Associação Atlética Aparecidense

What Associação Atlética Aparecidense does

Associação Atlética Aparecidense is a private Brazilian football (soccer) club founded on October 22, 1985, headquartered at Estádio Annibal Batista de Toledo in Aparecida de Goiânia, Goiás. It competes in the Série C of the Campeonato Brasileiro after winning the Série D title in 2021, and participates in the Campeonato Goiano alongside established state rivals Goiás, Vila Nova, and Atlético Goianiense. The club operates a community-driven go-to-market model with a first-team squad of approximately 30 players and a stadium capacity of around 5,000.

Its core "products" are competitive football matches, a digital news and video portal (operated as a fan-created site, not the official club channel), and official merchandise. The merchandise offering is distributed through an Amazon affiliate storefront rather than a first-party e-commerce channel. Underlying technology is minimal: the club does not disclose proprietary technology assets, and its digital presence is built on a third-party portal developed by codigolaranja.com.

The business model rests on four revenue streams: matchday ticket sales at the stadium, merchandise sales via Amazon, broadcasting rights from participation in Série C and the Campeonato Goiano, and commercial sponsorships. Pricing is not publicly disclosed and the customer base is concentrated among local Goiás supporters and the national Brazilian football audience. Strategic emphasis is on youth development (linked to the municipal Aparecida Compete program) and incremental national-tier progression.

Name

Associação Atlética Aparecidense

Legal name

Associação Atlética Aparecidense

Website

https://aparecidense.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Associação Atlética Aparecidense is a Brazilian football club founded in 1985 in Aparecida de Goiânia, Goiás, competing in Série C. It serves local fans through matchday operations at a ~5,000-seat stadium, merchandise, broadcasting, and sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Team Sports Matches (Club & National) (MPAGAMAB)

Keywords

• Professional football club
• Competitive football matches
• Football merchandise sales
• Sports entertainment services
• Youth football development

Headquarters

HQ city

Aparecida de Goiânia, Goiás

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Match Day Revenue: Revenue generated from ticket sales at home games played at Estádio Annibal Batista de Toledo (capacity ~5,000).
2. Merchandise Sales: Sale of club merchandise including jerseys and uniforms, sold through Amazon (affiliate links) and potentially the club's own channels.
3. Broadcasting Rights: Revenue from participation in national competitions (Série C, Campeonato Goiano) which generate broadcasting income.
4. Sponsorships: Commercial partnerships and sponsorship deals associated with participation in national and state championships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Associação Atlética Aparecidense operates a professional football club that fields a competitive men's first team in Brazil's Série C and the Campeonato Goiano state championship. Its fundamental offering centers on staging home football matches at Estádio Annibal Batista de Toledo, selling related matchday tickets, distributing club merchandise (uniforms and jerseys via Amazon affiliate links), and participating in national/state competitions that generate broadcasting and sponsorship income. The club also runs a fan-operated digital content portal providing news, videos, and roster information.

Product overview

Associação Atlética Aparecidense operates a fan-built portal website that serves as a comprehensive digital hub for the football club. The platform functions as a unified news and content portal combining multiple features: a news section for club updates, a video section with match highlights, a players roster database, upcoming matches scheduler, and external e-commerce links for merchandise. The site is developed and maintained by codigolaranja.com and officially states it is not the official club website but a fan-created portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Football Matchday Experience Live professional football matches (home games) played at Estádio Annibal Batista de Toledo in Aparecida de Goiânia, capacity ~5,000. Tickets sold directly at the stadium. Targeted at local Goiás football fans.
• Official Club Merchandise (Uniforms and Jerseys) Official Aparecidense club jerseys and uniforms sold to supporters via Amazon affiliate store (external e-commerce). Targeted at fans and supporters of the club across Brazil.
• Fan-Operated Digital News and Content Portal Fan-built digital portal website providing news articles, match videos, upcoming match schedules, and current player roster information for the Aparecidense football club. Maintained by a third-party developer (codigolaranja.com). Targeted at club supporters seeking updated team information.

Quantifiable outcome

• Achieved promotion to Série C of Brazilian Championship in 2021 after winning Série D title
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Aparecida Compete (Municipal Program)coreOthers · 1 January 2017Municipal sports development program created by Law 3.388/2017 that supports high-performance athletes from Aparecida de Goiânia. The program provides financial support (R$ 800 to R$ 3,500 scholarships), covers travel expenses, competition fees, and lodging. Has benefited over 300 athletes including those associated with the club's training ecosystem.
• Super BollacoreOthersLong-standing equipment partner that supplies all uniforms (home, away, and goalkeeper kits) for the Aparecidense football club. The partnership was renewed for the 2025 season with updated jersey designs featuring a distinctive cube watermark pattern.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Atlético Clube Goianiense: A larger, established Goiás club and traditional state rival with substantially greater national visibility and commercial scale. It overlaps with Aparecidense in football operations, local supporters, sponsorships, and media activity.
• Goiás Esporte Clube: A larger, established Goiás club and traditional state rival with a broader supporter and commercial base. It is comparable for football operations, ticketing, sponsorships, and media reach, but functions as a broad incumbent.
• Clube Náutico Capibaribe: A larger Pernambuco-based football institution with established national competitions and commercial operations. It is a broad incumbent benchmark for media, sponsorship, ticketing, and supporter monetization rather than a direct local rival.

Regional players

• ABC Futebol Clube: A Rio Grande do Norte club with Série C experience and a comparable professional football model, including player development, matchday operations, and sponsorship exposure. It is relevant as a regional lower-division benchmark.
• Associação Olímpica de Itabaiana: A Sergipe-based professional club with Série C exposure, comparable in scale, national-tier participation, and lower-division commercial model. It operates in a different region but faces similar competition and monetization dynamics.
• Brusque Futebol Clube: A Santa Catarina club with Série C experience and similar lower-division club economics and national competition exposure. It is relevant for comparing how regional clubs convert sporting participation into commercial support.
• Centro Sportivo Alagoano (CSA): A Brazilian football club operating in a similar lower-division and national competition environment; the supplied data also records it acquiring former Aparecidense player Klenisson Luiz da Silva for 2025. This makes CSA a useful direct comparator for player development and club operations.

Direct peers

• Anápolis Futebol Clube: A Goiás-based professional club active in Campeonato Goiano and lower national divisions, making it comparable in regional talent, supporter, and sponsor dynamics. It is a closer operating-scale peer than Brazil's largest clubs.
• Vila Nova Futebol Clube: A Goiás-based professional football club and direct state rival that competes in Campeonato Goiano with a similar professional club model. Its local supporter base and national competition history make it a close regional benchmark.
• Clube Recreativo e Atlético Catalano (CRAC): A Goiás football club with state-championship and lower-division experience, sharing Appearidense's regional club economics and player-market exposure. It is a relevant comparison for competition and talent development in the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/aa_aparecidense
• YouTubeyoutube.com/@tvcamaleao_oficial
• Facebookfacebook.com/aparecidenseoficial
• LinkedInlinkedin.com/company/associa%C3%A7%C3%A3o-atl%C3%A9tica-aparecidense
• Instagraminstagram.com/aparecidenseoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Associação Atlética Aparecidense