What Ride Krew does

Ride Krew (legally Sprockids San Diego) is a 501(c)(3) nonprofit youth cycling organization founded in 2018 by Sean Bascom and headquartered in San Diego, California. The organization delivers structured mountain biking instruction to youth ages 3-18 across Southern California through a progression pathway that spans beginner Learn to Ride clinics, Fundamentals I and II skills courses, Jumping Fundamentals, Summer Camps, After-School Programs, and Trail/Adventure/Night Rides, culminating in the advanced Stoked competitive program split into Stoked Gravity (Downhill, Enduro, Dual Slalom) and Stoked XC (Cross Country) teams.

The core technology is a peer-based instructional methodology combined with BICP-certified coaching curriculum; the technology stack is light, consisting of a Wix-hosted website, PayPal and Venmo for donations, and an external booking platform (booking.sprockidssd.com) for program enrollment. Volunteer and coach recruitment is managed through Monday.com forms. There are no proprietary software products, no AI/ML components, and no mobile application; program delivery is fundamentally in-person at outdoor trail locations including destination rides in Big Bear.

The business model combines program registration fees, individual donations processed via PayPal and Venmo, and corporate/foundation sponsorships organized into four tiers (Steward, Enthusiast, Supporter, Friend) with major partners including Giant Bicycles, Liv Cycling, Qualcomm, REI, and Schwalbe Tires. Distribution is direct-to-consumer through the online booking platform and field-delivered programming across at least eight named Krew groups in Southern California, with scholarships offered to underserved youth. In 2025, the organization reported 7,200+ rider interactions, 497 programs and rides, 1,300+ coaching hours, and 78% year-over-year growth, with an 11-50 employee count.

Name

Ride Krew

Legal name

Sprockids San Diego

Website

https://theridekrew.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride Krew is a 501(c)(3) nonprofit (legal name Sprockids San Diego) delivering structured youth mountain biking instruction across Southern California, serving riders ages 3-18 through a progression pathway from beginner clinics to competitive Stoked Gravity and XC teams, funded by program fees, donations, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Youth Sports Instruction (Mountain Biking)

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Endurance & Running/Cycling Training (HSADAAAG)

akta.pro secondary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Youth mountain biking
• Youth cycling instruction
• Youth sports programs
• Mountain bike summer camps
• Competitive youth cycling teams

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Program Registration Fees: Fees charged for youth mountain biking programs including summer camps, after-school programs, skills clinics, trail rides, and competitive team participation.
2. Donations and Grants: Tax-deductible contributions from individuals and corporate sponsors under 501(c)(3) nonprofit status, including cash donations via PayPal/Venmo and in-kind sponsorships.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Ride Krew is a 501(c)(3) nonprofit that sells youth mountain biking instruction programs for ages 3-18 across Southern California, delivered through location-based Krew groups. The product portfolio spans beginner Learn to Ride clinics, Fundamentals I & II progression courses, Jumping Fundamentals, Summer Camps, After-School Programs, Trail Rides, Adventure Rides, Night Rides, Big Bear Overnight Camps, and the elite Stoked competitive program (Stoked Gravity and Stoked XC teams) for riders 12+. Programs are booked through an external online reservation platform and supported by an in-person BICP-certified coaching staff.

Product overview

Ride Krew is a youth cycling nonprofit offering a comprehensive, multi-level program portfolio spanning beginner Learn to Ride and Fundamentals clinics to advanced Stoked racing teams. The core programs include Summer Camps (weekday intensives), After School Programs (ongoing skill building), and various Trail Rides (standard, adventure, and night rides). The Stoked sub-brand represents the elite competitive track, divided into Stoked Gravity (downhill/enduro) and Stoked XC (cross country) teams. All programs serve youth ages 3-18 in Southern California with a progression pathway from first pedal to race-ready skills.

Differentiator

Problem solved

Functional benefit

Brands

• Stoked: Advanced riding program for youth aged 12+ that develops mountain bikers through advanced skills clinics, fitness, and racing. Includes Stoked Gravity team (Downhill, Enduro, Dual Slalom) and Stoked XC team (Cross Country).

Products and services

• Learn to Ride Beginner one-day clinic providing step-by-step confidence building for first-time riders through engaging skill-reinforcing activities, ensuring everyone is rolling by end of day. Audience: first-time youth riders, ages 3+.
• Fundamentals I Beginner clinic introducing mountain biking basics with core techniques for new riders to build comfort and trail familiarity. Audience: youth new to trail riding.
• Fundamentals II Intermediate program progressing from Fundamentals I skills with more advanced trail techniques and expanded confidence on varied terrain. Audience: youth who have completed Fundamentals I.
• Jumping Fundamentals Advanced program teaching safe airborne bike handling with progressive jump sizing, skills drills, games, and activities in a dedicated bike park setting. Audience: intermediate to advanced youth riders.
• Summer Camps All-levels Monday-Friday program covering basics of bike skills on trails with fun games and group activities in an engaging and entertaining full-week mountain biking adventure format. Audience: youth riders across skill levels.
• After School Programs Ongoing skill-building program covering trail safety and stewardship, bike and body positioning, braking, gear shifting, steering, cornering, wheel lifts, and proper climbing and descending techniques. Audience: school-age youth riders.
• Trail Rides Family-friendly 10+ mile trail rides with intermediate terrain experience required, featuring a mix of flowy and technical sections across North and South San Diego County. Audience: families and intermediate youth riders.
• Adventure Rides Weekend trips across Southern California featuring new and thrilling destinations with longer, more challenging routes to elevate riding experience. Audience: families with intermediate to advanced youth riders.
• Night Rides Evening rides extending the riding season with unique focused trail experience and heightened trail awareness in the dark. Audience: intermediate to advanced youth riders and families.
• Overnight Camps (Big Bear) Summer camp in Big Bear featuring world-class trail riding with skills instruction by certified coaches, cabin living, campfires, and group games; all skill levels welcome. Audience: youth riders across skill levels; destination program.
• Stoked Program Elite advanced riding and racing program for ages 12+ developing mountain bikers through advanced skills clinics, fitness training, and competition. Includes two specialized team tracks: Stoked Gravity and Stoked XC.
• Stoked Gravity Team Advanced team focused on downhill, enduro, and dual slalom racing with emphasis on advanced bike handling skills, bike setup and customization, and practices on advanced trail systems throughout Southern California. Audience: competitive riders 12+.
• Stoked XC Team Cross country team built on safety, teamwork, and passion for riding with emphasis on skills progression, trail awareness, and building stamina to increase confidence and ability. Audience: competitive XC riders 12+.

Quantifiable outcome

• 78% growth in 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

20 partnerships are on record.

• Giant BicyclesOthersFlagship Steward-level sponsor providing generous support to empower youth riders and grow the biking community.
• Liv CyclingOthersSteward-level sponsor supporting youth rider empowerment and community growth.
• QualcommOthersEnthusiast-level sponsor committed to bringing more kids into mountain biking.
• Zable FoundationOthersEnthusiast-level sponsor supporting youth cycling programs.
• City of San DiegoOthersEnthusiast-level municipal sponsor supporting youth outdoor activities.
• San Diego Mountain Biking Association (SDMBA)OthersEnthusiast-level sponsor and community partner supporting youth cycling.
• Uphill FoundationOthersEnthusiast-level foundation supporting youth mountain biking.
• BitcotOthersSupporter-level sponsor helping provide equipment and trail time for kids.
• REVGRIPSOthersSupporter-level sponsor contributing to youth cycling equipment.
• TASCO MTBOthersSupporter-level sponsor helping put equipment into kids' hands.
• Ford Bronco Wild FundOthersFriend-level corporate sponsor supporting youth outdoor programs.
• REIOthersRetail partner supporting youth cycling programs.
• Britt FoundationOthersFriend-level foundation supporting youth outdoor activities.
• MTB HopperOthersFriend-level sponsor supporting mountain biking community.
• MagicshineOthersFriend-level bike lighting equipment sponsor.
• Enduro BearingsOthersFriend-level bike component sponsor.
• Title MTBOthersFriend-level mountain bike brand sponsor.
• SkyPark Bike ParkOthersFriend-level bike park sponsor.
• Schwalbe TiresOthersFriend-level tire sponsor for youth bikes.
• Bicycle Instructor Certification Program (BICP)OthersProfessional certification body for bike instructors; provides Level I, II, and III skills certifications for Ride Krew coaches.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Major Taylor Project: Major Taylor Project is a youth cycling nonprofit focused on underserved communities, providing skills development, mentorship, and racing pathways — closely aligned with Ride Krew's youth instruction, scholarship, and Stoked racing tracks.
• National Interscholastic Cycling Association (NICA): NICA operates the leading US youth and high-school mountain biking league, with a SoCal league that directly overlaps Ride Krew's rider pool, instructor talent, and sponsor universe around competitive and skills-development programming.
• Little Bellas: Little Bellas is a nonprofit that uses mountain biking to empower young girls through mentorship and community-based rides, directly comparable to Ride Krew's peer-based, life-skills-focused youth mountain biking model.
• Sprockids (original program): Sprockids is the original Canadian peer-based youth mountain bike skills program from which Ride Krew (legally Sprockids San Diego) takes its curriculum and name; the two share methodology, peer-instruction ethos, and progression-based design.
• Trips for Kids: Trips for Kids is a national nonprofit providing mountain biking experiences and environmental education to underserved youth, directly comparable in mission, youth-cycling focus, and scholarship-driven delivery.
• Specialized Riding Academy: Specialized's Riding Academy offers structured youth mountain biking instruction through certified coaches, directly comparable to Ride Krew's BICP-certified, skills-progression curriculum for beginner and intermediate riders.

Others

• San Diego Mountain Biking Association (SDMBA): SDMBA is a regional advocacy and trail stewardship organization that is also a mutual partner/sponsor of Ride Krew; comparable as a community/ecosystem enabler in the SoCal mountain biking scene rather than a direct competitor.

Broad incumbents

• Woodward: Woodward operates multi-sport action-sports camps (including mountain biking) with structured skills instruction, making it a broader incumbent in youth action-sports instruction with overlapping customer base and instructional methodology.
• REI Co-op Outdoor School: REI's Outdoor School offers in-person classes and guided experiences across cycling, hiking, and other outdoor activities; comparable as a broader outdoor-education incumbent and an active Ride Krew sponsor.

Regional players

• SkyPark Bike Park: SkyPark is a Southern California bike park and existing Ride Krew partner/sponsor providing lift-served MTB access; comparable as a regional mountain biking venue serving overlapping youth and family riders.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ridekrew
• Instagraminstagram.com/ridekrew

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride Krew