Qualaroo
Qualaroo is a SaaS customer feedback platform using proprietary Nudge™ micro-surveys and IBM Watson sentiment analysis to capture in-context user feedback on websites and apps. It serves UX, product, and CRO teams across SMB to enterprise as a ProProfs product.
- Company typePrivate
- Founded2010
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Qualaroo does
Qualaroo is a SaaS-based customer and user feedback platform that deploys AI-powered micro-surveys, branded as Nudges™, across websites, mobile sites, and in-app experiences. The platform is built around a proprietary JavaScript-based Nudge delivery mechanism that triggers contextual surveys based on user behavior, geography, cookies, scroll depth, exit intent, and custom properties. Core technology includes an Identify API for linking responses to known users, native iOS and Android SDKs for in-app feedback, integrated heatmaps and session recordings, question branching logic, and 100+ language multilingual support. Sentiment analysis on open-ended responses is delivered through a third-party integration with IBM Watson rather than an in-house AI model.
The company operates a hybrid go-to-market combining a freemium self-serve tier (up to 50 responses free, no credit card required), inside-sales mid-market motion, and demo-driven enterprise sales. Pricing is tiered by monthly response volume with annual billing discounts and a Premium tier offering full CSS customization via a Design API. Qualaroo targets UX designers, product managers, marketing/CRO teams, and SaaS companies, with named case-study customers including Twilio, Udemy, Hootsuite, Belron, Lalamove, University of Alberta, Gumtree, and Art.com. Display logos include Sony, Dell, Cisco, DHL, Yale, and LinkedIn. Since February 2020, Qualaroo has operated as a product within the ProProfs suite of customer support, survey, knowledge base, help desk, and CRM tools, with engineering capacity anchored at a Noida, India development center.
Qualaroo firmographics
Firmographics- Name
- Qualaroo
- Legal name
- Qualaroo
- Website
- https://qualaroo.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qualaroo is a SaaS customer feedback platform using proprietary Nudge™ micro-surveys and IBM Watson sentiment analysis to capture in-context user feedback on websites and apps. It serves UX, product, and CRO teams across SMB to enterprise as a ProProfs product.
- Ownership category
- akta.pro rank
Qualaroo industry classification
Industry- Product category
- Customer Feedback & Survey Software
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Advertising, Marketing & Customer Personalization (HDAAAGAC)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Qualaroo is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Qualaroo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Cloud-based SaaS subscription model for survey software access. Plans based on Nudge views/responses with tiered pricing for different response volumes.
- Free Plan: Forever free plan available with limited features (up to 50 responses). Used for product-led growth and user acquisition.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Forever free with basic features |
| Subscription | Annual | Paid Plans - Tiers based on response volume |
| Subscription | Monthly | Premium Plan - Complete customization |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Qualaroo product offering
Product offeringCore offering
Qualaroo is a SaaS customer and user feedback platform that uses its proprietary Nudge™ technology to deliver non-intrusive, real-time micro-surveys on websites, mobile sites, and inside native iOS/Android apps. The platform combines behavioral targeting, AI-powered sentiment analysis (IBM Watson), question branching, integrated heatmaps/session recordings, a JavaScript Identify API, multilingual support across 100+ languages, and Nudge for Prototypes for UX testing on Figma, InVision, Marvel, AdobeXD, and Axure. Customers include Sony, Dell, Cisco, DHL, LinkedIn, Twilio, Udemy, Hootsuite, Belron, Gumtree, Art.com, and Yale, and the product is sold via a freemium self-serve model with tiered paid subscriptions and enterprise sales.
Product overview
Qualaroo is a SaaS customer feedback platform offering AI-powered Nudge™ micro-surveys for real-time, in-context feedback collection on websites, mobile sites, and in-app experiences. The core offering consists of the Qualaroo platform with its proprietary Nudge™ technology, enhanced by modules including Identify API for user linking, Heatmaps & Sessions for behavioral analytics, and IBM Watson-powered AI Sentiment Analysis. The platform integrates with the broader ProProfs suite of tools, where Survey Maker complements Qualaroo's in-context Nudges with longer email surveys. Founded in 2010 as KISSinsights, acquired by ProProfs in February 2020.
Differentiator
Problem solved
Functional benefit
Products and services
- Qualaroo AI-powered customer and user feedback SaaS platform that uses Nudge™ micro-surveys to capture real-time, in-context feedback from website and app users, with advanced targeting, multilingual surveys, and IBM Watson sentiment analysis. Targets enterprise and mid-market customers including Sony, Dell, Cisco, DHL, LinkedIn, Twilio, Udemy, Hootsuite, Belron, Gumtree, Art.com, and Yale.
- Qualaroo for Mobile Web Mobile-web-optimized version of Qualaroo's Nudge™ micro-surveys, designed specifically to capture feedback from visitors on mobile websites.
- Nudge for Prototypes Standalone UX research capability that lets designers deploy Nudge™ micro-surveys directly onto prototypes in Figma, InVision, Marvel, AdobeXD, and Axure to collect user insights without engineering assistance.
Quantifiable outcome
- 16% lift in conversion at 98% statistical significance (Hootsuite case study)
- +3 more outcomes
Companies that use Qualaroo
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles3 records
Qualaroo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability2 records
Feature10 records
Qualaroo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ProProfscoreProProfs acquired Qualaroo in February 2020, giving it a 'forever home' as part of the ProProfs family of customer support software and survey tools. ProProfs had previously used Qualaroo when it was KISSmetrics to develop several products including ProProfs Quiz Maker. The addition of Qualaroo adds tremendous value to the ProProfs survey software portfolio.
- IBM WatsoncoreIBM Watson powers Qualaroo's AI sentiment analysis feature, automatically reading free-form text responses, categorizing them, tracking mood metrics and keywords across customer responses with Word Cloud visualization.
Scale indicators11 records
Recent moves11 records
Expansion highlights5 records
Qualaroo competitors and assessment
Company assessmentDirect peers
- Hotjar: Hotjar is a direct competitor offering heatmaps, session recordings, and on-site surveys for understanding user behavior. It is explicitly named in Qualaroo's own comparison pages and competes head-to-head in the same product-led SMB and mid-market segment.
- Usabilla (now part of SurveyMonkey): Usabilla was a digital feedback solution for websites and apps, acquired by SurveyMonkey. It is named in Qualaroo's comparison pages and overlaps closely in website and in-app survey use cases.
- GetFeedback (by SurveyMonkey): GetFeedback is a customer feedback and survey platform, owned by SurveyMonkey, focused on Salesforce-integrated CX feedback. It overlaps with Qualaroo's customer feedback and CRM integration use cases, particularly for B2B customers.
- VWO (Visual Website Optimizer): VWO provides A/B testing, heatmaps, session recordings, and on-page surveys for conversion rate optimization. It is named in Qualaroo's comparison pages and serves overlapping personas of CRO teams, marketers, and product managers.
- Lucky Orange: Lucky Orange offers heatmaps, session recordings, and on-site surveys targeted at SMBs. It is named in Qualaroo's comparison pages and targets a very similar product-led growth customer base with comparable entry-level pricing.
- Wootric (now part of InMoment): Wootric offered in-app NPS and customer feedback surveys, now part of InMoment. It overlaps directly with Qualaroo's NPS measurement, in-app survey, and customer experience feedback capabilities.
- Typeform: Typeform is a popular form and survey builder known for conversational, high-completion surveys. It targets the same SMB and mid-market customers seeking modern, design-forward feedback collection experiences.
- Qualtrics: Qualtrics is a large, well-funded enterprise experience management platform covering survey, feedback, and research. It is cited directly in Qualaroo's comparison pages and competes for the same mid-market and enterprise customers, though at a much larger scale.
- SurveyMonkey: SurveyMonkey is a mainstream online survey platform serving SMBs through enterprises. It directly competes with Qualaroo in the broader survey and feedback software category and is a key alternative for customers evaluating feedback tools.
Broad incumbents
- Medallia: Medallia is an enterprise customer experience management platform with survey, text analytics, and journey analytics. It represents a larger, more enterprise-focused incumbent in the broader feedback and experience management category that Qualaroo also plays in.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qualaroo social profiles
Digital presenceQualaroo compliance and trust
Trust signalCompliance2 records
Qualaroo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualaroo leadership team
Management profileNumber of profiles
Profiles2 records
Qualaroo funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualaroo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualaroo
What does Qualaroo do?
Qualaroo is a SaaS customer and user feedback platform that uses its proprietary Nudge™ technology to deliver non-intrusive, real-time micro-surveys on websites, mobile sites, and inside native iOS/Android apps. The platform combines behavioral targeting, AI-powered sentiment analysis (IBM Watson), question branching, integrated heatmaps/session recordings, a JavaScript Identify API, multilingual support across 100+ languages, and Nudge for Prototypes for UX testing on Figma, InVision, Marvel, AdobeXD, and Axure. Customers include Sony, Dell, Cisco, DHL, LinkedIn, Twilio, Udemy, Hootsuite, Belron, Gumtree, Art.com, and Yale, and the product is sold via a freemium self-serve model with tiered paid subscriptions and enterprise sales.
Is Qualaroo a public or private company?
Qualaroo is a private company. It is classified as corporate owned and is currently operating.
When was Qualaroo founded?
Qualaroo was founded in 2010. It employs 11 to 50 people.
Where is Qualaroo based?
Qualaroo is headquartered in San Antonio, United States, in the North America region.
How does Qualaroo make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are free Plan.
Who are Qualaroo's main competitors?
Direct peers on record are Hotjar, Usabilla (now part of SurveyMonkey), GetFeedback (by SurveyMonkey), VWO (Visual Website Optimizer), Lucky Orange, Wootric (now part of InMoment), Typeform, Qualtrics and SurveyMonkey. Medallia is listed as a broad incumbent.
Does Qualaroo have an API?
Yes. REST Reporting API for exporting survey response data. JavaScript-based Identify API for linking survey responses to specific user identities (email, ID, plan). Design API for CSS customization on Premium plans. Custom property matching via JavaScript API for advanced survey targeting. Developer documentation is at help.qualaroo.com/api-documentation.
What industry is Qualaroo in?
Qualaroo's product category is Customer Feedback & Survey Software. Its primary akta.pro industry code is HDAAAGAC, Advertising, Marketing & Customer Personalization, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 54191 and its SIC code is 7372.