.