A.Palojoki Oy

What A.Palojoki Oy does

A.Palojoki Oy is a Helsinki-based Finnish import and wholesale company focused on surface-treatment products and equipment. It supplies Finnish industrial customers — including metalworking, manufacturing, and construction-related buyers — with abrasives, grinding and polishing tools, blasting equipment, and related consumables. Its portfolio combines own-brand offerings, most notably the EXPER line of surface-treatment machinery such as the EXPER G250 floor grinder, with exclusive Finnish distribution rights for several international manufacturers including EHWA Diamond (diamond tools), DAN (robotic shot-blasting and paint-application systems), La Fonte (cast products), and DIEMME (filtration and shot-blasting equipment).

The company operates with a small team of approximately 8 employees from its Helsinki headquarters and runs a project- and quote-based B2B sales model targeting industrial end-users. On 10 November 2023 it was acquired by ProMart Oy, and continues to function as a separate entity within the ProMart Group, using the parent group's resources to extend its supplier relationships and own-brand product development. Revenue is generated through margin on imported equipment and consumables, supplemented by sales of own-brand EXPER machinery, with pricing set per quote rather than via standardised channels.

Name

A.Palojoki Oy

Legal name

A.Palojoki Oy

Website

https://a-palojoki.fi

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

A.Palojoki Oy is a Helsinki-based Finnish importer and wholesaler of surface-treatment products and equipment, supplying industrial manufacturers with abrasives, blasting systems, and its own EXPER-brand machinery under exclusive distribution agreements with international manufacturers.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: A.Palojoki Oy operates as an import and wholesale company, selling surface treatment products and equipment including grinding tools, polishing supplies, diamond tools, machines, and galvanic equipment to Finnish industrial customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

A.Palojoki Oy is a Finnish import and wholesale company (maahantuonti- ja tukkuliike) that sells surface treatment products and equipment to industrial customers. The portfolio spans grinding and polishing consumables, diamond tools, hand and floor grinding machines, robotic grinding and polishing cells, vibration finishing systems, grinding emulsion filtration, and galvanic process equipment. The company distributes multiple international brands (EHWA Diamond, DAN, La Fonte, DIEMME, FLEXIPADS, NS MAQUINAS, ALMI, KEF, EURO FINTEC, WIRBEL, KLINDEX) and sells its own EXPER private-label range.

Product overview

A.Palojoki Oy is a specialized import and wholesale company for surface treatment products and equipment, operating as part of the ProMart Group since November 2023. The company's product portfolio is organized into multiple brands and product categories rather than a single unified platform. Core offerings include: (1) EXPER — a proprietary brand covering grinding/polishing consumables, diamond cutting/grinding/polishing discs, and the EXPER G250 diamond floor grinder; (2) Distributed international brands including EHWA Diamond Tools (one of the world's leading diamond tool manufacturers), FLEXIPADS (auto body polishing), DAN di De Antoni (robotic cells and automatic polishing/grinding machines with patented grinding pressure sensing technology), NS MAQUINAS (grinding machines), ALMI (pipe grinding machines), KEF (belt and bench grinders), EURO FINTEC, WIRBEL/KLINDEX/HG/FG (floor grinding machines), La Fonte (filtration equipment for galvanic/PCB industries), and DIEMME (chamber filter presses for sludge dewatering); (3) Proprietary product categories including grinding/polishing consumables, diamond tools, vibration finishing systems (machines, tumble polishing, dryers, washers, process water recycling), grinding emulsion filtration, galvanotechnology equipment, safety equipment, hand machines, and counter discs. The company serves construction, metal, glass, and galvanic industries with a comprehensive range of surface treatment solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EXPER: Private label brand featuring only high-quality and competitively priced products.

Products and services

• EXPER private-label brand (grinding/polishing consumables, diamond tools, machines) A.Palojoki's own private-label brand covering grinding and polishing consumables, diamond cutting and grinding discs, and grinding machines for industrial surface treatment applications.
• EHWA Diamond Tools World-leading diamond tool manufacturer product line distributed in Finland, including diamond cutting discs, grinding discs, polishing discs, loose segments for floor grinders, diamond drill bits, and glass processing tools.
• FLEXIPADS auto body polishing products FLEXIPADS polishing pads and accessories for auto body polishing, distributed by A.Palojoki to Finnish industrial customers.
• Grinding and polishing consumables range Wide range of consumables including sanding sheets, sanding rolls, endless sanding belts, grinding rings/cones/rubber spindles, flap discs, flap wheels, grinding felt, cutting discs, polishing accessories, auto body polishing, pickling agents, flexible grinding tools, floor grinding tools, steel brushes, tungsten products, saw blades, and carbide files.
• Diamond tools category Diamond cutting discs, diamond grinding discs, diamond polishing discs, loose segments for floor grinding machines, diamond drill bits, glass processing tools, and other diamond products.
• DAN robotic cells and automatic grinding/polishing machines Robotic grinding and polishing cells with patented grinding pressure sensing technology, rotary table machines, and automatic/semi-automatic machines for grinding, deburring, polishing, final polishing, and satin finishing of metal workpieces.
• NS MAQUINAS grinding machines Planetary grinding machines, surface grinding machines, belt grinding machines, polishing machines, and vacuum cleaners for the metal industry.
• ALMI pipe grinding machines Pipe grinding machines for shaping the ends of pipes in preparation for welding to the side of another round pipe, suitable for round, square, oval pipes and various profiles.
• KEF belt grinders and bench grinders Belt grinding machines and bench grinding machines for metal industry including SLIBEX, SLIBETTE/POLETTE, BSH, and PSD/POD/POA/PODA model series.
• EURO FINTEC grinding machines Grinding machines for the metal industry distributed by A.Palojoki.
• Floor grinding machines (WIRBEL, EXPER, FG Parquet, KLINDEX, HG) Floor grinding machines for the construction industry from WIRBEL, EXPER, FG Parquet, KLINDEX, and HG brands.
• EXPER G250 compact diamond floor grinder Compact diamond floor grinder (2.2 kW, 230V/50Hz, 65 kg) designed for small to medium concrete surfaces; efficiently removes adhesives, levelling compounds, paints, and epoxies, with vibration-dampening rubber clutch, adjustable handle, openable dust collar for wall grinding, folding handle, detachable motor, and quick-clamp diamond segments.
• Vibration finishing systems (Täryhionta) Complete vibration finishing systems including vibration grinding machines, tumble polishing machines, dryers, washing machines, process water recycling equipment, grinding granules, and process additives.
• Grinding emulsion filtration systems Filtration equipment and filter materials for grinding emulsion used in metalworking fluid management.
• Galvanotechnology equipment Equipment and accessories for chemical surface treatment including filter equipment and pumps, heaters, drying drums, rectifiers, titanium products and hangers, dosing equipment, water measuring devices, and waste water treatment equipment (brands include La Fonte and DIEMME S.p.A.).
• La Fonte liquid filtration equipment Italian-manufactured treatment, filtration, and cleaning equipment for corrosive liquids used in galvanic and printed circuit board industries and in precious metal recovery for jewelry and gold processing.
• DIEMME S.p.A. sludge dewatering and wastewater treatment Chamber filter presses (semi-automatic and fully automatic) and sludge dryers for sludge dewatering in chemical, food, pharmaceutical, mining, metal, glass, and textile industries and wastewater treatment plants.
• Hand-held grinding machines (VARILEX, POLY-PTX, TOPRAIL, PIPE-SNIPER, PIPE-MAX) Hand-held grinding and pipe-processing machines for metalworking including angle grinders, pipe snipers, and grinding/polishing hand machines.
• Workplace safety equipment Protective equipment for surface treatment workplaces including safety glasses, hearing protectors, dust masks, and face masks.
• Counter discs (Vastalaikat) Counter discs used in grinding and polishing operations, sold as accessories.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered key supplier and proprietary.

• DAN di De Antoni srlkey supplierTechnology or IntegrationItalian partner with over 100 years of experience in precision mechanics and automation. Since 1973, specialized in grinding, polishing, and finishing of various metals and materials. Located in Brescia, Northern Italy, with 20,000 m2 facilities employing 70 specialists. Designs and manufactures machines including robot cells, rotary table machines, and automated equipment. Components manufactured in-house including electrical and electronic parts.
• EHWA Diamondkey supplierTechnology or IntegrationWorld-leading manufacturer of diamond tools. A.Palojoki distributes EHWA Diamond products including diamond cutting discs, grinding discs, polishing discs, and other diamond tools for floor grinding, stone, and glass processing applications.
• La Fontekey supplierTechnology or IntegrationItalian company founded in 1975, globally known for liquid treatment, filtration, and cleaning equipment for corrosive liquids. Products used in galvanic and printed circuit board industries and precious metal recovery in jewelry and gold processing. All design, assembly, and main component manufacturing done in-house for quality control.
• DIEMME S.p.Akey supplierTechnology or IntegrationItalian company founded in 1923, specializing in sludge drying and filtration equipment. Diemme Filter Division serves chemical, food, paper, pharmaceutical, energy, mining, metal, glass, textile industries and wastewater treatment plants. Over 5,000 units delivered to more than 50 countries.
• EXPER (Own Brand)proprietaryOEM/ Whitelabel/ Licensing PartnerEXPER is A.Palojoki's own brand containing only high-quality and competitively priced products. Includes grinding tools, cutting discs, polishing supplies, diamond tools, and machines for various surface treatment applications.

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• OEM International AB: Nordic industrial distributor specializing in components and services for industrial customers. Comparable in scale and operating model to the ProMart Group, with similar decentralized niche subsidiaries. Relevant as a strategic and structural peer.
• Indutrade AB: Swedish-listed industrial distributor acquiring niche technical wholesalers across the Nordics. Operates a decentralized model of small specialist subsidiaries — closely analogous to how A.Palojoki sits inside ProMart — and frequently acquires companies of similar size and specialization profile.
• Addtech AB: Swedish-listed industrial distributor of components and consumables to Nordic manufacturers. Comparable business model: niche specialist distribution serving industrial customers with technical sales support. Represents the institutional archetype that A.Palojoki/ProMart could grow toward or be acquired by.
• Tyrolit Group: Austrian manufacturer of bonded and coated abrasives, dressing tools, and machine solutions for surface treatment. Directly comparable product portfolio to the EHWA Diamond and EXPER consumable lines that A.Palojoki sells.
• Klingspor AG: German manufacturer of coated and bonded abrasives (sanding discs, cutting wheels, grinding tools). Comparable product mix to the grinding/polishing consumables A.Palojoki distributes; relevant as a potential supplier or competing brand in the same end-market.
• Würth Group: Global leader in industrial supplies, fasteners, tools, and consumables. Overlaps with A.Palojoki on grinding consumables, hand tools, and PPE distribution to industrial customers, but operates at vastly greater scale across many categories.
• Saint-Gobain Abrasives (Norton): Global abrasive products manufacturer under the Norton, Carborundum, and Flexovit brands. Comparable as a competing brand A.Palojoki customers may evaluate, and as a supplier of grinding/polishing consumables.
• Pferd Rüggeberg: German manufacturer of surface treatment tools (grinding, cutting, polishing, brushing). Closely mirrors the DAN, ALMI, KEF, and EURO FINTEC product lines A.Palojoki distributes to metal-industry customers.

Others

• ProMart Oy: Parent company of A.Palojoki since November 2023. Technical wholesale company founded in 2009 with ~80 employees across 8 locations, offering tools, machines, equipment, fasteners, and safety products. Relevant as the immediate parent and structural context for A.Palojoki's positioning inside a broader industrial supply group.

Direct peers

• Mirka Oy: Finnish abrasives and surface treatment company serving the same end markets (metal, wood, automotive, construction) with sanding, grinding, and polishing solutions. The most direct comparable because it is also Finnish, also focused on surface finishing, and competes for the same industrial customer wallet in Finland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/a-palojoki-fi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.Palojoki Oy