Rent.com.au
Rent.com.au is an ASX-listed (RNT) Australian online rental marketplace that connects renters with properties listed by 6,000+ agents and landlords, offering integrated tools including Renter Resume, RentBond loans, RentCheck verification, RentConnect utility services, and RentPay payments.
- Company typePublic
- Founded2007
- HeadquartersBurwood, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
Rent.com.au firmographics
Firmographics- Name
- Rent.com.au
- Legal name
- Rent.com.au Limited
- Website
- https://rent.com.au
- Company type
- Public
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rent.com.au is an ASX-listed (RNT) Australian online rental marketplace that connects renters with properties listed by 6,000+ agents and landlords, offering integrated tools including Renter Resume, RentBond loans, RentCheck verification, RentConnect utility services, and RentPay payments.
- Ownership category
- akta.pro rank
Rent.com.au industry classification
Industry- Product category
- Online Rental Property Marketplace
- NAICS
- Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
- akta.pro secondary industry
- Residential Lease Administration & Tenant Services (BPAJAFAL)
Keywords
Where Rent.com.au is headquartered
LocationHeadquarters
- HQ city
- Burwood
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Rent.com.au business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Property Listings for Agents/Landlords: Property managers and landlords pay to list rental properties on the platform, accessing millions of renters
- RentBond Loans: Interest-free for 21 days, then charges interest (30% p.a. comparison rate of 51.55%), $400 establishment fee plus $18 monthly fee on loans
- RentPay: Rent payment app with rewards, credit building features, and potential transaction fees
- RentConnect Commissions: Utility connection service through connectNow partnership, earning commissions on arranged connections plus $100 gift card promotions
- Advertising: Featured listings and promotional placements for agents and landlords
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | RentBond Loan - Interest Free Period |
| Transaction based/ take rate | Monthly | RentBond Loan - Extended Repayment |
| Freemium | Pay-as-you-go | RentConnect Utility Service |
| Freemium | Pay-as-you-go | RentPay App |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels10 records
Rent.com.au product offering
Product offeringCore offering
Rent.com.au is Australia's largest online rental property marketplace, connecting tenants with property agents and non-agent landlords through searchable listings enhanced by lifestyle and walkability filters. The platform is augmented by an integrated suite of renter-focused services including RentBond bond loans, RentCheck identity/tenancy verification, RentConnect utility connections, RentPay rent payment app, and the Renter Resume digital profile tool. Property managers and landlords pay to list properties while renters access core search and application tools free of charge.
Product overview
Rent.com.au operates as a platform-plus-modules architecture built around Australia's #1 rated rental property marketplace. The core platform enables renters to search thousands of properties with unique lifestyle and walkability filters. This core is augmented by a suite of integrated renter tools: Renter Resume (application profiles), RentCheck (identity/NTD verification), RentBond (bond loans), RentConnect (utility connections), and RentPay (payment app with credit-building features). The product portfolio also includes a highly-rated mobile app and specialized search tools. The platform serves both renters seeking properties and landlords/property managers looking to list and manage rentals.
Differentiator
Problem solved
Functional benefit
Brands
- RentBond: A rental bond loan assistance service offering interest-free loans for up to 21 days to help renters cover bond, rent in advance, and moving costs.
- RentCheck
- RentConnect
- RentPay
- Renter Resume
Products and services
- Rent.com.au Marketplace Platform Australia's #1 rated rental property marketplace platform that allows tenants to search thousands of rental listings and allows property managers and landlords to list rental properties to reach Australian renters.
- RentBond
- RentCheck
- RentConnect
- RentPay
- Renter Resume
- Rent.com.au Mobile App
Quantifiable outcome
- 72 million+ renter visits since 2007
- +3 more outcomes
Companies that use Rent.com.au
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Rent.com.au technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
Rent.com.au partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- connectNowcoreconnectNow is the utility connection service partner for RentConnect, providing personalized assistance in helping renters find utility deals and suppliers in their local area, then arranging all services in one phone call. Rent.com.au earns commissions on arranged connections and offers a $100 gift card incentive to renters using this service.
- LJ HookercoreMajor real estate franchise with thousands of offices across Australia using Rent.com.au to list rental properties and reach renters.
- Ray WhitecoreLarge Australian real estate agency network listing properties on Rent.com.au platform.
- RE/MAX AustraliacoreGlobal real estate franchise operating in Australia, listing rental properties on Rent.com.au.
- Century 21 AustraliacoreInternational real estate brand operating in Australia using Rent.com.au for property listings.
- HarcourtscoreAustralian real estate franchise network listing rental properties on the platform.
- Belle PropertycoreAustralian real estate network listing properties on Rent.com.au.
- First National Real EstatecoreReal estate network with offices across Australia listing rentals on the platform.
- Elders Real EstatecoreAustralian real estate company with national presence listing on Rent.com.au.
- Little Real EstatecoreAustralian real estate agency specializing in property management listings.
- McGrathcoreAustralian real estate network listing rental properties on the platform.
- CoroniscoreQueensland-based real estate group listing properties on Rent.com.au.
- Barry PlantcoreAustralian real estate network with properties listed on the platform.
- PRDcoreAustralian real estate network listing rental properties.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Rent.com.au competitors and assessment
Company assessmentBroad incumbents
- Zillow: Zillow is the US dominant residential property portal with embedded rental search, applications, and renter tools. It is a useful international comparable for Rent.com.au's marketplace-plus-renter-services model and the strategic direction of consumer-facing rental fintech.
- Domain Holdings: Domain operates domain.com.au, Australia's second-largest property portal covering rentals, sales, and new developments. It directly competes with Rent.com.au on rental listings and renter search, and bundles tools for agents and property managers analogous to Rent's agent offering.
- REA Group: REA Group operates realestate.com.au, Australia's dominant property portal covering sales, rentals, and commercial real estate. It is the most direct and far larger competitor to Rent.com.au's listings marketplace, with similar renter-facing features but vastly greater scale and agency relationships.
Direct peers
- Flatmates.com.au: Flatmates.com.au is an Australian share-house and rental listing platform serving individual renters and room-by-room seekers. It overlaps with Rent.com.au's renter search and lifestyle/matchmaking use cases but focuses on share accommodation rather than whole-property rentals.
- Homely: Homely is an Australian property search platform with neighbourhood insights and design-led listings. It competes with Rent.com.au for renter attention and agent listings in the long-term residential rental market.
- Realestate.com.au (Rentals vertical within REA Group): The rentals vertical of realestate.com.au is the primary listing marketplace Rent.com.au competes against. Both serve renters searching for long-term Australian rentals and charge agents for listings, making it the closest head-to-head product.
- 1Form: 1Form is an Australian online tenancy application platform used by major real estate agencies to process rental applications. It overlaps with Rent.com.au's Renter Resume and RentCheck functionality from the agent/workflow side.
Emerging players
- Snug: Snug is an Australian rental marketplace and property management platform with tenant applications and agent tools. It is comparable to Rent.com.au's agent portal and Renter Resume functionality, targeting the same renters and agencies.
- Trovit Homes: Trovit aggregates rental and property listings globally, including Australia. It competes with Rent.com.au on SEO-driven renter acquisition by surfacing listings across multiple geographies in a single search interface.
Regional players
- OpenAgent: OpenAgent is an Australian real estate agent comparison and lead-generation marketplace. It overlaps with Rent.com.au on the agent acquisition and B2B tooling side, though it is sales-focused rather than rental-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rent.com.au social profiles
Digital presenceRent.com.au compliance and trust
Trust signalCompliance1 record
Rent.com.au financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rent.com.au leadership team
Management profileNumber of profiles
Profiles2 records
Rent.com.au funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rent.com.au M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rent.com.au
What does Rent.com.au do?
Rent.com.au is Australia's largest online rental property marketplace, connecting tenants with property agents and non-agent landlords through searchable listings enhanced by lifestyle and walkability filters. The platform is augmented by an integrated suite of renter-focused services including RentBond bond loans, RentCheck identity/tenancy verification, RentConnect utility connections, RentPay rent payment app, and the Renter Resume digital profile tool. Property managers and landlords pay to list properties while renters access core search and application tools free of charge.
Is Rent.com.au a public or private company?
Rent.com.au is a public company. It is classified as public and is currently operating.
When was Rent.com.au founded?
Rent.com.au was founded in 2007. It employs 11 to 50 people.
Where is Rent.com.au based?
Rent.com.au is headquartered in Burwood, Australia, in the Oceania region.
How does Rent.com.au make money?
Five revenue lines are on record. Property Listings for Agents/Landlords are the primary driver. The others are rentBond Loans, rentPay, rentConnect Commissions and advertising.
Who are Rent.com.au's main competitors?
Broad incumbents on record are Zillow, Domain Holdings and REA Group. Direct peers are Flatmates.com.au, Homely, Realestate.com.au (Rentals vertical within REA Group) and 1Form. Emerging players are Snug and Trovit Homes. OpenAgent is listed as a regional player.
Does Rent.com.au have an API?
No public API is recorded for Rent.com.au.
What industry is Rent.com.au in?
Rent.com.au's product category is Online Rental Property Marketplace. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement, with a secondary code of BPAJAFAL, Residential Lease Administration & Tenant Services. Its NAICS code is 532 and its SIC code is 6531.