Itude Mobile

What Itude Mobile does

Itude Mobile B.V. is a Dutch software development firm founded in 1992 and headquartered in Utrecht, Netherlands. Originally focused on operating systems architecture for large enterprises, the company pivoted in 2009 to concentrate on mobile and cloud application development, building deep production expertise on Amazon Web Services. It now serves a roster of well-known Dutch enterprises — including Albert Heijn, NS, Action, Tata Steel, Nuon, BinckBank, De Persgroep, Riwal, and Tacx — alongside global Fortune 500 logistics operators that use its CargoProbe product.

Its technology stack spans native and hybrid iOS and Android applications, scalable AWS cloud architecture (REST APIs, event-driven systems, monitoring, workflow engines), and low-power IoT device engineering using Bluetooth Low Energy, LoRa, NB-IoT, and LTE-M. The portfolio includes three notable productized assets: CargoProbe, a cloud SaaS using AI across multiple data sources to predict reliable ocean freight arrival times and adopted by Fortune 500 shippers for automated production planning; TransFollow, an open digital bill-of-lading platform with mobile apps and APIs; and IoT-enabled smart seals that detect smuggling risk in containers with year-long battery life. Adjacent capabilities include computer vision for IATA marking recognition on air freight containers and ML-augmented workflow automation.

The business model is predominantly professional services — custom development engagements and ongoing maintenance contracts — supplemented by recurring SaaS revenue from CargoProbe and ecosystem/API revenue from TransFollow. Pricing is project-based and not publicly disclosed. Itude is privately held with no disclosed parent organization or institutional investors beyond a 2017 EISMEA grant, and it relies on direct enterprise sales and project referrals rather than broad marketing campaigns. Co-founder Robin Puthli leads the firm, which operates with an 11–50 employee headcount band.

Name

Itude Mobile

Legal name

Itude Mobile B.V.

Website

https://itude.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Itude Mobile B.V. is a Utrecht-based Dutch software firm founded in 1992 that designs custom cloud, mobile, and IoT applications for Dutch enterprises and global logistics clients, with proprietary products CargoProbe (AI-powered ocean freight visibility) and TransFollow (digital freight documents).

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Architecture & IT Operating Model (BPAHAEAB)

Keywords

• Custom software development
• Mobile application development
• Cloud application development
• IoT device engineering
• Logistics visibility software

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Software Development: Itude designs, develops, and maintains custom cloud solutions, mobile applications, and IoT devices for enterprise clients. Revenue is generated through project-based engagements and ongoing maintenance contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Itude Mobile designs, develops, and maintains custom cloud solutions, mobile applications, and IoT devices for enterprise clients. The company also sells its own SaaS products including CargoProbe (AI-powered ocean freight visibility) and TransFollow (digital freight documents), alongside IoT smart seals for supply chain monitoring.

Product overview

Itude Mobile is a Dutch software development company that creates innovative applications connecting the physical and digital worlds. Their portfolio consists of smart IoT devices connected to cloud solutions via the internet, accessed through web applications and smartphone apps. Key products include CargoProbe (cloud-based SaaS for ocean freight visibility with AI-powered arrival time predictions), TransFollow (open digital freight document system), and smart packaging IoT devices. Service offerings encompass custom cloud solutions on AWS, native/hybrid mobile apps for iOS and Android, IoT device development (Bluetooth Low Energy, LoRa, NB-IoT, LTE-M), and design/UX services. The company specializes in computer vision applications for logistics, predictive analytics, and workflow automation.

Differentiator

Problem solved

Functional benefit

Products and services

• CargoProbe A cloud-based SaaS solution providing visibility into ocean freight. Uses multiple data sources and advanced artificial intelligence to calculate reliable arrival times for sea freight and is trusted by Fortune 500 companies to automatically manage their production planning.
• TransFollow An open digital system that enables the exchange and visibility of freight documents (digital bill of lading), reducing logistics costs. Includes smartphone apps and API components for end users and software integrators, developed from concept through API design, realization, rollout, and partner alignment.
• Smart Seals / IoT Devices IoT-enabled smart seals that detect smuggling risk in trucks and sea containers through low-power networks. Devices communicate with smartphones and low-power telecom networks (LoRa, NB-IoT, LTE-M, Bluetooth Low Energy) and last a year on battery for global supply chain monitoring.
• Cloud Solutions / AWS Development Custom cloud application development on Amazon Web Services including Angular and Vue web clients, Node.js applications, REST APIs, event-driven systems, monitoring environments, and workflow systems with machine learning capabilities. Scalable cloud solutions spanning data collection, processing, visualization, analysis, and system integration.
• Smartphone and Tablet App Development Custom native and hybrid iOS and Android application development for enterprise clients, usually in combination with cloud solutions. Specialties include security, offline availability, location determination, and Bluetooth connections.
• IoT Device Development Design and development of IoT devices that communicate via Bluetooth Low Energy, Beacons, LoRa, NB-IoT, and LTE-M networks. Smart packaging devices with multi-year battery life for global data transmission across supply chain applications.
• Design and UX Services User experience design, service design, user interface design, design sprints, usability studies, and business model validation for IoT, mobile app, and cloud service engagements.

Quantifiable outcome

• CargoProbe is trusted by Fortune500 companies to automatically manage their production planning
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conclusion: Large Dutch IT services group with multi-disciplinary digital, cloud, and application development practices. Comparable on custom enterprise software delivery in the Netherlands.
• Xebia: Dutch-origin IT consultancy specializing in cloud, DevOps, data, and AI engineering for enterprise clients. Comparable in custom-development focus and Dutch enterprise reach, with deeper scale.
• FourKites: Global logistics-visibility platform providing ETA and shipment tracking across modes. Directly comparable to Itude's CargoProbe product for ocean-freight visibility.
• Craftsmen: Dutch custom software development firm focused on cloud-native and enterprise application engineering. Comparable boutique profile, Dutch enterprise footprint, and engineering-led positioning.
• project44: Global supply-chain visibility platform with strong ocean and multimodal tracking. Directly comparable to CargoProbe in the ocean-freight ETA category, with far greater scale.
• Info Support: Dutch IT services firm focused on custom software, data, and cloud solutions for enterprise clients. Closely comparable in service mix and Dutch enterprise positioning.
• Mirabeau: Dutch digital agency building custom cloud, mobile, and IoT solutions for enterprise clients. Closely comparable to Itude's core services portfolio and Dutch enterprise customer base.

Regional players

• AFAS Software: Major Dutch software vendor with a strong Dutch enterprise customer base. Comparable in scale and Dutch enterprise reach, though product-led rather than custom-development-led.

Broad incumbents

• Thoughtworks: Global technology consultancy with deep custom cloud, mobile, and data engineering practices. Comparable as a custom-development competitor, especially for European enterprise accounts.
• Capgemini Engineering: Global systems integrator with custom IoT, cloud, and applied-AI practices serving large European enterprises. Comparable in delivery capabilities, with materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mobileitude

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Itude Mobile