Vives Azulejos y Gres
Vives Azulejos y Gres is a Spanish ceramic tile manufacturer (VIVES Ceramica) producing porcelain stoneware, wall tiles, and large-format panels for residential and contract projects, distributed through dealers and architects across five-language markets.
- Company typePrivate
- Founded1957
- HeadquartersCastellón, Spain
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Vives Azulejos y Gres does
Vives Azulejos y Gres, S.A., operating commercially as VIVES Ceramica, is a Spanish ceramic tile manufacturer headquartered in Alcora, Castellón. The company designs and manufactures wall tiles, floor tiles, and porcelain stoneware products in formats ranging from small ceramic pieces up to large-format porcelain panels (e.g., 120x120cm and 26x180cm), with surface effects spanning wood, stone, marble, cement, terrazzo, hydraulic, and metal finishes. The firm employs between 251 and 500 people and is part of GRUPO VIVES, operating from a single manufacturing and headquarters site on the Castellón–Alcora corridor in Spain's principal ceramic tile cluster.
The product portfolio is organized into collections (Surf, Tandem, Dúo, Attico, InOutIn, Zero) and individual series (Belice, Nassau, Nikoi, Yuri, Ceppo di Gre, World Woods), serving both residential applications (bathrooms, kitchens, living areas, exteriors, pools, terraces) and non-residential contract projects (commercial spaces, facades, public buildings). VIVES distributes through a dealer and distributor network rather than direct online sales, and uses BIM objects and integrations with five 3D visualization platforms (3dSuperB, Visoft, Tilelook, Domus3D, Blueprint) to support architectural specification. The corporate website operates in five languages (Spanish, English, German, French, Italian) and showcases reference projects including Palazzo Brancaccio, Hotel Victoria Gran Meliá, Hotel Tent Arenal, and a Geneva residential project.
The revenue model is one-time sale of ceramic tiles through distributors and project-based specification, with pricing not publicly disclosed and quotes routed via a 'Where to buy' inquiry system. Customer segments are split between primary residential and primary non-residential/contract channels, with architectural facades as a secondary segment. Marketing is primarily digital: a multi-language website, Brevo-powered email newsletter, and design platform partnerships, supplemented by showroom and event presence such as Architectural Days. No AI/ML capabilities, funding rounds, M&A, or leadership changes are disclosed in the available data.
Vives Azulejos y Gres firmographics
Firmographics- Name
- Vives Azulejos y Gres
- Legal name
- VIVES AZULEJOS Y GRES, S.A.
- Website
- https://vivesceramica.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Vives Azulejos y Gres is a Spanish ceramic tile manufacturer (VIVES Ceramica) producing porcelain stoneware, wall tiles, and large-format panels for residential and contract projects, distributed through dealers and architects across five-language markets.
- Ownership category
- akta.pro rank
Vives Azulejos y Gres industry classification
Industry- Product category
- Ceramic Tiles & Porcelain Surfaces
- NAICS
- Clay Building Material and Refractories Manufacturing (327120)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
Keywords
Where Vives Azulejos y Gres is headquartered
LocationHeadquarters
- HQ city
- Castellón
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Vives Azulejos y Gres business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ceramic Tile Sales: Revenue generated from the manufacture and sale of ceramic tiles including porcelain stoneware flooring, wall tiles, and large format ceramic panels. Products are sold through distributors and direct inquiries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Vives Azulejos y Gres product offering
Product offeringCore offering
Vives Azulejos y Gres designs and manufactures ceramic wall and floor tiles, porcelain stoneware (gres porcelánico), and large format ceramic panels for residential and commercial construction. The product range includes collections and product lines imitating wood, marble, stone, cement, terrazzo, hydraulic, and metal effects, available in multiple formats and finishes for interior and exterior applications. The company also provides BIM objects and 3D visualization tool integrations for architects and designers.
Product overview
VIVES Azulejos y Gres is a Spanish ceramic tile manufacturer offering a comprehensive portfolio of wall and floor tiles, including porcelain stoneware, glazed ceramic, and large format tiles. The product range includes complete tile collections such as Surf, Tandem, Dúo, Attico, InOutIn, and Zero, alongside specialized product lines for wood-effect, marble-effect, stone-effect, cement-effect, hydraulic-pattern, and terrazzo tiles. The company provides BIM objects for architectural design integration and products organized by application areas including bathrooms, kitchens, living rooms, facades, exteriors, terraces, pools, and non-residential spaces. VIVES serves both residential and commercial/contract markets with products available in multiple formats and finishes.
Differentiator
Problem solved
Functional benefit
Products and services
- SURF Collection Ceramic tile collection featuring tropical and coastal-inspired designs, suitable for multiple environments including bathrooms, kitchens, living rooms, and bedrooms. Targets residential interiors.
- Tandem Collection Versatile tile collection available in wood, marble, and stone effects, designed for floors and walls in residential and commercial spaces.
- Dúo Collection Ceramic tile collection featuring cement-look designs with decorative points, suitable for pools, stairs, bedrooms, and bathrooms.
- Attico (London & Paris Extended) Collection High-end tile collection inspired by urban metropolitan aesthetics, suitable for sophisticated interior designs.
- InOutIn Collection Collection designed for both indoor and outdoor use, featuring versatile designs that transition seamlessly between interior and exterior spaces.
- Zero Collection Contemporary tile collection featuring bold geometric patterns and modern aesthetics for bathrooms, kitchens, and patios.
- Belice (Wood-effect Porcelain Tile) Porcelain tile collection with realistic wood effect, available in multiple formats (10x59.3cm to 120x120cm) and colors including Natural, Noce, and Carbon. Suitable for floors and walls with frost-resistant properties.
- Nassau (Hydraulic-effect Porcelain Tile) Porcelain tile collection mimicking hydraulic cement patterns, suitable for non-residential areas, pool areas, and exterior terraces.
- Nikoi (Marble-effect Porcelain Tile) Porcelain tile collection featuring marble imitations with premium finishes for sophisticated interior designs.
- Yuri (Metal-effect Porcelain Tile) Porcelain tile collection with metallic surface effects for contemporary architectural applications.
- Ceppo di Gre (Stone-effect Porcelain Tile) Large-format porcelain tile replicating natural stone aesthetics, suitable for outdoor areas and non-residential applications.
- World Woods (Wood-effect Porcelain Tile) Porcelain tile collection with realistic wood textures, designed for both interior and exterior applications.
- Large Format Porcelain Tiles Oversized porcelain tiles for contemporary architectural projects, offering seamless surface coverage and modern aesthetics.
- BIM Objects Building Information Modeling (BIM) objects available for VIVES ceramic products, enabling architects and designers to integrate VIVES tiles into digital building design workflows.
Companies that use Vives Azulejos y Gres
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Vives Azulejos y Gres technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Vives Azulejos y Gres partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Vives Azulejos y Gres competitors and assessment
Company assessmentDirect peers
- Iris Ceramica: Italian premium porcelain and ceramic tile maker with strong architectural and contract presence; directly comparable design aesthetic and project-focused distribution.
- Refin Ceramiche: Italian porcelain tile manufacturer with strong design-led collections for residential and commercial spaces; comparable on aesthetic breadth, technical formats and architectural specification.
- Cifre Cerámica: Spanish ceramic tile producer offering porcelain and wall tile collections for residential and contract use; overlaps with VIVES on product range and Castellón-cluster competition.
- Florim: Italian porcelain tile manufacturer producing large-format technical porcelain for architecture and interior design — comparable in large-format capabilities and premium project positioning.
- Porcelanosa: Major Spanish ceramic tile manufacturer also headquartered in the Castellón cluster, producing wall, floor and porcelain tiles across residential and contract segments — directly comparable in product range, geography and channels.
- Pamesa Cerámica: Large Spanish ceramic tile producer based in Castellón, offering porcelain and wall tiles for residential and commercial projects; competes with VIVES in the same dealer channels and product categories.
- Cerámica Saloni: Spanish ceramic floor and wall tile manufacturer serving residential and contract markets; direct competitor in product mix, geography and dealer-led distribution.
- Keraben Grupo: Spanish ceramic tile group from the Castellón cluster with porcelain and wall-tile ranges serving residential and commercial projects; overlaps directly with VIVES' product portfolio and distribution channels.
Broad incumbents
- Roca: Spanish-headquartered global bathroom and surface coverings group; broader portfolio but overlaps on ceramic tiles, bathroom surfaces and international distribution — useful benchmark for scale and channels.
- Marazzi Group: Global Italian ceramic tile manufacturer (part of Mohawk Industries) with broad residential and commercial offerings; overlapping categories and channels make it a broad incumbent benchmark for VIVES.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vives Azulejos y Gres social profiles
Digital presenceVives Azulejos y Gres financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vives Azulejos y Gres leadership team
Management profileNumber of profiles
Vives Azulejos y Gres funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vives Azulejos y Gres M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vives Azulejos y Gres
What does Vives Azulejos y Gres do?
Vives Azulejos y Gres designs and manufactures ceramic wall and floor tiles, porcelain stoneware (gres porcelánico), and large format ceramic panels for residential and commercial construction. The product range includes collections and product lines imitating wood, marble, stone, cement, terrazzo, hydraulic, and metal effects, available in multiple formats and finishes for interior and exterior applications. The company also provides BIM objects and 3D visualization tool integrations for architects and designers.
Is Vives Azulejos y Gres a public or private company?
Vives Azulejos y Gres is a private company. It is classified as corporate owned and is currently operating.
When was Vives Azulejos y Gres founded?
Vives Azulejos y Gres was founded in 1957. It employs 251 to 500 people.
Where is Vives Azulejos y Gres based?
Vives Azulejos y Gres is headquartered in Castellón, Spain, in the Europe region.
How does Vives Azulejos y Gres make money?
One revenue line is on record: ceramic Tile Sales.
Who are Vives Azulejos y Gres's main competitors?
Direct peers on record are Iris Ceramica, Refin Ceramiche, Cifre Cerámica, Florim, Porcelanosa, Pamesa Cerámica, Cerámica Saloni and Keraben Grupo. Broad incumbents are Roca and Marazzi Group.
Does Vives Azulejos y Gres have an API?
No public API is recorded for Vives Azulejos y Gres.
What industry is Vives Azulejos y Gres in?
Vives Azulejos y Gres's product category is Ceramic Tiles & Porcelain Surfaces. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring. Its NAICS code is 327120 and its SIC code is 3260.